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115. Your Big Shift: From Selling a Great Product to Building a Strong Brand

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Manage episode 422852454 series 2155095
Content provided by Katie Mleziva. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Mleziva or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Are you selling a product or building a brand? Everyone has to start somewhere, but in this episode, Food Brand Strategist Katie Mleziva shares what it means to go from making a great product to building a strong brand that stands out.

Here's what's in this episode - you can find all the links on the episode web page.

  • The event that sparked Katie’s interest in brand management.
  • Why a great product is necessary, but not enough.
  • Why the time for brand strategy is always now.
  • How Katie's Brand Strategy process brings clarity and confidence.
  • How a strong brand can help you build brand recognition and word-of-mouth marketing.
  • How having a strong brand can help you with new product launches.

Stay tuned for news coming soon on new ways to work with Katie to create the foundation for a strong brand that will help you reach your vision!

In the meantime, you can get all the links and read the full show notes here.

  continue reading

114 episodes

Artwork
iconShare
 
Manage episode 422852454 series 2155095
Content provided by Katie Mleziva. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Mleziva or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Are you selling a product or building a brand? Everyone has to start somewhere, but in this episode, Food Brand Strategist Katie Mleziva shares what it means to go from making a great product to building a strong brand that stands out.

Here's what's in this episode - you can find all the links on the episode web page.

  • The event that sparked Katie’s interest in brand management.
  • Why a great product is necessary, but not enough.
  • Why the time for brand strategy is always now.
  • How Katie's Brand Strategy process brings clarity and confidence.
  • How a strong brand can help you build brand recognition and word-of-mouth marketing.
  • How having a strong brand can help you with new product launches.

Stay tuned for news coming soon on new ways to work with Katie to create the foundation for a strong brand that will help you reach your vision!

In the meantime, you can get all the links and read the full show notes here.

  continue reading

114 episodes

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