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Come along with natural world photographer Roger W. Downes as he explores and shares the stories of new places, people, and cultures. Support this podcast: https://podcasters.spotify.com/pod/show/explorewithrwd/support
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The Agents of Change Digital Marketing Podcast

Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market

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Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
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The Analytics Power Hour

Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer

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Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson ...
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We explore news and insights from global healthcare markets, advising how pharma and medtech need to respond and adapt their market access strategy in light of the latest insights from our experts. The podcast features insights from our associates across global healthcare, along with thought leadership from the market access and HEOR experts at Mtech Access - Powered by Petauri.
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Mantrans LLC specialize in rebuilt Front Wheel & All Wheel Drive transaxle (FWD & AWD), Rear Wheel Drive transmission (2WD) and Four Wheel Drive transmission and transfer cases, for Domestic, Japanese and some European.They offer a broad range of rebuilt transmissions from three (3) thru Seven (7) speeds, covering light cars and trucks, up to five (5) tons.
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In this episode we’re diving deep into a topic that can make or break your business: how you handle leads after they fill out your contact forms. My guest, Aaron Weiche, CEO of LeadFerno, has done some eye-opening research on this very subject. Spoiler: Most of us are doing it wrong. Aaron’s here to share his insights on boosting response rates and…
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It’s human nature to want to compare yourself or your organization against your competition, but how valuable are benchmarks to your business strategy? Benchmarks can be dangerous. You can rarely put your hands on all the background and context since, by definition, benchmark data is external to your organization. And you can also argue that benchm…
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It's human nature to want to compare yourself or your organization against your competition, but how valuable are benchmarks to your business strategy? Benchmarks can be dangerous. You can rarely put your hands on all the background and context since, by definition, benchmark data is external to your organization. And you can also argue that benchm…
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Persuasive copywriting is more than just putting words on a page! This week, I chat with Suzanne Reilley, a seasoned business coach and marketing strategist, to uncover the secrets of conversion copywriting. Suzanne shares her insights on how to write copy that actually gets results—whether it’s an opt-in, a sale, or anything in between. https://ww…
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What can we expect to see in primary care in the NHS given recent policy announcements and ongoing uncertainty? What does the new GP Contract tell us about the future of primary care? What are the biggest challenges facing primary care in 2024–25? In this webinar, Karen Cooper (Senior Consultant – NHS Insight & Interaction, Mtech Access) spoke to a…
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If you’ve ever wondered how to scale AI across your entire organization, today’s guest has the answers you’ve been looking for. John Munsell, CEO of Bizzuka and serial entrepreneur, joins us to break down his AI Strategy Canvas—a game-changing framework that’s helped over 600 businesses streamline their operations. From scalable prompt engineering …
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While we don’t often call it out explicitly, the driving force behind much of what and how much data we collect is driven by a “just in case” mentality: we don’t know exactly HOW that next piece of data will be put to use, but we better collect it to minimize the potential for future regret about NOT collecting it. Data collection is an optionality…
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While we don’t often call it out explicitly, the driving force behind much of what and how much data we collect is driven by a "just in case" mentality: we don't know exactly HOW that next piece of data will be put to use, but we better collect it to minimize the potential for future regret about NOT collecting it. Data collection is an optionality…
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Ever feel like your user acquisition strategies are more ‘spray and pray’ than scientific? You’re not alone. In this episode, I’m joined by Hannah Parvaz, a multi-award-winning marketer and founder of Aperture. Hannah has helped over 250 companies crack the code on customer acquisition, and she’s here to share her insights on everything from unders…
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When it comes to video marketing, it’s easy to get caught up in the tech and forget about the human connection. That’s where Michael Cinquino steps in. With a background that ranges from the U.S. Navy to MFA in acting, and 20 years of photography and coaching experience, Michael brings a unique perspective to the world of video marketing. In today’…
