Marketing Live - The Often Forgotten: The Significance of Marketing Before, During and After a Crisis
Manage episode 230988875 series 2361471
Higher education has been no stranger to reputation issues, especially in the recent past. The approach to crisis management from a communications/PR/media relations has long been documented—and continues to be refined and elevated. The question of the hour—and of the episode—is: If and to what extent does Marketing fit into the management, response and measurement of the impact of such situations? You will learn the answer to this fundamental question and take away some real-world strategies and tactics that can get you started on a marketing playbook for your institution.
370 episodes available. A new episode about every 6 days averaging 48 mins duration .