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Embedded Insiders

Embedded Computing Design

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Hosted on the www.embeddedcomputing.com website, the Embedded Insiders Podcast is a fun electronics talk show for hardware design engineers, software developers, and academics. Organized by Tiera Oliver, Associate Editor, and Rich Nass, EVP, of Embedded Computing Design, each episode highlights embedded industry veterans who tackle trends, news, and new products for the embedded, IoT, automotive, security, artificial intelligence, edge computing, and other technology marketplaces in a light ...
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Embedded Executive Podcast

Rich Nass, Embedded Computing Design

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Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike. Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.
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DevTalk with Rich and Vin

Rich Nass, Embedded Computing Design

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The DevTalk with Rich and Vin podcast features Rich Nass, EVP of Embedded Computing Design, and Vin D’Agostino, veteran embedded systems designer. Each episode tackles a different aspect of embedded system design, from the hardware to the software to the tools. It’ll also look at some higher level market issues, but only as it impacts the engineer/developer. Topics covered include artificial intelligence, embedded systems, machine learning, industrial automation and much more.
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Send us a text On this episode of Embedded Insiders, we’re joined by David Bartlett, Head of Technology in the business unit at u-blox, to explore how low-earth orbit (LEO) satellites could elevate positioning, navigation, and timing (PNT) services. Are satellites closer to Earth the answer to providing reliable PNT in the toughest environments? Th…
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Maher Matta, the President of the Americas division of Infineon Technologies agreed to join Rich and Vin on this episode of the podcast. The audience will likely relate to the route taken by Maher, as he came up through the engineering ranks, starting as a bench engineer. As you might expect, there were some bumps and bruises along the way. If you …
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Testing high-power batteries, like those used in EVs, can be a tricky endeavor. It’s more complicated and, frankly, more dangerous than testing smaller, lower-voltage batteries. It makes sense that the testing of these packs could and should be left to recognized test experts, Tektronix in this case. In a discussion with Russ Gaubatz, a senior appl…
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Send us a text In this episode of Embedded Insiders, we're joined by Sriram Krishnan, BlackBerry's Head of Product Management, to discuss CylanceMDR, their AI-powered managed detection and response solution. We’ll explore how its XDR architecture enhances security by seamlessly integrating with existing tools, enabling more efficient threat detecti…
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We’ve talked a lot about the software-defined vehicle. This week, we are talking about the electrification of that same automobile on the Embedded Executives podcast. As you might expect, it means removing some of the car's mechanical components and replacing them with electrical components. The benefits of doing that are great, as Sayeed Ahmed, a …
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TSN is a standard that originated for video-streaming applications. But today, it’s finding a home in industrial applications, and it’s is now becoming irreplaceable. Hear why in this week’s Embedded Executives podcast, where I spoke to Tom Burke, who is the Global Director of Industry Standards for Mitsubishi, as well as the Global Strategic Advis…
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The space program has come quite far in the last decade when it comes to sending people to Mars and building a colony there. If you’re wondering what it would take to accomplish that, check out the book Colonizing Mars by Frank Norris. Or, take the easy way out and check out the latest DevTalk with Rich and Vin podcast, where we invited Frank on as…
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Send us a text In this episode of Embedded Insiders, we take a deep dive into the newly announced HBM4 Memory Controller IP from Rambus, with insights from Fellow and Distinguished Inventor Steven Woo. Rambus is leading the way with its silicon IP portfolio, and Steven shares his perspective on the latest memory industry trends, the challenges it f…
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We spend a lot of time talking about the software-defined vehicle (SDV), and there are two very good reasons for that. One is that is it occurring, whether you know it or not or whether you want it or not. The second reason is that it is very complex, even if you’re just dealing with the HMI, as it all ties back together at some point. To sort thro…
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Great hardware is useless without great software, and vice versa. The hardware industry continues to evolve, as always, but the software side operates quite differently than it did in the past, thanks to the groundswell of open-source software. Linux has grown into an operating system that can handle nearly any available application, leading the op…
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If you’re not familiar with Zephyr, shame on you. It’s an open-source, real-time operating system (RTOS) for resource-constrained devices. That’s how it differs from Linux, which is more of a mainstream OS. That said, Zephyr is growing quite rapidly in popularity, for many reasons. To understand what those reasons are, and why they make sense, I ch…