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Broadly writ, we’re all in the business of data work in some form, right? It’s almost like we’re all swimming around in a big data lake, and our peers are swimming around it, too, and so are our business partners. There might be some HiPPOs and some SLOTHs splashing around in the shallow end, and the contours of the lake keep changing. Is lifeguard…
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Reddit as a marketing tool? Absolutely! Join us as we dive into the world of Reddit marketing with Brent Csutoras, an 18-year veteran of the platform. In this episode, Brent shares how to understand customer sentiment, become an active member in relevant communities, and the importance of karma points. We also explore how to leverage Reddit’s growi…
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Discover how data visualisation dashboards can aid field teams in market access discussions with customers. Healthcare leaders look to real-world data (RWD) to inform decisions. Field teams presenting decision-makers with RWD within a well-designed, easy-to-use visualisation can build a case for change, while positioning themselves as a trusted par…
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Today, I’m thrilled to bring back Brooke Sellas for her third appearance. Brooke is the award-winning CEO of B-Squared Media, and she’s here to share her latest insights on leveraging LinkedIn for B2B success. Whether you’re a LinkedIn novice or a seasoned pro, Brooke’s expertise will help you rethink your strategy and boost your engagement. Let’s …
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We’re seeing the title “Analytics Engineer” continue to rise, and it’s in large part due to individuals realizing that there’s a name for the type of work they’ve found themselves doing more and more. In today’s landscape, there’s truly a need for someone with some Data Engineering chops with an eye towards business use cases. We were fortunate to …
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We're seeing the title "Analytics Engineer" continue to rise, and it’s in large part due to individuals realizing that there's a name for the type of work they've found themselves doing more and more. In today's landscape, there's truly a need for someone with some Data Engineering chops with an eye towards business use cases. We were fortunate to …
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In today’s episode, we’re diving into the dynamic world of digital PR with Joe Giovannoli, founder and managing partner of 9Sail, a growth marketing agency that prides itself on being digital rainmakers. If you’ve ever wondered how to amplify your online presence and secure those coveted backlinks, you’re in for a treat. Joe shares his insights on …
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Discover how to leverage LinkedIn's native retargeting functions and align your audience with your ideal customer profile (ICP) and buyer personas for ad success. Devin Littlefield of Market Vantage helps unlock the full potential of LinkedIn marketing. https://www.theagentsofchange.com/544 Grab your discounted ticket to the Agents of Change Digita…
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A claim: in the world of business analytics, the default/primary source of data is real world data collected through some form of observation or tracking. Occasionally, when the stakes are sufficiently high and we need stronger evidence, we’ll run some form of controlled experiment, like an A/B test. Contrast that with the world of healthcare, wher…
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A claim: in the world of business analytics, the default/primary source of data is real world data collected through some form of observation or tracking. Occasionally, when the stakes are sufficiently high and we need stronger evidence, we'll run some form of controlled experiment, like an A/B test. Contrast that with the world of healthcare, wher…
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Driving more conversions is crucial for marketers, but it takes a well-researched strategy backed by data – and patience. Marketing experimentation expert Ayat Shukairy reveals her techniques, such as heatmapping, client interviews, and the SHIP methodology, to help you optimize your website for better performance. https://www.theagentsofchange.com…
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Welcome back, Agents of Change listeners! Today, I had the pleasure of chatting with Kaitlyn Merola, the CEO and founder of MOVE marketing. Kaitlyn is a seasoned pro when it comes to demand generation, customer experience optimization, and accelerating revenue growth. In this episode, we dive deep into one of my favorite topics: the customer journe…
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How good are humans at distinguishing between human-generated thoughts and AI-generated…thoughts? Could doing an extremely unscientific exploration of the question also generate some useful discussion? We decided to dig in and find out with a show recorded in front of a live audience at Marketing Analytics Summit in Phoenix! With Michael in the rol…
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How good are humans at distinguishing between human-generated thoughts and AI-generated…thoughts? Could doing an extremely unscientific exploration of the question also generate some useful discussion? We decided to dig in and find out with a show recorded in front of a live audience at Marketing Analytics Summit in Phoenix! With Michael in the rol…
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