Best Rebecca Roberts, Thread & Fable Podcasts (2024)

1
Ruth Dale and Nathan Monk on Behaviour Change, Tech and HE 27:04

7M ago27:04

27:04

Season 4 finale with host Rebecca Roberts joined by Ruth Dale and Nathan Monk to discuss behaviour change, tech and higher education. Ruth Dale is founder of the Behaviour Change Marketing Bootcamp, having worked across major national campaigns in the health and public sector. She shares her specialist understanding of behavioural science and how u…

1
Rodney Hinds on Young Black British Voices 23:28

7M ago23:28

23:28

We hear from Rodney Hinds, Sports Editor at the Voice Media Group. Author, broadcaster and lecturer, Rodney co-founded the Football Black List alongside another recent Hear It guest Leon Mann, and among numerous accolades, featured on the Diversity Powerlist this year. We talk about the British Black Voices research, in particular findings around y…

1
Sarah Brown-Fraser on Accessible Communications 19:11

7M ago19:11

19:11

We talk with Sarah Brown-Fraser, External Affairs Manager at the Activity Alliance, the national charity and leading voice for disabled people in sport and activity. Sarah is passionate about influencing change through inclusive, representative and accessible external affairs, and as one of the few disabled leaders in sport, continues to push for p…

1
John Gilbert on Youth Campaigns Tackling Social Issues 16:25

8M ago16:25

16:25

We welcome John Gilbert, Managing Director of Eski Media to this episode. We're talking about campaigns that tackle social issues and how we can co-create and work with youth audiences to create ones that make a difference. Eski Media is a creative media and marketing agency that's ambitious about creating social change through its work. They've le…

1
Ben Verinder on the challenge of Further Education 22:32

8M ago22:32

22:32

Ben Verinder, MD of Chalkstream, a specialist reputation research and management agency, talks to us about the challenging market Further Education sits within, it's complex audience groups and what marketing and communications teams can do to tackle it. Chalkstream: a specialist reputation research and management agency, which has worked with over…

1
Leon Mann on Diversifying Talent in the Sports Industry 25:47

1y ago25:47

25:47

We welcome Leon Mann MBE onto the podcast this epsiode. Entrepreneur, activist, broadcaster turned filmmaker, who’s spent his career telling stories throughout the world of sport. Founder of independent sports consultancy and production company Refresh Sports, also set up the Black Collective of Media in Sport (BCOMS), the networking group for blac…

1
Ruth Dale on Using Behavioural Science 26:50

1y ago26:50

26:50

We hear from Ruth Dale, Founder of Social Insight Marketing, a behaviour change marketing specialist, offering training to practitioners across a breadth of sectors looking to adopt a behaviour change approach to their work. With over 20 years experience across NHS, local and national government, Ruth has worked on almost every social and health is…

1
Kyle Campbell on Higher Education Marketing Trends 22:53

1y ago22:53

22:53

Hear from Kyle Campbell, founder of the Education Marketer and self-confessed writer, content marketing evangelist and internet culture nerd. His newsletter and podcast bring updates, insights and examples from around the world of Higher Education. We talk about the latest trends, how to drive relevant conversations with prospects as well as find o…

1
Jim Tudor on Inspiration for Higher Education 21:42

1+ y ago21:42

21:42

We hear from Jim Tudor, Founder of Future Index, a trends consultancy specialising in higher education, on what the opportunities are for the sector, drawing on inspiration from around the world both in edcation and beyond. Jim is also a founding director of creative agency Waterfall, an education marketing agency. http://thefutureindex.com/ http:/…

1
Rohini Kahrs on Racial Equality for Young People 18:58

1+ y ago18:58

18:58

This episode we hear from Rohini Kahrs, Communications Manager at the Runnymede Trust, which is the UK’s leading race equality think tank. From broadening the curriculum to exposing the Windrush scandal, the Trust’s work is rooted in challenging structural racism and its impact on our communities and has produced some incredible insight to continua…