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Avnet’s Embedded Solutions group is undergoing a change, with a new name attached to it. Known as Tria, the group will be responsible for a range of branded hardware modules, boards, and systems and all the software that comes with them. That combines the company’s vast tech support network and state-of-the-art manufacturing capabilities. Why did A…
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Send us a text On this episode of Embedded Insiders, we’re joined by Calista Redmond, CEO of RISC-V International, and Andrea Gallo, VP of Technology, as they dive into the organization’s latest technical breakthroughs, the evolving RISC-V software ecosystem, and how RISC-V is making an impact in the AI/ML sectors—and beyond. Register for the upcom…
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As you might expect, the code base in the software-defined vehicle is growing in leaps and bounds, with more features being added and the functionality within those features growing (and becoming more complex). Is the downside to that ballooning code base the fact that more holes are being introduced to welcome hackers? That’s where my discussion b…
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Do you know what a software-defined vehicle (SDV) is? You likely have your definition, which may or may not be the “right” definition. Just getting that baseline is where my discussion started with Ray Notarantonio, Infineon’s Senior Director of Vehicle User Experience in this week’s Embedded Executives podcast. We explored what’s possible with an …
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Send us a text On this episode of Embedded Insiders, Wayne Lyons, AMD’s Automotive Senior Director, provides an update on AMD’s automotive business, trends, and vision for the future. Wayne also dives into the company’s recent advancements in automotive processors like the Versal AI Edge Series, and their success with companies deploying their solu…
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Memory technology continues to move along at a healthy pace. Innovations continue to come, and there does not seem to be a slowdown on that horizon. Whether it’s NAND, NOR, or something else, you can expect to see advances in densities, speeds, costs, and so on. To get the lay of the land, I spoke to one of the pioneers of memory technology, Miin W…
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As the complexity of our embedded systems has exploded, particularly in the automotive space, a requirements-management tool has moved into the “must-have” category. With the volume of people, the humongous code base, and the geographically disparate design teams, it’s nearly impossible to maintain and track every aspect of a design. With all that …
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Bluetooth has been around for a quarter century. That’s a very, very long time in technology years. It’s evolved into one of the most omnipresent standards ever produced. That said, it continues to grow with new features and enhancements, which result in new use cases. I spoke to Shantanu Bhalerao, the Vice President of Bluetooth Products for Infin…
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Everything is connected, everything is smart, and AI controls everything. And it all comes back to the “smart Edge.” While these statements seem to be a bit over-arching, there’s a lot of truth to them. But building and then designing around that smart Edge can be quite tricky. Add TinyML to the equation, and it should become clearer (well, maybe).…
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The software-defined vehicle (SDV) requires lots of horsepower, and in many cases, extensive use of AI. Is the world ready for this application? More importantly, are the automakers ready? This is the avenue I went down with Frantz Saintellemy, the President and CEO of Leddar Tech. We discussed the ecosystem, the available products, the activities …
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Engineers know how important it is to test their prototypes. What they don’t seem to get is that the testing process needs to start at the beginning of the design process, not at the end. And testing must continue all the way through the entire design process. The reasons for this are what Rich and Vin go through on this episode of DevTalk with Ric…
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Send us a text On this episode of Embedded Insiders, Jack Weast, Intel Fellow and Vice President and General Manager of Intel Automotive, breaks down the company’s recently announced OLEA U310 SoC. Built with a hybrid and heterogeneous architecture, the solution is designed to improve the overall efficiency of electric vehicles by promoting energy …
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Many of the memory suppliers choose a niche to be an expert. It may be automotive, consumer, industrial, medical, etc. In the case of Apacer Technology, the company has chosen to do it all. In my discussion with Gibson Chen, the General Manager of Apacer, I challenged whether that’s the best approach, trying to serve just about any market. Listen t…
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The latest wearable medical devices are designed to help consumers make better decisions regarding their care. Until recently, the space has been somewhat limited. Size and power were the two biggest constraints. Those constraints aren’t going away, but they are definitely being lessened thanks to some of the latest innovations on the semiconductor…
