Higher Ed Live offers viewers direct access to the best & brightest minds in education and allows viewers to share knowledge and participate in discussions around the industry's most important issues.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Higher Ed Live Special Edition - Paul LeBlanc on Innovation, Marketing and The Future of Higher Ed
57:59
57:59
Play later
Play later
Lists
Like
Liked
57:59
In this wide-ranging conversation Southern New Hampshire University President Paul LeBlanc, one of higher ed’s leading innovators, will share how the Jobs To Be Done theory (understanding the “job” for which customers hire a product or service) helped fuel SNHU’s transformation and how this framework can serve other institutions. LeBlanc will also …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing Live - TikTok: How Higher Ed Hits the Woah
40:52
40:52
Play later
Play later
Lists
Like
Liked
40:52
TikTok is a powerful storytelling tool. But it takes some time and creative thinking to figure out how to include in your higher ed marketing strategies. In this Higher Ed Live broadcast, we’ll talk to Campus Sonar CEO Liz Gross about the platform, how schools are using it, why schools should use it and how her research into the platform has kept h…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Student Affairs Live - The ^Ombuds Office: Building Partnerships with Student Affairs
58:07
58:07
Play later
Play later
Lists
Like
Liked
58:07
College and University Ombudspersons have been referred to as the “conscience of the university”, “canaries in the coal mine”, and a guide for students in a “sea of troubles”. Sometimes misunderstood, these unique offices assist their communities in resolving conflict and identifying systemic issues and trends while focusing on fair treatment. Ombu…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing Live - Ultimate Synergy: Search and Content Marketing
49:13
49:13
Play later
Play later
Lists
Like
Liked
49:13
Search analytics let you know what users are looking for on the Web and then on your websites. Find out how this information can feed your content marketing plans. Learn how to create an efficient workflow and provide the right information for your audiences. “Wow,” they’ll think, “that is just what I wanted to know when I wanted to know it. Thank …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Admissions Live - Today's Traditional and Non-Traditional Enrollment and Marketing Trends
57:07
57:07
Play later
Play later
Lists
Like
Liked
57:07
With more colleges and universities experiencing enrollment challenges, the need to understand current marketing and enrollment trends has never been greater. In this broadcast, you’ll hear from some of the strongest and most influential voices within higher ed as they discuss the state of the higher ed landscape with a specific focus on marketing …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Student Affairs Live - Gratitude for Student Learning and Leadership
58:08
58:08
Play later
Play later
Lists
Like
Liked
58:08
What impact does gratitude have on us? How can we foster gratitude to foster student learning and success? How can we practice gratitude as student affairs leaders? On this episode of Student Affairs Live, host Keith Edwards speaks with three gratitude practitioners to share what they are learning, practicing, and the impact they see.…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Higher Ed Live Special Edition - Homegrown Social Media Brand Influencers
51:24
51:24
Play later
Play later
Lists
Like
Liked
51:24
Influencers spread the word on social media about brands from across the spectrum from sneakers to yachts. How can colleges and universities tap into the power of influence? By empowering their students! The University of Delaware’s successful Social Media Ambassadors program includes 70+ students annually who feature their own authentic college ex…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing Live - Trademarks and Licensing: Why it matters beyond Athletics
1:02:35
1:02:35
Play later
Play later
Lists
Like
Liked
1:02:35
Do you work in a marketing role within higher ed? If so, Trademarks and Licensing (T&L) matters. While the functions have historically lived within Athletic departments, many top institutions are recognizing the value and importance of an effective T&L strategy for their overarching brand. In this episode learn how these functions can: Help univers…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Student Affairs Live - From Student Affairs to the Presidency
57:23
57:23
Play later
Play later
Lists
Like
Liked
57:23
What is it like to be a university president? How does a career in student affairs prepare leaders for the presidency? What should student affairs leaders who are considering a presidency know about the role? On this episode of Student Affairs Live, host Keith Edwards speaks with three university presidents who started their career as student affai…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing Live - Faculty Influencers: Using Teachers to Tell Your Story
31:23
31:23
Play later
Play later
Lists
Like
Liked
31:23
