Best Foodmarketing Podcasts (2024)

1
116. How Trying to Build Your Food Brand Could Be Holding You Back 12:17

14d ago12:17

12:17

Your Brand Strategy requires careful word choice, and so does how you talk about your plans with your team and partners. Listen to this episode for one easy, but important shift that will instill confidence in your brand! I'm your host and Food Brand Strategist, Katie Mleziva. I spent years in Brand Management at big companies before I left the cor…

1
115. Your Big Shift: From Selling a Great Product to Building a Strong Brand 17:14

4M ago17:14

17:14

Are you selling a product or building a brand? Everyone has to start somewhere, but in this episode, Food Brand Strategist Katie Mleziva shares what it means to go from making a great product to building a strong brand that stands out. Here's what's in this episode - you can find all the links on the episode web page. The event that sparked Katie’s…

1
114. Intentional Marketing: getting ON the shelf, IN the cart, and OUT of the pantry (or fridge!) 16:07

5M ago16:07

16:07

Have you thought much about the fact that you need to sell your product THREE times before someone can use it at home? I don’t share this to be depressing because sometimes one sounds like enough! And if it sounds like more work, it’s just the reality of breaking down the process that’s already happening and being intentional with your marketing an…

1
The INCREDIBLE success of THE GUT STUFF | EP:20 Brand New Taste 45:05

5M ago45:05

45:05

Alana and Lisa MacFarlane are the dynamic twins behind ‘The Gut Stuff’, the award-winning brand bringing gut health into the mainstream and educating us about the importance of our body’s 'second brain'. Emerging from their Scottish roots, with (self admittedly) less-than-ideal dietary habits, the sisters have gone on to become champions for the po…

1
How GYM KITCHEN has TRANSFORMED the Ready Meals category | EP. 19 Brand New Taste 48:27

7M ago48:27

48:27

Segun Akinwoleola, the brain (and muscles) behind The Gym Kitchen, joins Brandt and Micah to spill the beans on crafting meals that pack a tasty and protein-filled punch. Segun is on a mission to reinvent the face of British ready meals, providing consumers with first and foremost a delicious and convenient meal, that is *actually* nutritious and f…

1
Squid Game Special - How we made 10,000 Dalgona Cookies for Netflix | EP. 18 Brand New Taste 39:38

7M ago39:38

39:38

A cookie to die for? Certainly a project to die for! Fortunately, no one was ACTUALLY harmed in the making or consuming of these Squid Game Dalgona cookies, as Brandt and the Tastehead team talk us through one of the most exciting, and challenging development projects yet. As the biggest trending show on Netflix of 2023, you can imagine the excitem…

1
How William Kendall went from his Family Farm to Building some of the UK's most well known Brands | EP:17 Brand New Taste 56:14

8M ago56:14

56:14

William Kendall, the mastermind behind some of Britain's most iconic household food and beverage brands (New Covent Garden Soup Company, Green & Black's, Cawston Press) has a talent for turning small beginnings into remarkable success stories. Starting out on his family farm in Suffolk, through to studying law, qualifying as a barrister, moving int…

1
113. The Power (Struggle) of Focus...and How Your Brand Strategy Can Help 25:31

8M ago25:31

25:31

In almost every client meeting or strategy session I hear food business owners relay concern over how many things are competing for their attention -- and how exhausting it can be. Some share they are diagnosed with ADD or ADHD, and some just feel like they are being forced to wear too many hats at the same time every. single. day...and are searchi…

1
Why it's VITAL for PRODUCT and BRAND teams to WORK TOGETHER | EP:16 Brand New Taste 48:34

8M ago48:34

48:34

While a product's taste may be amazing, if its packaging doesn't grab its target audience, it risks staying unnoticed on the shelf. So, how can you ensure that your packaging is as enticing to the eyes as your product is to the taste buds? The challenge lies in effectively translating the taste and narrative of a product into its visual identity, a…

1
What is IMPORTANT in a REBRAND? | Brand New Taste 5:35

9M ago5:35

5:35

When approaching a rebrand, understanding your core values and how to communicate them to your consumer is vital. For Isle of Wight Tomatoes, all the amazing work they were doing from pioneering the growth of new, taste-driven tomato varieties to their inherent sustainability credentials was being overlooked. They worked with B&B Studios to look in…

