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We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.
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In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
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In this episode, Bruce Irving shares three effective strategies to grow lunch sales for restaurants and pizzerias. The first strategy is cold calling local businesses to offer free samples and create awareness. The second strategy is to cater to the needs of busy professionals by providing quick and convenient options. Chapters 00:00 Introduction a…
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SPM #526: The Power of Social Media Marketing & Getting Started
35:19
35:19
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Summary In this podcast episode, Bruce Irving interviews Enzo, the owner of two restaurants in Chicago. They discuss Enzo's marketing strategies, including Instagram reels and TikToks, which have helped attract customers from all over the country. They also talk about Enzo's sports book and how it has impacted his business. Enzo shares his experien…
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SPM #525: Mistakes To Avoid Opening Your Next Pizza Shop
24:26
24:26
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In this episode, Bruce Irving discusses the mistakes he has seen people make when opening and operating a pizzeria. He emphasizes the importance of choosing the right location, understanding the competition, delivering a quality product, implementing effective marketing and branding strategies, and being financially responsible. These insights are …
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SPM #524: From Pizza Trailer to Pizzeria w/ Jared from Penelope Pizza
34:02
34:02
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34:02
Jared shares his journey in the pizza business, from starting a delivery service during COVID-19 to operating a brick-and-mortar location in a shared space. He discusses the challenges and opportunities of expanding his business and the importance of finding the right balance between quality and quantity. Jared also highlights the impact of COVID-1…
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SPM #523: Pizzapreneur Andrew Talks TikTok, Tech, and Topping the Competition
43:34
43:34
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43:34
In this episode, Bruce Irving interviews Andrew from Gianni's Pizza. They discuss how Andrew grew his family's pizzeria business, the challenges of managing multiple locations, and the importance of effective people management. They also talk about the power of social media marketing and how Gianni's Pizza has built a fun and engaging online presen…
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SPM #522: Starting Strong: Best Friends Turn Pizza Dreams into Reality at a Brewery
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43:13
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Summary In this episode, Bruce Irving interviews the founders of 2-1 Dough Pizza Co. They discuss how they got started in the pizza industry, their journey of learning and experimenting with dough and toppings, and their approach to pricing and building a loyal customer base. They also talk about their plans for the future and the importance of mar…
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SPM #521: Marketing In 2024 (What's Working?)
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30:50
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30:50
Bruce Irving shares marketing insights and strategies for restaurant owners in this podcast episode. He discusses the importance of social media platforms like Facebook, Instagram, and TikTok, and how they have evolved over time. Chapters 00:00 Introduction and Sponsorship 03:02 Background and Starting SPM 08:12 Marketing Strategies in the Past 11:…
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SPM #520: How To StreamLine Your Pizzeria / Al The Pizza Buddha
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39:10
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In this episode, Bruce Irving interviews Al the Pizza Buddha, a pizza consultant who helps pizzerias with their operations and systems. They discuss the challenges of automation in the pizza industry and the importance of documentation and training. Al shares his process for assessing a pizzeria and improving its operations. They also talk about th…
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SPM #519 Talking Pizza w/ Sean from Madison Ave Pizza
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40:35
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In this episode, Bruce Irving interviews Sean from Madison Avenue Pizza Company. They discuss Sean's journey of starting a pizzeria, the challenges and benefits of running a dine-in restaurant, the importance of a focused menu and fresh ingredients, and the impact of a full bar on the business. Chapters 00:00 Introduction 00:39 Sean's journey of st…
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SPM #518: SPM Magazine Issue #1 (Thank you)
20:14
20:14
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Bruce Irving introduces SPM Magazine and discusses the contributors and excitement surrounding its release. He explains the reason for starting the magazine and the desire to provide a platform for pizza people to share their ideas and experiences. Bruce highlights the alternative nature of the magazine and its focus on inclusivity. He gives shouto…
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SPM #517: Make $$ W/ Privte Events - Cory from Rise Pizza & Catering
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32:12
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In this conversation, Cory shares his journey in the pizza business. He started with a physical location, then transitioned to a pop-up catering business. After selling his bakery and starting a cleaning business, Cory returned to his passion for pizza and now operates a mobile pizza trailer. He discusses the types of ovens he uses and the Neapolit…
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SPM #516: From Food Truck to Storefront: Pie 95 Pizza's Business
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41:21
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In this episode, Bruce Irving interviews Evan, the owner of Pi 95 in Jacksonville, Florida. They discuss Evan's journey from starting as a food truck to opening a brick and mortar location. They also talk about the importance of being part of the community and providing excellent customer service. Evan shares his experience in the culinary industry…
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SPM #515: Q&A (Marketing - Gen X - Slow Sales)
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27:23