When you think higher ed influencer you think a student posting on Instagram wearing some cool gear saying, “I love going to school here.” While students are an essential part of telling the story of your school’s brand they are not the only ones. The people who bring their professional passion to your campus have a lot to say about why they are th…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Student Affairs Live - Multicultural Competence in Student Affairs: Advancing Social Justice and Inclusion
59:46
59:46
Play later
Play later
Lists
Like
Liked
59:46
What levels of multicultural awareness, knowledge, skills, and actions are required of student affairs professionals today? How does one go about building multicultural competence and embedding those practices into their work in student affairs? On this episode of Student Affairs Live, host Heather Shea speaks with Raechele Pope and Amy Reynolds, t…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Advancement Live - Rethinking Phonathons
1:05:42
1:05:42
Play later
Play later
Lists
Like
Liked
1:05:42
After the announcement that a prominent institution was “ending” it’s phonathon program, many advancement leaders began to question the effectiveness of their phone programs. Join Cameron Hall and guests from Albion College, Augustana College, California Polytechnic State University, and Colgate University to learn how these institutions are adapti…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing Live - Marketing Authenticity in Higher Education
54:50
54:50
Play later
Play later
Lists
Like
Liked
54:50
“We should be authentic.” This assertion is thrown around a lot, and often loosely. Authenticity is used to capture a sliver of the limited attention from our very savvy, advertising-averse audiences in a noisy and cluttered marketplace. But what does “being authentic” actually mean? As marketers and communicators, we need to take a step back and u…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Higher Ed Special Edition - Safety and Wellness Marketing and Messaging
56:56
56:56
Play later
Play later
Lists
Like
Liked
56:56
Generation Z is our most nervous generation (and let’s not even get started on their parents). Like so many schools, West Virginia University has seen an uptick in questions and comments around the topics of safety and wellness on campus. To try to alleviate fears and build trust, WVU created a comprehensive website, developed a year-long communica…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Student Affairs Live - Rethinking College Student Development Theory Using Critical Frameworks
57:34
57:34
Play later
Play later
Lists
Like
Liked
57:34
How can student affairs professionals bring critical perspectives to student development theory to better inform their student affairs practice? On this episode of Student Affairs Live, host Keith Edwards speaks with Elisa Abes, Susan R. Jones, and D-L Stewart, editors of the new book Rethinking Student Development Theory Using Critical Frameworks.…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Admissions Live - #NACAC19: What To Know Before You Go
28:32
28:32
Play later
Play later
Lists
Like
Liked
28:32
The National Association for College Admission Counseling’s (NACAC) National Conference will be held Sept. 26 – 28 in Louisville, KY. This premier professional development and networking event for admission professionals and school counselors draws thousands of attendees from all over the world. To get the most out of #NACAC19, it is important to p…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing Live - Digital Engagement on Move-In Days
29:00
29:00
Play later
Play later
Lists
Like
Liked
29:00
Digital campaigns around move-in days can drive serious social media engagement. They instantly make new students and parents feel connected to your institution. In this broadcast of Marketing Live, we’ll share successful campaign examples and discuss how to capitalize on this opportunity to grow audiences and share important messages.…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Higher Ed Special Edition - Pop Culture Marketing: How Gonzaga Proved it Does Exist
1:02:21
1:02:21
Play later
Play later
Lists
Like
Liked
1:02:21
In Spring 2019, Jimmy Kimmel and his producers dared to ask, “Does Gonzaga University even exist?” The team at GU proved just how real their school is using a coordinated content marketing strategy that capitalized on the late night comedian’s comments. Learn how they made the most of a trending moment.…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Admissions Live - Non Traditional Perspectives on the Value of Higher Education
54:49
54:49
Play later
Play later
Lists
Like
Liked
54:49
Recent events rocked higher ed including fraud rings, closures, consolidations, and dissolved ethics. Has the value of higher education changed as a result? Has traditional higher education been resisting change for years? Hear Dr. Lynn Priddy, Chris Onan, and Josh Dorsey discuss the state of higher ed today from personal and professional points of…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Student Affairs Live - College Men and Masculinities
