What's the dirt on Digital Out of Home and innovation? Learn more about advancements in Out of Home and the advertising industry as a whole with Lamar Advertising's VP of Digital Growth, Ian Dallimore.
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
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Learn about How OOH Advertising Works and How To Measure OOH. Hear about how modern brands are using things like billboards, DOOH, place-based ads, event marketing, experiential, and other forms of real-world marketing to connect with target audiences and drive ROI. Executive insights, on-demand, from a global community of entrepreneurs and marketing leaders with the deepest insights into advertising out-of-home.
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Our mission is to teach historically excluded people how to start and grow a career in programmatic and digital media. This podcast is 20-40 mins episodes highlighting diversity, Equity, Inclusion, while demystifying industry trends to help you navigate as a marketer and a programmatic ninja.
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TAGSPODCAST aka Talk About Gay Sex podcast is a bi-weekly show celebrating it's 6th year of podcasting about gay sexuality with host Steve V, and Co-hosts Kodi Maurice Doggette, Jeremy Ross Lopez and Lincoln along with special guests. Every Tuesday we break down hot gay sex topics and every Thursday we drop another episode that was recorded live the previous evening on Crowdcast. We feature special guests who share their expertise or story. @tagspodcast on all social media or visit: tagspodc ...
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An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.
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“Real Talk Real Results” podcast is a podcast focused on guiding B2B marketers through the everyday challenges of building strategies, leading teams, and achieving tangible results. Nothing sugar coated here, these are real experts discussing realistic solutions. In the dynamic landscape of B2B marketing, many follow, but few lead. The “Real Talk Real Results” is your Marketing North Star amidst the noise of everyday business conversations.
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Welcome to 'The Paid Media Playbook,' your ultimate guide to navigating the ever-evolving digital marketing landscape. Each week, we unpack the secrets of successful online advertising campaigns, deconstruct the best strategies across various channels, and chat with industry experts who are at the forefront of paid media innovation. From Google Ads and Facebook Marketing to programmatic buying and influencer partnerships, we explore it all. Whether you're a budding entrepreneur, a seasoned m ...
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Untold Italy is a travel podcast full of practical tips and advice to help you plan your trip to Italy. Travel expert Katy Clarke interviews special guests and answers your questions to help you plan and uncover your own, as yet untold adventures in Italy. On our show we share highlights of the major destinations, off the beaten path secrets, best ways to get around, favorite food spots, cultural insights and much more. You’ll learn how to plan your Italy itinerary to include the places and ...
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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
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Ad Talk with GT Programmatic Consulting features interviews with thought leaders and captains of the advertising industry, and commentary on recent market events and M&A activity.
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Digital Marketing agency specalising in digital advertising, ecommerce and lead generation on Google, Facebook, Instagram, TikTok and all forms of programmatic advertising.
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We're here to share knowledge & experience in the field of digital advertising. Once a week, we'll release an episode about topics such as programmatic advertising, AdTech & paid media (PPC, performance marketing, etc.). Whether you're in marketing or advertising, an intern or a CMO, practice branding or user acquisition, this podcast is for you; you'll get to discover new technologies, companies, practices, and people. Join us in our attempt to build a community; In an effort to make each o ...
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The Media Buying Podcast discusses the challenges of media buying, the tips, tricks and scaling methods employed by some of the leading media buyers on platforms like Google Ads, Microsoft Advertising, Meta Ads (formerly Facebook Ads), TikTok Ads, LinkedIn Ads, Programmatic Display, Native Advertising. New episodes posted weekly.
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The Digital Distillery takes place all across Europe, bringing together some of the brightest minds of the Digital Media industry to put forward their ideas and insights to an audience of professional marketers. In the Digital Distillery Podcast we bring the core conversations and topics of these highly exclusive events to light. Cookieless, CTV, Video Display advertising, Programmatic and even the importance of Analog Advertising in a digital world, all get explored and explained in this fi ...
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WithinDigital is monthly digital marketing podcast, featuring in-depth interviews with experts in digital advertising, SEO, social media and everything in between. Listen in for actionable advice and insight into how you can improve your own digital marketing.
