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Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency. Every Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours. Whether you are just startin ...
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Is your agency struggling to keep up with clients who request highly-tailored bespoke services which end up eating into your profitability and efficiency? In an era where agencies are constantly juggling between custom projects and scalability, the transition to productised services can be a game-changer. Many agency owners find themselves overwhel…
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Do you ever wonder why you are running your own agency, stuck in the weeds and lurching from one demand or crisis to the next? In the fast-paced world of agency life, it's easy to lose sight of your core motivations and why you started your own agency amidst the daily grind. For agency owners and leaders, reconnecting with your deeper purpose can r…
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Did you know that a holiday in nature could teach you a vital lesson about running your agency? I recently returned from exploring the stunning fjords of Norway, and it was a stark reminder of the power of living in the moment. In the fast-paced world of agency life, where every second is packed with emails, meetings, and deadlines, it's easy to fo…
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Do you think your agency has nailed its niche? Think again. In today’s competitive agency landscape, merely believing you have a defined niche (e.g. ‘we are tech specialists’) might not be enough to secure your place and stand out. Many agencies still operate too broadly, which can dilute their appeal and lead to missed opportunities with ideal cli…
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Have you ever felt that your message just isn’t getting through to your clients or team members? In today’s competitive agency environment, where clarity and connection can make or break relationships, mastering the art of storytelling in communication is paramount. Whether you’re struggling to convey complex ideas or seeking to build stronger, mor…
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In this week’s episode, we have a truly inspiring journey to unpack. If you're navigating the challenges of entrepreneurship or intrigued by the intersection of technology and business, you're in for a treat. I sat down with the incredibly accomplished Jodie Cook. Known for her keen insights into entrepreneurship and AI, Jodie has a wealth of exper…
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Are you struggling to expand your email list with genuinely interested prospects? In today's marketing world, the challenge to continuously feed your sales funnel with qualified leads is a common yet critical problem. Creating a dependable system to attract and convert high-quality leads is essential for sustainable growth if you want to avoid the …
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Not every agency owner can afford 1-2-1 coaching and most agencies don’t have the budget to provide every team member with a mentor. But what if you could have a virtual coach available 24/7 to guide your agency? A digital assistant that operates like your own personal agency expert, dishing out expert advice tailored specifically for your business…
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Are you tired of constant email management that eats up your time and gets you nowhere? Or perhaps you email your list sporadically (or not at all!)? In today's fast-evolving digital world, maximising lead generation and nurturing customer relations are paramount. Yet, many agency professionals are bogged down in an endless cycle of manual email ta…
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Do your meticulously crafted email campaigns feel like they're vanishing into the ether, met with silence or a swift move to the 'trash' folder? Or maybe you know you should be using email as a lead generator but you’re not! In today's noisy landscape, grabbing the attention of your audience is more challenging than ever. Email marketing might not …
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Are you constantly battling to stand out in the saturated market of generalist marketing agencies? For marketing agencies today, the challenge of differentiation and client attraction is a constant challenge, elevated by an inundation of competitors that often results in a diluted brand and a frustrating race to the bottom. It's a common predicamen…
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Have you ever poured your heart into a proposal, only for your potential client to disappear without a trace? In this fast-paced world, where new trends shape the landscape of client engagement every day, the ability to secure ideal prospects and craft proposals that convert is more essential than ever. For anyone in the marketing agency space, dea…
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Why are agencies so bad at applying the smart advice they give their clients, to their own businesses? I’m on a Mission this year to apply everything I teach my clients to my own business and this inspired me to record this episode. Time Stamp [01:45] - Why are marketing agencies not very good at doing their own marketing? [02:26] - Is the 'client …
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Are you tired of the feast or famine cycle in your agency? Discover how to recession-proof your agency and ensure a steady flow of clients and revenue, even in challenging economic times, in today’s The Agency Accelerator podcast. In this episode, you will learn how to break free from the cycle of extreme workload fluctuations, achieve a more stabl…
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Are you ready to explore the AI revolution in the agency world and maximise your creative and operational potential? In an industry that is always evolving, agency owners and employees constantly seek ways to stay ahead of the curve, increase efficiency, and drive growth amidst fierce competition. The rise of artificial intelligence offers unpreced…
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Are you tired of the unpredictability of income and client work in your agency? Transitioning to productised services could be the game-changer you’re seeking. This episode delves into the world of productisation and how it can transform feast-famine cycles into consistent revenue streams for agencies like yours. Agencies are striving to find susta…