57:29
57:29
Play later
Play later
Lists
Like
Liked
57:29
Higher education continues to be concerned about the college success of college men, especially those from oppressed and minoritized identities. College men’s behavior has an impact on college students of all genders through conduct violations, sexual violence, alcohol and other substance use, and more. On this episode of Student Affairs Live, host…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Student Affairs Live - Leading with a Racial Justice & Decoloniziation Lens
57:45
57:45
Play later
Play later
Lists
Like
Liked
57:45
Senior student affairs leaders face important and difficult challenges as student and community activism pushes for more inclusive and socially just institutions of higher education. These leaders need knowledge, skills, and courage to lead in these tumultuous times. On this episode of Student Affairs Live, host Keith Edwards speaks with Robin Holm…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Admissions Live - Secret Shopping College Admissions
43:51
43:51
Play later
Play later
Lists
Like
Liked
43:51
You’ve heard about secret shopping in the retail and restaurant industries, but what about college admissions? Hear about research that shopped 48 institutions and the lessons learned from marketing touchpoints to the application process.By PlatformQ Education
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Advancement Live - Shot List: How to make Video work for you
37:43
37:43
Play later
Play later
Lists
Like
Liked
37:43
These days, the camera is the new printing press: a full 80% of all internet traffic is video consumption. As more apps and platforms reward video content (and more of our bosses want something that’ll “go viral”), the pressure to produce moving pictures has never been greater. But is video always the answer? Is there a risk of producing the wrong …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing Live - From Agency to EDU: Lessons in Solving Brand Problems
49:05
49:05
Play later
Play later
Lists
Like
Liked
49:05
Everyone talking marketing is using five-syllable words. Why? Is it making the results better? Systems, processes, organizations, and relationships have a way of getting complicated. Adam Pierno is all about paring things back to their essentials to drive success, whatever that may be. In this episode of Marketing Live, Adam will offer guidance to …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing Live - Cannabis and College: Recreational Cannabis as a marketing tool
36:33
36:33
Play later
Play later
Lists
Like
Liked
36:33
It’s 4:20 p.m. Do you know where your prospective students are? Join host Andrew Cassel with Ally McIllwraith and Jess Columbo as they discuss how brands include cannabis in their digital communication strategies. With enrollment rates down it’s all hands on deck to find ways to stand out among the many schools offering affordably priced small clas…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Admissions Live - Closing Colleges and Universities: Helping Displaced Students Transfer Credits
58:59
58:59
Play later
Play later
Lists
Like
Liked
58:59
If you are a college or university administrator today, chances are high that a displaced student from a closed institution will reach out to your college or university for help. Whether it’s an officially approved teach-out, articulation agreement, or standard credit transfer, helping displaced students can be a complicated undertaking. Should you…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Student Affairs Live - Debunking the Myth of Job Fit
1:00:15
1:00:15
Play later
Play later
Lists
Like
Liked
1:00:15
“Job Fit” is often a term used in search processes that can be used as a tool for exclusion, consciously and unconsciously. “Job Fit” can be a euphemism and code word for stereotypes and assumptions about others and help keep our individual and organizational fears, values, and culture free from critical examination. On this episode of Student Affa…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Advancement Live - Giving Days: Why Partnerships Matter
59:35
59:35
Play later
Play later
Lists
Like
Liked
59:35
For small institutions and institutions with a small annual giving staff, key campus partnerships are critical for implementing a large scale Day of Giving Campaign. Join Cameron Hall, Keri Rursch and Ken Brill to learn how Augustana College, Rock Island, IL took it’s Day of Giving to new heights with key partnerships and shared governance.…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Student Affairs Live - Living on Campus: An Architectural History of the American Dormitory
38:35
38:35
Play later
Play later
Lists
Like
Liked
38:35
How did architectural design philosophy evolve and what was the resulting impact? How did anti-diversity become the norm for early college dormitory design? How did coeducation require college officials to rethink the spatial configurations of their campuses? What influence did insane asylums, orphanages, fraternity and sorority houses, and boardin…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing Live - Talk Triggers: Operational Differentiators that Compel Word of Mouth
