Join Crystal in 'Your Hair Mentor,' a podcast that elevates the beauty industry one conversation at a time. Dive deep into the world of hair with the latest trends, tools, and insider secrets to thrive in your business. Engage with industry titans in candid chats, and gain Crystal's unique insights to redefine the salon experience. This isn't just a hair podcast; it's a journey for stylists to learn from the best and create magic together. Tune in, be inspired, and let's revolutionize your c ...
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The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized i ...
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Transform your life and business with Beyond Common Business Secrets Podcast! Hosted by Tracey Watts Cirino - a former award-winning Salon Owner, Hair & Beauty Expert turned Business Growth Strategist, Speaker, Podcast Host, Global Course Creator, Marketer, and 5-time #1 International Best Selling Author - this podcast dives deep into strategies and success systems to become profitable and create freedom through creative entrepreneurship. Hear from many Leading Guest Experts who spill all th ...
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This Podcast is launching to Highlight the Power of Women in Franchising Franchise freedom strategist, Phyllis Pieri, has launched of "Fierce Females in Franchising," a new podcast dedicated to showcasing the power and success of women in the franchise industry. In this podcast, Phyllis will interview female franchise founders for their unique and inspiring founder stories, female franchisees for their reasons behind choosing franchising, and support people who help franchise owners reach ne ...
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5 Mistakes You Can't Afford to Make In Business
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We're laying out the blueprint for success; you'll get a firsthand look at the five most costly business blunders and how a crystal-clear vision can be your lifeline. It's time to ignite the passion within, as we talk about the power of articulating your dreams and turning them into the pulsing heartbeat of your business. This episode is more than …
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#333 - Main Stream Media is Coming Down Hard on Salon Pricing Structures
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If you’ve been listening to the podcast, you know we’ve been on a roll with these exposé-style episodes, and I have another good one for you today! Lately, there has been a lot of talk and chatter about salon pricing, and several main stream media articles have been published about the downfalls of hair salons. As professionals, I believe that we n…
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#70 Hairstylists Change the World with Elizabeth Faye
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In this week's podcast episode we have the pleasure of chatting with Elizabeth Faye. She's globally recognized for her work in business and trauma-informed coaching. She's also a fellow speaker, podcast host, and author. But she's best known as the CEO and founder of the unique and transformative... Hair Love University. Elizabeth is responsible fo…
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Have you ever felt like you didn't fit in where you worked? Krista Storm felt that way multiple times throughout her career and used that to fuel her growth. With her clever use of social media and her unique take on building her business, she's been able to follow the money to grow into a successful brand. Today, Krista is a coach that teaches sty…
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#332 - Commission structures that work today
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In the past the structures were super simple, but now things have gotten so much more complicated. That’s why today, I want to talk about the stylist compensation methods that are working in our industry right now. I’m excited to dive deeper into this topic with you, so whether you are a stylist or a salon owner, let's open up a broadened conversat…
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Building Authentic Bonds and Growth in Entrepreneurship with Tracy Beavers
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Join us as we share the tale of our business friendship and how authenticity and organic growth have been the bedrock of our entrepreneurial successes. Special Guest Tracy Beavers shares her expertise on fostering genuine connections, overcoming challenges, and achieving success in entrepreneurship. Discover practical tips, inspiring stories, and a…
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#331 - The pricing crisis and how we got here
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I’ve been speaking about what I call “The Great Divide” for years now, and let me tell you, we are in it! In this episode, I want to go deeper and look at the pricing crisis we find ourselves in right now, and the important things to keep in mind as we operate our businesses in today’s environment. Although you know I’m all about you seeing your bu…
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Business Success: 5 Most Important Business Systems You Need
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Elevate your entrepreneurial journey and achieve explosive growth! Your ultimate playbook for mastering the essential systems that propel businesses forward. Join us as we reveal the backbone of every successful venture the transformative power of a razor-sharp vision and mission, and what elements are pivotal in team development and magnetizing th…
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Today I want to take a deep dive into industry education and expose it ALL for you! I have so much data and information to share on this topic, but my goal is to represent the stylists, the salon owners, and the educators. In preparation for this episode I have had many conversations and my intentions for this episode is to try and make everyone fe…
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Self-Care Rituals: Cultivating Love for the Skin You're In
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Struggling with adult acne felt like a never-ending battle, but I've finally turned the tide with a self-care system that's as nurturing as it is effective. Today, I'm opening up about the skin revelations that have redefined my daily routine and self-image. This holistic approach to skincare, where hormones, stress, and aging are more than just bu…
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#329 - Breaking Down the Pre-Booking Negative Impact
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If you’re pre-booking clients right now, this episode will be an eye-opener because doing this really works against all of the things I preach and coach to in Thrivers. In this episode, I want to go deeper and look at how pre-booking in our industry has changed, because there is a lot to understand and consider about this topic. I also want to brea…
