The Modern Selling podcast, hosted by Mario Martinez, Jr., is the go-to podcast for sales leaders, sales professionals, business owners, sales enablement leaders, and anyone responsible for generating revenue. Mario's guests are practitioners in the trenches, experts in their profession and influencers who are leveraging modern selling techniques to inspire you to create more sales conversations with your target buyer!
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John Barrows is a leading B2B sales trainer and founder of JBarrows Consulting. His clients include Salesforce, LinkedIn, and Okta. Each Week he gives you actionable sales tips to close more business and brings on industry leaders.
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I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buye ...
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Everyone sells, regardless of what your job title is, and this is your place for authentic, conversational sales and prospecting tips without the sleaze factor. Art Sobczak shares proven sales and cold calling (without the cold) tips that you'll feel comfortable using, and that get the results you want. You'll help people buy, instead of pushing them into being sold. Over the past 30 years Art has helped hundreds of thousands through his books, newsletters, audios, videos, online courses, pu ...
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SalesRepRadio is a 10-minute shot of sales inspiration. Hosted by broadcast veteran, Dan Walker, SalesRepRadio features interviews with some of North America's most successful sales trainers, speakers and sales consultants, and spotlights the issues and solutions trending in the world of sales.
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Saulle Says features host Rick Saulle opining on a wide range of topics ranging from his groundbreaking life philosophy centered around focusing solely on the things you can control which are your Preparation, Effort and Attitude. He offers his thoughts on steps you can take to become the best version of yourself. And finally he provides 60 second sales tips compiled over his 25 years in greatest profession in the world - sales. Rick's self-deprecating humor, keen insights and creativity are ...
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With more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with Revenue.io is the world’s most-trusted sales podcast. Each week, host Howard Brown delivers inspiring conversations with the world’s greatest sales leaders about sales engagement strategies and tactics, sales enablement, artificial intelligence, revenue intelligence, tech maturity, sales psychology and more. Through discussions with the world’s top CROs, CSOs, CEOs, researchers, authors and technologi ...
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Mortgage Banker University with Brett McDonell
Brett McDonell: Mortgage Loan Officer Sales & Marketing
Elevate Your Mortgage Business with "Mortgage Banker University" Welcome to "Mortgage Banker University with Brett McDonell," your essential resource tailored for mortgage professionals and loan officers. Hosted by industry expert Brett McDonell, this podcast dives into innovative sales and marketing strategies to elevate your mortgage business. What's Inside: Lead Generation: Uncover strategies to consistently fill your pipeline with high-quality prospects. Differentiation: Learn how to set ...
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This podcast focuses on interesting conversations. Each series has a different theme. Episodes cover a wide range of topics including marketing, AI, communications, healthcare, addiction, sleep & insomnia, sales, livestreaming and many more. Get to know our guest, their story, and their expertise. Learn something new, be entertained, and discover something new. It's in th ename: Virtually Anything Goes. Virtually Anything Goes is a MadeToSee.com podcast
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322 No One Is Born a "Natural Salesperson" — Here's How You Can Become One
9:29
9:29
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9:29Most people think great salespeople are just born with it — with confidence, charisma, the ability to say the right thing at the right time. But that's a myth. "Natural" salespeople aren't born. They're built through identity, practice, tone, repetition, and learning how to think in the moment. In this episode, Art breaks down: Why hesitation happe…
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Magic "Why" Question - Sales Influence Podcast - SIP 600
8:34
8:34
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8:34Root Motivation Discovery The "magic why question" is crucial for uncovering the root motivation behind actions, surpassing surface reasons like making money. The "five whys technique" used by Toyota involves asking "why" repeatedly until the fifth answer reveals the core issue, aiding in problem-solving. Successful Company Strategies According to …
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Why Buyer Enablement Beats Sales Enablement with Rory Sadler
54:10
54:10
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54:10This week on Make It Happen Mondays, John sits down with Rory Sadler, Co-founder and CEO of trumpet, the leading digital sales room platform helping companies like Gong, HubSpot, and Personio increase sales velocity by transforming the buying experience. Before founding trumpet, Rory spent years on the front lines of SaaS sales—first as an individu…
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The Transparent Sales Leader Who Shares Every Salary and Secret with Enrique Alvarez | Ep. #310
56:50
56:50
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56:50Are you struggling to retain top sales talent because your team members can't find meaning in their work? The secret isn't just about hitting revenue targets—it's about building a purpose-driven organization that attracts exceptional people and creates lasting value. In this episode, I sit down with Enrique Alvarez, co-founder and managing director…