46:23
46:23
Play later
Play later
Lists
Like
Liked
46:23
Jay Baer has been named one of the world’s most influential digital marketers, customer service experts, and customer experience experts. In this episode of Marketing Live, he’ll share insights for higher ed marketers on delivering a customer experience that creates conversation – with specific examples of talk triggers that colleges and universiti…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Advancement Live - SUNYCUAD: New York’s Advancement Conference
31:17
31:17
Play later
Play later
Lists
Like
Liked
31:17
The annual SUNYCUAD Conference is just around the corner from June 12-14 in beautiful Saratoga Springs, NY. SUNYCUAD supports the State University of New York and advancement professionals at its 64 campuses in the areas of alumni engagement, community outreach, development, public, and government relations, communications, and marketing. The confe…
…
continue reading
When we roll out marketing campaigns in higher ed, what are we selling? Can we define the product we want people to buy? In this episode of Marketing Live, we speak with higher ed marketing experts about what schools are pitching to teens and secondary audiences.By PlatformQ Education
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Student Affairs Live - Social Class and Student Affairs
58:39
58:39
Play later
Play later
Lists
Like
Liked
58:39
Social class often goes unspoken or spoken about in coded language in higher education generally, and student affairs specifically. Yet, social class is an organizing principle, whether we pay attention to it or not, for those aspiring to attend, attending, graduating, teaching, and working in higher education. On this episode of Student Affairs Li…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing Live - A Primer on Podcasting: What to know before (and after) you start your institution’s podcast
47:38
47:38
Play later
Play later
Lists
Like
Liked
47:38
From its introduction in the early 2000s, podcasting has experienced a rebirth in recent years. The medium featuring series such as Serial, Blackout, This American Life, and more is enjoying soaring popularity, due in part to its ability to fit into the busy lives of content consumers. The recent podcasting explosion is adding a new dimension to th…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Higher Ed Live Special Edition - Who do you want to be? Career Trajectories and Global Trends
1:00:32
1:00:32
Play later
Play later
Lists
Like
Liked
1:00:32
How often do we ask ourselves: who do I want to be? How do we make our career choices – including decisions about changing employers or even professions? How these choices possibly relate to a wider evolution of our professional areas? Is there any formula for career success? Informed by his research on professional identities and inspired by the w…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Student Affairs Live - 40th Anniversary of CAS
58:25
58:25
Play later
Play later
Lists
Like
Liked
58:25
The Council for the Advancement of Standards in Higher Education (CAS) was founded 40 years ago in 1979. The organization now is much different than what it was when it originated. This year CAS will be publishing the 10th edition of the CAS Professional Standards for Higher Education as well as a number of new resources. On this episode of Student…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Admissions Live - Join the Reach Higher Movement
29:46
29:46
Play later
Play later
Lists
Like
Liked
29:46
In 2014, then First Lady, Michelle Obama launched the Reach Higher initiative to inspire every student, especially first-generation and low-income students, to take charge of their future and complete an education past high school. Higher Ed Live has been proud to support this initiative from the start. Now in its fifth year, the Reach Higher progr…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing Live - The Often Forgotten: The Significance of Marketing Before, During and After a Crisis
54:25
54:25
Play later
Play later
Lists
Like
Liked
54:25
Higher education has been no stranger to reputation issues, especially in the recent past. The approach to crisis management from a communications/PR/media relations has long been documented—and continues to be refined and elevated. The question of the hour—and of the episode—is: If and to what extent does Marketing fit into the management, respons…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Admissions Live - Effective Yield Strategies Pre and Post May 1st
49:03
49:03
Play later
Play later
Lists
Like
Liked
49:03
It’s crunch time in admissions. For many of us, what we do between now and move-in weekend can make or break our class. In the past, May 1 was somewhat of a time for celebration. The end of the marathon. Today, it’s more of a mile marker well ahead of the finish line. This special edition of Admissions Live will bring together two industry experts …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Admissions Live - Is the Student a Consumer? True, False, or Somewhere Between...
