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This podcast series, produced by Byta/ byta.com, is based on our monthly online, live and free event of the same name. This series of interviews is designed to deliver the knowledge to enable tomorrow’s artists, their teams and industry leaders to better manoeuvre their way through the music ecosystem. Each episode features an in-depth one-on-one conversation with someone with extensive experience with the business of music. #HowWeListen Live: In Conversation is hosted by Byta’s founder, Mar ...
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Behind every favorite artist, song, or lyric, is a story you've never heard. So much goes into music that is behind the scenes, which is why we’re bringing you Voices Behind the Music to share untold music business tales. Our guests range from artists, producers, and managers to tech creators and more, each sharing their unique past experiences, current projects, and visions for the future. Voices Behind The Music is presented by Feed Media Group, the leading b2b music licensing platform.
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Sounds Like These is an informal, insightful, and inspiring conversation with a variety of music industry professionals: from songwriters, producers, composers, and session players to people working in music for film, TV, and games, record labels, PRs, music charities, and more. Discussing their careers, showbiz anecdotes, as well as matters of equality, diversity, and inclusion in the music business and beyond, with a common denominator at heart: their devotion to music.
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We Don't Even Know

Shonali Bhowmik and Christian Felix

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Christian Felix and Shonali Bhowmik became fast friends while working as temporary workers at a huge law firm in Manhattan. They share a love of laughing and giving each other hell. They may be called hipsters, old school, mainstream, irreverent, classic, country, gangster, or rock n' roll. All labels apply. Special guests, music, and attitude every episode. Past guests include: Jeremy O. Harris, Chelsea Peretti, Hannibal Buress, Keisha Zollar, H Jon Benjamin, Amber Tamblyn, JD Samson, Sanji ...
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I think PR today is more of a content coordinator or content facilitator because content right now is so fragmented across so many different mediums. Our job is really to generate awareness for what our clients are doing. Today’s guest on #HowWeListen Live: In Conversation, in Nancy Lu a seasoned New York-based publicist with over a decade of exper…
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"When you create the conditions to be able to cultivate the work that you want, then that's what's going to allow you to thrive." Today’s guest on #HowWeListen Live: In Conversation, in Emily White. Host Marc Brown sits down with Emily White to discuss her inspiring journey from Wisconsin to New York, and how her educational and professional experi…
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“I run my band like a startup and I run my startup like a band” Today's guest is Roman Rappak not only the Co-Founder and Chief Creative Officer (CCO) at Ristband, but also the frontman for the touring band: Pivot. Roman shares his background, detailing his start in the music industry as a musician forming a band and making beats on a laptop, event…
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“The first tip that I give all artists is to be organized and cohesive. You don't know what someone's entry point is going to be to you and your music”. Today's guest is Brian “Z” Zisook is the Co-Founder & SVP of Operations & Artist Services at Audiomack. In this episode, Brian and Marc discuss preparing for online success as an artist by strategi…
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"So it's our job to get the best possible deal. So basically, there's no database, how long is a piece of string? Just make sure you're working with someone who knows the industry and who knows what music is worth?" Today’s guest is Simon Pursehouse, Global Director of Music Services at Sentric Music, an “industry challenging” music publisher. Simo…
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" I think socioeconomic status and background is one of the key areas where the music industry isn’t diverse enough." Today's guest is Lara Baker, General Manager at FUGA for the UK & Ireland. On top of being named in Billboard's International Power Players 2022, she was also honoured with Music Week’s Women in Music Roll of Honour and SheSaidSo's …
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" If you’re passionate you should be able to find the hustle because it’s what you love to do. Most people in the music industry are passionate, so if you’re not then it’ll be hard to get to the hustle. My main piece of advice: Find what you’re passionate about and the hustle will follow." Today's guest is Daniel Seligman who has been active in the…
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"If you really, really love an artist, reach out and buy their record, buy their T-shirt, send them money, and appreciate how much blood sweat and tears go into that song that you listen to every day." Our guest on today’s episode is Andee Connors, Pandora’s Senior Manager of Catalog & Creator Services. Pandora is only accessible in the USA, but it…
