We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.
…
continue reading
In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
…
continue reading
1
SPM #545: Unfiltered Advice for Pizza Owner: W/ Darius from Slice Street Pizza
1:03:43
1:03:43
Play later
Play later
Lists
Like
Liked
1:03:43
In this episode, I chat with Darius Aram from Slice Street Pizza about the real challenges of running a pizzeria. We cover everything from managing delivery drivers to handling customer expectations and using third-party services. If you're a pizza operator looking for practical advice, this conversation is packed with insights to help your busines…
…
continue reading
1
SPM #544: The Pizza Industry in 2024 w/ Ilir from Slice
40:30
40:30
Play later
Play later
Lists
Like
Liked
40:30
In this episode, Bruce welcomes back Ilir Sela, CEO of a leading platform dedicated to helping independent pizza shops thrive. Discover how Ilir and his team are revolutionizing the industry with innovative solutions for online ordering, point-of-sale systems, and discounted supplies. Get exclusive insights into the challenges and successes of mode…
…
continue reading
1
SPM #543: Revolutionizing Pizza: How Nona Street Pizza's Unique Concept is Winning Over Orlando
38:04
38:04
Play later
Play later
Lists
Like
Liked
38:04
In this episode of the podcast, Bruce sits down with Andres Maldonado Fuertes, the innovative mind behind Nona Street Pizza. They delve into the journey of launching a unique pizza concept in Orlando, from building a custom food truck to creating a menu that blends Neapolitan and New York styles with inventive twists. Andres shares the challenges a…
…
continue reading
1
SPN #542: The Power of Word-of-Mouth Marketing w/ Layla from Blue Highway Pizza
39:17
39:17
Play later
Play later
Lists
Like
Liked
39:17
Layla Ruffino, owner of Blue Highway Pizza in Florida, shares her experience running two successful pizzerias. The original location, in a small town, has been thriving for 20 years, while the newer location in a growing area has seen rapid growth. Leila emphasizes the importance of taking care of her team, offering generous benefits and creating a…
…
continue reading
1
SPM #541: Revamping Tradition: Giovanni Chez Discusses Expansion, Recipes, and Marketing at King Umberto's
31:57
31:57
Play later
Play later
Lists
Like
Liked
31:57
Giovanni Chez, part owner and general manager of King Umberto's pizzeria, joins the podcast to discuss his experience in the pizza industry. He talks about the history of the restaurant, their expansion during COVID, and their plans for revamping their indoor dining room and expanding their bakery production. Chapters 00:00 Introduction and Backgro…
…
continue reading
1
SPM #540: The Rise of Red Rocket Pizza Company During COVID-19
39:55
39:55
Play later
Play later
Lists
Like
Liked
39:55
Chris Black shares his journey of starting Red Rocket Pizza Company during COVID-19. He transitioned from being a nightclub DJ to a pizza maker and began by making pizzas in his garage. He eventually upgraded to a larger brick oven and started inviting friends and acquaintances to try his pizzas. Chapters 00:00 Starting a Pizza Business During COVI…
…
continue reading
1
SPM #539: Pizza Champ STL: A Unique Pizza Joint in St. Louis
45:46
45:46
Play later
Play later
Lists
Like
Liked
45:46
Pizza Champ STL is a pizza joint in St. Louis that specializes in big 18-inch, 72-hour fermented sourdough pizzas. They share a space with Side Project Brewing, a brewery, in a small 900 square foot building. The seating area is a covered patio, and they also have a drive-through window for pickup orders. The owner, Chris, pivoted to pizza during t…
…
continue reading
1
SPM #538: Building a Following and Leveraging Social Media in the Pizza Industry
1:11:34
1:11:34
Play later
Play later
Lists
Like
Liked
1:11:34
Bruce Irving is a guest on Alex's podcast, Pie to Pie, where they discuss marketing strategies for pizzerias. They cover topics such as magazines, YouTube, Pizza Expo, and Dave Portnoy. Bruce emphasizes the importance of consistency in marketing and recommends focusing on one social media platform to start. He also suggests leveraging YouTube for l…
…
continue reading
1
SPM #537: How Two Friends Turned a Pop-Up Into New Orleans' Pizza Sensation
53:57
53:57
Play later
Play later
Lists
Like
Liked
53:57
Mike Friedman, owner of Pizza Delicious in New Orleans, shares the journey of starting a pizzeria and the challenges of building a successful brick-and-mortar business. From pop-up beginnings to the development of a New York-style pizza recipe, Mike's story is a testament to hard work, dedication, and the value of community support. Chapters 00:00 …
…
continue reading
1
SPM #536: Kristian Founder of Ooni Pizza Ovens
44:00
44:00
Play later
Play later
Lists
Like
Liked
44:00
In this conversation, Bruce interviews Christian from Ooni, a company that produces portable pizza ovens. They discuss how Ooni revolutionized the pizza-making industry by creating affordable and efficient ovens for home use. Christian shares his background and how his passion for making better pizza at home led to the development of Ooni ovens. Ch…
…
continue reading
1
SPM #535: Is The National Restaurant Expo Worth It?