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The SiriusTraffic.com Podcast provides the latest insights on digital marketing methods & strategies with a focus on lead generation and monetization. Entrepreneurs, small business owners and affiliate marketers will learn practical solutions that can help to improve performance.
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The AdPod is a podcast dedicated to discussing topics in the advertising industry. We’ll be releasing a new regular podcast with a different special guest each time, who is an expert within the topic area being discussed. The purpose of the podcast is to educate advertising industry professionals on complex but important topics that underpin the industry, in an easy to digest way. Hosted on Acast. See acast.com/privacy for more information.
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Host Tim Barsness dishes on the latest developments within the advertising realm. Tune into the fjorgecast to receive insider tips and advice from experts within the advertising industry. Fjorgecast is your first stop in hearing about the unique opportunities and challenges advertisers face today.
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The first podcast (that I could find) to really dig into the technical side of "ad tech". An extension of the popular blog 'What Happens In Adops' will make a point of calling out the BS of our industry while trying to learn a thing or two along the way.
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The Recruiting Brainfood Podcast: Your weekly 60 minute dose of brilliant conversation about Recruiting & HR
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The AdTech industry is constantly changing. With new trends every day, organizations cannot afford to miss out on what’s happening in the industry. Keep up with the latest solutions for the challenges that arise with each new wave of changes. Companies need to explore new and emerging channels to achieve growth and better results.AlikeAudience, a global leader in audience segmentation from mobile and transaction data, discusses the latest AdTech trends and present you with diverse insights a ...
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All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects
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The Digital Signage Today Podcast offers a view into the hot topics affecting the continuing evolution of digital signage technology worldwide. The podcast features interviews with movers and shakers as well as news related to DOOH, 4K displays, content management, and more
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A Podcast dedicated to discussing the details of online advertising and how to make it easier!
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A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
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The show that takes it beyond how to podcast into keeping you podcasting with podcasting tips and information for the everyday podcaster + taking you inside Libsyn the largest podcast host and distribution network since 2004!
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Welcome to Subodha, where amazing things happen.
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Join the Data-Dynamix Crew as they break down smart ways to use data to leverage and grow your digital ads strategy.
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How Agencies Thrive is dedicated to helping forward-thinking, digitally savvy, lean-and-mean marketers win in the rapidly evolving digital landscape. Learn more at www.stackadapt.com.
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Welcome to ID Comms #MediaSnack, a weekly series looking at the big trends and issues in the global media industry. Our aim is to help ambitious advertisers navigate the complexities of the changing media landscape. Each week we will give you a tasty, bite size tour of some of the most interesting stories, letting you know just what you need to know and providing our expert perspective where we can. We’ll also give you some of the inside gossip, word on the street and the upcoming things we ...
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Previously the Marketing Myths Podcast, KeyNews reformed the way KeyMedia Solutions is going about our podcast creation process. We pride ourselves on our intellectual curiosity and our continuing education program. Because of this, we want to share our studies, research, education, and insights around the world of Digital Marketing with you! Each week you will hear from a variety of our team members and the perspectives they bring to the boardroom.
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Startups Transformed is a bi-weekly podcast that explores how tech startups have climbed their way to success. Host and Altitude Accelerator board member Patrick McGuire interviews entrepreneurs and business leaders on lessons learned so that you can get a head start on your next big idea. Scale your tech startup to new heights with Altitude Accelerator at https://hubs.ly/H0-ytzm0.
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The ClickZ Digital Marketing Podcast, presented and produced by Tim Flagg, published by ClickZ. ClickZ, the original digital business intelligence company founded in 1997, provides best practice advice, trends and insight from leading analysts and practitioners to a global community of more than 100,000 digital marketing and e-commerce professionals.
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"WORKING MEDIA with Rafael Bracero" is the 1st podcast by marketers for marketers in the trenches of creating, running, and tracking breakthrough marketing campaigns at a top practitioner's level. This is not just about what the CMO or C-Suite is up to, but rather about the brand managers, agency account planners, marketing analytics and digital media specialists who work the marketing gears. This podcast is all about how to make YOU a better marketer. Support this podcast: https://podcaster ...
