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Understanding Africa’s Music Ecosystem: PR & Promotion with Chioma Onuchukwu
Manage episode 338585110 series 3348770
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" … I do not often hear “I love South African music” or “I love Nigerian music”, it’s more of a genre thing. "
This episode’s guest is Chioma Onuchukwu, Head of TuneCore, West & East Africa. Chioma is perfectly positioned to provide insights and opinions on the African music ecosystem. Before joining TuneCore, Chioma worked as the Marketing Manager at uduX Music, a Nigerian music streaming platform, where she worked with artists like Davido, Yemi Alade, Patoranking, Kizz Daniel and more. Starting in August of 2021 she also sits on the Women in Music Nigeria board as the chapter’s Co-Chair. Based in Nigeria, Chioma oversees West Africa, including Nigeria, Ghana, Liberia, Sierra Leone and The Gambia. She also looks after East Africa: Tanzania, Ethiopia, Kenya, Uganda, Rwanda, and more. Chioma is dedicated to understanding and supporting the needs of local artists, which involves education and securing partnerships beneficial to their success and the growth of TuneCore in her markets.
"I tend to see a lot of people saying that they love Afrobeats or they love one specific artist but a lot of times they won’t know where this artist is from, whether it’s from South Africa, Nigeria, or anywhere else."
#HowWeListen Live: In Conversation
00:10 - Byta.com
01:48 - Chioma Onuchukwu
02:07 - TuneCore
02:41 - Master's degree
04:14 - African Music Market
05:33 - South Africa
09:14 - African popular music, The music industry in Africa today
09:30 - Grammys
10:00 - African streaming service Boomplay
11:31 - Afrobeats, Best African music
13:39 - Amapiano
14:43 - James Brown
15:49 - Highlife: Prince Nico Mbarga: Sweet Mother, an example of Afrobeats: WizKid - Don't Dull
17:44 - Ghana music, Nigerian music
20:00 - #HowWeListen
21:00 - Music Business Academy by Godwin Tom, Godwin Tom & Sony
22:00 - Juls
25:00 - Women In Music, Women In Music, Nigeria
30:54 - African sub-genres
33:00 - African music conferences
34:00 - The 4 P’s of marketing
40:00 - Ice T, Power record
44:00 - Grants
45:40 - Afrochella
46:00 - Lagos music festival
48:00 - Byta.com
Music by Fin Productions and Oliver Lyu
28 episodes
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