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#68 Digital Marketing Strategist, Jodie Brown
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As a 15-year hairstylist turned speaker, retreat host, podcaster and owner of content marketing agency Align Creative Co., Jodie Brown is a passionate branding and marketing educator for creatives, beauty entrepreneurs and educators. Through this passion, she has helped dozens of hairstylists, educators, and beauty professionals reach their goals, …
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3 Marketing Strategies To Grow Your Business Now
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In this episode of Beyond Common Business Secrets, we reveal three foundational marketing strategies guaranteed to kickstart your business journey. From content creation to leveraging your network, discover the secrets to standing out in a crowded marketplace and achieving success on your terms. Tune in to explore three game-changing marketing stra…
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#328 - If I Were Building as an Educator Today
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There are critical challenges and opportunities facing educators in the current landscape in our industry, and we often get caught up following influencers and then try to recreate what they’re doing to get to the same place they’re at. This is why I wanted to bring you an entire episode focusing on what I would do if I were building as an educator…
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Top 10 Time Challenges as a Female Entrepreneur
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Discover the transformative power of finding harmony over balance, tune in as we unveil the strategies that have empowered me and countless other female entrepreneurs to conquer the top 10 time management challenges. In a candid conversation, we tackle the misconceptions surrounding work-life balance, advocating for a more attainable and fulfilling…
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#327 - The 5 Communication Styles & How to Master Them
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Today we are talking about something big, and that is communication! In this episode, I share the top five communication styles and the ways they show up in your business, how to identify them and what you can do to master communication and your interactions with each. We all encounter people using each of these communication styles, be it aggressi…
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67. Elyse Rox: Behind 'Hairstyle, The Talent Show'
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Candid and unfiltered. That's how most people would describe Elyse Rox, and certainly why she was selected for the popular TV show called: "Hairstyle, The Talent Show". Her wild red hair and can-do attitude is fun and refreshing in this podcast episode as she gives us little insider details and shares her experience on the show. Will she have a sho…
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The art of your business niche: How to find your best business growth strategy with Lauren Carr
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Learn the secret to valuing your work and setting boundaries with the remarkable Lauren of Fortuitous Felidae As someone who has navigated the tumultuous waters of entrepreneurship while welcoming twins into her life, Lauren's story is a testament to determination and self-worth. Together, we unravel the complexities that come with starting a busin…
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#326 - Passive Stylist, Artist, or Wealth Builder?
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Are you a passive stylist, artist or wealth builder, and does it even matter what type of stylist you are? Today I’m here to show you why you absolutely need to be aware of what category of stylist you fall under, and I provide you with the questions to be asking yourself and self-reflection prompts that will allow you to figure this out. So often …
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Mindset Matters: Cultivating a Motivated Mindset for Women in Business
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Every female entrepreneur knows the sting of rejection and the weight of juggling a multitude of roles; it's a shared battle in our relentless pursuit of success. My own journey has taught me that anchoring in your 'why' isn't just motivational fluff—it's the very lifeline that can pull you through the churn of doubt. In today's episode, I get real…
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Losing clients is part of any business, which is why today I wanted to dedicate an entire episode on how to gain back guests that have chosen to leave your business. I want to dig into exactly what you can do in your business right now to start winning back some of your past clients. In this episode, I reveal the action steps to take and what to co…
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#66 Radical Personal Responsibility with Laura Garcia
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Laura Garcia is a well known bridal beauty coach, and so much more. You're not going to want to miss this inspiring episode, friend! In this interview with Laura, she shares some amazing insights into what it takes to push through your barriers and find real success. From the inception of her 'first love' (LaDiDa Beauty), to her female leadership a…
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How to Attract More Ideal Clients Using Magnetic Marketing
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Ever wondered how to make your brand irresistibly attractive to your dream clients? Join us as your host Tracey Watts Cirino, and special guest Lauren Oberly from the Enlightened Misfits Podcast reveal the potent strategy of magnetic marketing that's transforming the way entrepreneurs connect with their audiences. In this heart-to-heart exchange, w…
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#324 - Hard Truths: The Real Reason Stylists are in a Financial Pinch
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Our industry is talking at and to each other all the time, which is something that sets us apart from most other industries. However, things can get noisy, and I see people falling into the scarcity mindset, which causes so many to make reckless business decisions. In this episode, I’m giving you the hard truths about why businesses are really suff…
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Training Associates with Coach Chris Baran
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Coach Chris has been in this industry long enough to recognize the pitfalls of hiring associates and assistants... and has come up with an answer. His Salon Associate Accelerator Program is something to consider if you're looking to grow your team, and do it fast! But he's also a wealth of knowledge and expertise about the industry as a whole. You …