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Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healt ...
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Join the Trends Podcast where we explore cool new business ideas and the latest in tech like AI and Crypto. We're your smart friends doing the homework for you. Get the info you need without spending hours on research. You’re in great company with 63,000+ founders who are also finding new opportunities. Press play and let's see what's trending!
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Ad Tech Today features conversations about the subjects that matter most to app publishers, developers, demand partners, and advertisers. This podcast is produced by Smaato. Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and ad server. Our controls make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around ...
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Do you want to fulfill your true marketing potential? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more. As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. In each episode, she shares her personal stories, templates, and frameworks ...
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Brainfood Live On Air - Ep258 - Programmatic Job Advertising - A Masterclass
1:06:35
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PROGRAMMATIC JOB ADVERTISING: THE MASTERCLASS I am convinced that programmatic job advertising will become a necessity for the employers hiring at any kind of scale. Applicant overflow will become untenable without automated system which can respond to flow rate by either increasing or decreasing the visibility of the advert. And yet the solutions …
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EP 575 Marlon Wayans Trolls Haters for Trans Son, Omar Apollo also Shuts Downs Haters, Tall Bottoms Advice
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On a new TAGSPODCAST aka Talk About Gay Sex podcast, Host Steve V and Co-hosts Jeremy Ross Lopez and Kodi Maurice Doggette are back with all new hot LGBTQ topics, sex and relationship advice and more: Jonathon Groff's emotional acceptance speech for winning first TONY! Marlon Wayons trolls haters on IG for unfollowing him due to supporting his Tran…
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AI-Powered Media Buying: How Mark Cuban and Brecker Brees, Founder of Preflect Are Disrupting DTC
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Have feedback or a question? Text us! Curious about how AI is disrupting media buying? If so, then this episode is a must-listen! We dive deep with Brecker Brees, Founder of Preflect, a platform aiming to replace media buying agencies with AI. 🤖 The Origin Story of Preflect: Brecker shares the story of why Mark Cuban invested in an AI Media Buying …
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1
270 WWDC Highlights Through Podcasting Lens, Apple Intelligence, and Podcast Economics
1:09:49
1:09:49
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All the podcast-centric WWDC announcements including Apple Intelligence and being able to record phone calls; should you scheduled 3 podcast episodes to go out at the same time? Questions about Libsyn supporting video and where it goes; breaking down how many downloads per episode you need to start monetizing with Libsyn; how much podcast productio…
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TripleLift’s Airey Baringer on Embracing Programmatic Innovation
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In this MadTech Podcast special episode, ExchangeWire’s COO Lindsay Rowntree is joined by Airey Baringer, VP of product management at TripleLift, to discuss embracing programmatic innovation.By ExchangeWire
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Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing these new ad units, including with their upfront budgets, says Mike Fisher, executive director of investment innovation at GroupM US.…
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MadTech Daily: Meta Delays Training AI on User Data in EU; X Pitches Live Basketball to Advertisers
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On today's MadTech Daily: Meta Delays Training AI on User Data in EU; Apple Set to be First to Face Charges Under DMA; X Pitches Live Basketball to AdvertisersBy ExchangeWire
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What's holding back streaming from fully taking over the upfronts
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Streaming was the star of upfronts week this year, but what's it going to take for it to fully take over the upfronts process? Horizon Media's Samantha Rose gives her take on the latest episode of The Current Report. _______ To read the full stories included in this episode: Streaming takes over the upfronts with Netflix’s NFL news and the Great Re…
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Ex-UM privacy chief lifts lid: Google has ‘captured’ trade associations and holdcos, personalisation-precision a ‘fallacy’ based on ‘garbage’ data reaching 'fake people'
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Just how accurate is the user data being traded by advertisers, agencies and data firms in the $700bn global digital advertising system? The former Chief Privacy Officer of UM in the US, Arielle Garcia, is exasperated - it’s garbage she says and to prove it Garcia recently accessed her profile from an ad tech vendor and found she was in “500 differ…
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MadTech Daily: Spotify's In-house Agency; Pinterest Launch Ad Labs
