Sales is intimidating. And difficult. It’s also one of the most rewarding careers if you can handle the challenges. Listen to this series for advice and strategies on how not to stress yourself out in the process.
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Mark Malkoff talks with guests about legendary talk show host Johnny Carson. Guests include stand-up comics who debuted on the Tonight Show Starring Johnny Carson, individuals that worked on the show, frequent guests, and top entertainers that were influenced by Carson.
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The Ministry at Scale Podcast brings you the latest trends, interviews with experts and practical tips to help your ministry multiply it's impact. Brought to you by Five Q a digital agency with a kingdom impact. If you want to know how to grow your ministry in the digital space this podcast is for you.
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#83 - Digital Ministry Benchmarks: Key Insights from the Ministry of Skill Podcast
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Josh Kashorek is the Marketing Director at Five Q, a digital marketing agency focused on helping ministries reach more people online. With over 15 years of experience in digital strategy, analytics, and marketing, Josh brings valuable expertise to this topic. In this episode, Josh shares insights from Five Q's annual Ministry Benchmark Study, analy…
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#82 - Mapping the Donor Journey with Empathy with Kedron Rhodes
52:48
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Kedron Rhodes, Director of Digital Experiences at Crowe LLP, has over 25 years of expertise in optimizing customer journeys. In this insightful episode, he shares a powerful framework for enhancing donor relationships through empathetic experiences. Here are some key topics covered: Why Cultivating Donor Empathy is Crucial Kedron emphasizes the imp…
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#81 - Embracing the "Christitunity" of AI with Josh Kashorek
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Josh Kashorek is the Director of Marketing at Five Q, a platform helping organizations leverage no-code tools and automation. His creative mindset and technical skills converge in an insightful perspective on how ministries can steward AI for greater impact. In this thought-provoking episode, Josh shares: The Existential Crisis Inspiring His AI Exp…
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#80 - AI Innovations Changing the Game for Churches with Josh Burnett of Church.tech
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Josh Burnett is the founder of Church.tech, an AI-powered platform helping churches streamline operations and engage people more effectively. Drawing from his background in ministry and entrepreneurship, Josh brings a unique perspective on leveraging technology for greater kingdom impact. In this insightful episode, he shares: How AI Transcribes, S…
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#78 - How to Turn Your Sermons into Engaging Social Media Content with Corey Alderin
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Corey Alderin is the founder of Sermon Shots, a platform that helps churches transform their full sermons into popular short-form video content for Instagram Reels, Facebook Reels, TikTok, and YouTube Shorts. In this hands-on workshop, Corey shares his expertise on leveraging AI to create thumb-stopping, engaging clips that reach people where they …
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#77 - Personalized Engagement: The Key to Spiritual Transformation with Arnie Cole
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21:49
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Arnie Cole is a social scientist and researcher at Back to the Bible, who has studied the spiritual lives of over 1.5 million people over the past 20 years. In this insightful episode, he challenges ministries to truly understand the spiritual state of the people they serve in order to help move them closer to Jesus. The Importance of Asking "How A…
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#76 - Leveraging AI to Increase Biblical Engagement with Andrew Rogers of BibleChat.ai
22:02
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Andrew Rogers is the co-founder of BibleChat.ai, an innovative app that uses AI to help people engage more deeply with the Bible. With over 75,000 downloads and users in 188 countries, BibleChat has been pioneering the use of artificial intelligence for Christian ministry. In this insightful episode, Andrew shares: The Alarming Decline of Biblical …
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#75 - How to bring Joy to Your Donors - Jeff Kliewer of ViewSPARK
36:57
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Jeff Kliewer is the founder of ViewSpark. He has worked in fundraising for over 30 years and brings much experience to this episode. Jeff has taken his experience with fundraising and, through ViewSpark, has put a powerful way to connect with your donors right at your fingertips. In this episode, Jeff shares a variety of topics, including: Why Cust…
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#74 - The Four Practices of Responseive Fundraising - Aly Hammond & Chip Johnston with Virtuous
