Best Psychotactics podcasts we could find (Updated March 2019)
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This podcast is about marketing strategy and growth with clear limits. The purpose of growing a business isn't just revenue. Revenue and profits run the business, but it's the ability to do what you want when you want, and where you want. That's control. And that's what most small business owners never achieve. The Three-Month Vacation shows you how to create a powerful business, while still taking generous amounts of time to relax and unwind.
 
Marketing Expert, Chris Askew, and Sales Consultant, Joshua Levoff, team up to bring you TAG - a show about teaming up your sales and marketing to win big in business.
 
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Big companies talk a lot about leadership. However you and I may not have that big charisma factor. What do we have to do to get things done when working with freelancers? What if we need to work with several team members? In this episode, we look at how the primary task is to get the right people in, rather than playing leader. And how that fr ...…
 
The ABC's of sales used to be Always Be Closing, in todays show, Chris shares how this is bad...really bad...advice in todays culture. We cover why this mentality doesn't work and more importantly, we share with you what DOES work in todays culture. Connection really is key to the future of your company. Today we walk you through how to make th ...…
 
Think Big. Really? Studies show us that scaling up is often disastrous for most companies. But what's the alternative? That's what we look at in this book review—well, chapter review—of Company of One by Paul Jarvis. Instead of driving ourselves crazy, we bring in sanity and upper boundaries to our business, while living a very good life. How d ...…
 
In today’s sales environment, your network is your net worth. If you are simply a collector, ask yourself what the value is in amassing a high volume of “connections” that have no relevance or meaning to your business. Sure, everyone wants to get to that coveted 500+ connections on LinkedIn, and that’s a good goal to have. But the number of con ...…
 
People are often amazed at how quickly we fill our workshops and courses. It's almost like we have a separate channel to our clients. Well, as it appears, we do. And it's not quite a Facebook group. It's even cooler. Here's how we filled a big chunk of the Munich workshop.
 
On this episode of TAG, Josh and Chris discuss the 4 Sales Techniques to Close more Sales in your business or on your website. They take you on a journey to help Jed, a 45 year old sales professional needing to more than double his current sales each week. Josh and Chris help Jed build a template to use to help him close sales more often.Join t ...…
 
Quick announcement regarding the Frankfurt Meetup coming up in May.
 
Hype works exceedingly well, even when the client knows they're being duped a bit. But what if you can't stand hype? Does that mean you roll over and play dead? Here's how you can avoid hype completely, if you wish to do so. And if the hype is so great, that it can't be ignored, you can use the hype like mental judo to turn the tables and to ac ...…
 
On this Episode of TAG! We are going to cover another 4 psychological insights that you can use to improve your marketing or sales efforts. We will talk about the YES factor or in the sales world, micro-commitments. We also cover the "Anchoring" effect, how emotion affects decisions and how labeling your customers can affect their actions. Bonu ...…
 
The advice we get is to hang in, no matter what happens. Yet, to me that sounds like the wrong advice. You definitely need to hang in a bit when things get slightly tougher than you expected. But there's a time for quitting as well. How do you know if you should quit or soldier on?
 
On this Episode of TAG! We are going to cover 4 psychological insights into the human brain that you can use to improve your marketing efforts. The better we understand why our customers think and act the way we do, the better we will be at persuading them to convert. Our brains are wired to make impulsive decisions and purchases, we process im ...…
 
We may often hear ourselves saying, we have a long to-do list. Or things that we still haven't completed. Or worse, we may talk about how we have no time. Often, it's just a matter of issues that can get resolved with a touch of philosophy. There's work to be done as well, but the philosophy needs to come first. In this second part of the serie ...…
 
On this episode of TAG! we cover 5 psychological tactics that you can use to attract and engage new customers and compel them to purchase. We are going to talk about running emotional ideas, highlighting your flaws, how to reposition your competition, promoting exclusivity and how to introduce fear, uncertainty, and doubt. The guys will be talk ...…
 
When we think of business, marketing tactics and strategy comes to mind, doesn't it? Philosophy does exist but it may be a bit on the back burner. Yet, for us at Psychotactics, philosophy looms large. Here are just a few nuggets that you can ponder over and see how they apply to you—and how you can use them in your life and business.…
 
On this episode of TAG, Chris and Josh, discuss the 4 major fears that customers may exhibit. The hard thing about this in sales and marketing, is that these fears are often hidden. In 2019, the new customers are more educated on products even before they are introduced to your company. Tune in to see which fears yours customer have and how to ...…
 
So much effort goes into the launch of a product, but what happens next? How do you handle the calm after the launch? How do you keep selling products on an ongoing basis? These are the questions we tackle in this episode as we get rid of the "post-launch" blues.
 