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On today’s MadTech Daily: Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division Further reading • Mat Broughton on advertising's H1 financials • Alessandro de Zanche on the MadTech PodcastBy ExchangeWire
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Brainfood Live On Air - Ep260 - Future of Job Boards & Job Board Advertising (Part Deux)
1:07:59
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FUTURE OF JOB BOARDS & JOB ADVERTISING (PART DEUX) The best Brainfood Lives always leave more to be said. Ep254 set new standards for intellectual horsepower, as we discussed GenAI impact on the future of job boards and job advertising. We had such great feedback that we had to bring the crew back to follow up, this time taking things a step furthe…
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ADZ Strategies’ Alessandro De Zanche on Calls to Ban Fossil Fuel Ads, AI Regulation and TikTok’s Election Protection Measures
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In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Alessandro De Zanche, independent monetisation consultant at ADZ Strategies, to get into the latest going on in ad tech.By ExchangeWire
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MadTech Daily: Oracle Exits Ad Business; Equativ and Sharethrough to Merge
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On today's MadTech Daily: Danish Media Threatens to Sue OpenAI; Oracle Exits Ad Business; Equativ and Sharethrough Merge to Form one of the Largest Ad Platforms and MarketplacesBy ExchangeWire
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Florence is one of Italy's most favorite destinations with a long list of must dos for many travelers. In this episode we suggest a different approach and identify our favorite Florentine experiences and where to go for them - both classic and off the beaten path locations. Read the full episode show notes here > untolditaly.com/228 Support the sho…
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Winners and Losers: Inside the Shopify App Store with Cory Gill, Founder of Alia
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Have feedback or a question? Text us! Ever wondered what it takes to go viral on DTC Twitter for the right reasons? Meet Cory Gill, who did just that with his groundbreaking research on the Shopify App Store. 🛒 📌 Why You Should Listen: Whether you're a Shopify app developer, an e-commerce enthusiast, or just curious about the inner workings of app …
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P 574 Justice Alito’s Wife Caught on Tape, Maren Morris Comes Out, Marvel's Pride Issues
1:02:34
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On a new TAGS LIVE aka Talk About Gay Sex the live edition, Host Kodi Maurice Doggette, filling in for Steve V, and Co-host Teddy Alexis Rodriguez are back with all new hot LGBTQ topics, sex and relationship advice and more: Pope Francis repeats gay slur Justice Alito’s wife caught on tape Maren Morris comes out as bisexual David Archuleta On Findi…
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Footballco's James Lamon on the Power of Football for Advertisers
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Euro 2024 is almost upon us. The tournament is set to be one of the most engaged with events in the sporting calendar - so how big is the opportunity in football for brands? To discuss this, we welcome James Lamon, EVP of content and operations at FootballCo. James brings his point of view on what makes football such a powerful vehicle for engageme…
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MadTech Daily: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%
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On today's MadTech Daily: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8% in 2024; Paramount and Skydance Merger Off the TableBy ExchangeWire
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MediaCorp's Raj Parekh on the Power of Branded Content
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ExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at MediaCorp for a discussion on branded content. On this episode, Raj looks at: • How does branded content compare to traditional advertising? • The importance of trust and engagement, and the value of branded content to audiences • What makes effective branded conten…
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Founders Focus - Ep44 - Up close and personal with Max Armbruster, CEO of Talkpush
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Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today. Next up on is one of brainfood's oldest buddies, Max Armbruster, CEO of Talkpush. If you've ever met Max you'd know about it - a unique, effervescent character whose passion for tech and recruitment is matched only by his…
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MadTech Daily: Apple to Integrate ChatGPT; Google TV Launches Ad Network
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On today's MadTech Daily: Apple to Integrate ChatGPT; Google TV Launches Ad Network; Starbucks Embraces Storytelling with Studio LaunchBy ExchangeWire
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It’s hard to set a strategy for AI adoption without getting a little hands-on experience first, says Betty Louie, a partner and general counsel at The Brandtech Group. You have to play around with the different tools before you even know where the guardrails are, she says.
