Welcome to Spill the Ink, a podcast by Reputation Ink featuring growth and visibility experts from professional services firms, including law firms and AEC firms.
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Planning Law Firm Events Where Authentic Relationships Flourish
24:08
24:08
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24:08
Firm-sponsored events strengthen community ties and create opportunities for attorneys to network with potential clients. But the traditional “lunch and learn” format simply doesn’t spark joy with everyone. In this episode, Gail Lamarche, Director of Marketing and Business Development at Henderson Franklin, teaches us valuable lessons about creatin…
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The Path to Refreshing and Modernizing Gannett Fleming’s Brand
41:34
41:34
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41:34
To excel in an industry that never stops innovating, you have to be willing to grow and evolve with it. Architecture, engineering and construction (AEC) marketers often have to walk the delicate line between honoring their firms’ rich history and showcasing how they’re embracing innovation. Founded in 1915, Gannett Fleming has experienced its fair …
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What other sectors teach us about legal marketing
32:35
32:35
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32:35
It’s easy to get lost in the complexities of a legal issue and the nuances of an industry, but effective marketing should always center around one thing: how does it make people feel about your firm? This is one of many insights that Strauss Troy’s director of marketing Jennifer Gault has acquired in her more than 12-year career spanning the retail…
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Crafting AEC content that captivates and inspires learning
35:02
35:02
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With endless amounts of stimuli constantly grabbing for our attention, convincing audiences to read complex technical information can be a hard sell. As Kleinschmidt’s marketing and communications director, GinaRenee Autrey pursues opportunities where her engineers can blend creativity and technical expertise. Their goal isn’t to merely distribute …
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Why your attorneys should feel like part of the marketing team
27:57
27:57
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27:57
On paper, Julia Thomas is a one-woman band as Dean Mead’s marketing director. But in reality, she works in tandem with more than 100 unofficial marketers. Yep — attorneys and staff have a crucial supporting role to play as advocates for their firm and its brand, and Julia has made it her mission to empower them. In this episode of Spill the Ink, Ju…
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Lessons from marketing a legacy construction firm on its 100th anniversary
34:30
34:30
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34:30
Reaching 100 years is a commendable accomplishment for any business and should be celebrated to the fullest extent. As Dana Galvin Lancour leads Barton Malow’s centennial marketing campaign, she joins us to discuss the challenges and opportunities in marketing a legacy construction firm with deep community roots. In this episode of Spill the Ink, M…
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What non-attorney CEOs bring to law firm operations
27:09
27:09
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27:09
It’s as untraditional as it gets, but having a non-attorney in the driving seat of your law firm can do wonders for streamlining operations, enhancing the client experience and strengthening team culture. But it’s not without its challenges — as our guest discovered when he built a law firm from the ground up (with the help of a team of attorneys) …
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Marketing analytics, photography and a people-centric strategy
19:54
19:54
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Michael Mantese brought a fresh perspective to Eskew Dumez Ripple, a nationally recognized architecture firm, when he joined in 2017. Coming from a New York City digital marketing and advertising agency, he brought a data-driven, people-centric approach to the firm’s marketing and content creation strategies. As marketing director, he leads the fir…
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Mental health in law: Strategies for firm leaders
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18:10
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18:10
Reports of attorneys grappling with issues like anxiety, depression and substance abuse remain alarmingly high as the legal industry continues fighting for ground in the battle against mental health and well-being issues. This Mental Health Awareness Month and Well-Being in Law Week, we’ve invited well-being consultant Tara Antonipillai to discuss …
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Architecture marketer spotlight: Benefits of niche marketing for architecture firms
21:34
21:34
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21:34
Soon after starting as an intern architect, Heather Blazi realized the job didn’t spark joy quite the way she imagined while watching HGTV as a kid. So she adjusted her path. Today, she’s the marketing director at Pfluger Architects, a design firm specializing in the education market. Heather joins us to discuss owning your niche, market expansion …
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Legal marketer spotlight: A servant leadership approach to law firm marketing
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23:58
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Law firms are relationship-driven businesses — and not only in terms of attorney-client relationships. Aricia Gallaher’s recipe for success is to approach marketing with an understanding that nurturing connections is kingpin, both internally and externally. Aricia is the marketing director at Chambliss, Bahner & Stophel, a full-service law firm in …
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Architecture marketer spotlight: Winning AEC business with tailored proposals
22:05
22:05
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22:05
Professional services buyers want to see more than simple boilerplate to inform their decision about why they should hire you. Marketing needs to be tailored as much as possible to address their specific needs and concerns. Derek Goodroe, marketing director at Ashley McGraw Architects, talks about why he invests time and resources into carefully ta…
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Why a DEI strategy is a competitive advantage for law firms
19:15
19:15
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19:15