45:43
45:43
Play later
Play later
Lists
Like
Liked
45:43
Professionals within higher education are divided on the concept of student consumerism – some have embraced treating the student as a consumer, and others are pushing back. In this episode of Admissions Live, Joe Sallustio will explore both perspectives regarding today’s students. Join us for a friendly discussion with guests Dr. Robert McManus an…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Advancement Live - The CASE for an Alumni Engagement Metrics Framework
44:25
44:25
Play later
Play later
Lists
Like
Liked
44:25
There has been a long-term industry need for a standardized way to measure alumni engagement. The Council for Advancement and Support of Education is on the case to deliver just that. Join Fred Weiss, chief research and data officer at CASE, and Shelley Zaborowski, executive director of the Nebraska Alumni Association, to learn about CASE’s Alumni …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Student Affairs Live - Un(der)employed in Student Affairs
59:09
59:09
Play later
Play later
Lists
Like
Liked
59:09
Some student affairs professionals are finding employment in student affairs that matches their training and degrees challenging. Some are even finding employment in student affairs at all challenging. What are the experiences of those who find themselves under- or unemployed in student affairs? On this episode of Student Affairs Live, host Keith E…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Student Affairs Live - The Science of Sleep
58:20
58:20
Play later
Play later
Lists
Like
Liked
58:20
How and why do we sleep? How does our sleep change across our life span? What are the implications of sleep deprivation on college students and how might that guide our practice? How has technology transformed our understanding of sleep? How do caffeine and alcohol work within the body to affect the quality of sleep? Are pills like melatonin and Am…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing Live - Transfer Receptivity: Transforming Culture and the Student Experience
41:05
41:05
Play later
Play later
Lists
Like
Liked
41:05
Policies and procedures tend to shape higher education institutional cultures disproportionately, shortchanging an emphasis on the student experience. Similarly, traditional approaches to transferring credits and physically moving between institutions place the responsibility of transferring on the student, not the institution. It’s time to flip th…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Higher Ed Live: Special Edition - College for Sale?
52:48
52:48
Play later
Play later
Lists
Like
Liked
52:48
Once again, higher education is in the national spotlight. Dozens of people — parents, coaches, consultants, and celebrities — were indicted earlier this week in a massive college admissions scandal that begs questions about whether or not the entire system is rigged to favor the wealthy. In this special edition broadcast, we’ll discuss the scandal…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Higher Ed Live Special Edition - GIF-ing the Light Fantastic: Making and Measuring Animated GIFs
36:11
36:11
Play later
Play later
Lists
Like
Liked
36:11
Join Andrew Cassel and Jon-Stephen Stansel share a passion for creating one of the most engaging forms of content on the internet: GIFs. In this episode they’ll discuss the challenges and rewards of making GIFs, measuring the effectiveness of GIF content, using GIFs to help tell the story of your school (and maybe attract the interest of prospectiv…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Higher Ed Live: Special Edition - What to Expect at ListenUp EDU
30:36
30:36
Play later
Play later
Lists
Like
Liked
30:36
ListenUp EDU is a higher ed conference like no other. Student affairs, marketing and communications, alumni engagement, and advancement professionals from across the country will explore how a culture of listening, service, and trust-building can make us better at what we do. In this special edition of Higher Ed Live, hear from two of the conferenc…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Admissions Live - Harnessing User Generated Content with Instagram Stories
33:15
33:15
Play later
Play later
Lists
Like
Liked
33:15
Today, more than 87% of commercial brands are leveraging user-generated content in their marketing strategies. Learn more about how you why you should be seeking out this cost-effective content source and how you can identify awesome photos, videos, and comments to share from your best followers.By PlatformQ Education
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Advancement Live - The Latest in Online Giving Trends
51:05
51:05
Play later
Play later
Lists
Like
Liked
51:05
As schools combat donor fatigue amid challenging fundraising goals, it’s more important than ever to uncover giving strategies that work. Tune in as Mirko Widenhorn, iModules Strategic Consultant teams up with Blake Piper, Assistant Director of Annual Giving at Temple University as they discuss the latest trends in online giving, the importance of …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Higher Ed Special Edition: Seizing Events as Strategic Communication Opportunities
1:00:38
1:00:38
Play later
Play later
Lists
Like
Liked
1:00:38
Through the lens of Commencement, learn how Georgia Tech’s Campus Communications partners with Special Events to create fresh content for both teams. This session outlines the long-term planning process, available resources both sides can offer, and advice on identifying newsworthy aspects in annual events.…
…
continue reading