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Reclaiming kids from algorithms: Hyundai signs up to '36 Months' campaign, raising legal age to 16 for social media access - Nova’s Wippa and Finch’s Galluzzo urge more brands to walk purpose talk in likely ...
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Hyundai is the first brand - with some bravery - to have signed on to the 36 Months campaign to lift the minimum age for social media accounts from 13 to 16, launched by Nova Radio’s Michael ‘Wippa’ Wipfli and Rob Galluzzo, the boss of production company Finch. 36 months is the time a teen will reclaim from social media between 13 and 16 years. Gal…
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MadTech Daily: Costco Building Ad Business; United Airlines Personalises Flight Ads
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On today's MadTech Daily: Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social MediaBy ExchangeWire
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Closing Gaps in the Relationship Between Sales and Marketing
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How can sales and marketing work together? In this episode of the Real Talk Real Results podcast, Jonathan Hallatt and Rita Matuzic explore sales and marketing management, sales and marketing alignment, and how to improve the relationship between sales and marketing. Despite shifts in the B2B sales process (including buyers spending more time engag…
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The illusion of precision in digital advertising
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Mike O’Sullivan, CEO of data firm Sincera, joins The Current Report to break down why quality advertising is at a premium, made for advertising sites (MFAs), and the top 100 publishers list Sincera and The Trade Desk recently came out with. _______ The Current is owned and operated by The Trade Desk, Inc. _______ To read the full stories included i…
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MadTech Daily: Will Meta be Allowed to Train its AI on User Data?; UK Retailers Launch Biggest Ever Collective Action
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On today's MadTech Daily: Will Meta be Allowed to Train its AI Models on User Data?; UK Retailers Launch Biggest Ever Collective Action; California Protests Proposed AI BillBy ExchangeWire
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The Telegraph’s Karen Eccles on Publishers’ Print Revenue Decline, MFA Sites and Political Ads Moving Away From Microtargeting
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In this MadTech Podcast episode, John Still is joined by Lindsay Rowntree and Karen Eccles, CCO at The Telegraph.By ExchangeWire
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MadTech Daily: Nvidia Overtakes Apple; US regulators to Open AI Antitrust Inquiries of Big Tech
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On today's MadTech Daily: Nvidia Overtakes Apple; US Regulators to Open AI Antitrust Inquiries of Big Tech; Amazon buys Indian video streaming service MX PlayerBy ExchangeWire
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Pesto Perfection: A Local's Guide to Italy's Favorite Green Sauce
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Pesto is a zingy basil based sauce that is served throughout the region of Liguria. It's one of our favorite sauces of all time and our guest Enrica Monzani is here to share what makes it so delicious. The local variety of basil is a key ingredient out of just a handful of critical recipe elements. Listen to hear how you can adapt the pesto recipe …
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EP 573 Oprah's Honors Brother Who Died of AIDS, Zachary Quinto 'Entitled Child'? Celebrating U=U
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On a new TAGS LIVE aka Talk About Gay Sex the live edition, Host Steve V and Co-host Kodi Maurice Doggette are back with all new hot LGBTQ topics, sex and relationship advice and more: Host Steve V is in Porto Portugual Listener Response: We have d*cks! In regard to wearing speedos Oprah's Pride message and ode to her brother who died of AIDS at 29…
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MadTech Daily: Google’s £13.6bn Lawsuit Goes To Trial; Is Advertising Becoming More Inclusive?
