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Marketing Live - The Often Forgotten: The Significance of Marketing Before, During and After a Crisis
Manage episode 230988875 series 2361471
Content provided by PlatformQ Education. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PlatformQ Education or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Higher education has been no stranger to reputation issues, especially in the recent past. The approach to crisis management from a communications/PR/media relations has long been documented—and continues to be refined and elevated. The question of the hour—and of the episode—is: If and to what extent does Marketing fit into the management, response and measurement of the impact of such situations? You will learn the answer to this fundamental question and take away some real-world strategies and tactics that can get you started on a marketing playbook for your institution.
300 episodes
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Manage episode 230988875 series 2361471
Content provided by PlatformQ Education. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PlatformQ Education or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Higher education has been no stranger to reputation issues, especially in the recent past. The approach to crisis management from a communications/PR/media relations has long been documented—and continues to be refined and elevated. The question of the hour—and of the episode—is: If and to what extent does Marketing fit into the management, response and measurement of the impact of such situations? You will learn the answer to this fundamental question and take away some real-world strategies and tactics that can get you started on a marketing playbook for your institution.
300 episodes
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Similar to Higher Ed Live
Five-time winner of Best Education Podcast in the Podcast Awards. Grammar Girl provides short, friendly tips to improve your writing and feed your love of the English language. Whether English is your first language or your second language, these grammar, punctuation, style, and business tips will make you a better and more successful writer. Grammar Girl is a Quick and Dirty Tips podcast.
…
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
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