Podcast by Ross and Riley Discuss
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A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.
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Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing manage ...
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Engage in messages and breakout sessions from renowned speakers and authors including Eugene H. Peterson, Jack Hayford, Brady Boyd, Jim Daly, Tom Davis, Ross Parsley, and Glenn Packiam as they discuss leadership, service, and life and justice issues facing our society today. For information on upcoming conferences go to, www.newlifeconferences.com
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Philadelphia super lawyers Pierre LaTour and Josh Scarpello have over 40 years experience as trial lawyers. Our experts have represented thousands of clients across Pennsylvania and New Jersey. Each episode they share experiences and insight about topics including the law, entertainment and sports.
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Opening a Coffee Shop for Less Than $100k – 08/01/2024
1:22:24
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Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive deep with Elijah Knapp, a …
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Catherine King, Carl Rhodes, Adam Ballesty And Darren Discuss The Benefits Of Brands Doing Good
50:44
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Catherine King, Chief Strategy Officer at Leo Burnett, Professor Carl Rhodes, Dean of UTS Business School and author of Woke Capitalism, and purpose lead Marketer extraordinaire Adam Ballesty discuss the finds from the latest round of the Good Study. ‘The Good Study 2024’, by Leo Burnett Australia, in partnership with UTS Business School and Zenith…
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Trena Blair And Darren Chat What It Takes To Build A Global Brand
38:27
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Trena Blair is the CEO of FD Global Connections, who advises companies on successfully scaling their businesses to the USA. Trena is She is also an Amazon number 1 Best Selling Author, International Gold Stevie Award Winner (2022 & 2023), US Growth Specialist, Global Mentor, and a Non-Executive Director. Marketers and their agencies talk about bran…
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Keeping Veteran Baristas Invested – 07/24/2024
52:28
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Imogen Hewitt, Dave Bowman, Maurice Riley And Darren Discuss Agency Integration Publicis Style
44:49
44:49
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Once upon a time there were advertising agencies that offered clients a full range of services, being media and creative. Where the two were considered, developed, recommended and delivered together. Then, in the last millennium, media was split off, and media and creative were often handled by separate and sometimes competing companies. Channel st…
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Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week, it’s just Riley and Ethan diving deeper …
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Mark Green, Nathan And Darren Chat About How Agencies Are Adapting To Broadening Marketing Needs
40:59
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Mark Green is the ANZ President of Accenture Song, Group CEO & Co-Founder of The Monkeys, and Chairman of the of the Advertising Council of Australia. He joins Nathan Hodges and Darren Woolley to follow up on a discussion about the various trends we have observed in agency rosters. One of the examples discussed was the recent appointment of The Mon…
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Three Service Philosophies That Built Our Business – 07/10/2024
50:55
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Kyle Roof And Darren Answer The Question Will AI Be The Death Of SEO?
38:20
38:20
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Kyle Roof is the co-founder of Page Optimizer Pro. He is also responsible for developing and implementing all SEO techniques used by the agency High Voltage SEO and is the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting-edge SEO techniques. No matter what you are reading, watching or l…
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Kieren Antill, Ross Hastings And Darren Talk About The Anatomy Of Marketing
44:24
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Kieran Antill is the Director of Brand and Marketing at Ne-Lo, and Ross Hastings is the Managing Director. Their agency, Ne-Lo, has its foundation in a gym of all places, where two people with wildly different backgrounds and perspectives, yet with a shared fascination with the challenges of modern business, met. Kieren, who was heading up the crea…
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What Does It Even Mean To Break Even? – 06/28/2024
1:01:41
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Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends …
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Ellie Angell And Darren Talk About Why You Should Not Pitch Your Advertising Account
36:28
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Ellie Angell is a Business Director at TrinityP3 and has been responsible for advising marketers through some of the more high profile and complex pitches over the past decade. Her experience has time and again that often pitching is not the ideal solution.. Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitc…
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Running a Business As a Parent – 06/21/2024
1:02:06
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Nathan Hodges And Darren Discuss The State Of Composite Pitching For Complex Agency Rosters
36:59
36:59
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Nathan Hodges is the Managing Director at TrinityP3 and has led significant projects to redesign marketer agency rosters to deliver a more seamless delivery. This often results in the need to tender for a complex range of marketing capabilities. Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade …
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Why Your Coffee Shop SHOULD Start Roasting – 06/12/2024