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The 17% Rule: Why Most Reps Miss Quota with Guy Rubin
1:00:18
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1:00:18In this episode of Make It Happen Mondays, John Barrows sits down with Guy Rubin, CEO of Ebsta, the revenue intelligence platform that guarantees increased quota attainment—and was recently acquired. Guy shares the origin story of building Ebsta as a bootstrapped venture, the lessons learned through scaling without VC pressure, and how staying alig…
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From Breakdown to Breakthrough: The Radical Truth About Leadership & Failure | Charles McLachlan
1:18:58
1:18:58
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1:18:58The Leadership Conversation That Challenges Everything You Think You Know Join Lev Cribb on the Virtually Anything Goes podcast for an extraordinarily candid conversation with Charles McLachlan, Founder of the CEO Growth Academy. This isn't your typical success-story interview. It's a raw, honest exploration of failure, mental health, vulnerability…
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Make More Money - Sales Influence Podcast - SIP 599
10:33
10:33
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10:33Financial Strategies The two levers in family finance are reducing costs and increasing income; once costs hit a minimum survival level, focus shifts to income growth. Families often overlook the income side of the equation; exploring ways to leverage skill sets or sell items from the garage and closets can generate additional revenue. Income Optim…
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Money Buys Options - Sales Influence Podcast - SIP 598
9:47
9:47
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9:47Financial Freedom and Options Money as a raw material represents labor and time, and when processed into options, it guarantees more choices in life, such as buying a house cash or on credit, or switching jobs. The more money you have, the more options you have, which is what Financial Freedom is all about, according to Victor Antonio. Money as Med…
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Dealing With Sales Trauma | Sales Influence #599
5:39
5:39
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5:39Victor Antonio explains that there are three distinct types of buyers a salesperson will encounter, and each requires a different sales approach. The first type is the unaware customer, who needs to be made aware of a problem they are experiencing. The second type is aware but apathetic, necessitating a shift in the sales conversation to emphasize …
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3 Types of Buyers and 3 Sales Modes | Sales Influence #598
2:42
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2:42Victor Antonio explains that there are three distinct types of buyers a salesperson will encounter, and each requires a different sales approach. The first type is the unaware customer, who needs to be made aware of a problem they are experiencing. The second type is aware but apathetic, necessitating a shift in the sales conversation to emphasize …
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The Ten Commandments of Selling with Dr. Yaniv Zaid
52:17
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52:17In this episode, John sits down with Dr. Yaniv Zaid—a global authority on persuasion, communication, and ethical influence. With a career spanning 22+ years, 2,500+ keynotes, and 11 bestselling books (including his latest, The New Bible of Sales: The Ten Commandments), Dr. Zaid brings razor-sharp insight into what makes people say “yes.” Together, …
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What Drives Customer Loyalty - Sales Influence Podcast - SIP 597
10:52
10:52
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10:52Customer Loyalty Metrics Customer loyalty can be measured through three key indicators: repurchase intent, increased spend, and word of mouth (net promoter score). The intersection of repurchase intent, increased spend, and word of mouth provides a comprehensive indication of customer loyalty. Effortless Experience A frictionless buying experience …
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321 The Psychology Behind "We Don't Need It" (And How to Flip It Instantly)
8:58
8:58
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8:58Ever had someone tell you, "We don't need that"? You'll love this one. Art shares a hilarious old Century 21 commercial that nails one of the biggest sales mistakes out there — showing people what you want them to buy instead of what they actually want. Then he breaks down how to turn that around using simple, conversational questions that uncover …
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Marketing Magic That Turns Startups into Billion Dollar Acquisitions with Dan Lowden | Ep. #309
46:32
46:32
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46:32As a sales leader, have you ever felt disconnected from your marketing team? You're not alone. In fact, up to 50% of Chief Sales Officers believe they're going it alone when it comes to driving revenue. But it doesn't have to be this way. In this episode of the Modern Selling Podcast, I sit down with Dan Lowden, CMO of Blackbird AI, to explore how …
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Hacking Human Psychology with MichaelAaron Flicker
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1:01:05In this mind-expanding episode, John sits down with MichaelAaron Flicker—entrepreneur, behavioral science strategist, and CEO of XenoPsi Ventures, where he oversees a portfolio of nine companies. He’s also the co-author of Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands, a must-read for anyone serious abo…
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From "You'll Never Be Good Enough" to Meeting Prince William | The Story of Jacynth Ivey MBE
57:07
57:07