1
Isobelle Panton on Disrupting Higher Ed 16:34

1+ y ago16:34

16:34

This episode we're joined by Isobelle Panton, Director of Student Recruitment and International at University Academy 92, a higher education offering founded by the Manchester United Class of '92, in partnership with Lancaster University. We talk about adapting the higher education offer to youth audiences, challenging the typical format of an unde…

1
Penny Norman on Teen Behaviour Change 28:30

1+ y ago28:30

28:30

This week we speak with Penny Norman, Strategy Director at Rescue, a behavioural change agency working with Governments and non-profits to tackle behavioural health campaigns in the U.S, specifically nicotine, cannabis and opiods. https://rescueagency.com/ https://www.linkedin.com/in/pennynorman/ https://rescueagency.com/webinars We talk about the …

1
Ndu Uchea on Representing Youth Voice 30:31

1+ y ago30:31

30:31

This episode we hear from Ndubuisi Uchea, co-founder of Word on the Curb, a youth research and creative consultancy. Having literally established Word on the Curb to represent youth voice, particularly from minority and under represented groups, the YouTube platform grew to the creative, research and content agency it is today. https://www.wordonth…

1
Bruce Daisley on Gen Z in the workplace 21:10

1+ y ago21:10

21:10

This episode we welcome Bruce Daisley onto the podcast. Bruce previously ran Twitter's business and development across Europe, Middle East and Africa. Now a writer and consultant on better working, you can find his work https://eatsleepworkrepeat.com/ Including his brand new book, Fortitude, which as he explains is all about resilience https://eats…

1
Brett Booth on Gen Z Appeal in Marketing 20:48

1+ y ago20:48

20:48

Season 3 is back and to kick us off we hear from Brett Booth, youth marketing strategist, on what brands and organisations can do to better position themselves to engage youth audiences within their marketing. Brett is a former partner of Nerds, a UK youth agency working for major brands that celebrates artists and youth voice. Having worked on a w…

1
Technology and the student experience with Mark Higginson and Guy Andrews 18:34

1+ y ago18:34

18:34

In our last episode on the theme of Technology and the Student Experience, we look at how our conversations with prospective students can begin at a very early stage and technology can enable how we can improve these very early impressions. We speak with Guy Andrews and Mark Higginson, experienced marketing and technology experts from Twenty Thousa…

1
Josh Akapo from Archtype on Youth Voice and Culture 23:29

3y ago23:29

23:29

This episode we speak with Josh Akapo, co-founder of creative agency Archtype, who facilitate impactful moments of culture for the likes of Lovebox Festival, Stormzy and DLT. Josh also delivers creative research and insights at Hype Collective, a student marketing agency and is part of a youth mentoring non-profit, Joined Up Thinking, helping curat…

1
Jamie McCracken from Protein New York on ”Influence” 19:13

3y ago19:13

19:13

We’re talking all about “influence” in this episode with Jamie McCracken, Head of Agency at Protein in New York. Jamie’s experience of customer attitudes, behaviours and motivations has informed a whole host of insight reports and strategies, working with a whole host of brands from Nike, YEEZY and Red Bull to Google, Apple and Alexander Wang. @pro…

1
Dr. Josephine Perry on Teens, Psychology & Sport 25:48

3y ago25:48

25:48

This episode we’re joined by Dr Josephine Perry, Chartered Psychologist, Founder of Performance in Mind, journalist and author. Having worked across a breadth of communications roles, from lobbying to being Communications Director at Nuffield Health, her own sporting experience took her into performance psychology, where she has worked with a bread…

1
Tanya Martin from Women in Sport on Teens vs Sport 18:46

3y ago18:46

18:46

This week we’re talking about the latest research into teen girls and sport with Tanya Martin, Insight Manager at Women in Sport, a national charity that works to give every woman and girl the opportunity to experience the transformational rewards of sport. Tanya Martin @Womeninsport_uk Women in Sport: The Impact of COVID-19 on Girls Lives and Phys…

1
Nafisa Shafiq from the University of Leeds on Allyship in Student Communications 17:40

3y ago17:40

17:40

This week we’re joined by Nafisa Shafiq, Student Communications Manager at the University of Leeds. Nafisa’s experience across a breadth of sectors had always been driven by the desire for more inclusive communications, not just within her role in higher education, but in the wider sector and indeed her own career and this episode we talk about how…