53:56
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Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! The boys sit down and have a continuation of last e…
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Chris Walton And Darren Review The Last Decade Of Media And the Next
43:02
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Chris Walton, Managing Director, Nunn Media, has a long and successful career in media and back in November 2013 he was asked to provide his predictions for the coming trends in media. The result of which appeared in Mumbrella under the headline “How big data will transform media agencies”. Here we are more than ten years later to discuss how those…
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Why Your Coffee Shop SHOULD NOT Start Roasting – 06/05/2024
1:08:42
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Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week Riley and Ross chop up something we here …
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Anton Buchner And Darren Chat About The State Of Data, Digital And Technology In Pitching
38:46
38:46
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Anton Buchner, TrinityP3 Senior Consultant and known as the ROI Guy is responsible for managing and facilitating some of the most interesting and nuanced pitches in this country over the past decade. Since the pandemic, agencies around the world have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pi…
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Cat & Cloud x Valor Coffee: Burn Out, Human Dignity, Tacos & Dunking – 05/28/2024
1:32:01
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Lydia Feely And Darren Discuss The State Of Pitching For Marketers
37:14
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Lydia Feely is the TrinityP3 General Manager responsible for managing and facilitating some of this country's most high-profile creative pitches over the past decade. But also brings a marketer focus to the conversation, with a career managing marketing teams across the UK and Australia. Since the pandemic, agencies around the world have been incre…
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Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Well...Ross sat down with Jared Truby for this week…
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Tim O’Neill, Jason Ross And Anton Discuss The Challenges And Opportunities Of Generative AI
41:11
41:11
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Coming from Tim O’Neill’s background in running one of Australia’s leading digital agencies - Reactive - selling and then meeting Jason Ross at Accenture, they’ve jumped to now officially launch a next-gen generative AI agency called Time Under Tension. While there is much AI hype around creation and ideation, there is also much caution and concern…
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Tips to Prevent Employee Turnover at Your Coffee Shop – 05/15/2024
1:03:06
1:03:06
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Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This episode is a continuation of our previous epis…
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Kylie Ridler-Dutton And Darren Chat About Getting The Pitch Basics Right
37:28
37:28
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Kylie Ridler-Dutton, a senior consultant at TrinityP3, is responsible for managing and facilitating some of the most high-profile creative pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches. Since the pandemic, agencies worldwide have been increasingly vocal about ditchin…
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Why Coffee Shops Have Terrible Turnover – 05/08/2024
1:06:13
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Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! The coffee industry is one of notoriously heavy tur…
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Nick Hand And Darren Talk About The State Of Pitch Fees, Agency Fees And Payment Terms
39:22
39:22
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Nick Hand, the Senior Financial Consultant at TrinityP3, has managed and negotiated some of the most high-profile agency pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches. Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and t…
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Q&A: Barista vs Roasting Job + Should Baristas Have to Work Weekends? – 05/01/2024
1:08:24
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Jenni Dill, The Neighbourhood And Darren Chat What Makes A High Performing Integrated Agency Model
51:55
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The Neighbourhood is an integrated agency model developed by Publicis Groupe Australia and New Zealand for Campbell Arnott’s six years ago. Soon after, Campbell’s sold Arnott’s to private equity firm KKR. So what makes The Neighbourhood the high-performing agency model that won the Grand Effie for the ‘Life’s Little Moments’ campaign and achieved a…
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SCA EXPO 2024 Chicago Recap – 04/24/2024
1:12:06
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Stephen Wright And Darren Discuss The State Of The Media Pitch In Australia
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Stephen Wright is TrinityP3’s Media Business Director, responsible for managing and facilitating some of this country's most high-profile media pitches for more than a decade. He is here to discuss the implications for media agencies and their pitches based on the State of The Pitch Australia Research results. Since the pandemic, there has been an …
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Keys to the Shop x Valor: How to Raise Barista Wages – 04/13/2024
1:16:58
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The TrinityP3 Consultants Discuss The State Of The Pitch In Australian Advertising
43:25
43:25
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Since the pandemic, there has been an increasingly vocal call from agencies worldwide to ditch the pitch and trade media have run headlines and opinion pieces claiming the pitch is broken and even dead. As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic,…