1
Leading MARKETING for PRET, GREEN & BLACKS and CAWSTON PRESS - Mark Palmer | EP:15 Brand New Taste 1:07:49

9M ago1:07:49

1:07:49

Mark Palmer has an incredibly impressive CV in food & beverage, heading up the marketing teams at Burger King, Pret, Green & Black’s and now Cawston Press. His journey through the food and beverage industry is a masterclass in adaptability and innovation. From his tenure at the globally renowned quick-service café, Pret A Manger, to founding the UK…

1
How JAMES CADBURY Launched TWO Successful CHOCOLATE Start Up Brands | EP:14 Brand New Taste 50:57

9M ago50:57

50:57

With such an iconic name, it’s no surprise that James Cadbury is obsessed with chocolate. As you have probably guessed, James’ great-great-Grandfather was one of the brothers that founded the now illustrious Cadbury’s brand. Growing up just down the road from the legendary Bournville site, James had an early fascination with chocolate from a young …

1
The ADVANTAGE of being a NEWCOMER in the FOOD INDUSTRY | Brand New Taste 5:15

10M ago5:15

5:15

Starting a new food or beverage brand can be a daunting task, especially if you have limited experience in the industry. For Zara, founder of Pukpip, this was very much the case, with a background in marketing, she had to quickly pivot into sales to get Pukpip through the door of some of the UK's iconic high street retailers. In this clip, Zara tal…

1
112. Welcome Back! Doing the Right Things at the Right Time in Your Food Business 18:31

10M ago18:31

18:31

The Real Food Brands Podcast is BACK and I'm so glad you're here. The topic of doing the right things at the right time is always a good concept to keep top of mind, and in this episode, you'll hear me (Katie Mleziva, your food brand strategist) talk about: What you can expect from new podcast episodes to help you Define, Align, and Activate your b…

1
How ISLE OF WIGHT TOMATOES Became the LEADING BRAND in it's Category | EP:13 Brand New Taste 46:36

10M ago46:36

46:36

Transforming a commodity food item into a thriving brand is no easy feat, so to see the success that Isle of Wight Tomatoes has had starting from their humble beginnings is all the more impressive 🍅 The UK’s island paradise is headed by Paul Thomas, Co-founder and Managing Director. Starting in the food industry cooking up a storm in Australia, upo…

1
Best Bites: Getting Listed in Whole Foods, Planet Organic and Holland & Barrett - Brand New Taste 3:58

10M ago3:58

3:58

In this Best Bite, Mairi and Eliza from Mergulo, plant-based butter, talk us through their journey of getting listed in to Whole Foods, Planet Organic and over 400 Holland & Barrett stores. The share anecdotes and tips from their experience and learning of going from farmers markets in to these retailer chains. If you enjoy this best bite, please c…

1
Starting a PLANT-BASED BUTTER revolution! | EP:12 Brand New Taste 40:33

10M ago40:33

40:33

Creating a vegan butter that actually tastes amazing is no small feat, especially when you're committed to using natural whole food ingredients. But guess what? Mairi Hilleary of Mergulo has cracked the code! Now, with listings on the high street at the likes of Whole Foods, Planet Organic, Holland and Barrett, and a host of independent grocers and…

1
Best Bites: Understanding the Sugar Levy in the UK beverage category - Brand New Taste 5:35

10M ago5:35

5:35

The government imposed Sugar Levy that came into effect in 2018 changed the face of the sugar-sweetened soft drinks dramatically. Drinks that used added sugar and hit a sugar content of 5% or over would have to pay 18p per litre of drink, and 24p if they surmounted 8%. Listen to Micah talk about how how most brand responded to this, and the reason …

1
The 14 BIGGEST MISTAKES that START-UPS Make | EP:11 Brand New Taste 42:12

11M ago42:12

42:12

In this episode the guys are spilling the beans (and a little sauce) on the most common mistakes that they see time and again from new food and drinks brands entering the industry. Brandt and Micah have seen it all – from the good, the bad, to the downright bizarre – and they're here to share their stories and wisdom from the front lines of product…