1
Emma Leech from Nottingham Trent University on What’s Next for Higher Education 15:18

3y ago15:18

15:18

This week we’re joined by Emma Leech, Director of Marketing and Communications at Nottingham Trent University. Emma’s career spans a breadth of Higher Education Institutions, with her teams winning a multitude of awards for their work in engaging young people. A founding chartered PR Practitioner, Chartered Marketer and Chartered Manager, she has a…

1
Jim Dickinson from WONKHE on What’s Next for Higher Education 18:15

3y ago18:15

18:15

This week we’re joined by Jim Dickinson, Associate Editor of WONKHE, where he explores the latest research, analysis and policy making impacting students and higher education. A former long-standing director at the National Union of Students, Jim has also worked as CEO at the Students’ Union at UEA in Norwich and is also a fellow at the Royal Socie…

1
Dr Thomas Curran from the London School of Economics on Perfectionism and Mental Health 16:58

3y ago16:58

16:58

This week we speak with Dr Thomas Curran, Assistant Professor in the Department of Psychological and Behavioural Science at the London School of Economics. His research into the personality characteristics of perfectionism and cultural influences upon it have highlighted the growing impact of perfectionism on young people’s mental health, as well a…

1
Sue Jones from Ditch the Label on Online Life and Bullying 19:26

3y ago19:26

19:26

We explore online life, pressure and perfectionism and its impact on bullying and mental health. Speaking to Sue Jones, Deputy CEO of global youth charity Ditch the Label. Its annual bullying report highlighted the 25% rise in bullying, attributing social media as a major cause, with 47% of young people saying they believe they were bullied based o…

1
How to reflect youth voice with Dave Musson 19:14

3+ y ago19:14

19:14

Dave Musson from The Access Platform shares his view on why peer to peer student content is the best way to reflect youth voice. Hear about how his career has brought him to TAP, what makes for the best youth content and how to manage it without being overly prescriptive. An experienced podcaster himself, on everything from Slipknot to his beloved …

1
Behaviour change and health messages with Dr. Emma Ross 20:03

3+ y ago20:03

20:03

We speak with Dr Emma Ross, co-founder of the Well HQ and former Head of Physiology at the English Institute of Sport. Emma has not only led research into the data gap that exists within high performance sport to better inform practice and performance of some of Britain’s leading female athletes, she has authored Train Like a Woman (Out March 2021)…

1
Behaviour change and health messaging with Shayoni Lynn 18:16

3+ y ago18:16

18:16

In order to influence behaviour, from the development of your campaign through to how your measure it's impact, has to delve deeper than 'likes' or 'reach' in order to be effective, not least when it comes to habits and behaviours that influence health. This episode we speak with Shayoni Lynn, founder of Lynn PR and industry expert in data-driven s…

1
Behaviour change and health messages with Leanne Hughes 19:38

3+ y ago19:38

19:38

This episode we're talking all things behaviour change and health as we chat with communications specialist Leanne Hughes from NHS Lothian. We're starting this theme with perhaps the most tricky with youth audiences - sexual health. How to avoid embarrassing, offending, or missing the point all together when it comes to getting vital messaging out …

1
Working and creating with young people with Amy Kean 22:48

3+ y ago22:48

22:48

When it comes to creating campaigns and advertising that lands with young people, you'd fall pretty short of the mark if you weren't talking about culture. This episode we're speaking with Amy Kean, not only has she had a successful career in the advertising, media and PR industry for over 15 years, she's a lecturer, author, columnist and recently …

1
Working and creating with young people with Jay Richards 20:10

3+ y ago20:10

20:10

This episode we speak with Jay Richards, Co-Founder of Imagen Insights - who's main aim is connecting brands and organisations with Gen Z for brutally honest insights. Their 1700+ consultants get opportunities to work with organisations, often getting opportunity to work directly on specific projects and most importantly, getting valuable experienc…