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During this talk given at the Digital Ministry Conference in 2022, Aly Hammond & Chip Johnston from Virtuous provide 8 responsive mindsets that ministries and organizations can utilize to solve some of the big problems that many non profits are facing today. Personal For All How do we treat all donors the way we treat major donors? This doesn’t mea…
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Robert Smigel and Dana Carvey discuss their Carson sketches on Saturday Night Live, Carvey’s 5 Johnny appearances, and their thoughts on Carson’s 30-year run.By Mark Malkoff
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Why Conversion Tracking Matters with Anthony Elliott from Five Q
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Anthony Elliot is a senior software developer at Five Q. On today’s episode of the Ministry at Scale podcast, Anthony joins Chad to talk about conversion tracking and why it’s so important. For many people unfamiliar with conversion tracking, there’s one big question: what are conversions? As Anthony put it, it has similarities to a spiritual conve…
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#72 - 4 Steps to Preparing Your Ministry for Disasters with Pete Marra from Colson Center
18:31
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In this session from the Digital Ministry Conference, Pete Marra, the Vice President of Innovation at the Colson Center discusses how to get started with risk mitigation for your ministry. Your Ministry is Like the Three Little Pigs In the story of the three little pigs, each pig picked different materials to build their house, one used straw, anot…
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#71 - Your Ministry and Web3, Blockchain and the Metaverse - John Cobb of Ligonier Ministries
26:12
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John Cobb is the Vice President at Ligonier ministries. He started looking into Web3, Blockchain and the Metaverse simply as a way to understand what they are and how they could impact ministries going forward. What he found is that there are three main buckets he thinks ministries should be considering. The three categories are community, content …
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#70 - How to Develop a Communication Strategy - Cheryl Brunkow with Bethany International
41:58
41:58
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Marketing Communications can be a critical part of your ministry. It ensures your message is presented effectively, all of your resources are consistent so you can stand out in a sea of other organizations and that your materials are engaging your audience. In this episode we speak with Cheryl Brunkow, the Marketing & Communications director at Bet…
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TV Curator, James Comisar, discusses Carson personally giving him the famous Carnac turban, how he got Carson’s full Tonight Show set, & the amazing TV artifacts in his Comisar Collection.By Mark Malkoff
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#64 -- The Power of Identity -- Shea Bynes with Kingdom Driven Entrepreneurs
42:08
42:08
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Shae Bynes is the Chief Fire Igniter and founder of the Kingdom Driven Entrepreneur movement. On this episode of the Ministry at Scale Podcast, Chad sits down with Shae to talk about what a kingdom culture looks like and how to focus on using a kingdom approach to business. In 2009, God told Shae to quit her corporate job at IBM. She originally sta…
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Gabe Kaplan discusses his 40 appearances on Carson’s Tonight Show, 18 times guest hosting the Tonight Show, how going on Carson led to Welcome Back Kotter, Battle of the Network Stars and Robert Conrad, friendship with Howard Cosell, Bob Hope, & Groucho Marx.By Mark Malkoff
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#69 - Personalizing Your User's Experience with Sam Rinearson of Bott Radio Network
24:07
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During his time at Bott Radio Network, the director of marketing Sam Rinearson came to speak at the Digital Ministry Conference in 2022. He taught how to personalize your user's experience in a way to build connection and to increase your number of divine appointments every day. Personalization is defined as “the process of tailoring a message or a…
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Barry Gibb discusses Carson, Bee Gees, brother Andy, Streisand, McCartney, Dolly, Letterman, Leno, Hope, Burns, & being knighted by Prince Charles.By Mark Malkoff
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#68 - 6 Rules of Employee Engagement - Ken Coleman with Ramsey Solutions
24:48
24:48
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Ken Coleman is America’s Career Coach, the #1 national bestselling author of The Proximity Principle and From Paycheck to Purpose, and host of The Ken Coleman Show. Ken helps people discover what they were born to do and provides practical steps to make their dream job a reality. During this talk given at the Digital Ministry Conference in the spri…