22:10
22:10
Play later
Play later
Lists
Like
Liked
22:10
Bruce Irving shares his experience at the National Restaurant Expo in Chicago, discussing the pros and cons, the tech he found, and the pizzerias he visited. He also highlights the challenges faced by independent pizzeria owners at the expo and provides insights into various products and technologies showcased at the event. Chapters 00:00 Exploring…
…
continue reading
1
SPM #534: Pizza & YouTube w/ Charlie Anderson
39:14
39:14
Play later
Play later
Lists
Like
Liked
39:14
Summary In this conversation, Bruce Irving interviews Charlie Anderson, a YouTuber with a focus on making pizza at home. They discuss the challenges and rewards of creating content for YouTube, the impact of YouTube on discoverability, the role of sponsors and advertisers, the process of making pizza videos, and the potential of opening a pizzeria.…
…
continue reading
1
SPM #533: Delegating Tasks for Business Growth w/ Myke from Mykes Pizza
40:47
40:47
Play later
Play later
Lists
Like
Liked
40:47
Myke Olsen, owner of Mike's Pizza in Mesa, Arizona, shares his experience running a wood-fired pizzeria inside a bar called Cider Core. He discusses his Neapolitan-inspired pizza style and the symbiotic relationship between his business and the bar. Myke emphasizes the importance of focusing on the financial side of the business and the benefits of…
…
continue reading
1
SPM #532: Managing Multiple Businesses w/ Andrew from Flower Child Pizza
40:01
40:01
Play later
Play later
Lists
Like
Liked
40:01
Andrew Miller, owner of Flower Child Pizza, Merriman Social, and Third Coast Provisions in Milwaukee, discusses his journey in the restaurant industry and the development of his pizza business. He shares how they expanded their frozen pizza line and the challenges of shipping nationwide. Chapters 00:00 Introduction and Background 03:03 Crafting a U…
…
continue reading
1
SPM #531: Making Three Different Pizza Styles with One Dough Recipe - Blue Square Pizza
47:38
47:38
Play later
Play later
Lists
Like
Liked
47:38
In this podcast episode, Bruce Irving interviews Troy from Blue Square Pizza, a pizza dough expert. They discuss Troy's journey in the pizza industry, his passion for dough, and the evolution of his pizza-making process. Troy shares how he creates three different styles of pizza using one dough recipe and the importance of studying bread making in …
…
continue reading
1
SPM #530: Transparent ROI and Direct Impact on Sales - Boostly
32:37
32:37
Play later
Play later
Lists
Like
Liked
32:37
In this conversation, Bruce and Shane discuss the evolution of text message marketing for restaurants and the importance of personalized and tailored messaging. They highlight the benefits of using text messages to engage customers and increase purchase frequency. Chapters 00:00 Introduction and Location 04:14 The Power of Personalized Messaging 08…
…
continue reading
1
SPM #529: Joanies Pizza - The Impact of Online Reviews on a Pizza Business
38:14
38:14
Play later
Play later
Lists
Like
Liked
38:14
In this episode, Bruce Irving interviews Daniel from Joanie's Pizza. They discuss how Joanie's Pizza started and grew, the style of pizza they make, and the challenges of running a pizza business. Daniel shares his passion for making bread and how it translates into his pizza dough. MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I inter…
…
continue reading
1
SPM #528: Two Locations Doing $6 Miliion Each in Sales - RailTrail Flatbread Pizza
47:37
47:37
Play later
Play later
Lists
Like
Liked
47:37
