Top Tips From the HEAD OF TASTE at CAWSTON PRESS | EP:9 Brand New Taste

Brand New Taste

In a special role reversal, Micah Carr-Hill, normally a co-host of the podcast, joins Brandt as a guest to discuss his role as Head of Taste at Cawston Press.

This episode also marks a milestone as it's the first to include video recording, with Micah serving as the guinea pig to test the recording setup (thanks, Micah) which can now be found on our YouTube channel, linked below. We'd love for you to check it out and leave a comment on the video!
Micah shares his journey from his early days at Green & Black's to his current position at Cawston Press, a brand celebrated for its commitment to natural ingredients and exceptional taste. The episode delves deep into the intricacies of flavour development, balancing mainstream appeal with niche ingredients, and the importance of cost considerations, especially when dealing with premium products.
Micah offers his top five tips for anyone looking to start or grow a soft drinks brand in 2023, emphasising the need for a well-thought-out packaging strategy and clear messaging.
From the challenges of large-scale manufacturing to the nuances of flavour development, this episode is packed with insights that will benefit anyone in the food and beverage industry. Tune in to hear what's next for Cawston Press and why both Brandt and Micah are eagerly anticipating the culinary delights of autumn.
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Links Mentioned:

Cawston Press - https://cawstonpress.com/

Harold McGee, on Food and Cooking - https://www.wob.com/en-gb/books/harold-mcgee/mcgee-on-food-and-cooking-an-encyclopedia-of-kitchen-science-history-and-culture/9780340831496?cq_src=google_ads&cq_cmp=18075688485&cq_con=&cq_med=pla&cq_plac=&cq_net=x&gclid=Cj0KCQjw7JOpBhCfARIsAL3bobflvAciT-K3pYhLyDM7Ojj0odMWoaPjjx6Z9tGSeSROVqeiK_TidiMaArxaEALw_wcB#GOR003701985

Tim Spector, Diet Myth - https://www.waterstones.com/book/the-diet-myth/professor-tim-spector/9781474619301

Tim Spector, Food for Life - https://www.waterstones.com/book/food-for-life/tim-spector/9781787330498

Zoe - https://zoe.com/

Noize - https://www.noize-restaurant.co.uk/

Hedone (closed) - https://www.instagram.com/hedonelondon/?hl=en&img_index=1

Dastaan - https://dastaan.co.uk/

Follow Brandt and Micah:
https://www.linkedin.com/in/brandt-maybury/

https://www.linkedin.com/in/micah-carr-hill-34a91811/
Visit https://www.tastehead.com/ to learn more

Chapters

1. Introduction (00:00:00)

2. Micah's Journey to Head of Taste (00:03:09)

3. Products Developed at Cawston (00:07:34)

4. Team Dynamics (00:10:37)

5. Importance of Taste Education (00:13:56)

6. Developing Food vs Beverage Products (00:15:36)

7. Insights on Factory Trials (00:17:29)

8. Impact of the Sugar Levy (00:19:32)

9. Key Aspects of Cawston's Success (00:25:07)

10. New Flavours from Cawston (00:31:08)

11. Top Tips for Starting or Growing a Soft Drinks Brand in 2023 (00:32:27)

12. Micah's Favourites and Recommendations (00:40:15)