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The purpose of growing a business isn't just revenue. Revenue and profits run the business, but it's the ability to do what you want, when you want, and where you want. That's control. And that's what most small business owners never achieve. The Three-Month Vacation shows you how to create a powerful business, while still taking generous amounts of time to relax and unwind.
 
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Buyer Insights
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This marketing podcast features expert interviews uncovering the hidden secrets of how and why people buy (or don't). Buyer Insights is hosted by CEO and Chief Creative at Good Funnel, Liston Witherill. Liston has helped many clients discover insights about their clients and customers. He uses this experience to talk with top guests about customer development, digital marketing, sales, psychology, conversion rate optimization, and more. Past guests have included Andrew Warner of Mixergy, Dav ...
 
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show series
 
How do you make your articles or sales letters more interesting? Analogies and stories always increase the drama and attention span. Yet, it's hard to find and craft interesting stories on a regular basis. Or is it? Find out how you can use three simple and effective ways to craft a ton of great stories and analogies.…
 
activerecall.co and walteramedia.com Podcasts mentioned * Noah Kagan Presents * Noah Kagan NPR episode * Noah Kagan 5AM challenge * Noah Kagan's scheduling thing for leisure * Fizzle.co podcast * They talked about burnout * Targeting audience etc. * How to start a podcast * Malcolm Gladwell's Revisionist History * Bill Simmons + Malcolm Gladwel ...…
 
Trying to come up with a suitable name for your book or info-product seems like a nightmare. What if you're wrong? What if the name isn't well received? However, there's a way to make your book really stand out. And guess what? It's not the title that matters. It's the sub-title. Find out why we've been tackling things the wrong way and how to ...…
 
Most of us know of the concept of the "guardian angel". They come into our lives and they take care of us. The "kicking angel" is quite different. The angel shows up just to push us over the edge and then he/she disappears from our lives. How do we know when we're being kicked? And what "kicks" do we pay attention to and what do we ignore?…
 
Can you really double your sales of a product you've created a while ago? And why are satellite products so very useful to clients and profitable to your info-product business? In this episode we look at info-products as we'd look at a piece of software like Photoshop. Find out the magic that already exists within your info-product and why you ...…
 
When creating an information product is the client important? It might seem that a client is extremely important when creating an information product. After all, you're getting them to tell you exactly what she needs. However, more often than not, this method is a recipe for disaster. Even so, the client is extremely useful in another phase. So ...…
 
When you create your business, product or service uniqueness, do you need to test it? Incredible as it seems there's little point in doing any testing at all. In this episode you'll find out why testing is practically impossible and how instead of wasting time on research, you should follow three steps to make sure your uniqueness occupies a pe ...…
 
How do you position your products and services? Finding your uniqueness is incredibly difficult, yet some companies do it consistently well. How do you learn from their ability to position their products and services? Also, do you really need a uniqueness for every business product and service? The answer is “yes” and this episode will reveal w ...…
 
Vicky and Joe discuss how they’ve made very deliberate and conscious decisions to live the life they’re currently living. Their current lifestyle was not created by accident, and today’s episode focuses on why it’s important to be aware of the life you’re currently living, and to change it if you’re unhappy with it. Do not live your life by acc ...…
 
Information product sales don't always increase with promotions alone Often they increase by giving away content that you could easily sell. But shouldn't you stick to giving away tiny reports? What if you were told to give away a big product instead? Would that reap any rewards? Find out in this episode on giving as a strategy. --------------- ...…
 
Sean D’Souza thinks differently. Very differently. Maybe it’s because he’s an accountant, a creative, a cartoonist, a voracious reader, a teacher, and an early riser (4 a.m. to be exact). Fifteen years ago, fresh out of college with a degree in accounting, he joined an advertising agency called Leo Burnett. The opportunity of working with one o ...…
 
How do you maintain a high productivity level when switching tasks? How do you get the brain and body to handle the transition? And how do you manage the transitions with a minimum amount of fuss? Read online: https://www.psychotactics.com/high-productivity/ =============== I was asked in e-mail: I am curious to know, since you do so many tasks ...…
 
Even if you have the best business idea in the world, analysis-paralysis can stop you in your tracks You feel frozen, not sure what to do. So you research. Then you do some more research and educate yourself even more. But that doesn't get you very far, does it? Even famous people like Leonardo da Vinci and Michelangelo would get stuck in this ...…
 
How do you know whether your business idea is good or bad? Is there a system of validation for your info-products, courses and workshops, or do you just go with the wisdom of the crowds? This episode shows you exactly what causes one business idea to fail and the other one to succeed. This series is about the validation of your business ideas. ...…
 
How does tolerance play a role in small business? It might not seem like tolerance is the root for success, but if you dig deeper, you'll find that small businesses struggle without the core concepts of tolerance. So how does tolerance play a part in something like a successful artwork, or music, or the next product or course you produce? Let's ...…
 
"I wasted too much time getting angry". So said world-famous tennis champion, John McEnroe. McEnroe and arch-rival, Jimmy Connors had similar temperaments on the court. Both were easily provoked. Yet both of them managed to get to the No.1 ranking in the world for many years consecutively. Yet McEnroe was gone from the tennis scene by the age o ...…
 
Owning your own business can lead to the lifestyle of your dreams, but only if you’re very intentional about it. Only you can decide what that dream looks like, and only you can implement it. That’s exactly what Sean D’Souza has done for himself. Instead of constantly trying to grow ever-higher revenue from his courses and membership program, S ...…
 
In a small business, strategy and tactics often go wrong. Yet all you hear about is success, success and how someone made it big. This episode is about some bad judgment calls and also about plain pomposity. It's taught us to be better marketers and better people. ============ In this episode Sean talks about Story No.1—The Internet Marketing C ...…
 
