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The Transaction

Matt Amundson & Craig Rosenberg

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Welcome to The Transaction. From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction. Hosted by Craig Rosenberg and Matt Amundson. Presented by Ringmaster Conversational Marketing, the go-to branded podcast team. To discover how your company can leverage B2B podcasts to deliver outsized ROI, visit ringmaster.com.
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Welcome to the Product Toolbox channel, where we explore the world of Product Management and the strategies that drive success in a PLG environment. Whether you're a beginner in the field or an experienced professional looking to advance your career, we delve into various approaches to product-led growth and expand your toolbox of mental models. Join our community of like-minded individuals striving to become better product thinkers and drive meaningful impact in our careers. Let's grow toge ...
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Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀 Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners. Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing. Join us as we share insights on testing new tactics and uncovering the late ...
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After working for years in early-stage startups and as a journalist, here are three hard truths I’ve learned: 1. Success in Silicon Valley hinges on connections, hard work and luck. 2. Startups often fail because founders lack fundamental business knowledge. 3. Real, actionable advice comes from those who’ve actually done it. There’s no such thing as “founder DNA.” If you’re willing to take on risk and invest years of your life in something that has maybe a 10% chance of paying off — less if ...
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Don't Say Content

Devin Bramhall & Margaret Kelsey

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Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing. Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite. Join us for in-depth conversations about B2B marketing behind the ...
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Selling Saas

Duane Dufault

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In the SellingSaas Podcast (Formerly the Sales Leader Network) we break down the topics of Go To Market strategies, Revenue Acquisition, and my favorite topic of Sales Leadership. We have a few versions of the show where we have the traditional guest episode when I bring on someone who is an expert in one of the topics just mentioned, then there will episodes where I’ve been a guest on another show that I share on this show for you, and then there will be solo episodes from yours truly where ...
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The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.
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The Long Game

Allie Decker, David Ly Khim, Alex Birkett

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The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
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The Revenue Insights Podcast is your one stop shop to unlock a wealth of knowledge shared by the greatest minds in RevOps. Tune in every Thursday for exclusive interviews on strategy, thought-leadership and industry secrets to take your understanding of RevOps to the next level.
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Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief busines ...
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The RevOps Hero Podcast will teach you how to improve and advance your company's revenue operations and your own career. Our clear, concise explanations will help you understand how new developments in the CRM, marketing automation, and data world will affect your company's customer journey lifecycle and pipeline.
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A podcast offering conversations with a diverse group of SaaS leaders from around the world who share lessons they learned at various stages of their business. You’ll hear stories from bootstrapped and VC-funded founders, c-suite executives, and developers that will inspire new growth strategies in your own business. This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, ...
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Sidecar Sync

Amith Nagarajan and Mallory Mejias

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Welcome to Sidecar Sync: Your Weekly Dose of Innovation for Associations. Hosted by Amith Nagarajan and Mallory Mejias, this podcast is your definitive source for the latest news, insights, and trends in the association world with a special emphasis on Artificial Intelligence (AI) and its pivotal role in shaping the future. Each week, we delve into the most pressing topics, spotlighting the transformative role of emerging technologies and their profound impact on associations. With a commitm ...
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Futurum Tech Webcast Leading tech analysts from The Futurum Group share weekly deep dives on the latest tech news, new products and services, mergers, earnings, regulations, and more. The Futurum Tech Webcast will keep you current on what’s happening in the tech space — from startups to industry leaders, emerging tech, and what’s ahead for industries across the globe, along with interviews with tech industry leaders and experts. Subscribe now and stay connected to this exciting journey into ...
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Founder University