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On today's MadTech Daily: Google’s £13.6bn Lawsuit Will Go To Trial; How is the Industry Trying to Make Advertising More Inclusive?; OpenAI Employees Sign Open Warning LetterBy ExchangeWire
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Building for Exit:Transitioning Your Agency to a SaaS Company with Ben Sharf, Co-Founder of Platter
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Have feedback or a question? Text us! We sit down with Ben Sharf, Co-Founder of Platter, to discuss making the leap from being an Agency to becoming a SaaS. 🎧 Episode Highlights: Taking The Leap: Discover what made Ben turn down a lucrative consulting job just 12 hours before his first day to join an early-stage COVID testing startup that scaled to…
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Reimagining Snacking Culture and Convenience with Brigette Wolf
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In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Brigette Wolf, CMO of My/Mochi, to discuss innovation in the CPG category and how she brings a unique perspective to the My/Mochi brand by leveraging her experience in the big food industry.By Brigette Wolf
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MadTech Daily: Unskippable Instagram ads? Ericsson to Close Ad Division
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On today's MadTech Daily: Instagram Tests Unskippable Video Ads; Ericsson to Collapse Ad Division; ITN Strikes Deal to Safeguard Content from AIBy ExchangeWire
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EP 572 Standing Up for Pride Month, Troye, JLO, Diplo, John Sibilly Reacts to 'Don't Be Gay'
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On a new TAGSPODCAST aka Talk About Gay Sex podcast, Host Steve V and Co-hosts Jeremy Ross Lopez and Kodi Maurice Doggette with all new hot LGBTQ topics, sex and relationship advice and more: Jeremy talks Ptown Pride... Host Steve V tals Valencia, Spain Chritstian lifeguard can't handle the Pride flag?? Say What?? Adele says not to Homophobia! Troy…
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269 Can You Be on YouTube Music and Not YouTube? And Thoughts on Section 230
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Integration with YouTube's podcast API, the latest Castro app update; what is happening with my downloads stats? How to find out what is up when you see those ups and downs; real time news about Gaana; talking about what's up with section 230; answering more questions about YouTube and podcasts; clean vs explicit; formatting your podcast shownotes;…
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If there’s one thing that makes advertising measurement consultant Andrew Covato roll his eyes and shake his head, it’s the endurance of last-click attribution. Last click may seem “simple” and “tidy,” Covato says, but it doesn’t reflect the full funnel.
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MadTech Daily: Broadcasters Trading Ad Airtime for Shares; Google Reduces Scope of AI Overviews
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On today’s MadTech Daily: Broadcasters Trading Airtime for Advertisers’ Shares; Google Reduces Scope of AI Overviews; Nvidia Unveils New AI PlatformBy ExchangeWire
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Navigating the Evolving Landscape of Paid Media with Taylor Wells
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Join hosts Laura and Lisa as they sit down with Taylor Wells, a seasoned marketing professional and owner of his own agency, for an insightful discussion on the world of paid media. Taylor shares his extensive background in digital marketing and his journey from new media to founding his agency. Delve into topics such as lead generation, B2B softwa…
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VML's Jon Cook on what to expect at Cannes Lions
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This week on The Current Report, Damian Fowler sits in for Chris Brooklier to connect with Jon Cook, the CEO of VML. They break down what to expect at year's Cannes Lions International Festival of Creativity. Plus, some publishers are striking deals with OpenAI, a move that could become increasingly common according to Nicolas Thompson, the CEO of …
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‘Angry religious fights’: Salesforce global President and CMO Ariel Kelman on re-engineering attribution from last touch to ‘deep learning’ model; why B2B market will follow and an AI-powered rebound is ...
27:37
27:37
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27:37
A year ago Ariel Kelman boomeranged back to Salesforce after a decade helming global marketing for the likes of Amazon Web Services and Oracle. As global President and CMO of the $200bn+ customer tech giant, he’s wasted little time shaking things up – and Kelman’s view that Salesforce had “lost our focus on sales pipeline and on marketing really be…
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MadTech Daily: Spain Suspends Meta’s Planned Election Tools; TikTok Courts Publishers
2:19
2:19
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2:19
On today's MadTech Daily: Spain Suspends Meta’s Planned Election Tools; TikTok Courts Publishers; Women Aged 44+ Feel Underrepresented by AdvertisingBy ExchangeWire
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Brainfood Live On Air - Ep259 - Expanding Scope from Talent Acquisition to Talent Everything
1:09:04
1:09:04
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EXPANDING SCOPE: FROM TALENT ACQUISITION TO TALENT EVERYTHING Talent Acquisition has spent the past two decades attempting to create an identity distinct from HR....was this mistake, and do we now need to discreetly reverse course?? Apologies for the provocation but I suspect this is more or less what we NEED to be doing, especially as the employer…
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