The legal industry isn’t known for its trailblazing progress on the diversity, equity and inclusion (DEI) front — but it is improving. Many law firms are integrating DEI strategy into their core business model, and the benefits of this shift are touching nearly every area, from prospecting and marketing to recruitment and talent development. In thi…
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Architecture marketer spotlight: Insights into strengthening a firm’s identity and positioning
28:47
28:47
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Jill Davis leads the marketing department at Cline Design, an interdisciplinary architecture, planning and interior design firm in North Carolina. She recently guided the 35-year-old firm through a successful rebrand and website redesign and is constantly re-examining Cline’s marketing strategy to meet evolving client needs. In this episode, Jill a…
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How law firms are using videos to generate and nurture leads
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You don’t need to work in an extremely visual industry to create video content that drives revenue and brings in new business. You don’t even need to hire a fancy, high-tech production team. Philip Fairley helps law firms and attorneys craft and execute video marketing strategies that resonate with target audiences and yield ROI. He and host Michel…
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Advancing diversity, equity and inclusion opportunities in AEC
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18:17
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18:17
The architecture, engineering and construction industry is severely lagging behind in diversity, equity and inclusion (DEI). Black workers represent 13% of the industry’s workforce but only hold 7% of its jobs. Meanwhile, white workers comprise 77% of the workforce and hold over 80% of all AEC jobs. AEC Unites, a nonprofit membership organization, …
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Running a business is hard. Now try being a lawyer on top of it all. Having spent 20 years helping law firm owners and senior partners implement strategies that turn their firms into thriving businesses, Gary Mitchell has a treasure trove of knowledge and advice to share about the subject. He and host Michelle Calcote King discuss the many facets o…
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Building genuine connections as business developers and marketers
23:05
23:05
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23:05
Angels sing when marketing and business development (BD) work in harmony. Together, the departments highlight the business’s value at every stage of the buyer’s journey. Michelle Hamilton, VP of Business Development at Vessel Architecture, talks about how BD and marketing complement each other and how to make genuine connections that go beyond tran…
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AI for law firms: The good, the bad and the future
23:03
23:03
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Many businesses have spent the past year navigating the increasing use of artificial intelligence in the workplace. Law firms are especially cautious due to lingering questions about the legal implications of using AI, particularly related to confidentiality and privacy concerns. Meanwhile, many professionals are exploring how AI might enhance thei…
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How AEC firms can use employee phone videos to fuel connection and engagement
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18:13
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Architecture, engineering and construction firms are increasingly integrating video content into their marketing strategies. Thanks to smartphones, AEC firms don’t need expensive equipment or large production crews to create high-quality videos. Field professionals can now use their phones to capture on-site perspectives, resulting in authentic and…
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Architecture marketer spotlight: Building client experience into a firm’s brand
22:09
22:09
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Jennifer Sebranek helped shape GBBN Architects’s marketing into a vibrant, creative and attention-grabbing masterpiece — much like the buildings the firm’s architects design. Their success truly cemented as the firm focused on building a client-first brand, which Jennifer refers to as GBBN’s “You, not us” approach. It captures GBBN’s unwavering com…
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Architecture marketer spotlight: Knowledge management and marketing in harmony
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27:00
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27:00
Extracting, capturing and communicating knowledge from project team members are fundamental responsibilities of an architecture firm’s marketing department. LS3P, an architecture, interiors and planning firm, has honed these processes over the years to drive its success, elevate its marketing efforts and provide greater value to its clients. In thi…
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Architecture marketer spotlight: The warp speed evolution of AEC marketing with Jennifer Haferbecker
26:36
26:36
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26:36
The marketing industry is evolving at warp speed, as Jennifer Haferbecker tells Michelle Calcote King in this episode of “Spill the Ink.” Role specialization, branding, research and technology are increasingly important players in an architecture firm’s strategy. Keeping pace in this constantly changing landscape means being more intentional with b…
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Insights on scaling and selling multi-million dollar professional services firms
26:05
26:05
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26:05
Some say that running a business is an art, not a science. But professional services firm owners should have a documented strategy for growing and scaling their business to one day (fingers-crossed) sell their company for millions of dollars. In 2017, Greg Alexander sold his consulting firm for $162 million. Now he’s on a mission to help other busi…
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The value of market research for architecture, engineering and construction firms
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24:00
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24:00
What do we all do before making a decision? Research. Market research enables architecture, engineering and construction firms to make strategic decisions about their business. Firms can use the information for diverse purposes, including to plan for the future, create buy-in, break into a new market and identify missed opportunities in their curre…
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