#dogoodwork is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in one’s own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often goes unnoticed. The goal of this podcast is to highlight that drive. The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life ...
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Most gurus won’t admit that winning ideal clients for your agency is hard. But it’s a lot easier and more predictable when you learn from the right people. Every week, The Digital Agency Growth Podcast comes at you with in-the-trenches stories from agency, brand, and technology leaders to cover HOW new business is getting done, and the possible WHY’s justifying all our hard work. This top 10 ranked podcast in over 10 countries is brought to you by Sales Schema. Learn more about Sales Schema ...
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Everything you need to know about Engineering and the art and skills of Project Management. Learn more at TheOmarProject.com
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A lowrider culture podcast. Recorded historical accounts of the Lowrider culture, by its predecessors. Interviews and conversations with the men and women that paved the way for decades of Chican@ culture. The cars, the clubs, the music, fashion and activism of the early days of the Lowrider movement. The Lowrider culture is known around the world but rarely is the story told by those whom were there.
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Mandi Ellefson on Becoming a Hands-Off CEO
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When scaling an agency, the CEO is usually deeply ingrained. But CEOs are supposed to work on the business rather than in the business, right? So how can a CEO make their agency scalable and run smoothly without them being present in the company's day-to-day operations? Mandi Ellefson of the Hands-Off CEO is here to offer her insights and guidance …
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Mike Brevik on Guerrilla Marketing, Nostalgia, and Building a Unique Agency Culture
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We all know that trends in everything, especially marketing, come and go quickly. But just because a certain style or type of marketing isn’t in vogue in 2024 doesn’t mean it isn’t worthwhile. With the marketing landscape moving at a fast pace, it can be helpful to look at past techniques to see what worked in the past and how you can apply it to y…
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Josh Ledgard on Unlocking the Power of Word-of-Mouth and Effective Referral Marketing
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Almost all businesses start getting clients based on referrals. And while that might feel less necessary as your business grows, referral marketing offers you a lot of options to make yourself stand out among your competitors, grow your email lists, and so much more. Josh Ledgard, founder of KickoffLabs, is here today to talk about how to take adva…
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Increasing Tech Sales Performance Without Increasing Overhead Thorough Storytelling with Joe Ndu
38:42
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Joe Ndu discusses the essential stages of sales maturity and emphasizes the importance of focus and storytelling in achieving sales success. He shares valuable insights on cold calling, market research, and direct outreach to connect with potential clients effectively. Joe also opens up about his personal journey, including challenging times that t…
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Leveraging The Power of Newsletters with Ben Billups
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In this podcast episode, I talk with Ben Billups, founder of Noble and an expert in performance marketing. Ben shares insights from his experience, discussing the resurgence of email newsletters and the importance of owned audiences. He explains Noble's innovative strategies in both B2B and e-commerce spaces, his unique approach to fulfillment and …
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Raul Hernandez Ochoa on Positioning Your Agency for Maximum Growth
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There is so much information out there on growing and scaling your agency that it can be easy to lose sight of the strategies that matter most: offering your clients stellar results and making your services stand out in the market so you can find the clients that are the best match for you. Friend of the show Raul Hernandez Ochoa is here today with…
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The Power of the Predator Mindset in Sports & Business with Peak Performance Expert Gene Zannetti
28:39
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The Power of the Predator Mindset in Sports & Business with Peak Performance Expert Gene Zannetti Gene Zannetti is the co-founder of Winning Mindset. We discuss the importance of maintaining a 'predator mindset' in sports, business, and everyday life. Gene elaborates on the concept of focusing on controllables and letting go of what cannot be contr…
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Chelsea Olsen on Building Sustainable Agency Growth with Email and LinkedIn
42:38
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Sustainable agency growth is possible for an agency of any size. The keys to success? Generating qualified leads and structuring sales teams who understand your business, want to see themselves and your company succeed, and have the capacity to rise to the challenge. Chelsea Olsen is here today to talk about her work as a Fractional Chief Growth Of…
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Ethan McCarty on Insights into the Evolving Employee Experience and the Importance of Curiosity
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So many of our conversations here on the Digital Agency Growth podcast are about the businesses and clients we serve. But one important group often overlooked is the employees, both those of our clients and of our own. Ethan McCarty makes employee experience and excellence his priority at Integral, creating award-winning programs that inspire and m…
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The Power of Deep Specialization with Corey Quinn