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"Sometimes I feel like smaller labels are often better because they can help you without you having to do things you don’t want to do. When you sign to a big label, you need to play the game if you want to get the max benefit." Our guest on this episode is May Mahmoudi, A&R at Ninja Tune’s Big Dada Records, as well as working in the sync department…
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"I'm reaching out to people because of their work ethic and because of their consistency. I believe in their journey and I feel like it's only a matter of time before something huge happens" Our guest on today’s episode is Obinna Agwu. Newly appointed A&R Executive at Horus Music Nigeria, Obinna Agwu is also an artiste manager and music business co…
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"When I first hear a song, it doesn't matter if it was released today, one year ago or 10 years ago. It's new to me, the moment I first hear it, and that's the same for your fans." Our guest on today’s episode is Mike Warner, founder of Work Hard Playlist Hard – The DIY playlist guide for Artists and Curators. Mike is also the Head of Editorial Mar…
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“I didn't know anything about the music industry. I didn't know that there were publicists trying to push stuff. I was clueless. So getting emails at the start was really cool, especially when it was from artists that I recognized.” Our guest on today’s episode is Jason Grishkoff the founder of SubmitHub. With just a hop, skip and a jump, Jason mov…
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"A fan a day" is basically anything that you’re doing to grow. Everything that you do should be cognisant of building an audience... This episode features a panel discussion moderated by Marc Brown, Founder & CEO, Byta / byta.com Our guests are: Mira Silvers (Head of Music, FORT Agency), Nikisha Bailey (GM, Nvak Collective Executive Board, The Reco…
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"DO IT TOGETHER- You learn by doing, you navigate the systems and the complicated processes, by jumping right into it with curiosity and humility, learn as you go, and then share what you're learning." Our guest on today’s episode is Kevin Erickson, Director of The Future of Music Coalition (FMC). Kevin has contributed opinion pieces to outlets as …
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"Radio will never die…" "You have to define yourself and create your own brand. I normally don’t like that ethos that you have to create a brand, but you can definitely do it in a way that stays true to yourself." Our guest on today’s episode is Saidah Blount, Executive Producer at SONOS Radio, she is also their Primary Impact Storyteller. What doe…
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"The number one thing to never, ever do, would be to set a release date before your music is done." Our guest on today’s episode is Kevin Breuner, Senior VP of Engagement and Education at CD Baby. Kevin’s job at CD Baby is all about making sure musicians are as prepared as possible when planning to release their music into the world. Marc and Kevin…
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"The better the song, the more likely it is to get synced and the more people will listen to it." This episode’s guest is Miller Williams, Senior VP Creative at Kobalt Music Publishing. Miller’s role at Kobalt covers A&R, songwriter services, and catalogue acquisitions. He also works with their international agents and sub-publishers to exploit the…
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" … I do not often hear “I love South African music” or “I love Nigerian music”, it’s more of a genre thing. " This episode’s guest is Chioma Onuchukwu, Head of TuneCore, West & East Africa. Chioma is perfectly positioned to provide insights and opinions on the African music ecosystem. Before joining TuneCore, Chioma worked as the Marketing Manager…
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"As a manager, you are involved in every aspect of an artist's career so it is an intimate relationship." This episode's guest is Michelle Cable, founder of Panache Booking and Panache Management. Michelle Cable founded Panache in 1998. Live music is quickly returning as artists scramble to get back out on the road. In a pre-COVID world, touring wa…
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This episode's guest is Sarah Hamilton, Regional Manager for Australia & New Zealand at Ditto Music. In the digital age do bands no longer have to break out of their small town, then leap to the big city to conquer their country in order to go international? What does community mean in the music streaming era? It is easier to get on an internationa…
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Our next guest is Corbyn Asbury, Label Relations Manager at YouTube. YouTube is the second-largest search engine in the world, but how do emerging artists best maximise their promo power there? How does one secure maximum discoverability? Marc speaks with Corbyn Asbury, Label Relations Manager at YouTube, If you are not quite sure what YouTube has …
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Our next guest is Head of Music for The Great Escape Festival, Adam Ryan. What goes into curating, booking and presenting Europe’s largest festival and conference dedicated to the discovery of new music? Marc’s guest, Adam Ryan, has spent the better part of his adult life tirelessly discovering, promoting and presenting new music locally, nationall…
