))
Behaviour change and health messages with Leanne Hughes
Manage episode 346039446 series 3411854
Content provided by Rebecca Roberts, Thread & Fable and Rebecca Roberts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rebecca Roberts, Thread & Fable and Rebecca Roberts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode we're talking all things behaviour change and health as we chat with communications specialist Leanne Hughes from NHS Lothian. We're starting this theme with perhaps the most tricky with youth audiences - sexual health.
How to avoid embarrassing, offending, or missing the point all together when it comes to getting vital messaging out to influence behaviours with a youth audience when it comes to sex?
She’s commissioned work including an over-sized cartoon willy running around Edinburgh to promote online condom ordering (nil points from Instagram but a laugh from the intended audience) and animations about access to abortion services (in several European countries), which have been classed as acceptable as a clinical consultation by the RCT research attached to the work. https://www.ccard.org.uk/ https://www.healthyrespect.co.uk/Pregnancy/abortion/Pages/default.aspx43 episodes
Share
