Alana Burnside and David Talk portfolios, creativity and consistency in a fickle world

Managing Marketing

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3M ago 35:07

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Alana Burnside is the marketing director of the Industry SuperFund group. Alana and David discuss how the famous cupped hands ISA logo has kept relevance and consistency; the potentially; life-changing importance of superannuation marketing; and the power of consistency in a marketing world often obsessed with the ‘bright, shiny and new’.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

Listen on Podbean: https://managingmarketing.podbean.com/

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

330 episodes

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