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Our next guest is Bonsound Co-founder and Managing director Gourmet Délice. Understanding and planning for multiple angles in an artist’s career can be challenging. Today, full “services” for artists can mean many things. Twenty years ago one record label looked around and realised they might have to do more than just release recordings if their ar…
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The next conversation is with Phil Loutsis, the VP of the AWAL Community Team. His job revolves around release planning, securing editorial support, building a team & marketing your music. All extremely important when it comes to moving a music career forward. At AWAL, Phil focuses his energies on helping indie artists build their careers. Part of …
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Our next guest is Junior Foster, was Deezer’s Head of Global Artist Relations at the time of this conversation. Now he is over at Napster doing the same. No matter where he is, Junior works directly with artists, labels and managers to help with marketing campaigns across all major and independent labels. He talked about best practices when working…
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What are the best steps when building a branding strategy? Our next guest is Amber Horsburgh, a music marketing consultant and digital strategist. Amber is expert in developing strategies for artists and music brands. She has worked as a marketing executive to majors, indies & brands including Interscope, Atlantic, Downtown Records, Spotify, SoundC…
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Our next guest is the Founder of Measure of Music and was the former Global Marketing Director of Data & Insights at Warner Music Group, Christine Osazuwa. After Warner, she became the UK Director at shesaid.so and the Strategy Director at Pollen and then Chief Strategy Officer at Shoobs. Christine uses numbers for good and believes that business c…
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Where crypto and music intersect, you can find Roneil Rumburg. This week’s guest sat down with Jeff to help explain the benefits of a decentralized Web3 streaming platform. You’ll learn why this is beneficial to artists, and understand a bit more about how digital currency can open up a world of possibilities. Roneil Rumburg is co-founder and CEO o…
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Imagine putting out a song on Soundcloud and getting discovered by one of the biggest composers of all time. Well, that’s what happened to today’s guest Rianjali Bhowmick. Her story of getting discovered is truly magical, but as she talks to Jeff about it, her life wasn’t always that way! In fact, it came at a really difficult time for her. Fast fo…
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Our next guest is the Head of TuneCore Brazil & Latin America, Bruno Duque. Bruno brings not only a love of music but a wealth of experience to his new role as Head of TuneCore Brazil, which is already expanding throughout Latin America. He has become an advocate for independent artists in Brazil and continues to work closely with artists while for…
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Our next guest is musician Brendan Canning, the co-founder of the Toronto supergroup Broken Social Scene, which includes members of Metric, Do Make Say Think and Stars, as well as Grammy-nominated Feist. One of the most enduring and influential alternative bands of the 00s. Their record 'You Forgot It In People' defined the "indie rock" era and pav…
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Jenny Kaufman at the time of this interview was the Head of Digital Strategy at Terrorbird Media, a boutique music marketing firm with offices in Brooklyn, Los Angeles and Sacramento. (She is now Head of Streaming and Sales at Crush Music). All through this conversation Jenny emphasizes a creative and authentic approach to digital promotion, facili…
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We are delighted to announce that our first guest for the #HowWeListen Live: In Conversation series is Huw Stephens, a new music-ally for over 22 years and former BBC Radio 1 and current BBC Radio 6 Music & Radio Cymru DJ. This episode was recorded live from Cardiff, Wales. Huw joined us from one of his favourite music venues in Wales, Clwb Ifor Ba…
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Jasmine is a force of nature. At only 24 years old, she is The Music Federation's Head of PR, working across a wide roster of bands and artists. How did she get there? As a teenager, Jasmine was dreaming of finding a job that would allow us to be surrounded by the bands she loved. Her love for writing pushed her to pursue a career in journalism, on…
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Have you ever wondered why working out is so much better with music? Why does music affect us this way? What happens in the brain? Well, wonder no more, because Professor Costas Karageorghis is here to explain it! He discusses different aspects of study he has and continues to engage with, his projections for innovations in music and fitness, and w…
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Have you ever wondered how your favorite playlist was made? Do you miss the days of mixed tapes? Join us on this nostalgic journey with Saidah Blount to learn why music discovery is so important, how human curation provides warmth that technology simply cannot, and why context is so important to content. Saidah Blount is an NYC-based brand and mark…