It’s the launch of season 2 of TAG and it’s going to be good. On this episode of TAG Chris Askew and Joshua Levoff talk about a technique used in sales called Push/Pull. In communication, there is always an interaction, and in any interaction, there is a response or reaction needed. The guys describe how and when to use Push (more aggressive ap ...…
 
When we price a product or service we often use the ending 7 or 9. As in $27 or $29. Is there any basis for using such an ending? Yes, there is, but does it help to sell more products or services? This is the journey we go on, as we explore the crazy world of pricing. How to set prices shouldn't be voodoo and yet it is. Let's go on this trip by ...…
 
How many books do you read in a year? Most people boast about how they read hundreds of books a year. That's what I used to do as well. Until I found that I wasn't really absorbing any information. So is speed reading a bad idea? Well, not entirely, but you need to know when to use it and why. Find out how speed works for you and more important ...…
 
Most of us have grand plans to succeed. Yet, almost the moment we start there are a million distractions in our way. Chaos lurches around in our doorway and there seems to be no way out. At Psychotactics, we had managed to get around most of the chaos but then I was in charge of mentoring my niece. As she moved from Year 6 to Year 7, it seemed ...…
 
How do you maintain a high productivity level when switching tasks? How do you get the brain and body to handle the transition? And how do you manage the transitions with a minimum amount of fuss?
 
This episode is the first of six re-runs scheduled over the Christmas break... When you create or find your uniqueness, do you need to test it? Incredible as it seems there's little point in doing any testing at all. In this episode you'll find out why testing is practically impossible and how instead of wasting time on research, you should fol ...…
 
Objections aren't something we necessary think about when writing articles. We're so focused on the main content that we might see no need to contradict ourselves. Yet, it's this very contradiction that makes the article more robust and removes those chunky holes. Let's find out why objections are crucial in our articles. Click here to read the ...…
 
One of biggest problems with any sort of prospecting is the dead silence right after clients love what you've said or done. You'd think they'd call immediately, but there's not a peep out of them. Is there some flaw in the system? And how can you overcome this obvious glitch? Click here to read online: Coaching Series 3/3: Why Clients Nod But D ...…
 
We all struggle to find niches when trying to get into the coaching game. But is it really that hard? Or have we been looking in the wrong places? This episode shows you how you can find dozens of niches, all of which have great power and are profitable now and for years to come. Click here to read online: Coaching Series 2/3: How Niches Can Ea ...…
 
On this episode of TAG, it’s part 2 on culture. They discuss culture from the side of leadership and how leaders in the organization have an obligation to their staff. Effective leadership includes encouraging your team among other things. Tune in to hear more ways to lead your team.
 
The toughest part of coaching isn't necessarily coaching itself. Instead, it's the niche, isn't it? How do you go looking for the right niche? And how do you know when you've found one that's rewarding as well as profitable? We go back in time with the British Cycling Team and what turned them into champions, and how their coach played a role. ...…
 
On this episode of TAG, Chris and Josh discuss creating culture in your business. They ask three very important questions: Why does our company exist? What do we believe what are our values? Where do we want to go with the company? They help to define a few key things you can implement today!
 
One of the biggest hurdles in writing, has nothing to do with writing at all. It doesn't have anything to do with time, either. Instead, it's an understanding of energy. Without a clear view of how energy works, we're likely to start off strong and then find ourselves stranded. Is there a way around this energy hurdle? What causes an energy los ...…
 
In this episode of TAG, Josh and Chris answer a very important question: Company Culture Or Revenue, should either be sacrificed? They have already covered company alignment for your revenue producing departments in past episodes. What if some team members in your department are disrupting the culture but they are top earners for your company? ...…
 
How do you speed up your writing process and what causes it to slow down to a crawl? Surprisingly, discussion and feedback play an incredibly powerful role in unblocking Writer's Block. The more you're stuck, the greater the reason to invite discussion and feedback. The moment you do, it causes you to explain the concepts in a way that catches ...…
 
On this episode of TAG, Chris and Josh describe a few industries and recognizable companies moving from undefined to integration. While this is not a full case study, they talk on the show about how sales and marketing functions work within their respective organizations. It’s a live example of these functions in action.…
 