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In this episode of the Smart Pizza Marketing podcast, host Bruce Irving answers questions from the audience about marketing strategies for pizzerias. He discusses community involvement strategies, the pros and cons of offering specialty pizzas, boosting sales during slow times, dealing with GenX employees, getting customers to try unique pizza, mar…
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SPM #514: From Accountant to Three Locations w/ Sean of Three Brothers Pizza
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49:05
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49:05
Sean Marsiglia, co-owner of Three Brothers Pizza in Tampa, shares his journey of starting and growing his pizzeria business. He discusses the challenges of opening multiple locations, including dealing with a fire and insurance issues. Sean also talks about his approach to marketing and increasing business on slow days through discounts and fundrai…
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SPM #513: How To Control Your Costs & Budget For Max Profit
28:27
28:27
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Fred Langley, the founder of Restaurant Systems Pro, discusses the importance of knowing your numbers and managing costs in the restaurant industry. He explains how his software helps restaurant owners track inventory, manage labor efficiency, and optimize pricing. Fred emphasizes the significance of understanding product usage and the impact it ha…
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SPM #512: Dimitri Needs To Raise Sales by 8k/ Week
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38:27
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In this episode, Bruce Irving provides marketing advice to Dimitri, the owner of Buffalo Pizza and Ice Cream in Sacramento, California. They discuss various aspects of marketing, including social media, email campaigns, online ordering platforms, and influencer marketing. Bruce emphasizes the importance of consistent posting on Instagram and TikTok…
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SPM #511: Turning Website Visitors Into Customers
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24:37
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In this conversation, Bruce interviews Shane from Boostly about using text messaging to convert website visitors into customers. They discuss the importance of capturing customer information and the missed opportunity of not utilizing web traffic effectively. Shane explains how Boostly helps restaurant owners set up web forms on their websites to c…
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SPM #510: You Don't Need Multi-Units w/ Perry from Famous Pizza
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44:57
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Perry Anastasakis, owner of Famous Pizza in Bethel, Connecticut, shares his journey in the pizza business. He discusses how his family started the business and the challenges they faced in the early years. Periannis explains how his background in accounting and corporate experience helped him improve the business. Chapters: 00:00 Introduction and B…
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SPM #509: Three Food Trucks & Two Brick & Mortar Locations w. Nick from Toss & Fire Pizza
40:14
40:14
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Nick Sanford, the owner of Toss and Fire Woodfired Pizza, shares his journey of starting with a trailer and transitioning to multiple food trucks and brick-and-mortar locations. He emphasizes the importance of learning from other food truck operators and seeking advice from those who have already built what you're thinking of building. Nick discuss…
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SPM #508: More Content = More Customers: Marketing Review w/The Pizza Place on Noriega
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42:17
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42:17
In this conversation, Cindy Hayward, owner of a pizzeria, discusses various aspects of running a restaurant business and marketing strategies. They discuss strategies for increasing engagement with stories, maximizing reach and consistency, utilizing email and text marketing, and the concept of overposting. Bruce also creates an action plan for Cin…
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SPM #507: SPM Magazine... Coming Soon (Here's why)
14:52
14:52
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Bruce Irving discusses the launch of SPM Magazine, a new venture that aims to provide valuable content for pizza operators. He explains what sets SPM Magazine apart from other publications and emphasizes the focus on prioritizing content over advertisers. Bruce highlights the advantages of being nimble and the ability to quickly adapt to the changi…
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SPM #506: Building a Smart Pizza Shop Empire w/ Erica from Dough Boy Pizza
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37:31
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In this conversation, Erica Barrett, the chef and owner of Doughboy Pizza Co, shares her journey of creating a smart and efficient pizza shop. She discusses the innovative solutions she implemented, such as using technology to drive efficiency and reduce labor costs. MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I interview entrepreneu…
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SPM #505: Marketing Review w/ Nathan from Sour Street Pizza
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34:16
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In this conversation, Bruce helps Nathan, a food truck owner, with his marketing and online presence. They discuss the benefits and challenges of operating a pizza trailer, optimizing the website and social media channels, and improving consistency in posting.Chapters00:00 Introduction and Background00:49 Finding the Pizza Trailer01:51 The Pizza Tr…
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SPM #504: New York Slices in Colorado Springs: Christian from Slice420
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40:57
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In today's episode, "Christian," we are joined by Christian Patriarca, the owner of Slice 420. He's back after a spell to share his journey from Florida to Colorado Springs, moved by his daughter's health needs, and how he turned love and necessity into pizza-making triumph. MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I interview ent…
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SPM #504: The Future of Pizza Investment: How To Raise Money To Open A Pizzeria w/ Khanh from Zalat Pizza
54:50
54:50
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54:50
In this conversation, Bruce interviews Khanh from Zalat Pizza about their new investment opportunity and their decision to start franchising. Khanh explains the crowdfunding campaign they have launched and the SEC regulations they had to comply with. He also discusses the challenges of traditional funding and the importance of maintaining quality a…
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