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Following a degree in Economics and Mathematics, combining his passion for Music, Business and Data, Jeremiah built a career that's been and still is going strong. Cutting his teeth as part of the commercial team at Universal Music, he then joined Warner to lead the Commercial Analytics team there. Currently, Jeremiah is Head of Data & A&R Analytic…
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Have you ever wondered how artists get paid for their work? When one song has multiple musicians, producers, etc, how are royalties paid? Jeff is joined by Molly Neuman to help us understand how music publishing can be done to benefit creators. Molly is the President of Songtrust, the world’s largest and most accessible global publishing administra…
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Saidah Blount moved to NYC to study Political Science but soon realised music was really the industry she wanted to work in. Starting out as a music journalist, working for and with the first few web 2.0 agencies, Saidah experienced the glorious New York musical scene; think anything from the Yeah Yeah Yeahs and The Strokes to LCD Soundsystem and R…
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Have you ever thought about how important music is during your workout? Learn why this is true, and why the sound of a business is so important to its success in this exciting conversation with Teff Martinez! Teff is the Content Director for the Aaptiv division at Pear Sports. Her role includes managing an audio engineering team, developing content…
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Sean Adams started out as a music journalist, launching a newsletter back in the late 90s, which then became Drowned In Sound, a pillar when it comes to online music magazines. Sean has also delved into artist management (for the likes of Ed Harcourt and The Anchoress), social media production (for BBC Radio 6), and has more recently launched his 3…
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Have you ever thought about how music enhances marketing? Why do brands so popularly partner with artists, and how can they do it best? Here to share his take on marketing with music is Geoff Cottrrill. Learn how he started the Rubber Tracks initiative at Converse to support emerging artists, the story behind Starbucks CDs, and the time Paul McCart…
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WE DID IT! We created 100 Episodes - which mean we stuck together for 100 months celebrating people from all walks of life, the comedy found in our lives and world, the amazing art created by those in our community and the voices of a wide array of inspirational people. We are proud and we are not shy about saying we are excited about what is yet t…
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Raissa Pardini is a multi-disciplinary designer, type artist, and art director hailing from Tuscany, Italy, currently based in London but previously active in Berlin and Glasgow. As a musician, DJ and record collector, and overall music expert, Raissa mainly works for clients from the music industry, including artists and bands like Paul Weller, Ma…
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Happy New Year! Justin, Christian and Shonali are together again virtually for their 99th episode. 99 months together and they start the year out with a bang. Insert - Shonali's video of a downpour in her apartment. Christian coins the term twinergy. Our first guest is stand-up comedian, writer, actress Subhah Agarwal (Late Night with Lilly Singh, …
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Charlotte Hatherley is a session guitarist, composer for the moving image, and singer-songwriter, also known for being a former member of the rock band Ash. Charlotte joined the ICMP faculty in 2019 teaching on our BMus Popular Music Performance course (Guitar), then moving on to our BA Music Production for Film, TV, and Games. In the interview, Ch…
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Welcome to the Interview Series, a number of conversations between Lara Magnelli, a member of the Marketing team at ICMP, and a variety of guests from the music industry. From producers to marketers, to music supervisors and session musicians, Lara has been asking them about the music business, their work experiences, their career paths, and most o…
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Sam works as a music consultant, event producer, music educator, and creative producer. His career has seen him work both on a local and international level, producing events, setting up venues and recording studios, and much more. His experience also includes working on multiple projects in Sub-Saharan Africa. As a Music Business Teaching Fellow, …
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Christian and Shonali are back with two celebrations under their bigger belt lines - Halloween AND Thanksgiving! Our special guests are NYC comedian, actor, host Rashad Bashir and for the first time ever, Christian's twin sister Julie Felix, an expert leader in diversity, equity and inclusion join us on the show. Don't tell us you can't figure out …
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Have you ever attended a concert in Augmented Reality? OR have you ever used an Instagram filter that made it seem like an artist was performing right in your living room? Well, now you can! This week’s guest is Vivek Agrawal, and he is sharing his amazing journey from tech executive to musician. What he learned in tech that betters his music, how …
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