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Are you tired of feeling isolated and overwhelmed running your agency - making critical decisions without anyone to bounce ideas off of, or lacking the support of a like-minded community? In today's fast-paced and competitive agency world, the loneliness of running an agency can contribute to burnout, demotivation, and missed growth opportunities. …
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Feeling disconnected from your agency and struggling to reignite your passion? In this episode of The Agency Accelerator, you'll uncover the warning signs of falling out of love with your agency, gain insights into staying in control of your agency's growth trajectory, and explore the power of strategic planning in redefining success. If you're rea…
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Are you ready to turn leads into loyal clients by transforming your agency's sales strategy? In the hyper-competitive agency landscape, breaking through the noise and winning a consistent flow of new ideal target clients is a challenge many face. Our latest episode with Ben Potter throws a lifeline to agencies stuck in a cycle of unproductive sales…
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Are you struggling to balance day-to-day agency demands while steering towards long-term success? In this episode, Rob Da Costa shares how present actions impact your agency's future, helping you avoid short-term thinking traps and make choices that support long-term success. By tuning in, you'll gain insight into the common pitfalls of ‘future bli…
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Welcome to The Agency Accelerator podcast, where we explore all things related to running and growing your agency in a profitable, sustainable, and enjoyable way. In today's episode, host Rob Da Costa delves into the fascinating world of AI coaching and its potential impact on agency owners. Rob shares his journey of developing his own AI coach, As…
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Are you tired of feeling overwhelmed as an agency owner, wearing too many hats and juggling countless responsibilities? If so, this episode is your guide to creating a powerful senior leadership team to free up your time and transform your agency. By listening, you'll learn the crucial insights to build a self-running agency, gain the confidence to…
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Struggling to juggle numerous tasks and tools in your agency, leading to decision fatigue and diluted quality of service? Imagine achieving more by doing less. In this episode, Rob discusses the power of simplifying your agency's operations, from service offerings to marketing strategies, and the profound impact it can have on your business and you…
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Are you struggling to maximise your agency's profitability in today's competitive market? Discover the foolproof strategies for achieving 30%+ net profit with Robert Patin in this week’s Agency Accelerator podcast. In this episode, you'll learn how to shift from time-based selling to value-based selling, analyse client profitability, and make strat…
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Welcome to a special episode of The Agency Accelerator podcast, where we celebrate a significant milestone - our 200th episode. When I first started the podcast I never dreamed we would reach episode 200 and build a community of loyal listeners. Fast forward 3 years and here we are! In this special episode, I share lessons learned: quality over qua…
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In the competitive landscape of agency life, standing out and avoiding the race to the bottom is crucial. The focus of this episode is on empowering you with strategies to not only win clients but also retain and grow them. As we approach 2024, a challenging economic year, ensuring exceptional client service becomes even more vital for the sustaina…
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In this episode of The Agency Accelerator, host Rob Da Costa is joined by guest Michael Wark, CEO of Trimline. They dive into the four key areas that agency owners need to focus on to build a profitable and sustainable business. From mindset and metrics to process and cash flow, they provide valuable insights and practical tips for agency owners to…
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Today's episode is all about my favourite tools and apps that have helped me run my business more efficiently and effectively. I'll be sharing 16 productivity tool recommendations across various categories, including AI tools, podcast production, all-in-one tools, communication tools, video production, LinkedIn management, and planning and producti…
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Welcome to episode 196 of The Agency Accelerator! In today's episode, our host, Rob Da Costa, delves into the world of business operations with the operations expert, Jhana Li. As the founder of Spyglass Operations, Jhana has a wealth of knowledge and experience in scaling startups and optimising resources. Together, Rob and Jhana explore the impor…
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Welcome to the latest episode of the Agency Accelerator podcast. Today we are delving into the challenges that agency owners face when it comes to letting go and stepping up in their businesses. Drawing from his own experience of running an agency, Rob discusses the importance of delegation, the benefits it brings, and the mindset shifts required t…
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In this episode of The Agency Accelerator, host Rob Da Costa dives into the crucial question - What Agency Model is Right for you? Joined by business and operations strategist, Jessica Lackey, they discuss the importance of reassessing one's role as a business owner and aligning personal and business visions. Jessica shares valuable insights on des…
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In today's episode, we tackle a common problem faced by agency owners - being stuck in the day-to-day grind of client work. As your agency grows, it's easy to get caught up in the tactical details and lose sight of the bigger picture. But fear not, Rob is here to share some valuable tips on how to delegate and elevate your role, so you can focus on…
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In today's episode, my guest, Skyler Reeves, the founder and CEO of Ardent Growth, challenges the conventional wisdom of why focusing solely on agency utilisation is the wrong metric. We delve into the concept of throughput and why it should take precedence over utilisation. Skyler shares valuable insights from applying this approach in his agency …
