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How to start a REVOLUTION in the ICE CREAM category | EP:10 Brand New Taste
Manage episode 380925689 series 3385269
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In today's episode, we're catching up with Zara Godfrey, the powerhouse behind Pupkip. In the few short months since its launch, Pupkip's chocolate-dipped frozen bananas have turned into a must-have, so much so that they've got a dedicated following. A single weekend had 14,000 people lining up outside Whole Foods just for a taste. Not content with just conquering the UK, Pupkip is already making a splash in Dubai too.
The Tastehead team had the pleasure of working on the product development with Zara (with many an hour spent on Zoom calls with the factory in Ecuador) to perfect the trio of flavours that have become the hallmark of Pupkip's range. And it's paid off; Zara's relentless attention to detail and top-notch standards have not only made the bananas taste amazing but also earned them a coveted Great Taste Award in their first year on the market.
Join Brandt and Micah as they discuss the brand's journey with Zara, exploring the nitty-gritty of developing the products and tackling a multitude of challenges that came up along the way. They'll dig into what it's like to introduce a frozen snacking product to a discerning UK market, unveil the complexities of imports from Ecuador, and the hoops that had to be jumped through to make it all happen. Zara will also spill the beans on the bumps in the road they faced and the game-changing strategies that helped them succeed.
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If you have any suggestions for future episode topics, please email them to hello@tastehead.com
Follow Brandt and Micah:
https://www.linkedin.com/in/brandt-maybury/
https://www.linkedin.com/in/micah-carr-hill-34a91811/
Visit https://www.tastehead.com/ to learn more
Follow Zara:
https://www.linkedin.com/in/zara-godfrey-n%C3%A9e-gugen-%F0%9F%8D%8C%F0%9F%8D%AB-26051723/
https://pukpip.com/
Find Pukpip at:
UK:
https://pukpip.com/find-us
https://vegankind.com/o/pukpip-organisation
Dubai:
https://www.kibsons.com/en/shopping/search?searchText=pukpip
https://www.spinneys.com/en-ae/search/?q=pukpip
Links mentioned:
Koji, Parsons Green - https://koji.restaurant/
Gola, Fulham - https://gola.london/
Freak Scene, Parsons Green - https://www.freakscenerestaurants.com/
Diary of a CEO - https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX?si=4b63b077f4a244db
How I Built This - https://open.spotify.com/show/6E709HRH7XaiZrMfgtNCun
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