Michael from Rail Trail Flatbread Company shares his journey of starting and growing his restaurant business. He talks about the community aspect of his business and how they strive to make everyone feel welcome. The menu consists of flatbread pizzas with unique toppings, as well as salads, wings, burgers, and a wide selection of craft beers. Chapt…
…
continue reading
In this episode, Bruce Irving shares three effective strategies to grow lunch sales for restaurants and pizzerias. The first strategy is cold calling local businesses to offer free samples and create awareness. The second strategy is to cater to the needs of busy professionals by providing quick and convenient options. Chapters 00:00 Introduction a…
…
continue reading
1
SPM #526: The Power of Social Media Marketing & Getting Started
35:19
35:19
Play later
Play later
Lists
Like
Liked
35:19
Summary In this podcast episode, Bruce Irving interviews Enzo, the owner of two restaurants in Chicago. They discuss Enzo's marketing strategies, including Instagram reels and TikToks, which have helped attract customers from all over the country. They also talk about Enzo's sports book and how it has impacted his business. Enzo shares his experien…
…
continue reading
1
SPM #525: Mistakes To Avoid Opening Your Next Pizza Shop
24:26
24:26
Play later
Play later
Lists
Like
Liked
24:26
In this episode, Bruce Irving discusses the mistakes he has seen people make when opening and operating a pizzeria. He emphasizes the importance of choosing the right location, understanding the competition, delivering a quality product, implementing effective marketing and branding strategies, and being financially responsible. These insights are …
…
continue reading
1
SPM #524: From Pizza Trailer to Pizzeria w/ Jared from Penelope Pizza
34:02
34:02
Play later
Play later
Lists
Like
Liked
34:02
Jared shares his journey in the pizza business, from starting a delivery service during COVID-19 to operating a brick-and-mortar location in a shared space. He discusses the challenges and opportunities of expanding his business and the importance of finding the right balance between quality and quantity. Jared also highlights the impact of COVID-1…
…
continue reading
1
SPM #523: Pizzapreneur Andrew Talks TikTok, Tech, and Topping the Competition
43:34
43:34
Play later
Play later
Lists
Like
Liked
43:34
In this episode, Bruce Irving interviews Andrew from Gianni's Pizza. They discuss how Andrew grew his family's pizzeria business, the challenges of managing multiple locations, and the importance of effective people management. They also talk about the power of social media marketing and how Gianni's Pizza has built a fun and engaging online presen…
…
continue reading
1
SPM #522: Starting Strong: Best Friends Turn Pizza Dreams into Reality at a Brewery
43:13
43:13
Play later
Play later
Lists
Like
Liked
43:13
Summary In this episode, Bruce Irving interviews the founders of 2-1 Dough Pizza Co. They discuss how they got started in the pizza industry, their journey of learning and experimenting with dough and toppings, and their approach to pricing and building a loyal customer base. They also talk about their plans for the future and the importance of mar…
…
continue reading
1
SPM #521: Marketing In 2024 (What's Working?)
30:50
30:50
Play later
Play later
Lists
Like
Liked
30:50
Bruce Irving shares marketing insights and strategies for restaurant owners in this podcast episode. He discusses the importance of social media platforms like Facebook, Instagram, and TikTok, and how they have evolved over time. Chapters 00:00 Introduction and Sponsorship 03:02 Background and Starting SPM 08:12 Marketing Strategies in the Past 11:…
…
continue reading