1
How to start a REVOLUTION in the ICE CREAM category | EP:10 Brand New Taste 36:50

11M ago36:50

36:50

In today's episode, we're catching up with Zara Godfrey, the powerhouse behind Pupkip. In the few short months since its launch, Pupkip's chocolate-dipped frozen bananas have turned into a must-have, so much so that they've got a dedicated following. A single weekend had 14,000 people lining up outside Whole Foods just for a taste. Not content with…

1
Top Tips From the HEAD OF TASTE at CAWSTON PRESS | EP:9 Brand New Taste 48:11

12M ago48:11

48:11

In a special role reversal, Micah Carr-Hill, normally a co-host of the podcast, joins Brandt as a guest to discuss his role as Head of Taste at Cawston Press. This episode also marks a milestone as it's the first to include video recording, with Micah serving as the guinea pig to test the recording setup (thanks, Micah) which can now be found on ou…

1
The AMAZING Story of How TASTY MATES Was Born | EP:8 Brand New Taste 47:45

1+ y ago47:45

47:45

This episode is an interview with Joe Woolf, co-founder of the vegan gummy brand, Tasty Mates. Joe and Nick were early clients at Tastehead, back in 2019, when they reached out to Brandt and Micah for help in developing a new range of gummies that were plant-based, naturally delicious, and part of a brand that existed to make a positive impact in t…

1
Getting a VEGAN STREET FOOD brand in to the Supermarkets | EP:7 Brand New Taste 33:51

1+ y ago33:51

33:51

This episode is an interview with Biff, the co-founder of Biff's Plant Shack. Biff and Brandt have been friends since their days spent flipping burgers at McDonald's as teenagers. Now, over 20 years later, they discuss how those formative years have shaped their careers, especially the plant-based entrepreneurial journey that Biff has been on since…

1
Comparing Food Industry Trends in SoCal with the UK | EP:6 Brand New Taste 47:58

1+ y ago47:58

47:58

In a lighter episode, inspired by Brandt's recent trip to California, Micah and Brandt compare some of the current trends and attitudes towards food and drink in the US and UK. Brandt discusses how the coffee culture in the US has evolved along with some of the innovations that are currently emerging. They delve into the hot trend of nootropics and…

1
One of the UK's Favourite Drink Experts and his Journey so far | EP:5 Brand New Taste 52:58

2y ago52:58

52:58

This episode is an interview with Pritesh Mody. As the founder of Europe's leading pre-batch and bottled cocktail company, World of Zing, and a regular presenter on Channel 4's Sunday Brunch, Pritesh is renowned as one of the UK’s leading drinks experts. Pritesh launched World of Zing in 2014 to bring exciting moments of mixology and cocktail innov…

1
Innovation in GUT HEALTH: A Food Developer's Perspective | EP:4 Brand New Taste 48:46

2y ago48:46

48:46

Micah and Brandt discuss all things gut health, and the increasing focus and attention it is receiving in food and beverage products. The conversation covers an introduction to gut health, why it's so important in modern times, new studies and scientific data, current products targeting gut health and what the future holds. Disclaimer: none of the …

1
How GREEN & BLACK's Became the first ORGANIC & FAIRTRADE chocolate | EP:3 Brand New Taste 39:14

2y ago39:14

39:14

This episode is an interview with Jo Fairley, one of the UK's leading female entrepreneurs, most famously known as the Co-Founder of the premium chocolate brand, Green & Blacks. In this episode, Brandt interviews Jo on the early days of Green & Black’s, the role that innovation played in the business, how to grow a premium brand in a recession, and…

1
Choosing The Best Flavours For Food And Beverage Products | EP:2 Brand New Taste 25:30

2y ago25:30

25:30

How do you go about choosing the best flavours for products? When should you stick with the classics, and when should you be a little more creative? Do you even need to add a flavour? Brandt and Micah discuss these questions and more, along with insights in to the surprising best-selling flavour at Cawston Press, some Green & Black’s flavours that …