Founder University

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Quick-hitting, tactical talks from entrepreneurs and operators. Learn something new to help grow your business in 20 minutes or less! Manually add our RSS feed: https://anchor.fm/s/bc411678/podcast/rss Subscribe on YouTube: https://www.youtube.com/channel/UC8bLXgWx7dTGcA9kssYDjdw?sub_confirmation=1
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Product Led Revenue is a monthly podcast for SaaS sales and revenue leaders. In each episode, you’ll hear innovative tactics and advice from professionals who are using product user insights to drive revenue growth through expansion and cross-sell.
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Demand Gen U goes deep on one topic to bring you actionable, no fluff B2B marketing lessons we've learned along the way. In each episode, the Metadata team shares their successes (and failures), plus teach you what they’re doing to drive results. Get practical frameworks, tactics, and ideas you can immediately apply in your role.
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Product with Panash is your regular product management rendezvous with leaders and operators across Europe and beyond to learn about their craft, how they built successful products and unpack the frameworks and secrets they’ve used in delivering growth for their businesses.
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Product Market Fit

Mosheh Poltorak | grwth.co

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Startup stories & growth tactics with a healthy dose of AI. Product-market fit is a podcast for early-stage founders and operators who are looking to level-up their startup's growth. Join me as I explore the journeys and strategies of successful startup founders, and uncover practical takeaways to help your startup. We'll cover customer acquisition, SEO, product-led growth, funnel optimization, content strategy, branding, hiring, fundraising, sales ops, etc.; and we'll dive into fascinating ...
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B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as TA's Demand Gen Director, Mike Pastore, sits down with entrepreneurs, CEOs, and B2B marketing thought leaders to to understand their challenges and talk about what's working for their organization.
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Hear from successful CEOs, founders, and the best GTM leaders about how they built their companies and scaled from starting and finding product-market fit to scale. Hear how they transitioned out of founder-led sales and into a scalable sales organization. Hear the strategies and tactics used to grow their businesses to millions in revenue and beyond. Your host and successful entrepreneur, Alex Newmann takes you along the business's journey from first figuring out there was a real business t ...
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The transition from product-led growth (PLG) to an enterprise sales motion is a strategic shift that many SaaS companies are making in order to accelerate growth and enhance profitability. This transition is driven by a variety of factors, including the need to scale, reach new markets, and meet the evolving needs of customers. In this episode of t…
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On this episode of Marketing Art and Science, Host and CMO Advisor Lisa Martin is joined by SingleStore CMO Madhukar Kumar. Tune into this 30 min discussion, as they explore the symbiotic value of a product-led growth (PLG) strategy on sales and marketing, the dynamic blend of creativity and analytics in marketing at SingleStore, and the influence …
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Pedro Clivati is the Head of Growth at GrowthHackers, the largest online community of growth professionals on the web. In this episode, he shares what people can expect if they are looking to start a business around growth. He then talks about the importance of running tests, corrects certain misconceptions about growth hacking, and offers leadersh…
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The go-to-market motion for product-led growth (PLG) SaaS companies is VERY different from sales-led growth companies. ➡️ The contact lifecycle/funnel stages are different ➡️ The data/system architecture is different ➡️ The relationship between the CRM and billing systems are different. ➡️ The key funnel conversion rates are different. Instead of s…
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Jeff Coyle is the Co-Founder and Chief Strategy Officer of MarketMuse, an industry-leading content planning technology. Today, he will explain how community management principles can support product-led growth. Jeff also discusses how community drives “sales-led growth” and the importance of employee advocacy in the success of a community. MarketMu…
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On this episode of DevOps Dialogues: Insights & Innovations, I am joined by Catchpoint’s Mehdi Daoudi, CEO and Brandon DeLap, Senior Solutions Engineer for a discussion on Catchpoint IPM, Internet traffic and application availability. Our conversation covers: What is Catchpoint and the impacts to Internet performance monitoring What is resilience a…
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Send us a Text Message. Summary Kristen Berman, the Co-Founder of Irrational Labs discusses with me the psychology behind decision-making, the importance of understanding human behavior in product design, and the limitations of traditional research methods. We are exploring the challenges of balancing friction and value in user experiences, the rol…
