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Content creators need to guide their target audience and to do this you need to let them feel that you understand their choices, that the value of your engagement is in the lasting relationship you are establishing and not just a one-off purchase that most companies do to their customers. It takes a bold move to shift from traditional marketing to customer-focused strategies. Traditional marketing may give you page views, shares, and likes but if your customers are not able to share with the ...
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Why Virtual Reality Will Change How We Consume & Design Content
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I have read from an article in marketingmag.com.au that Facebook’s VP of engineering, Cory Ondrejka is in the works with Oculus Rift to bring virtual reality to a billion people. Now, let’s pause for a while there. A couple of days ago I was trying the Samsung Gear VR, and I was like a kid enjoying a new toy that Santa just dropped five months ahea…
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WHAT IS THE REAL VALUE OF HAVING A CONTENT STRATEGY? The current landscape of digital marketing and selling is that it is loud and huge, and everyone wants to be heard. In this short podcast, I gave insight into how advertising works but it's not enough, and if you are aiming for a particular goal, then you should go beyond advertising. Learn why s…
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Brands need to remember that even before they find you or approach you for your services or for your product, they have already done their research. So why spend time “informing” them. Any information pertaining to your product would not change whatever they have perceived of your company. And the fact that they approached you means they are alread…
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