Best RTB Media Podcasts (2024)

1
AppsFlyer: Mobile attribution across channels 33:55

7h ago33:55

33:55

Barak Witkowski, Chief Product Officer at AppsFlyer, explains that the company specializes in mobile measurement and marketing analytics, helping advertisers attribute business outcomes to their marketing efforts. Founded in 2012 and based in Tel Aviv, AppsFlyer has grown to 1,500 employees across 20 offices, serving over 100,000 apps. The platform…

1
Episode 77: Gokul Rajaram on building AdSense and Facebook ad platforms 52:09

26m ago52:09

52:09

Gokul was the product lead on AdSense, the deal champion for buying DoubleClick, and the head of ad products for Facebook. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.…

1
Episode 76: David Cohen on the IAB's future and privacy regulation 49:05

6d ago49:05

49:05

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.By Marketecture Media, Inc.

1
Episode 75: AdTechGod and Jeremy Bloom join Marketecture 40:05

13d ago40:05

40:05

Big news this week as the Marketecture family expands. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.By Marketecture Media, Inc.

1
IAB Tech Lab: OMSDK with Joe Ranzenbach 15:08

17d ago15:08

15:08

The interview with Joe Ranzenbach discusses the development and impact of the IAB Tech Lab's Open Measurement Software Development Kit (OMSDK). This standard, which emerged from the challenges of verifying ad viewability and preventing fraud in mobile app environments, provides a unified solution for ad verification. Initially developed by IAS and …

1
Episode 74: Kerel Cooper on reaching black audiences 45:33

20d ago45:33

45:33

Kerel Cooper is the President of Advertising for Group Black. He takes us through how they connect brands with African American audiences and the challenges in the space for buyers and sellers. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copy…

1
IAB Tech Lab: Ads.txt with Neal Richter 29:40

24d ago29:40

29:40

The interview with Neal Richter, Director of Science and Engineering at Amazon DSP, discusses the evolution and impact of IAB Tech Lab standards such as ads.txt, sellers.json, and SChain. These standards were developed to address issues of seller authentication and inventory misrepresentation in the digital advertising ecosystem. Ads.txt allows pub…

1
Episode 73: Josh Palau on pharma and in-housing 40:21

27d ago40:21

40:21

Josh Palau, the VP of Performance Media for Pfizer joins us for a discussion of how programmatic works for pharma marketing, as well as his general experience with in-housing. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Mar…

1
IAB Tech Lab Special: Open RTB 20:53

1M ago20:53

20:53

The discussion on the openRTB protocol delved into its history, challenges, and impact on the digital advertising landscape. Introduced by Bill Simmons, the protocol aimed to standardize the communication between buyers and sellers of online advertising, simplifying the previously chaotic system where each platform had its own unique protocols. Thi…

1
Episode 72: Ron Jacobson on MMM, plus a Colossus deep dive 41:26

1M ago41:26

41:26

Ron Jacobson from Rockerbox talks attribution, the walled gardens, and the future of MMM. Plus Ari goes deep on the Colossus situation. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.…

1
IAB Tech Lab Special: VAST 21:40

1M ago21:40

21:40

The VAST (Video Ad Serving Template) standard, as explained by Ari Paparo, was developed to facilitate the integration of video ads across various platforms, addressing early challenges in the digital advertising space such as the lack of a unified method for embedding video content in ads. Initially created during Paparo’s tenure at DoubleClick, V…

1
Episode 71: Hollis Guerra on how to get PR 41:23

1M ago41:23

41:23

Also, earnings coverage, SERP disasters, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.By Marketecture Media, Inc.

1
IAB Tech Lab Special: The Transparency and Consent Framework 27:28

2M ago27:28

27:28

The Transparency and Consent Framework (TCF), discussed by Julia Shullman of Telly, addresses key challenges in digital advertising related to the GDPR and ePrivacy Regulation. TCF standardizes the presentation of information about advertising vendors and user choices across the digital ad ecosystem, facilitating compliance with European regulation…

1
Episode 70: Kym Insana built an agency entirely with remote WFH moms 38:19

2M ago38:19

38:19

Plus Google Network woes, and the Trade Desk - Roku partnership. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.By Marketecture Media, Inc.

1
Episode 69: WPP's CTO spends over $300 million per year on AI 45:20

2M ago45:20

45:20

How is WPP investing over $300 million per year on AI? Stephan Pretorius, the company's CTO, explains. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.By Marketecture Media, Inc.

1
Episode 68: Feed DSPs what they eat with Chris Kane 41:12

2M ago41:12

41:12

Jounce's Chris Kane joins us for the latest on SPO. Plus X brand safety and "Person on the street" from Possible. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.…

1
Episode 67: Why can you buy CTV 214 different ways? 51:14

2M ago51:14

51:14

Lara Koenig from MiQ gives us a class on SPO for CTV. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.By Marketecture Media, Inc.

