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Leveraging The Power of Newsletters with Ben Billups
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In this podcast episode, I talk with Ben Billups, founder of Noble and an expert in performance marketing. Ben shares insights from his experience, discussing the resurgence of email newsletters and the importance of owned audiences. He explains Noble's innovative strategies in both B2B and e-commerce spaces, his unique approach to fulfillment and client relationships, and his mental models for decision-making. Ben also touches on the importance of iterating quickly based on feedback loops for business success. If you want to leverage email newsletters to enhance your marketing efforts and achieve remarkable growth, this episode is for you.
01:06 The Power of Newsletters and Email Marketing
03:02 Owned vs. Rented Audiences
04:42 Strategies for B2B Newsletters
13:16 The Debate: Niching Down vs. Broad Services
17:12 Building Proprietary IP and Innovations
22:31 Operational Excellence and Team Culture
23:55 Mindset and Decision-Making Frameworks
Connect with Ben
Newsletter growth service: https://www.fwdnewsletters.com/
Linkedin: https://www.linkedin.com/in/ben-billups/
Twitter: https://twitter.com/BenBillups
Connect with Raul:
https://dogoodwork.io/apply
https://dogoodwork.io/free-growth-resources
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