When you sit down to write a book you and I can waste a lot of time, if we don't take time to outline But what are the elements involved in outlining? And how can we make sure we don't make any silly mistakes? If you're about to write a book or plan to be an author sometime later, this information is for you. But even if you've already publishe ...…
 
Why do some landing pages work while others fail? The core of a landing page lies in picking a target profile. Yet, it's incredibly easy to mix up a target profile with a target audience. And worse still, the concept of persona comes into play. How do we find our way out of this mess? Presenting the target profile mistakes we make and how to ge ...…
 
Why do great inventors, business people, and a ton of smart people have in common? They have many traits, but one specific trait is the ability to crack a problem. When everyone else has given up, these people are able to figure out what no one has done before. How do they do it? This article shows you how to increase your learning speed by usi ...…
 
Passions and priorities are the secrets to the success of my guest today. You need time and space to create and Sean D’Souza of Psychotactics has created a lot of both in his life. He has made the decision to keep his business to the size it is and, instead, chooses to work nine months… The post #61 Harnessing Your Inner Storyteller with Sean d ...…
 
The Art of Stillness: Adventures in Going Nowhere This is an elaboration/review of the book by Pico Iyer. How do you slow down? What do you mean by going nowhere? And how can we slow down with our busy business and family life? Sean says, ” I still have the same day I used to have before. But somehow it's different. Now, I have more time.” ---- ...…
 
Part 2 of how working with a partner can be both an upside as well as a downside. How do you cope? How do you take it to a whole new level, without all the drama that goes with partnerships? Find out how to run a two-engine business instead of depending on flying alone.
 
How easy is it to work with your spouse or partner? What are the upsides and downsides? These are questions that are asked all the time and there's a good way to know if you're going to work well together. Here's Part 1 of a series of 2 episodes. --------------------- https://www.psychotactics.com/insider-story-psychotactics/…
 
Everyone loves a fabulous year, but the best years for us are those that aren't terribly great. We learn more, and go through a revolution in such "difficult" years. That was 2016 for me. Life took me on diversions I hadn't expected and to me that became the most interesting element of all. Now I look forward to the diversion. Find out how you ...…
 
Many of us believe that smartness comes from learning the skills in our own field. And yet, that's only partially true. We can never be as smart as we want to be, if we only have tunnel vision. So how do we move beyond? And how do we find the time to do all of this learning? Amazingly it all comes from limits. Find out more in this episode. In ...…
 
In today’s episode, we’re excited to share our chat with Sean D’Souza. You may know Sean from his business Psychotactics and or his podcast, the Three Month Vacation. His specialty is understanding how customers think and our interview focused on storytelling. More specifically, how us copywriters can use stories to boost the effectiveness of o ...…
 
In today’s episode, we’re excited to share our chat with Sean D’Souza. You may know Sean from his business Psychotactics and or his podcast, the Three Month Vacation. His specialty is understanding how customers think and our interview focused on storytelling. More specifically, how us copywriters can use stories to boost the effectiveness of o ...…
 
Did you know that landing pages fail almost at the headline stage? We’re all told to create landing pages. So why do they fail? The answer, it seems, can be found at any international airport. When planes land, they don’t land all at once. They land one at a time. Yet on a landing page, we scrunch the issues together. We throw everything at the ...…
 
It might seem like perseverance is a good thing. We've been told to persist in the face of odds. Yet, there are times when you should stop. How do you know when to stop? And why bother to persevere when failure is waiting around the corner? Find out why perseverance can be a real pain, and when it can be a blessing. Click here to read: Why Pers ...…
 
If you're interesting in learning how to market more effectively and land more sales, a quick Google search will bring up thousands of results, each one promising that their specific tip will be the one that changes your business forever. The trouble is sorting the wheat from the chaff. What's the stuff that'll actually work for you, and what's ...…
 
Resistance seems like an overbearing force in our lives We want to achieve a lot, but as soon as we get started, resistance kicks in. But did you know there are ways around resistance? Resistance loves a loner. If you’re working alone, you’re just setting yourself for an encounter with resistance. Resistance loves to play the game of winner. We ...…
 
There are two options in life: greatness or mediocrity. But greatness seems so elusive, even so pompous. How do you call your work “great”? How do you even know or benchmark “greatness?”. And can a small business achieve greatness or do you have to be a dominant player like Apple, Disney and Walmart? Click here to read: Good to Greathttps://www ...…
 
Whenever you run into tips on productivity it’s always this earth shaking advice You’re advised to make these monumental changes to improve your business or life. In reality all you need are tiny little tweaks. Important tweaks, but tiny ones. And some of these tweaks are slightly irreverent. Which is what makes these productivity tips even mor ...…
 
If you were to boil down marketing to a single word, it would be “risk”. When a client is ready to buy they still hesitate. Even when there’s a sense of urgency on their part, they still go through a series of steps before they come to a decision. What are those steps? Why do clients seem to back away at the last minute? Click here to read: How ...…
 
Why do we learn so slowly? Is it because we’re not good learners? Is it age? Or is it something quite different? The problem of learning (and teaching) is dependent on the concept of Teacher vs Preacher. When you’re a preacher, you give the feeling of a ton of information, but there’s no true learning, no true application. A teacher, gets the s ...…
 
Trying to come up with a suitable name for your book or info-product seems like a nightmare What if you’re wrong? What if the name isn’t well received? However, there’s a way to make your book really stand out. And guess what? It’s not the title that matters. It’s the sub-title. Find out why we’ve been tackling things the wrong way and how to g ...…
 
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