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57:07Join us for an extraordinary conversation with Jacynth Ivey MBE, a trailblazing leader whose journey from the daughter of Windrush generation immigrants to becoming the first Black Chief Nurse in the West Midlands will leave you inspired and empowered. In this powerful episode of the Virtually Anything Goes podcast, Jacynth opens up about the obsta…
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Flipping The Duck - Sales Influence Podcast - SIP
11:19
11:19
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11:19Sales Process Complexity B2B sales processes are inherently chaotic and non-linear due to changing decision makers, reference points, and company types, requiring salespeople to be highly adaptable. Key Sales Skills Effective salespeople must possess high levels of empathy quotient, product quotient, and persuasion quotient to navigate complex sale…
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What Do You Like Best? - Sales Influence Podcast - SIP 595
9:25
9:25
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9:25Positive Framing Positive questions like "What do you like best?" can shift customer focus to favorable aspects of a product or service, increasing the likelihood of positive feedback. Using loaded questions strategically can guide customers to consider the benefits and strengths of a product, potentially leading to more favorable responses. Custom…
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Build Brands People Feel with David Brier
1:12:50
1:12:50
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1:12:50In this episode of Make It Happen Mondays, John Barrows sits down with branding icon David Brier—a man known as The Brandfather, whose work has generated over $9 billion in brand value across four decades. With 320+ international awards, a Presidential Ambassador for Global Entrepreneurship medallion, and praise from the likes of Daymond John, Gran…
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Building a Powerhouse Sales Team with Data and Heart with Megan Prince | Ep. #308
44:28
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44:28Building a successful sales organization from the ground up is no small feat. It requires strategic planning, data-driven decision-making, and a focus on cultivating the right mindset within your team. In this episode, I sit down with Megan Prince, Chief Revenue Officer of Zeni, to explore how she led her company to 10x their ARR in just a few year…
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Channel Switching Problem - Sales Influence Podcast - SIP 594
8:49
8:49
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8:49By Victor Antonio
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320 "Don't Lose Her!" (And Other Terrible Sales Advice We Tell Ourselves)
9:56
9:56
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9:56Ever catch yourself thinking, "Don't blow this call" or "They probably won't be interested anyway"? Those little thoughts can sabotage your success before you even say "hello." In this episode, Art shares a powerful (and funny) story from the softball field that perfectly illustrates how negative suggestions, assumptions, and self-talk quietly kill…
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Kevin Davis: The Surfer’s Guide to Smarter Sales Territory Planning
47:12
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47:12In this episode of Make It Happen Mondays, John Barrows sits down with Kevin Davis, the co-founder and CEO of Boogie Board—a company rethinking sales territory planning through the lens of data, transparency, and AI. Kevin’s journey started far from Silicon Valley, in a small Wisconsin town where he learned grit the hard way—from shoveling snow and…
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Emma Acton (VP Marketing EMEA at Zendesk) on leadership lessons, collaboration, and success
58:35
58:35
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58:35In this episode, host Lev Cribb sits down with Emma Acton, VP of Marketing EMEA at Zendesk, to explore her career journey, leadership lessons, and what it takes to thrive as a modern marketing leader. Emma shares candid insights from her early days in sales, how that experience shaped her perspective on the vital partnership between sales and marke…
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Mastering the First Domino to Land Flagship Clients Faster with Tim Castle | Ep. #307
48:43
48:43
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48:43In the fast-paced world of sales, gaining a competitive edge is crucial. But what if the key to success lies not in aggressive tactics, but in building trust and creating value? In this episode, I sit down with Tim Castle, CEO of the Negotiator's Edge and author of "The First Domino," to explore the art of negotiation and its impact on sales succes…
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Commission Versus Quota - Sales Influence Podcast - SIP 593
10:07
10:07
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10:07Compensation Strategy 💰 Compensation plans directly influence salesperson behavior, with effective plans tying quotas to pocketbook to motivate salespeople to hit numbers and grow the company. 📊 Quota-based commission plans can be designed to provide a bonus for exceeding quota, motivating salespeople to push beyond their targets. Psychological Fac…
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Stephanie Chung: From Air Force Bases to Boardrooms
1:06:19
1:06:19
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1:06:19Stephanie Chung grew up on an Air Force base with a Master Sergeant father—so structure, discipline, and high standards were her foundation long before she ever stepped into a boardroom. Today, she’s a #1 international best-selling author, executive coach, and the first African American to lead a major private aviation company. In this powerful epi…
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The Golden Bookshelf - Sales Influence Podcast - SIP 592
12:01
12:01