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In this episode of Enterprising Insights, host Keith Kirkpatrick covers industry news from the past week, including a briefing with Cloud Eagle, a new product announcement from NetSuite, and Adobe’s terms and conditions updated. He closes out the show with a Rant focused on the declining customer experience among American consumers, as tracked by F…
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Send us a Text Message. In this episode of Sidecar Sync, Mallory and Amith sit down with Dale Cyr, CEO, and Juan Sanchez, CIO of Inteleos, a leading nonprofit in the healthcare certification space. They delve into the transformative role of AI in healthcare and how Inteleos is leveraging technology to drive organizational growth and efficiency. Dis…
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I’m Walter Thompson. After working for years in early-stage startups and as a journalist, here are three hard truths I’ve learned: Success in Silicon Valley hinges on connections, hard work and luck. Startups often fail because founders lack fundamental business knowledge. Real, actionable advice comes from those who've actually done it. There’s no…
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In this episode of The Transaction, Matt Amundsen and Craig Rosenberg are joined by Alistair Wolcock, a renowned expert in sales tech and AI. Together, they explore the current trends and future disruptions in sales technology, the importance of user experience, and the concept of signal-based selling. Alistair shares his insights on how enterprise…
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In this episode of The 5G Factor, our series that focuses on all things across the 5G ecosystem, we review key 5G ecosystem developments including recent deft moves by top-tier communications service providers (CSPs) such as BT Group and ServiceNow expanding their relation to vastly improve the CX and workforce experience, Vodafone Germany and FlyN…
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In this episode of Infrastructure Matters, hosts Krista Macomber, Steven Dickens, and Camberley Bates discuss their busy week attending various tech conferences. We hear highlights from HPE Discover, emphasizing HPE's advancements in AI and their collaboration with Nvidia. An inside look at Pure Accelerate 2024, focusing on AI, cybersecurity, and a…
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On this episode of DevOps Dialogues: Insights & Innovations, host Paul Nashawaty is joined by Jack Poller of Paradigm Technica and Mitch Ashley, analyst and founder of Techstrong Research and Chief Technology Advisor at The Futurum Group, for a discussion on the SDLC and the impacts of security as it is integrated into the pipeline. Their discussio…
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April Dunford is the author of “Obviously Awesome”, and in this episode, she talks about positioning—what it is and why it’s important. She dives into some of the analogies she used in her book to explain how positioning works. She also brings up Clay Christensen's milkshake story to break down the 5 components of positioning. She then answers some…
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Send us a Text Message. Summary Kyle Pursell, the Head of Growth Optimization at Shopify, talks about impactful business strategies for growth. What is the challenge of moving upmarket, and the role of product-led growth in driving this success. And why cross-functional collaboration in growth initiatives is often undervalued. We also talk about th…
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Transitioning from a Product-Led Growth (PLG) motion to an enterprise sales motion requires strategic alignment and effective change management within a SaaS Marketing team. In this week’s episode, we discussed the challenges and considerations in this transition with Karen Budell, the CMO of Totango + Catalyst, two SaaS software companies collabor…
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In this episode of The 5G Factor, our series that focuses on all things across the 5G ecosystem, we review key 5G ecosystem developments including Microsoft’s dramatic scale back of Azure for Operators (AfO) unit, Nokia and Dell strengthening their alliance to help accelerate Cloud RAN deployments, and Ericsson spotlight on how private 5G (P5G) can…
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On this episode of the Futurum Tech Webcast, host David Nicholson welcomes Steen Graham, Founder at Scalers AI and Jeremy Johnson, Technical Marketing Engineer at Dell Technologies for a conversation on the democratization of AI through an industrial AI Metaverse solution. Their discussion covers: Insights into the creation and deployment of indust…
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In this episode of Enterprising Insights, host Keith Kirkpatrick is joined by Robert Kramer, VP and Principal Analyst at Moor Insights & Strategy, to discuss using data to enable ROI from AI deployments. The pair discuss this topic through the lens of several events they attended in recent weeks, including SAP Sapphire, Zoholics, PegaWorld iNspire,…