1
Episode 66: Politics and AI with Richard Raddon of Zefr 41:22

3M ago41:22

41:22

Plus Forbes MFA, and AdTheorent acquisition. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews…

1
Episode 65: Shane Shevlin still believes in customizable DSPs 54:41

3M ago54:41

54:41

Shane tells us about his time at IPONWEB, the birth of BidSwitch, and his new platform, Bedrock. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make…

1
Episode 64: Listeners Strike Back 39:51

3M ago39:51

39:51

Sometimes our listeners have perspectives that differ from ours. So we're giving them a chance to give us some feedback. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex worl…

1
Episode 63: Josh Chasin on measurement, plus MediaLink and TikTok drama 43:47

3M ago43:47

43:47

Josh is a veteran of the measurement business and he gives his perspective on how measurement is evolving. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technolog…

1
Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do about it 47:28

4M ago47:28

47:28

Plus the latest controversy with "Ad Bridging" Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth intervie…

1
Episode 61: RampUp After Dark 44:00

4M ago44:00

44:00

Ari's interviews LiveRamp CPO Kimberly Bloomston and former Habu CEO Matt Kilmartin, direct from RampUp. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology …

1
Episode 60: Michael Cassidy on bringing ad dollars to retailers, plus Walmart-Vizio 46:07

4M ago46:07

46:07

Michael Cassidy is the CEO of M3, bringing non-endemic advertising dollars to retailers. Think travel brands on suitcase stores. Also we dish on the Undertone early days. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry p…

1
Episode 59: Ad tech is to technology Innovation what porn is to media innovation 47:25

4M ago47:25

47:25

So says our guest, Mike Driscoll from Rill Data. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interv…

1
Episode 58: All About the Privacy Sandbox with Alex Cone from Google 1:06:59

4M ago1:06:59

1:06:59

We go deep on the privacy sandbox, the CMA, the recent criticisms from the IAB, and what's next. Alex Cone from Google gives us an in-depth view. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you un…

1
Episode 57: Faster sites and fewer ads, Jon Roberts shares the Dotdash Meredith secrets to success 41:37

5M ago41:37

41:37

Jon Roberts it the Chief Innovation Officer for Dotdash Meredith, "America's largest digital and print publisher." He bucks the trends in the industry with intense focus on user experience. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team…

1
Spotify builds a $2 billion audio ads juggernaut through technology and targeting 33:11

5M ago33:11

33:11

Per Sandell, VP of Product for Spotify, focuses on Spotify's advertising strategies and products. Sandell highlights Spotify's substantial growth in the ads business, particularly after 2019, emphasizing the global expansion and diversification of their advertising offerings, which include audio, video, and display ads. He also touches on the integ…

1
Episode 56: Lauren Wetzel on the clean room trough of disillusionment 45:06

5M ago45:06

45:06

Lauren Wetzel is the outspoken COO of InfoSum. She talks about the space, the Habu acquisition, composable data stacks, and a lot more. Plus we talk about the WWE going to Netflix, and the Sports Illustrated bloodletting. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get …

1
Episode 55: Matt Prohaska talks news and the industry moves into the bargaining phase of sandbox adoption 48:59

5M ago48:59

48:59

Matt Prohaska talks to us about supporting the news business. Plus Habu acquisition, LG ads follow-up, and Jeff Green goes long against the sandbox. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you…

1
Episode 54: CES wrap up, plus drama at VideoAmp, LG Ads, and Arena 43:34

5M ago43:34

43:34

So much drama in ad tech and publishing. Ari reports live from his hotel room at CES. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better ven…

1
Episode 53: Bill Wise of Mediaocean on running the oldest company in ad tech 45:50

6M ago45:50

45:50

Bill Wise, CEO of Mediaocean, talks about how the company came to be by merging with stalwart DDS, along with its current position in the business, and how agency holding companies are evolving. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our…

1
Episode 52 Year-end special bonus episode. Best and worst of 2023, plus predictions. 40:58

6M ago40:58

40:58

Eric and Ari talk about the first year of the Marketecture podcast and shout outs for various trends and predictions. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world o…

1
Episode 51: What happened at The Arena Group? Former President and COO Andrew Kraft talks publishers, AI, curling, and more. 48:33

6M ago48:33

48:33

Andrew Kraft is one of the best known and respected executives in media. He recently left The Arena Group along with CEO Ross Levinsohn in the wake of an AI mini-scandal. We get to the bottom of what happened. Also, are ad tech companies listening to your phone, or no? Visit Marketecture.tv to join our community and get access to full-length in-dep…

1
Episode 50: What's the MRC and why should you care with George Ivie 43:20

6M ago43:20

43:20

Long-time head of the Media Rating Council George Ivie talks about the work he does to assure accurate media measurement, how he's working in parallel with the TV JIC, and what this has to do with the movie Quiz Show with John Turturro. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a …

1
Episode 49: The guys from Taking Inventory talk social commerce 45:42

7M ago45:42

45:42

James Borow and Daniel Druger host the Taking Inventory podcast talking all things commerce media and social commerce. They talk with us about Snap, X, open web, and everything else. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of rea…