Most of us are content to learn a great deal about what's happening in our industry, but is that causing a blockage when it comes to writing? When we go into the depths of writer's block, we find that you need cross pollination not only across industry, but across styles as well as media such as video, audio and text. Find out how a lack of cro ...…
 
On this episode of TAG, Josh and Chris discuss the final step in moving from Aligned to Integrated. They give some concrete ideas on how you split marketing and sales and even further how you can split each department to perform their defined roles. They also incorporate metrics and funnels and how to look strategically at how each department i ...…
 
If you're already good at writing, do you need an outline? It might seem one more barrier and yet it's the first element that creates this so called Writer's Block. Find out why outlines are a map that quickly get you to your destination. Click here to read online: Writer's Block Series 1/4: Why the Lack of Outlines Even Stops Professional Writ ...…
 
One of the most mind numbing tasks is to get a client to pay for the job you've completed Clients tend to be slow with payments or just default. But is there a way to avoid such a mess? There's not just one, but three separate ways to go about it. Let's find out how you can get paid without all the bother—and well in advance, too. Click here to ...…
 
Most of us are quite obsessed with stashing away case studies, examples and stories. However, it's not enough to simply put it away. You have to be reasonably familiar with the story. And how you get to be familiar? You focus on one point in the story. Why does that one point matter? Let's find out.
 
This is not a regular podcast episode but a quick announcement about Fritoon... Your chance to receive a funny cartoon direct to your inbox every Friday. Visit psychotactics.com/fritoon , to sign up! Enjoy
 
Researching an article is so frustrating because it's time-consuming But there are ways to beat the pressure—and the pain. Believe it or not, there are ways to be productive with zero last minute research. This episode shows you how to make advance research work for you, as well as in situations where you have no research at all. Sounds too goo ...…
 
On this episode of TAG, Chris and Josh go into detail on the first 3 levels of relationships that Sales and Marketing Departments must deal with for true integration to take place. They define and give examples of how to move seamlessly through each relationship.
 
Readers often get lost in an article and hence abandon it. However, there are pretty simple, yet powerful methods to let the reader know exactly where they are in the article at all times. Plus when you use these techniques, you push the reader forward as well. Here's how you go about using these "Transition Techniques". Read on the website: Tr ...…
 
On this episode of TAG, the guys discuss the 4 key relationship levels that all Sales and Marketing departments go through. These relationships will change as the company grows or as the sales and marketing functions mature- along with the question- should sales and marketing departments be alignedListen to find out what level your company is in.…
 
Websites are daunting projects but even the casual listener is astounded to learn that a website took three years to complete. Of course there's a story, so here we go with the tale. Read on the website: New Psychotactics Website Story ==== Back when I was in university, my friend, Shelly Brown sent me a recording of a rap band called Run DMC I ...…
 
On this episode of TAG, the guys discuss a silent killer of companies- Cultural Friction. Josh will discuss why communication and the behavior of your staff can greatly affect your culture in negative or positive ways. They will also talk about how the size of your company can effect the look of your Sales and Marketing departments.…
 
It sounds bizarre to make your own products, courses and services redundant, but it's a very sound strategy that's been used by companies such as General Motors, Apple—and oh, we've done it for almost as long as Psychotactics has existed. What's it about? Let's find out in this episode. Read on the website: The Cannibalisation Strategy ======= ...…
 
On this episode of TAG, Chris and Josh discuss the major disconnect between Sales and Marketing Departments, why they don’t work well together, meaning, Economic Friction. They will share why splitting money between departments correctly, is the key to growth.
 
On this episode of TAG, your hosts, Chris Askew and Josh Levoff talk about who they are, their background, and they debunk the myth that Sales and Marketing should work separately and attempt to convince why these departments should be on the same side.
 
Marketing Expert, Chris Askew, and Sales Consultant, Joshua Levoff, team up to bring you TAG - a show about teaming up your sales and marketing to win big in business.
 
It seems natural to keep an eye, even get obsessive about your competitors. However, it's a poor strategy for many reasons. In this episode we make the case for why the competition doesn't really matter as much as you think. And why focusing on them could possibly cause clients to desert you, instead. Here is the website link: Ignore Competitio ...…
 
When it comes to testimonials for our product or service, we assume clients have to get to the end. Or do they? The reality is that it's a mistake to wait until the end because anyway clients aren't giving you a review of the entire product or service, but only a small section. But what structure and system do you follow to get a testimonial—or ...…
 
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