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The Power of Deep Specialization with Corey Quinn In this episode of the Do Good Work podcast, host Raul Hernandez interviews marketing expert Corey Quinn. Corey shares his journey from the highs and lows of the startup world to scaling a digital marketing agency from $20 million to $150 million. The discussion dives deep into the principles of dee…
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How Remote Startups Scale & Win by Staying Lean with Erika Zeigyte
20:42
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How Remote Startups Scale & Win by Staying Lean with Erika Zeigyte In this episode, Raul Hernandez talks with Erika Zeigyte, founder of Prosana, about her experience in growing a fully remote marketing agency from 4 to 84 employees and from zero to $2 million in annual revenue in just two years. Erica shares insights on the importance of maintainin…
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Navigating Growth with Will Stevens: Strategies for Startups, ScaleUps and Solopreneurs
32:40
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Navigating Growth with Will Stevens: Strategies for Startups, ScaleUps and Solopreneurs In this episode, we delve into a conversation with Will Stevens, founder of Gain Growth Consulting, who specializes in helping startups and scale-ups develop effective go-to-market strategies. We cover everything from managing growing pains to integrating cultur…
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How to Build a Repeatable New Business Process for your Agency Without Spam or Burnout
32:25
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Here at Sales Schema, we know our podcast listeners are all at different stages of growth with their agency. And after hundreds of interviews with professionals across the agency space, one key takeaway stands out: to grow an agency, you have to build a system that keeps your sales funnel full without the owner having their hand in the process. Dan…
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Matt Lincoln on The Broken Predictable Revenue Model and Apollo’s Approach to Sales Outreach
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The game that is sales outreach is always changing, and with so many schools of thought, it can be hard to keep up with best practices to keep your pipeline full. Matt Lincoln with Apollo.io is here this week to offer insight into how sales outreach has changed, what data is important for targeting your best leads, tips for making a cold outreach f…
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Drew McLellan on Building Trust and Scaling Through Thought Leadership
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The agency space has seen its fair share of ups and downs over the past several years. However, as the industry landscape has changed, agencies have also adapted to meet their clients' needs and what they need to stay afloat. Drew McLellan is no stranger to the changes in the industry and is here today to talk about the state of the agency industry…
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How is AI Impacting SEO with Brandon Leibowitz
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Tune into our latest podcast as SEO guru Brandon Leibowitz from SEO Optimizers breaks down the impact of AI on SEO strategy. Find out how he's adapting as a business owner & get key insights to future-proof your online presence. Unmissable tips for any digital marketer! Who’s The Guest? Brandon Leibowitz has run and operated SEO Optimizers since 20…
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Transforming Agency Growth: Beyond Revenue Goals with Dan Englander
29:16
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Raul interviews a returning guest, Dan, and discusses the evolving concept of agency growth and success in a digital age. Departing from traditional metrics like revenue growth or headcount, Dan emphasizes the importance of setting goals that align with personal satisfaction and business health. He introduces the idea that comparing oneself to othe…
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The Art and Science of Digital Marketing: From Scaling Ads to Building IP with Jason Hornung
36:40
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Raul welcomes Jason, the founder and creative director of JH Media LLC, which is known for producing over $20 million of profitable sales for clients annually through proprietary methods of ad creation, audience selection, and scaling. The conversation begins with a friendly catch-up and quickly moves into a deep dive into the nuances of creating, …
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Entrepreneur Shifts: From Agency Owner to Solopreneur Sales Coach with Mike Moll
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Raul interviews Mike Moll, the founder of Market Me about his transition from being an agency owner to a solopreneur sales coach. He shares his passion for helping entrepreneurs and business owners through building the right business systems in place. Mike believes that his experience highlights the importance of authenticity and transparency in bu…
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Buggs might just be ‘The Most Interesting Man in Lowriding’. An amazing talented painter, a promoter for one of the earliest and successful lowrider shows and might have been the main character of a movie. There’s so much to this one man. He’s got stories after stories. It’s no wonder people want to make documentary and books about his life. We cho…
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What It Takes To Build An 8+ Figure Business & Dominate Your Industry with Aaron Parkinson
30:52
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Raul interviews Aaron Parkinson, CEO of 7 Mile Media. Aaron shares valuable insights into business growth and sustainability in this podcast interview. He explains that businesses need to diversify and plan long-term for survival, differentiating between short-term 'offers' and long-lasting 'businesses'. He suggests adopting a holistic marketing ap…
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The Journey Behind Building the 1st BizDev Educational Platform With Lucia Piseddu
43:58
43:58
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Raul interviews Lucia Piseddu, founder of The BD School, who discusses the importance of authenticity, personalized outreach, and providing value in business development. She criticizes impersonal automation, advising companies to invest time and effort to understand their audiences. Lucia also emphasizes the need for high-quality, practical teachi…
