Tom Hammaker’s life in copywriting took a radical turn last month when he was hired to become Rich Schefren’s copywriter. Better yet, Tom won the gig in a six-week competitive search against dozens of other copywriters – some with more than 20 years in the game. We called it “The Goods,” and clearly Tom has them. In this episode you’ll hear directl…

In this episode of Copy Chief Radio, we explore the captivating world of perfume and its unexpected parallels with the storytelling engineer-turned-perfumer Helida Dodd. Helida shares insights into how creating a perfume is similar to crafting a narrative.By Kevin Rogers

Grab your nearest Harvey Wallbanger, this time we find ourselves deep in a whodunnit with none other than Agatha Christie in tow! How does this episode fare as the precursor to a string of Series 4 bangers? Can Rich and Amy keep on topic and actually pronounce words correctly? Tune in and find out!Send us your questions for our next episode on the …

I recently took 25 copywriters through the process of landing a six-figure copywriting gig. The Grand Prize was becoming the primary copywriter for Rich Schefren and being Chiefed by Mark Ford! It was a one-of-kind experience (imagine Hunger Games for copywriters). Everyone survived, but no one is the same. Here’s what we learned, and what you need…

How do you build a career or a team in the Era of Large Language Models and what happens to talent development when even the lowest intern needs full-stack CMO skills? In this episode of Copy Chief Radio, we're going on a mind-bending ride with Aaron Winter, Founder of Dig.On, and creator of multiple nine-figure promos for Motley Fool and Agora Fin…

In this episode, we're going behind the curtain with Jason Friedman, CEO of CX Formula. Today, Jason reveals how any business can direct their customer experience to not just satisfy but to dazzle and delight.By Kevin Rogers

Things are about to get VERY wibbly-wobbly as a Doctor's daughter ended up playing The Doctor's Daughter- then married The Doctor, making The Doctor the son-in-law of another Doctor. Yeah, things are getting confusing. Who's for a bit of bubbly fish time with the Hath? Send us your questions for our next episode on the Spotify app, or over on Twitt…

In this episode, Sara explains how she was able to position herself as the top choice for this contract, and how they responded to her “bombshell” after offering it to her.By Kevin Rogers

Today, we're discussing how freelance copywriters can forge profit partnerships with their clients, as emphasized by Chris Mason, to attain financial stability and success in their work.By Kevin Rogers

Today I’m sharing who’s behind the problem (yeah, I’m naming names), and how I hope to change it for copywriters who have “The Goods.”By Kevin Rogers

Donnie French, a skilled copywriter at Performance Golf, shares insights into his expertise and inspiring journey from prison to guiding inmates in entrepreneurship through copywriting.By Kevin Rogers

It's angery baked potato time! Up there with The Daleks, Cybermen, and The Master, the Sontarans are the most recent reintroduction of a classic enemy in our NuWho rewatch! How well was their reboot handled, and how much did you cry every time Wilf appeared on screen? Send us your questions for our next episode on the Spotify app, or over on Twitte…

My guest today, Stephen Hutson is an expert at building loyalty brands and has thought a lot about buyer beliefs.By Kevin Rogers

Today, I’m going to reveal the Top 3 Copywriting Categories for Freelancers in 2024. And also, the one place where your services are no longer needed.By Kevin Rogers

In this podcast episode, Carlos and Brenda Citron, branding experts, advise businesses to intentionally create a simple, customer-focused brand to boost loyalty and success.By Kevin Rogers

In the episode, I go deep into all three phases with celebrated author and television writer and producer, David Matthews.By Kevin Rogers

We are back! Apologies for the wait, but we've got over two hours of excuses for you! The vote on Twitter was in, and you all wanted to hear about our very special day back in October, as well as all the other curveballs 2023 threw at us. Grab a cuppa, as we're going to relive both our Wedding, and the year as a whole.…

In this episode, you’ll pull up a chair next to me so I can walk you through my latest sales letter. This is the kind of “look over my shoulder” insight we rarely get to see in copywriting.By Kevin Rogers

In this podcast episode, Kevin Rogers and Nicholas Kusmich discuss Kusmich's journey from pastor to Facebook ads expert and key marketing strategies.By Kevin Rogers

Today's podcast episode is with Marie, a world-class marketer and passionate copywriter.By Kevin Rogers

I’ve interviewed John close to 50 times over the years, this is certainly one of the best. A true must listen for anyone looking for an edge in sales, and in life.By Kevin Rogers

My guest today, Debbie Owen, is an Enneagram coach who has taken things to another level by incorporating neuro-science into the mix.By Kevin Rogers

It only takes a little awareness and some simple tactics to use your voice with confidence. You’ll leave this episode with both.By Kevin Rogers

Today, my guest is Justin Blackman, who is THE GUY when it comes to brand voice, the expert who has defined the brand voice for people like… Amy Porterfield, Stu McLaren, and Todd Herman.

By Kevin Rogers

For my money, there is no better, or more entertaining, email copywriter in the game right now than Daniel Throssell.By Kevin Rogers

After listening to this quick episode, you’ll know exactly how to prepare yourself to turn what used to feel like a high-pressure “performance” into an easy-going “conversation.By Kevin Rogers