1
Episode 48: Anne Coghlan from Scope 3 on measuring and reducing carbon in advertising 41:56

7M ago41:56

41:56

Scope3's co-founder and COO talks about carbon measurement and reduction, and how it is working with BOK. Plus the TV+ trademark dispute and an update on Kubient and the TV+ trademark dispute. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our t…

1
Justify Your Existence: Vibe.co 5:48

7M ago5:48

5:48

Vibe is building "Facebook ads for TV", allowing small and less sophisticated advertisers to show ads on TV for as little as $50 per day. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand…

1
Episode 47: Brian Morrissey on how to create a sustainable media model 42:09

7M ago42:09

42:09

Brian Morrissey from the Rebooting talks to us about sustainable media models, the Jezebel closing, and Buzzfeed's new strategy. Also YouTube blocks ad blockers. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practition…

1
JYE: Channel99 brings view-through technology and analytics to B2B marketing 6:15

7M ago6:15

6:15

From the founder of DemandBase, Channel99 is an analytics solution that shows you how your marketing efforts touch specific companies in your ABM strategy. Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form audio-only interviews feature pre-A round companies with under 50 employees. Rec…

1
Episode 46: Beeswax co-founder Shamim Samadi on bringing oRTB to retail media 44:18

8M ago44:18

44:18

Shamim Samadi was the co-founder of Beeswax and a long-time veteran of Google's ad group. Now he's working with the IAB on developing standards for bringing RTB to retail media.By Marketecture Media, Inc.

1
Justify Your Existence: Recess is a Marketplace for Real World Sponsorships 7:48

8M ago7:48

7:48

Recess is a marketplace where brands can purchase sponsorships of real world events, like races and festivals. Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form audio-only interviews feature pre-A round companies with under 50 employees. Copyright (C) 2023 Marketecture Media, Inc.…

1
Episode 45: PrograMADic, the Musical with Tom Triscari 42:38

8M ago42:38

42:38

Tom Trisacari talks about the musical he's writing, plus valuations of ad tech companies. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better…

1
Justify Your Existence with Taiv.tv 6:27

8M ago6:27

6:27

Noah Palansky from Taiv.tv explains how his technology replaces the linear ads on bars and restaurant TVs with new creatives specifically targeted and designed for that environment. Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form audio-only interviews feature pre-A round companies wi…

1
Episode 44: Gavin Dunaway talks fraudulent ads and AdMonsters. Plus a Freewheel update and earnings. 42:52

8M ago42:52

42:52

Gavin Dunaway of The Media Trust talks fraudulent ads, including scams targeting the elderly and the early days at AdMonsters. We have an update on the Freewheel duplicate auction issue, and its earnings week for tech giants. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the co…

1
Amaze Media Labs - Podcast promotion via contextual display ads 5:53

8M ago5:53

5:53

The hardest thing in podcasting is finding an audience. Amaze Media Labs offers an ad buying platform that podcast owners can use to serve digital ads alongside contextually relevant content. Its ads can drive audiences to landing pages with more content such as a trailer or a specific episode. Bryan Barletta talks with co-CEO Robert Tuchman. Visit…

1
Episode 43: Chris Kane on what makes an MFA site. Plus bid request shenanigans at Freewheel 44:42

8M ago44:42

44:42

Chris Kane from Jounce joins us to try to define what an MFA site is and what we should do about them. An anonymous blog post accuses Freewheel of duplicating bid requests. And Fenestra tries to Justify Its Existence. In this episode: https://telegra.ph/Comcast-deliberately-inflates-bidding-requests-to-extract-extra-revenue-from-DSP-partners-10-15 …

1
Spaceback - Adapting social posts to display and video ads 5:54

8M ago5:54

5:54

Spaceback’s creative automation tools turn high-performing social posts into production-ready ads for brands like CB2, UGG, Ulta and Corkcicle. In our interview, Ari Paparo asks CEO Casey Saran to explain why brands need a vendor for this when they already have creative assets and production tools at hand (short answer: automation and authenticity)…

1
Episode 42: Comscore's Jon Carpenter on the JIC and the future of measurement. Plus Scope3 and Sincera funding 45:49

9M ago45:49

45:49

Jon Carpenter, the CEO of Comscore, joins us to talk about the company, the JIC, and the future of measurement. Plus Scope3 and Sincera funding rounds. Also Aderize tries to Justify Its Existence. Each week we'll bring you the latest news and perspective about advertising technology, trends, Copyright (C) 2023 Marketecture Media, Inc.…

1
Captify - Activating search data for contextual buys 5:37

9M ago5:37

5:37

Captify has been around a long time. Historically, the company has used search intent data ingested from its partners’ on-site search to build cookie-based segments that it then licenses to media buyers — typically big agencies. In recent years the company has developed a contextual ad product for web and TV that uses the same search data without t…

Podcasts Worth a Listen

RTB Media Podcasts

Podcasts Worth a Listen

Quick Reference Guide