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If the software-defined vehicle (SDV) comes off as planned, life for consumers becomes a whole lot easier. “If” is the key word in that sentence, and there’s tons of debate as to when that might actually happen. To understand what the SDV is—and it means different things to different people—I spoke to Suraj Gajendra, the Vice President of Automotiv…
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Send us a text On this episode of Embedded Insiders, we dive into the growing advancements in AI and HPC with Lou Ternullo, senior director of IP product marketing at Rambus. Lou highlights the evolving data center architectures and the increasing demands for high bandwidth, low latency, and robust performance. He also explains how Rambus is stayin…
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Is Wi-Fi even a thing anymore? What I mean by that is, at least from the users’ perspective, Wi-Fi just works, and that’s not much to think about. However, behind the scenes, a lot has to happen to make that “ubiquitousness” happen. To get a better understanding of what is happening back there, I spoke to Sivaram Trikutam, the Vice President of Wi-…
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Send us a text On this episode of Embedded Insiders, Rich and Erik Wood, Senior Director of Product Security at Infineon Technologies, discuss security at the edge. Diving into the company’s wide variety of secure features, Infineon’s newest MCU line, the PSoC Edge, is a single solution highlighted for its "MCU-ness” and effort in making edge secur…
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Can batteries last for 40 years? And what is the application that would require such a timeline? That’s the discussion I had with Sol Jacobs, the Vice President and General Manager of Tadiran Batteries. The topic arose after the company’s recent whitepaper crossed my desk. To understand whether this was fact or simply a click-bait headline, I decid…
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Why would you put sensors and power components into the same business unit if you’re a component supplier? That’s what I asked Adam White, President, of Infineon’s Power and Sensors Division. After hearing his response, it made perfect sense—today’s sensors are quickly growing in number and power consumption. So it only makes sense to put those eng…
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Send us a text On this episode of Embedded Insiders, Senior Technology Editor, Ken, and Errol Leon, System Engineering & Marketing Manager of Robotics at Texas Instruments (TI) discuss the work of robotics in collaboration with humans and the role of motor control, board-to-board communication and sensor fusion in the future of robotics. But first,…
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Memory for automotive applications needs to be different from memory that’s intended for other applications. Why is that? I could not answer that question, so I turned to Michael Basca, the Vice President of Embedded Products and Systems within Micron’s Embedded Business Unit. As you might expect, Michael had no trouble answering the question. Hear…
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Is it possible to develop a car that would never crash? We’re talking about a physical crash, not a software crash. According to Chet Babla, Indie Semiconductor’s Senior Vice President, it is. Being a non-believer, I had Chet as my guest on this week’s Embedded Executives podcast. Chet walked me through exactly what needs to happen to make this phe…
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Synopsys is all in on generative AI, and it’s putting its money where its mouth is by creating a Center for Generative AI within the company. Being that I had no idea what this meant, how it would work, or what it would mean to the industry, I invited the Center’s Executive Director, Stelios Diamantidis, to join me on this week’s Embedded Executive…
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In this episode of DevTalk with Rich (Nass) and Vin (D’Agostino), Matt Johnson, the CEO of Silicon Labs joins us. It’s a lively discussion, starting in rural Maine, and ending with “Should engineers be concerned that AI will take their jobs?” Listen in for some interesting responses.By Rich Nass, Embedded Computing Design
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Understatement: Raspberry Pi is popular with the embedded community. Myth: Raspberry Pi is not a secure platform. I believed in that myth until a recent conversation with Alex Kaay, the CTO and co-founder of Zymbit. The beauty of the Pi is in its simplicity, but don’t equate simplicity with unsecure. Alex walked me through why people's beliefs are …
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Send us a text On this episode of Embedded Insiders, Rich and Vin are taking over with a Dev Talk featuring Matt Johnson, the CEO of Silicon Labs. Continuing their “CEO takeover,” the two are deep-diving into Matt’s background, journey with the semiconductor manufacturing company, and his opinion on how AI will affect incoming engineers. But first,…
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One area of technology that many vendors and technologies are gunning for is smart metering, whether commercial or residential electric meters, water meters, or something else. The number of potential meters is HUGE. But which technology makes the most sense for this application? As you might expect, it depends on who you talk to. For this podcast,…
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Medical wearables can greatly enhance the quality of life for many people. This can be done by instantly accessing medical information and potentially alerting a professional, or simply tracking stats on an individual. According to Andrew Burt, the Director of Product Line Management of Digital Healthcare at Analog Devices, his company has produced…
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