1
How TASTE EXPERTS Develop and Taste Food and Beverage Products | EP:1 Brand New Taste 35:57

2y ago35:57

35:57

Considering that taste is one of the most important factors for any food or beverage product, it’s often surprising how little training the decision makers at F&B brands have in this area. In our first episode, Micah and Brandt discuss the difference between taste vs flavour, not-so-supertasters, trigeminal effects and how (and how not) to approach…

1
111. What to Do When Something Is Out of Alignment With Your Vision...and the Shift I'm Making 21:26

2+ y ago21:26

21:26

Have you ever noticed something in your business isn’t working as you planned, or as it once did? Sometimes things that made sense just aren't a good fit anymore. We spend so much time and energy trying to keep pushing forward that it can be hard to step back and admit when things aren’t working the way we want them to—and decide what to do about i…

1
110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed Copy 31:50

2+ y ago31:50

31:50

Have you ever thought about the difference between content and copy? And how each works differently to connect with your reader depending on if you’re talking about a website, social media, ads, packaging, etc? Today on Episode 110 of the Real Food Brands Marketing Podcast, Host and Food Brand Strategist Katie Mleziva has a conversation with Celsea…

1
109. Thinking BIG and Making It Happen with Monique & Chevalo Wilsondebriano 37:58

2+ y ago37:58

37:58

Sometimes you need to let yourself dream and think big. Instead of letting other people tell you how things work and why you can’t do something, it can pay off to look at things from a new perspective. It helps, of course, to have a great story, which is something that brand strategy work can really help with. Today on Episode 109 of the Real Food …

1
108. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 2) 23:58

2+ y ago23:58

23:58

As you’re working to build your food business or farm, brand strategy and brand development may seem like something that can wait for later. The thing is, brand strategy work goes far beyond your logo or fonts or colors. When you’ve done the work to create your brand’s North Star, it serves as the guide and the glue for everything you do on the fro…

1
107. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 1) 23:28

2+ y ago23:28

23:28

Brand strategy work is something that is second nature for big brands, but not as common for small brands. There’s so much to do when you’re wearing all the hats that it can seem like something you’ll get to “next.” While big brands have access to brand managers and agencies, we can help even the score by providing streamlined versions of the conce…

1
106. How Riemer Family Farm is Growing a Regenerative Brand 31:08

2+ y ago31:08

31:08

A common approach for food and farm businesses is to think about offering a great product rather than building a strong brand. The thinking is that if a product is good enough, taste will ultimately win and of course, people will buy. While this is understandable as you perfect your craft, great taste and quality are expected these days so we don’t…

1
105. New Episode Index to Help Your Food Brand Stand Out 11:31

2+ y ago11:31

11:31

With over 100 episodes of the podcast now available, we thought it would be a good time to go back and highlight some of the great content you may have missed to help you find the right resources at the right time for your food business. To help, we’ve put together a list of some of our best episodes organized around the Brand Strategy Streamlined …

1
104. What Is a Brand Positioning Statement? 27:27

2+ y ago27:27

27:27

If you want to understand brand positioning, think of Kia, Volvo, and Tesla. Sure, all three are car companies but they’re each very different brands with their own unique, loyal audience, product benefits, and customer experience. All of these factors combined for each brand create a very different offer for each and attract different groups of pe…

1
103. How Consumer Attitudes and Behaviors Related to Food Are Shifting with Sarah Marion of Murphy Research 31:19

2+ y ago31:19

31:19

We’ve been through a lot of changes in the past few years, and as a result, consumer behaviors are shifting. But as a food business owner how do you know what changes are temporary and what changes are here to stay? And how can you meet the evolving needs of your consumers? In Episode 103 of the Real Food Brands Marketing Podcast, host and Food Bra…

1
102. Are you inviting people into a brand story or sharing brand history? 18:46

2+ y ago18:46

18:46

Have you thought about the difference between brand story and brand history? While your brand history can certainly be a part of your brand story, the history is about the past and the story is about the future, and what you’re inviting people to be a part of. Today on episode 102 of the Real Food Brands Marketing Podcast, host and Food Brand Strat…