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Thenuka, CEO of Daydream, discusses the changing landscape of programmatic SEO and the importance of context in content creation. He explains how Daydream helps companies leverage their unique data to generate high-quality, AI-driven content for SEO. Thenuka also emphasizes the need for education in the industry to understand and implement programm…
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Send us a Text Message. In this episode of the Sidecar Sync, hosts Amith and Mallory delve into the fascinating world of vectors and embeddings in AI technology. They break down complex concepts into understandable terms, exploring how vectors represent data in multi-dimensional space and the transformative potential of AI, comparing it to the earl…
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This week on the Revenue Insights Podcast, we are joined by Michael Dalley, CRO at Aerial Vantage.In this episode, Guy and Michael explore the lessons Michael has learned over his twenty years of sales leadership experience. Discover the importance of forecasting accuracy, the potential of the Challenger methodology, and why you can’t sell to someo…
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In this episode of the Growth Machines podcast, Vincent Jong talks with Yazan Sehwail, co-founder of Userpilot, about integrating product-led strategies with human touch for optimal sales and expansion. Yazan shares Userpilot’s journey from focusing on one feature to managing complex product offerings, highlighting their approach to balancing free …
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In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg chat with Adam Robinson, founder of a $20 million ARR bootstrapped SaaS company. Adam shares his journey of leveraging LinkedIn for marketing, discussing the power of personal branding and asymmetrical marketing in today’s competitive business environment. He offers insi…
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On this episode of the Futurum Tech Webcast, host David Nicholson is joined by Mohan Rokkam, Marketing and Product Manager at Dell Technologies and Steen Graham, Founder at Scalers AI's to discuss the democratization of AI in healthcare, focusing on CPU-based solutions. Their discussion covers: The current state and future of AI in healthcare How D…
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On this episode of the Futurum Tech Webcast, host David Nicholson is joined by Dell Technologies' Mohan Rokkam and Scalers AI's Steen Graham for a conversation on how CPU-based AI technologies are revolutionizing the retail sector. Their discussion covers: The current landscape of AI in the retail industry Benefits of CPU-based AI over other AI mod…
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On this episode of DevOps Dialogues: Insights & Innovations, I am joined by serverless product management team lead at Google, Steren Giannini, for a discussion on Google Cloud AI and the impacts on application modernization. Our conversation covers: The impact of Gen AI applications Refactoring all applications to leverage AI models Kubernetes to …
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In this episode of Infrastructure Matters, hosts Camberley Bates, Steve Dickens and Krista Macomber give the rundown on conferences and announcements from Broadcom Mainframe Analysts event, NetApp’s Analyst event, Splunk and AWS reinforce conferences, plus announcements from Oracle. Key topics include: NetApp Analyst Event: NetApp hosted an event i…
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On this episode of the Futurum Tech Webcast, host David Nicholson welcomes Delmar Hernandez, Senior Principal Engineer at Dell Technologies and Steen Graham, Founder at Scalers AI for a conversation on the democratization of AI, focusing on the scalability and versatility of heterogeneous AI inferencing. Their discussion covers: The current trends …
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The average failure rate for a tech startup is 90%. Around one-fifth will flame out in the first year, and the overwhelming majority of the ones that make it past that mark will never be acquired or go public. It’s brutal. It takes years to build a sustainable technology company, and considering how unbalanced the risk/reward ratio is, each founder…
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On this episode of the Futurum Tech Webcast, we are joined by Dell Technologies' Seamus Jones and Scalers AI's Steen Graham. Host, David Nicholson, Chief Research Officer at The Futurum Group, delves into a conversation on how these leaders are leveraging their expertise and organizational capabilities to democratize AI infrastructure. Their discus…
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On this episode of the Futurum Tech Webcast, host David Nicholson welcomes Delmar Hernandez, Senior Principal Engineer at Dell Technologies and Steen Graham, Founder at Scalers AI for a conversation on the democratization and scaling out of generative AI platforms. Our discussion covers: The current state of generative AI technology and its accessi…
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Send us a Text Message. Summary In the second conversation with Kieran Flanagan, SVP Marketing at Hubspot we talk about how we see AI really being used in tech and not just being a flashy thing you use once. From Sales, to Marketing to Product. Where are we today and where is all of this going? The conversation explores the role of AI in strategy, …
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