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Tina Sinatra discusses Johnny Carson, her famous father, Don Rickles, Sammy Davis Jr, Suzanne Pleshette, David Janssen, and Dean Martin.By Mark Malkoff
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#67 - Using Social to Maximize Your Reach - Chris Martin with Moody Publishers
23:17
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Chris Martin is the content marketing editor at Moody Publishers. From his talk at the 2022 Digital Ministry Conference, Chris shares some practical tips for maximizing your reach using social media. Just a few years ago, it wasn’t uncommon to reach a high percentage of your followers on social media with just a single post. Reaching 50% of your fo…
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That's it, that's that, that's all she wrote, friends and family. Episode 129 of the podcast is the last in the series. Thank you all for riding along with me for the last 5 years, and I look forward to seeing and hearing from each of you over at The ON Purpose podcast, our new show launching August 1, 2022…
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Richard Lewis discusses his Carson appearances, nearly getting banned, an awkward airplane flight involving Carson, going on Letterman’s NBC show, David Brenner’s advice & Larry David.By Mark Malkoff
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#66 - Path to Innovation - Tabitha Kapic with Chalmers Center
27:06
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Tabitha Kapic is the Director of Innovation at the Chalmers center. In this talk from the 2022 Digital Ministry Conference in Nashville, she talks about design thinking and how teams can be better at innovation. Be the solution What if teams started asking the question "What do people need?" rather than "What can I give people?" Get uncomfortable D…
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Carol Burnett returns to discuss Johnny Carson, working with Carson on The Garry Moore Show, the Carson appearance discussing her daughter’s substance abuse issue, Carol Wayne, & Jimmy Stewart.By Mark Malkoff
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#65 - Embrace the Race - Chad Williams with Five Q
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On this episode of the Ministry at Scale podcast, we hear a talk given by Chad Williams from the 2022 Digital Ministry Conference held in Nashville. Chad is the founder and CEO of Five Q and gave this talk on the opening night of the conference based on the theme of the conference: Embrace the Race. Chad used the story of his son Josiah’s high scho…
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Jan Schwarz discusses her 15 years at the Tonight Show, her Carson interactions, working with Bobby Quinn, Carson’s loyalty, the issues with sketch rehearsals, & Carson having her on the show on her final day working.By Mark Malkoff
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Social Entrepreneur Stand Out Series - Nicholas Kristock
31:55
31:55
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Nicholas Kristock stepped off the soccer pitch and into the business and philanthropic communities in a simultaneous splash. His for-profit and not-for-profit activities are designed to successfully co-exist, and his relentless desire to forge relationships and concentrate on the long play has driven his success. Listen in as he shares insights on …
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Roger Cortes discusses working on The Tonight Show, the famous Malibu Restaurant sketch with Betty White, Tony Bennett, Linda Ronstadt, Alan King, Shelley Winters, Fred de Cordova, & Joey Bishop.By Mark Malkoff
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#62 - How S-O-C-I-A-L Are You? - Heather Heuman with Sweet Tea Social Marketing
42:53
42:53
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Heather Heuman got her start in the digital marketing space 22 years ago. After working as a special education teacher, she switched career paths and began work at a digital marketing firm. After beginning a business of her own, she began to grow that business using her digital marketing experience and started helping other businesses do the same. …
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Cowboy poet, Baxter Black, discusses his Carson appearances reading cowboy poetry, why it took years to get booked on Carson, turning down Johnny’s request to do the show more often, & crying when Carson passed away.By Mark Malkoff
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In Part 2 of our discussion, Bill Petrie and I discuss the enormous success of recent fundraising efforts on behalf of worthwhile causes, the way PromoCares has grown in importance in serving as a beacon of the effective and strategic use of branded merch as a fundraising engine, my decision to introduce VanLife to our branding and the strategy beh…
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Don't Hire Us - Finding the Right Clients
38:29
38:29
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Back Forty Smokehouse recently became the latest in Bill Petrie's brands under management. Listen in as he explains the reasoning behind creating a backyard brand and why a similar choice is something ALL entrepreneurs should consider when building a following for their companyBy Roger Burnett