1
Working and Creating with Young People with Harry Beard 23:31

3+ y ago23:31

23:31

A theme which runs through almost all other episode - the importance of working and creating with young people. But what does this actually mean and how can we better do this? We speak with Harry Beard, a 21 year old entrepreneur, named one of Ernst & Young's Best Student Entrepreneurs in their 'Founders 30' competition and co-founder of Future Lab…

1
Technology and the student experience with Nathan Monk 19:31

3+ y ago19:31

19:31

As the pandemic continues to force the digitisation of the student experience, what opportunities have presented themselves over the past year - and more importantly, what might stay? We continue to explore technology and the student experience but in this episode we speak with Nathan Monk from Smile, the award-winning digital agency working with u…

1
Technology and the student experience with Eric Stoller 20:55

3+ y ago20:55

20:55

With millions of students around the world forced to learn at a distance during lockdown and many universities providing virtual solutions in the short term, how is technology aiding or disrupting the student experience – from recruitment through to learning? This episode we speak with Eric Stoller, a thought leader in education technology and the …

1
The power of the youth vote with Jessica Blair 24:53

3+ y ago24:53

24:53

The ‘youth vote’ is talked about regularly, often as an important group to get onside within any election – but what do political groups do to engage young people, listen, inform and influence? The podcast will explore this topic from a UK perspective in season 2, but we were fortunate enough to speak with Jessica Blair just before the US election …

1
The importance of parental influence with Amanda Vernalls 17:05

3+ y ago17:05

17:05

The Importance of parental influence of youth engagement: How much influence do parents have and how do you reflect this in campaigns to children and young people? This episode we're extending this to talk about the role of parents and teachers, two of the most significant influencers on children and young people in their day-to-day lives. Amanda V…

1
The importance of parental influence with Nick Richardson 20:29

3+ y ago20:29

20:29

The Importance of parental influence of youth engagement: How much influence do parents have and how do you reflect this in campaigns to children and young people? This episode we speak to Nick Richardson, CEO of Kids Insights, global leaders in kids’ market intelligence, looking at attitudes, behaviours and consumption of children and their parent…

1
The importance of parental influence with Simon Lucey 18:40

3+ y ago18:40

18:40

The Importance of parental influence of youth engagement: How much influence do parents have and how do you reflect this in campaigns to children and young people? This episode we speak to Simon Lucey, MD of the Hype Collective, a student marketing agency that works with a breadth of brands whilst creating opportunities for students - from work exp…

1
How to build an online community with Cat Prill 23:51

3+ y ago23:51

23:51

Cat Prill, Marketing Coordinator at Lancaster University having worked at departmental, central and faculty level in a range of roles. All of this helps to position her skills in contributing to building the community the University has across its social channels. Cat works with the campaigns team at Lancaster, creating and amplifying fresh and dis…

1
How to Build an Online Community with Emma Gilmartin 16:35

3+ y ago16:35

16:35

This episode we speak to Emma Gilmartin, Head of Social Media and Student Communications at the University of Glasgow. We explore how to maintain an authentic voice across channels, why it's important to develop your community - particularly when issues arise - and how all aspects of your community can play its part. Emma's award-winning activity a…

1
How to build an online community with Azeem Ahmad 20:13

4y ago20:13

20:13

Universities have a complex campus community to reflect when it comes to engaging current and prospective youth audiences. Azeem Ahmad has worked in digital marketing for a while, moving from agency to client side and then over to the Higher Education sector, working as Digital Marketing Manager at Staffordshire University. He shares how he used da…

1
How to Reflect Youth Voice with Mara Silvestri 12:00

4y ago12:00

12:00

Mara is the Director of Digital Communications for global youth charity, One Young World. Valuing a youth audience is one thing, but empowering it to create change is what One Young World is best known for. We talk about how Mara landed at One Young World, ask for advice on how to help develop young people's voice through different lines of communi…

1
How to Reflect Youth Voice with Alistair Beech 16:17

4y ago16:17

16:17

Alistair has worked in digital marketing for over 12 years, with around 6 years working in the Higher Education sector. Currently working at The University of Manchester, he shares how he and his team reflect youth voice in the content they deliver, as well as value youth voice to shape the work that they do and inform how to get the tone right. We…

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