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Welcome to Decoding Real Estate! A new podcast from Realtors Property Resource® breaking down the topics and trends critical to your real estate business. Every month we’ll be chatting with industry thought leaders, market influencers and successful real estate pro’s. Listen in as we lift the hood, inspect the inner workings and engage in eye-opening discussions on all the moving parts that affect the real estate world. Hosted by Reggie Nicolay & Genie Willett.
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How Agents can Leverage AI Tools with Jeff Lobb
35:02
35:02
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35:02
This month’s episode of Decoding Real Estate is centered on a hot topic: Generative AI for real estate. Reggie and Genie from RPR® (Realtors Property Resource®) welcome special guest Jeff Lobb, founder and CEO of SparkTank media and Coach 52. Jeff brings over twenty-six years of real estate experience to the table, where he specializes in mobile te…
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How RPR is Helping REALTORS® Navigate a Challenging Market, Featuring Reggie Nicolay
30:20
30:20
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30:20
There’s a twist to this month’s Decoding Real Estate as the show welcomes host-turned-guest Reggie Nicolay! As the VP of Marketing and Social Media at RPR® (Realtors Property Resource®), Reggie is a real estate tech and marketing thought leader. And the only thing he knows better than that, is RPR itself! He’s also married to a very successful full…
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Using Social Channels to Create Connections With Tamany Hall
36:41
36:41
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36:41
This month’s Decoding Real Estate welcomes Tamany Hall. Tamany is a real estate marketing and lead generation expert, who brings a wealth of social media know-how to the table. Her company, The Simple Touches, specializes in helping real estate agents bolster their social presence, set up lead gen funnels, and effectively learn how to use video and…
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Leveraging ChatGPT for Content Creation with Katie Lance
33:23
33:23
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In this episode of Decoding Real Estate, we welcome Katie Lance. Katie is a real estate and social media trainer, coach, author and speaker. She has been working in marketing and branding for over twenty years, and has focused the last ten years on social media’s role in real estate success. She joins the show to discuss the power and potential of …
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Build Confidence, Captivate Viewers and Convert Them Into Leads With Chelsea Peitz
1:01:24
1:01:24
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In this episode of Decoding Real Estate, we welcome real estate’s go-to guide for social media marketing, Chelsea Peitz. As a consultant and coach, Chelsea specializes in camera-first branding and social media strategies. She frequently speaks to real estate agents, teams and companies on topics ranging from disruptive innovation, social media tren…
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Video as a Lead Generating Machine with Karin Carr
37:52
37:52
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37:52
Today we welcome a special guest, Karin Carr, the Amazon bestselling author of, "YouTube for Real Estate Agents," and founder of the Video Boss Agent Academy. With over fifteen years of experience as a REALTOR®, Karin has become a sought-after speaker on video marketing, and she's here to share her expertise with us. In this episode, we'll explore …
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Minimizing Buyer’s Remorse w/ Bernice Ross
23:47
23:47
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23:47
This installment of Decoding Real Estate is all about how to set up home buyer expectations and curb buyer remorse in the current, shifting market. Real estate coach and nationally syndicated columnist Bernice Ross joins the DRE crew to discuss different strategies on how to approach buyers and how to pre-communicate to them in this new, high inter…
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Deliver Clarity to Clients Amongst Shifting Market Concerns w/ Reggie Nicolay
22:15
22:15
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22:15
What’s everyone in real estate talking about these days? The shifting market and how it will affect inventory, sales and consumer confidence. This month’s Decoding Real Estate is talking about it too, but we’ve got a much more positive spin than the doom and gloom media narrative. That’s because RPR (Realtors Property Resource) has recently introdu…
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Managing Climate Risk in Real Estate w/ Cal Inman
20:52
20:52
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20:52
RPR (Realtors Property Resource) recently introduced a new data set called ClimateCheck®. This integration allows REALTORS® to access and share a personalized climate risk rating and assessment for any property. Cal Inman, the founder and CEO of ClimateCheck, chats with Decoding Real Estate to give his insight and advice on how this valuable inform…
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Improving Dollar-Producing Productivity Without Stressing Out with Terri Murphy
28:39
28:39
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28:39
“Available day or night”, “Multi-tasking” and “Call me during dinner” are shock collar terms that sound like they belong to hard-working real estate agents. However, they’re actually impossible to achieve and do way more harm than good. Communication specialist Terri Murphy discusses the importance of self-care and how to properly balance work and …
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Growing Business Through Your CRM w/ Ricardo Bueno
42:25
42:25
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42:25
You hear the acronym “CRM” all the time in real estate, and you probably even know it stands for Customer Relationship Management. But… are you really managing it? Ricardo Bueno, from Follow Up Boss, can help. His first take? “Your phone is not your CRM!” Ricardo joins Decoding Real Estate to offer strategies, tactics and checklists for utilizing a…
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Clarify Your Marketing Message w/ Kristin Spiotto
30:25
30:25
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30:25
Marketing message mastermind Kristin Spiotto reveals how the Storybrand approach to marketing can help agents simplify their communication, establish their USP (Unique Selling Proposition), find their “superpower” and become “The Guide” to their customers’ journey. All that, plus the seven questions you need to answer to be successful with your mar…
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For many agents, social media and digital marketing as a whole are tough concepts to grasp, and they tend to have more questions than knowledge: How do I get started? Where do I get started? How much should I spend? One listen to Travis Thom, and you’ll have the answers. He’s the founder of Elevated REM, a full-service, digital marketing agency tha…
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Building a Winning Real Estate Team w/ Verl Workman
26:49
26:49
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26:49
Listen in as Reggie Nicolay and Genie Willett chat with Verl Workman, master coach and founder of Workman Success Systems, on the importance of real estate teams, including: when should you form a real estate team? How do you build a successful team? And how do you measure that success? This thirty minute episode flies by as Verl offers wisdom, ins…
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Introducing the Decoding Real Estate Podcast
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0:50
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Welcome to Decoding Real Estate! A new podcast from Realtors Property Resource® breaking down the topics and trends critical to your real estate business. We’ll be chatting with industry thought leaders, market influencers and successful real estate pro’s. Listen in as we lift the hood, inspect the inner workings and engage in eye-opening discussio…
…
continue reading