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Mark Scrivner on Entrepreneurship Insights and Restaurant Industry Lessons for Agencies
37:56
37:56
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No matter what industry you work in, you will learn lessons and gain valuable skills that will carry over into other industries. Transferring to the agency space from the restaurant industry was easier than expected for Mark Scrivner due to the lessons and skills he learned about sales, marketing, and quality of service in his restaurant career. To…
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Melissa Morris on Streamlining Your Agency’s Ops and Why SOPs are Overrated
36:18
36:18
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Operations are the unsung heroes in the agency space. Though not talked about as often as sales and marketing, having robust operations through efficient procedures and documentation keeps an agency running smoothly and profitably. But what are the right tools and techniques for your agency? Melissa Morris is here today to help you identify what wi…
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Unfair Mindshare: Leveraging Community Led Marketing to Grow with Derek Weeks
40:55
40:55
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Raul interviews B2B software marketer Derek Weeks as he shares his belief in human-centric marketing, which he discusses in his book "Unfair Mindshare". He emphasizes the importance of providing value through community-led initiatives and attaining an unfair advantage in crowded markets. He counters the traditional viewpoint of CEOs that marketing …
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How To Maximize Your ROI When Working With Agency Partners with Tracey Saenz
31:33
31:33
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Raul interviews Tracey Saenz, a marketing expert, who shares valuable insights about agency relationship management and strategies for brand development. She stresses the necessity of treating an agency as an extended team, maintaining open communication and establishing clear expectations. Organizations, depending on their size and needs, must pro…
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Corey Quinn on How to Build Your Agency’s Vertical Go-To Market Strategy
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Specializing and niching down are topics we talk about a lot on the show simply because of their importance and effectiveness in scaling your agency. Hand-in-hand with specializing is scaling based on expertise in your niche instead of relying on founder-driven sales to keep the pipeline full. Friend of the show Corey Quinn is back this week to tal…
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Discover How Claire Angelle is Elevating the Voice of Purpose-Driven Leaders to Solve the World's Biggest Challenges with PR for Good
25:09
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Raul interviews Claire Angelle, founder and CEO of Angelle Consulting, who speaks about her career shift from a public sector communication role to entrepreneurship. She recounts starting her business following a layoff, asserting that it's less risky to have multiple income sources. She advises fellow entrepreneurs to face their fears and seize op…
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Gusmano Cesaretti - Photography, lowriders and medicine woman, Maria Sabina.
50:07
50:07
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Gusmano came to America from Italy, following his dreams. While in Los Angeles he was captivated by the lowrider cars and the people of East Los. Some of his photos are the most iconic by capturing the truth of the times. Listen as he gives his first hand account of the neighborhoods, the Chicano styles and the parties and his spiritual connections…
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Matt Phillips on Developing Leadership Skills, Overcoming Limiting Beliefs, and Assessing Risk
44:04
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Risk assessment, setting an example of leadership for your employees, and looking to the future are all part of an agency owner’s daily schedule. But how often do we take the time to slow down, take a breath, and reflect on what leadership means to us and our company, now and going forward? Matt Phillips thinks we don’t do this as often as we shoul…
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Leah Leaves on Building Stellar SOPs and Agency Growth Through Fractional Operations
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Setting a strong foundation for your agency’s operations is key to its success and growth. While operations feels like the last department a new small agency needs to consider, it becomes incredibly important once you have several employees. Outsourcing to operations professionals can be an excellent choice, especially those like Leah Leaves and he…
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Kim Sample on Advising 140 PR Agencies and Growing a Comms Firm to $35M
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PR agencies have seen tremendous changes over the last few decades, just like many industries. Kim Sample, President of the PR Council, has spent her whole career in the PR space and has her finger on the pulse of the PR space. Today she’s here to talk with us about current trends, future predictions in the space, and more! This week, episode 206 o…
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Memo Chop is an all around car and bike builder. Believe it or not, he’s been cruising lowriders and chopper motorcycles since the 50’s and 60’s. His famous 37’ Chevy became an icon when good friend Teen Angel recreated it on a cover with La Vírgen de Guadalupe. Memo becomes emotional reminiscing of his good friends’ honorable mention. He might be …
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How to Craft Clear Messages That Remove Friction & Drive Action with Ben Guttmann
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Raul interviews Marketing Expert Ben Guttmann who discusses the importance of clear and simple messaging in marketing in a podcast episode. He argues for messages that are beneficial, focused, salient, empathetic, and minimal, and suggests that trying to communicate too much at once can detract from a message's impact. Ben also addresses changes in…
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