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Making It Cool to Care at Your Coffee Shop – 04/10/2024
1:04:55
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James Greet And Darren Discuss The Ethics And Challenges Of Zero Net Marketing
47:21
47:21
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James Greet is a long-time creative media leader and the co-founder of The Payback Project Australia, a specialist advisory working with Marketers, Agencies and Media owners to help plan a path to net zero by reducing & removing carbon emissions related to content creation and media activities, and in the process become a force for good. In busines…
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Should You Open a Second Coffee Shop? – 04/03/2024
1:14:39
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Matt Newell And Darren Chat The Rise Of Retail Brand And Brand Experience
42:20
42:20
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Matt Newell is a partner and CEO of The General Store, a retail specialist agency that deals with strategy, brand identity, advertising, store design, and technology. When you think about retail advertising and marketing, what comes to mind? Loud, shouting, in-your-face advertising with massive price discount offers? This is the clique many are stu…
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Competition: Should You Care About "Competitor" Coffee Shops? – 03/27/2024
1:00:14
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Nathan Hodges And Darren Chat Trends In The Design Of Bespoke Agency Solutions
46:06
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Nathan Hodges, TrinityP3 Managing Director Australia and New Zealand, has spent the last decade assessing and designing agency rosters for clients around the globe. He recently noticed a distinct trend in the way bespoke agencies are being developed and implemented. Once upon a time, advertisers would appoint what was known as an agency, record, or…
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Coffee Shop Owners Suck at These Three Things – 03/20/2024
1:14:24
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Blending Coffees: Do Blends Deserve the HATE? – 03/13/2024
1:12:21
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Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We welcome our Director of Roasting Operations, Sam…
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Anton Buchner And Darren Discuss Marketing Technology And What Is It Good For
48:02
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Anton Buchner is the Marketing Strategist at Front Foot Marketing, Senior Consultant at TrinityP3 and widely known as the ROI Guy as he has built a career advising on measuring and optimising customer value to drive ROI. Anton has observed the explosion of technology in the marketing space and has seen increasing disconnection from proving that it …
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What It’s Really Like Being a Barista - 03/06/2024
1:17:16
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DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends …
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Jemma Downey And Ellie Discuss In-House Agency Services, Merging Two Giants, And Working In Bermuda!
26:25
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Jemma Downey is Group Head of Commercial Excellence at Asahi Beverages, before which she developed a wide-ranging career spanning agencies, marketing and commercial roles in numerous international markets. Amongst other things, Ellie and Jemma discuss the transition to a commercial role from agency land, the ever-changing requirements of the in-hou…
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We Interviewed the Owner of Our Favorite Coffee Shop - 02/28/2024
1:04:42
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DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends …
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Tom Donald, Mick Boston And Darren Talk The Benefits Of In-House Creative Strategy And Design
47:10
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Tom Donald is the Creative Strategy Lead, and Mick Boston is the Head of Design at Lion in Australia. Being inside a major Australian beverages company, they are well placed and qualified to discuss the benefits of having creative strategy and design inside. When the industry talks about in-house agencies, many think about production and maybe medi…
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How Much Can a Coffee Shop Owner Make Per Year? - 02/21/2024
1:10:04
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Christopher Melotti And Darren Discuss The Rise And Rise Of B2B Branding And Marketing
43:20
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Christopher Melotti is the Creative Director, Message Marketer and Marketing Consultant at Melotti Media and the Message Marketing Bureau. Often considered by some in advertising as the poor relation of B2C, B2B marketing has undergone a significant transformation with an increased focus on building strong brand relationships that support sales and…
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Crafting the Perfect Coffee Shop Menu - 02/14/2024
1:23:14
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Alana Burnside and David Talk portfolios, creativity and consistency in a fickle world
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35:07
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Alana Burnside is the marketing director of the Industry SuperFund group. Alana and David discuss how the famous cupped hands ISA logo has kept relevance and consistency; the potentially; life-changing importance of superannuation marketing; and the power of consistency in a marketing world often obsessed with the ‘bright, shiny and new’. Listen on…
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Q&A: Owner Disagreements, Drive-Thru Specialty Coffee, & Slushie Machines – 02/07/2024
1:16:21
1:16:21
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1:16:21
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We had a whole dang episode planned out, but we had…
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