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Franklyn Ajaye discusses his Tonight Show appearances, Carson’s helpful advice, Why Make Me Laugh was more impactful than going on Carson, Richard Pryor, Freddie Prinze,…By Mark Malkoff
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#60 - Growing a Global Outreach from a Local Ministry - Rick Boxx of Unconventional Business Network
46:35
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For several years, Rick Boxx worked as a bank executive. After he was called to follow the Lord, his business practices began to change for the better. One instance of this was when he bid on a foreclosed house before finding out it was going to be worth much less than he initially thought. He was given the opportunity to change the agreement that …
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Cathy Guisewite discusses her Carson appearances, Johnny being a fan of the “Cathy” comic strip, Carson visiting her before the show, being a guest during the…By Mark Malkoff
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Rich Sheridan has published two books on the concept of bringing joy to the workplace. After an illustrious career, Rich has focused his personal activity on the development of culture and people. As a result, they've been able to hire 22 new employees during the pandemic while losing only 4. Listen in to glean insights on the ways Menlo Innovation…
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#59 - Ministry Metrics - Josh Kashorek of Five Q
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On this episode of the Ministry at Scale podcast, we hear a talk from Josh Kashorek of 5Q. Josh gave this talk at the 2021 Digital Ministry Conference and shared about the impact that metrics can have in ministry. If we look at the story of when Jesus fed 5,000 people with only 5 loaves of bread 2 fish, we see that even with a small amount of food,…
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Don Mischer discusses working with Carson on the 1993 Kennedy Center Honors, Bob Hope’s 90th Birthday featuring Carson, asking Carson during retirement to host the Oscars and…By Mark Malkoff
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Rona Barrett discusses going on Carson’s Tonight Show, working with Tom Snyder, Steve Lawrence, Mae West, Frank Sinatra, Cher, Eddie Fisher, Michael Landon, and much more.By Mark Malkoff
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#058 – Learn, Grow, Go - TJ Tison from E5 Institute
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Learn, Grow, Go. This is TJ Tison’s motto when it comes to helping faith-based organizations develop a culture of learning. Growing up, she always loved learning and has since found a way to help institute learning management systems for nonprofit organizations. To do this, TJ and her team use the E5 system: Engage, Establish, Equip, Empower, Expan…
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Pete Hammond discusses being an NBC Page, Johnny Carson, Ed McMahon, working at the Arsenio Hall Show, Lauren Bacall, Mel Brooks, & Bette Davis.By Mark Malkoff
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Continued growth in the population of the metaverse will invariably bring outsized opportunities for those willing to examine the marketplace for the places where gaps exist. Meg Erber joins me to share her thoughts on the places where she's witnessed successful campaigns in the metaverse and potential implications for buyers and sellers of branded…
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Carson Writers Round Table 3 with Tony DeSena, Andrew Nicholls, & Darrell Vickers discussing writing meetings at Carson’s home, Misery Bingo, buzz words to elicit laughs, & writing Carson’s famous long intro for Bill…By Mark Malkoff
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Architect Ed Niles discusses designing Carson’s Malibu home, working with Carson on the home, designing his tennis court, and some of Niles’ other Malibu house…By Mark Malkoff
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Saundra McClain discusses working on Carson’s NY Tonight Show, her funny incident with Carson, Ed McMahon, Joanne Carson, Sidney Poitier, & Paul Newman.By Mark Malkoff
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Hidden right below the surface of your local watering hole is a goldmine of opportunity in merch, yet most breweries are completely apprehensive about jumping in the merch game as a way to stand-out versus the exploding number of new breweries entering the marketplace. AMB3R Creative founder Jeremy Picker joins me for a look at the ways to fix thes…
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Brian Ross discusses his NBC News 1980 investigative report on Wayne Newton and the mob, talking to Johnny Carson, Newton and Carson bidding on the Aladdin Hotel,…By Mark Malkoff
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Albert Fisher discusses working with Carson & Ed McMahon, his 5 years at the Merv Griffin Show, Richard Pryor, Lucille Ball, 1962 NY World’s Fair, Carol Channing,…By Mark Malkoff
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