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12:01Reading Strategies 📚 Only 8% of people read non-fiction business books, while the remaining 92% miss out on introducing new ideas and insights. 🏆 Implement the "100-page rule" to overcome reading hurdles: read the first 100 pages and decide whether to continue or donate the book to Goodwill. Information Extraction 🖊️ Mark up books with tags, underl…
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The Modern CRO Guide to Building Resilient Sales Organizations with Adam Block | Ep. #306
51:44
51:44
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51:44In today's rapidly evolving business landscape, scaling enterprise sales teams presents unique challenges and opportunities. As the Chief Revenue Officer of Motive, Adam Block brings a wealth of experience in building high-performance sales organizations. In this episode, we explore effective strategies for scaling enterprise sales teams in the AI …
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Udi Ledergor: Courage Over Clichés in Modern Marketing
1:01:01
1:01:01
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1:01:01Udi Ledergor is back on the pod—and this time, he’s bringing the fire behind Courageous Marketing, his new book that challenges everything safe, stale, and same-same in today’s crowded GTM world.As the former CMO of Gong during its hypergrowth years (multi-billion-dollar valuation, anyone?), and now Chief Evangelist, Udi knows firsthand how to buil…
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CEO Benjamin Field on Virtually Parkinson, AI, Ethics, Deepfakes, and Leadership
1:19:15
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1:19:15Step into the future of media with the creator of Virtually Parkinson, the world-first podcast hosted by an AI recreation of legendary broadcaster Sir Michael Parkinson. In this episode of Virtually Anything Goes, Deep Fusion Films CEO and Co-founder Ben Field reveals how he and his team brought the iconic interviewer back to life through cutting-e…
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Guiding, Not Telling Customers - Sales Influence Podcast - SIP 591
8:27
8:27
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8:27Customer Decision-Making 🛒 Guiding customers through choices rather than telling them what to buy leads to a more effective sales experience and increased likelihood of purchase. 🧠 Paralysis by analysis occurs when customers face too many options, as demonstrated by a Stanford study showing only 3% approached a table with 24 flavors versus 30% for …
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The Greatest Management Principle - Sales Influence Podcast - SIP 590
9:37
9:37
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9:37Performance Management 🎯 Measure output to manage results and avoid micromanaging, but switch to measuring activities when not hitting numbers to guarantee output, as per Dr. Michael Lebau's "The Greatest Management Principle in the World" (1985). 📊 To ensure output, focus on key metrics introduced by Frank B. Kern in the 1940s-50s: cold calls, cal…
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Giuseppe Conti: Negotiation + Influence = Success
54:56
54:56
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54:56What happens when 25 years of corporate procurement experience meets elite business school teaching? You get Giuseppe Conti—a world-class negotiation expert with a gift for turning complex tactics into everyday skills.In this episode, Giuseppe shares his journey from growing up in a family of teachers in Southern Italy to teaching negotiation and i…
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Reimagining Go To Market with AI Powered Workflows with Adrian Rosenkranz | Ep. #305
49:14
49:14
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49:14In today's rapidly evolving sales landscape, the integration of product-led growth (PLG) and sales-led growth (SLG) strategies has become a crucial differentiator for successful companies. As the Chief Revenue Officer of Webflow, Adrian Rosenkranz shares invaluable insights on effectively blending these two approaches to create a unified go-to-mark…
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319 How to Inspire People to Get Back to You (And Why You Shouldn't Need To)
17:21
17:21
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17:21Tired of sending follow-up messages into the void? Getting ghosted by prospects who seemed interested? The problem isn't your follow-up strategy—it's what happened BEFORE you needed to follow up. In this episode, you'll discover the tough-love truth about why people don't respond and the four non-negotiables that make follow-up unnecessary. Learn h…
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Guaranteeing Your Results - Sales Influence Podcast - SIP 589
12:21
12:21
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12:21The Cycle of Success 🔄 Attitude leads to activity, which leads to achievement, which reinforces attitude in the "wheel of success" cycle. 🎯 Results guarantee a good attitude, not vice versa, as achieving goals validates one's approach and boosts self-esteem. Overcoming Procrastination 🏋️ Jordan Peterson's strategy of "lowering the bar" involves bre…
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Eugene “Blue” Bowen: Inside G2’s AI in Sales Report
49:48
49:48
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49:48Eugene “Blue” Bowen joins John Barrows to unpack one of the most important AI sales reports of the year—straight from G2’s research desk. As a Research Principal focused on sales, tech, and AI, Blue co-authored G2’s latest study exploring how sales teams are actually using (or not using) AI in their day-to-day. Together, they dig into: Why most pip…
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3 Buying Situations - Sales Influence Podcast - SIP 588
9:29
9:29
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9:29There are three customer buying situations that dictate the approach a salesperson should take. First, for clients not currently using any solution, the presentation must create a sense of need and urgency for the product. Second, when customers are using a do-it-yourself or in-house solution, the sales strategy shifts to an advantage presentation,…
