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From Drowning To Delegating: How To Stop Working IN Your Agency So You Can Work ON Your Agency
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In today's episode, we tackle a common problem faced by agency owners - being stuck in the day-to-day grind of client work.
As your agency grows, it's easy to get caught up in the tactical details and lose sight of the bigger picture. But fear not, Rob is here to share some valuable tips on how to delegate and elevate your role, so you can focus on strategic growth and innovative thinking.
Discover the consequences of staying stuck in the weeds, from missed opportunities to high employee turnover, and learn how to break free from this cycle by adopting a CEO mindset.
So grab your notebook and get ready to transform your agency in today's episode of The Agency Accelerator Podcast.
Time Stamp
[00:00] Introduction to why agency owners get ‘stuck in the weeds’
[02:43] What is the problem in being stuck in the weeds and involved in all client work?
[04:30] Missing opportunities with existing and new clients
[06:11] The importance of delegation
[06:48] Block out time in your diary to focus on strategy
[07:46] Create clear scopes of work and keep focused on your core niche
[09:10] If you don’t have a team, hire a VA and delegate all low-value tasks
[09:55] Making the mindset shift
[11:45] Summarising key changes to make in 2024
Quotations
“It's really stressful to constantly be reactive to clients rather than proactive. You spend all your time putting out fires and it's you who eventually gets burned!” - Rob Da Costa
“Being stuck in the weeds is unsustainable, to truly grow you need to elevate your role and change your mindset” - Rob Da Costa
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