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In today's episode, I'm going to share something really innovative and game-changing with all of you and something I have been working on, behind the scenes, all summer. I recently created an AI version of myself, yep, meet AI Rob, (it’s actually called AgencyAssist). Now, I know there's a lot of hype around AI these days, but trust me, this is dif…
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In this episode, we are diving into the topic of succession planning with guest Christine Nicolson. We explore the importance of agency owners considering the future of their agency (way before any succession plan is enacted) and the steps they can take to ensure the plan is delivered. From evaluating daily tasks, determining business value, to str…
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Today we have a slightly different and more personal episode. Earlier this month, I had the incredible experience of climbing Mount Snowdon, the highest mountain in England and Wales. This challenging endeavour not only pushed me to my limits physically but also provided valuable insights and lessons applicable to running a business. So in this epi…
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In today's episode, we dive into the world of email marketing and how it can be a game-changer for your agency's growth. Rob shares five common mistakes that agencies make when it comes to their email marketing strategy, from not building their email lists organically to not segmenting their audience effectively. Join me as I uncover these mistakes…
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In today's episode, Brian Gerstner, founder of White Label IQ, joins Rob to share his expertise on how marketing agencies can leverage outsourcing to enhance their capabilities and fuel growth. We delve into the pros and cons of outsourcing versus in-house hiring when is the right time to consider it, how agencies can find reliable partners and the…
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In today's episode, Rob dives deep into the over-servicing epidemic that plagues many agencies. We all want to please our clients, but at what cost? Rob discusses the hidden costs of over-servicing, shares strategies for establishing better boundaries, and offers ideas on how to refocus on high-value work to accelerate agency growth. Over-servicing…
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Welcome to Episode 185 of The Agency Accelerator, where we delve into the power of batching and how it can transform your agency. If you often find yourself overwhelmed and jumping between tasks, feeling exhausted at the end of the day without a sense of accomplishment, then this episode is for you! As agency entrepreneurs, we face constant context…
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In today's episode, my guest, Joe Ardeeser, from Smart Pricing Table, explores the art of writing a winning proposal. Joe will share his insights on what to do before agreeing to write a proposal, how to structure a proposal effectively, and how to make a great impression with your follow-up. We also discuss the importance of understanding your cli…
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Procrastination and perfectionism can hold agency leaders back from taking action and making progress. We often tell ourselves stories that our work isn’t good enough yet or that we need to know more before launching something new or completing a project. But these limiting beliefs keep us stuck. The expression "progress over perfection" reminds us…
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In this episode of The Agency Accelerator, Rob is joined by guest Joel Klettke to discuss the hidden power of case studies in the sales process. Joel shares valuable insights on how customer stories can support your new business, the different formats to deploy them, and their importance in winning, upselling and retaining clients. We also delve in…
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Grab a pen and paper, because in today's episode, we're revealing the secrets behind creating high-converting lead magnets that attract and nurture new clients for your agency. You'll discover proven lead magnet strategies to capture emails, nurture leads, and grow your agency. We'll explore the anatomy of effective lead magnets—from irresistible t…
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Today we are diving into the struggles agency owners face when it comes to letting go and delegating responsibilities. Joined by special guest Rachel Gertz, co-founder of Louder Than Ten, we explore the typical growth journey and share common indicators that agency owners are ready to delegate. From the importance of project managers to building a …
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In this week’s episode, we are digging into expanding your comfort zone and getting comfortable with discomfort for personal and professional growth. I discuss the four stages of learning and share strategies to expand your comfort zone. Ultimately, the goal is to continually push beyond your limits and achieve sustainable growth in a manageable an…
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Welcome back to another episode of The Agency Accelerator! In this week's episode, our host, Rob Da Costa, sits down with the brilliant Alyson Caffrey, founder of Operations Agency. Together, they dive deep into the strategies and techniques that agency owners can implement to build a self-running agency, ensuring its success even when they take a …
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Welcome to The Agency Accelerator, the podcast that helps small to mid-sized marketing agencies grow in a profitable, sustainable, and enjoyable way. In today's episode, your host, Rob Da Costa, shares five essential strategies to avoid the feast or famine cycle that many agencies experience. If you're tired of the stress and uncertainty of fluctua…
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Welcome to a brand new episode of The Agency Accelerator, the podcast that is dedicated to helping agency owners build profitable, sustainable, and enjoyable businesses. In today's episode, titled "The Impact of AI on Agencies," our host, Rob Da Costa, sits down with Clodagh Higgins, an experienced digital agency director, consultant, and coach. As…
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Welcome back to another episode of The Agency Accelerator. Today we're diving into a topic that is all too familiar for many marketing agency owners - the burnout epidemic. As agency owners, we often find ourselves overwhelmed, exhausted, and struggling to manage our well-being amidst the demands of running a business. So in this episode, we're goi…
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