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Lori Richardson: Betting on Yourself When It Matters Most
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57:31Lori Richardson is a powerhouse in the sales world—and one of John’s favorite humans, period.In this deeply personal and insightful episode, Lori opens up about her incredible journey: escaping an abusive relationship at 19, raising a child on her own, and diving headfirst into a 100% commission sales role with no safety net. Her story isn’t just i…
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Mastering the Art of Helping Customers Through Sales with Mario Martinez Jr. | Ep. #304
34:04
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34:04Are you making critical mistakes in your sales cadence that could be costing you valuable opportunities? In this insightful episode, with Mario Martinez Jr., founder and CEO of Vengreso, he uncovers the most common errors salespeople make when reaching out to potential clients. With over 27 years of experience in sales and marketing, Mario shares h…
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The Golden Triangle - Sales Influence Podcast - SIP 587
10:58
10:58
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10:58Compensation and Motivation 🏆 The most motivated salespeople achieve a great balance between loving their product and feeling financially appreciated by their company through an effective compensation plan. 💰 Salespeople require monetary compensation, not just gratitude and joy, to pay bills and stay motivated in delivering value-centric, customer-…
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2 Types of Speakers - Sales Influence Podcast - SIP 586
9:52
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9:52Key Insights on Speaker Types 🎙️ The 80/20 rule applies to speakers: 80% are descriptive, focusing on market trends, while 20% are prescriptive, providing actionable steps. 🔍 Descriptive speakers concentrate on "what's happening" in the market, detailing changes in sales processes and buyer behavior. 🛠️ Prescriptive speakers are tactical, offering …
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Marcus Chan: $950M in Sales and the Grit Behind It
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1:00:06Marcus Chan is a walking masterclass in disciplined growth. As CEO of Venli Consulting, he’s helped sales teams uncover $2M–$10M+ in hidden revenue through what he calls a Revenue Operating System—a system that’s generated $950M+ in results (and counting).In this episode, John Barrows reconnects with Marcus Chan to explore the grit, strategy, and m…
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Vision Board Irritation - Sales Influence Podcast - SIP 585
10:45
10:45
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10:45Vision vs. Mission Board A vision board displays aspirational items like a Bugatti or mansion, while a mission board breaks down daily activities to achieve those goals, such as making 27 calls per day to close 20% of deals and earn $20,000/month. Sales Pipeline Breakdown To afford a $240,000 Bugatti, one must earn $20,000/month for 12 months, requ…
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The Right Compensation Plan - Sales Influence Podcast - SIP 584
13:39
13:39
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13:39Compensation Structure A base plus Commission plan is optimal for long sales cycles (3-5 months), providing a motivating base salary and Commission tied to quota to encourage salespeople to accelerate revenue beyond targets. In this model, salespeople earn a percentage of base salary as Commission, with payouts starting at 50% of quota and increasi…
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Vince Beese: Red Zone Selling and the Enterprise Edge
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56:34Vince Beese knows how to close. As a fractional CRO and author of Red Zone Selling, Vince helps early-stage startups and fast-growing sales teams stop spinning their wheels and start running the plays that actually move deals across the finish line.In this conversation, John and Vince ditch the fluff and dive straight into what separates elite sell…
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8 Reasons Why They Don't Buy - Sales Influence Podcast - SIP 583
9:59
9:59
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9:59Building Trust and Overcoming Anxiety 🤝 To alleviate mental pain from bad past experiences, provide similar recent projects, video testimonials, and references to build trust. 💰 Address budget concerns by directly asking about price range, offering options within that range, and providing payment plans to make purchases more manageable. Managing Ex…
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Brent Adamson's Framemaking Sales - How to Make Customers Trust Themselves | Sales Influence Podcast
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51:29Brent Adamson reveals why most sales reps fail to connect with buyers - and his breakthrough approach that makes customers actually want to talk to you. Grab a copy of Brent's new book "The Framemaking Sale: Sell More by Boosting Customer Confidence" (Amazon): https://geni.us/FramemakingSale Brent exposes the hidden psychology behind buyer decision…
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Selling To The Invisible Rabbit - Sales Influence Podcast - SIP 582
10:20
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10:20Sales Strategy 🎯 Pretending the "invisible spouse" or "invisible boss" is present during sales conversations can shorten the sales cycle and facilitate easier buying decisions. 🤔 Asking customers what their spouse or boss would think about specific features validates understanding of needs and concerns, potentially revealing more insightful informa…
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