1
101. Brand Strategy 101: Positioning Your Food Brand to Stand Out 27:52

2+ y ago27:52

27:52

After episode 100, Katie’s daughter suggested that she “start over,” and it only seemed fitting that episode 101 should be a brand strategy 101—an intro-level class, so to speak. Today on episode 101 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva goes over the five W’s of how Brand Strategy can help you go f…

1
100. Celebrating 100 Episodes With Gratitude, Gear & Giveaway! 16:49

3y ago16:49

16:49

When we launched the podcast in March 2018, we didn’t know exactly what the future would hold but we took a leap. It’s been a steady build over the past few years and we’re so thankful for all our listeners and guests who have made this show an enriching and rewarding experience as we work collectively to help more people get access to real food. T…

1
99. Strategy Does Not Have to Come at the Expense of Action 18:55

3y ago18:55

18:55

For a food and beverage business, it can be a big benefit to choose to go slow to go fast. While that may sound counterintuitive, taking a little time to plan can increase efficiency and help you accelerate more rapidly because you’ve got the clarity and confidence to know what to do next. Today on episode 99 of the Real Food Brands Marketing Podca…

1
98. Insider Tips to Get on Podcasts and Boost Your Food Brand’s Visibility 29:28

3y ago29:28

29:28

Podcasts have exploded in popularity, and being a guest on one can be a big boost for both your brand and your credibility. But what kind of show are you looking for? How do you reach out? And how do you make it a success once you get a YES? Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva shares how to …

1
97. Unlock Your Best Ideas: My NEW Self-Paced Brand Strategy Course is Live! 19:35

3y ago19:35

19:35

While Katie loves her 1:1 work with clients, she’s become increasingly aware that her impact is limited by the number of hours in the day. At the same time, while the Real Food Brands Marketing Podcast can help you piece together the process, there’s space for something in between the two—a self-guided but structured resource to help you create a s…

1
96. 5 Steps to Accelerate Progress Towards Your Vision 17:43

3y ago17:43

17:43

Most of us are in the food and bev business because, in some way, we want to make a positive impact on how people eat. Most of us also have a Vision for the impact we want to make but might not know exactly how to accomplish this big dream. You may have heard the old phrase “a vision without a plan is just a dream.” Today on the Real Food Brands Ma…

1
95. DTC Ecommerce Tips for Food Brands with Adam Pollack 30:52

3y ago30:52

30:52

Selling direct to consumer can create new sales opportunities for your food brand, but it can still be hard to stand out with the marketplace as crowded as it is. Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva sits down with Adam Pollack, Head of Content at Rodeo CPG, who has some practical tips for ho…

1
Brand Strategy FAQ: Setting Priorities and Building Your Team 22:21

3y ago22:21

22:21

After you invest time developing your brand strategy to position your brand to stand out then you’re ready to put your plan into action. You see all the opportunities to make changes but there are so many opportunities that it can be intimidating. So the big question at this phase is typically what “what should I do first and who can help me?!" Tod…

1
REPRISE - 4 Common Brand Strategy Mistakes (and How to Fix Them) 20:23

3y ago20:23

20:23

This week, we’re revisiting episode 49 from last year that is still super relevant today. We’ve been talking through brand strategy our last few episodes, and this refresher on common brand strategy mistakes and how to fix them is worth a second look. Enjoy! Brand strategy is an essential part of building a business that will grow, but we see a lot…

1
Does Your Food Brand’s Personality Shine Through? 19:55

3y ago19:55

19:55

If your food brand were a person at a party, what sort of person would they be? The loud, bold life of the party? Or the more relaxed, reserved, and clever person? Just like with people, our brands can take on personalities based on our vision and positioning in order to connect with the right people. It’s important to let your brand’s “true colors…

1
The 3-Step Brand Strategy Streamlined Process 27:27

3y ago27:27

27:27

It can be hard to know where to start when you’re thinking about how to set your food brand apart. You believe in the potential for your product to turn into a strong brand but, as the saying goes, “a vision without a plan is just a dream.” That’s why we spend so much time on brand strategy: to give you the framework you need to put your vision int…

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