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The Art of Business Strategy with Industry Expert Joy Harris
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Join us in a new segment all about coaching the coaches and business leaders. In this episode, we go behind the scenes with Joy Harris of Joyful Solutions, as we dissect the process of business engineering transforming entrepreneurial visions into reality. Joy shares her wealth of experience in guiding business owners through the twists and turns o…
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#323 - Create a Brand Message for Your Instagram Page
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Now more than ever, clients are really particular about where they spend their money. For this episode, I want to explore what is now required of a brand message to resonate with today's discerning clients, specifically when it comes to your Instagram page. After listening to this episode, I’d love for you to spend the next week just thinking about…
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The Art of Growing Your Business Intentionally
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Ever felt the rush to expand your business only to wonder if you're truly ready? That's exactly what we're unpacking today; I'm Tracey Watts Cirino, guiding you through the essential steps to consider before scaling up. We're not just talking about growth for the sake of growth, but a thoughtful, strategic expansion that aligns with your personal a…
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#64 Bioprogramming Hair with Caitlyn Lilly
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"They're not styling tools, they're treatment devices" Caitlyn Lilly is a hairstylist, salon owner, educator and sharer of all things bioprogramming. BeautyTechDistribution is taking the world by storm, and Caitlyn is here to share about it! Caitlyn shares her story today (which may have included a hot dog costume), and why she's so excited to be s…
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#322 - Six-figure stylist secrets, shifts and strategies
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I get asked all the time what it is going to take to break through financially. That’s why for this episode, I thought I would reach out to six-figure stylists I know to discover the changes they have made in their businesses to break past that six-figure mark. Running a six-figure business requires a fundamental shift in business structure and min…
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Unlocking Time and Freedom: Why It's More Important Than Ever
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Unlock the secrets to mastering your time and achieving the freedom you've always desired; it's not just a dream, it's a tangible reality I've personally experienced. Uncover my journey and the specific strategies that have transformed my daily routines. Hear how morning walks are not just a form of exercise, but a profound practice for connection …
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#321 - What Is the Income Potential in Your Business Today?
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There is an untapped income potential in every business, including yours, and today, I dive into this topic in a data-driven and scientific way! Generating higher earnings in our industry isn’t just about raising prices, and in this episode, I reveal how strategic decision-making can transform your profit margins and get you to where you want to be…
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PTO & Benefits & Support...Oh My! With Rachel Beechboard
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Hi friend! In this episode we get to hear from a salon owner that is doing things a little differently, and doing them really well. Rachel Beechboard comes to us from Nashville, TN... and she owns and leads a 'team-based' salon. Her stylists are happy, make damn good money, and have the support system that is usually desperately lacking in our indu…
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Bust the myths and seize the day—join me, Tracey Watts Cirino, as we shatter the seven towering time management myths that have trapped entrepreneurs in a false productivity promise. From the deceptive allure of busyness to the multitasking trap, we're peeling back the layers of what it truly means to be productive. Wave goodbye to cookie-cutter so…
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#320 - How to Maximize Your One-Year Financial Growth
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We got into this industry to make money, because this is how we live our biggest and best lives, but unfortunately, for so many in our industry this isn’t happening. To me money is a vehicle of opportunity, so in this episode, I want to discuss how to maximize your growth in any given year by becoming more aware of your money and your metrics. Trus…
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Please subscribe and leave us a review friend!! Misty Jayne is the host of The Cash Confident Stylist podcast, Speaker and Money coach for hairstylists. After realizing the power of transforming her money story by paying off $48,000 in debt in 2 years without increasing her income behind the chair, she has since dedicated her career to supporting s…
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Leadership Wisdom: 3 Strategies for Making Better Business Decisions
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Unlock the secrets to decision-making with your own female leadership flair. As your host, Tracey Watts-Cirino, I'm here to guide you on a transformative journey that merges the precision of data with the nuance of emotional intelligence. This episode is a treasure trove for entrepreneurs and leaders seeking to refine their skills and steer their b…
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#319 - The Only KPIs and Numbers That Matter for Your Business
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Today we’re getting a big geeky here on the podcast, and we’re diving into the crucial numbers and metrics that will transform your business. Uncovering why tracking these figures is not just important, but it’s absolutely essential for driving massive growth and ensuring consistent performance in our competitive industry. I want you to remember to…
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How to Choose Technology That Transforms Your Business
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Struggling to pick the perfect tech for your entrepreneurial journey? Lock arms with us as I, Tracey Watts Cirino, unveil how to sift through the tech jungle to find the gold that aligns with your unique business vision. Whether you're the heart and soul of your one-person show, or you're orchestrating a symphony with a vast enterprising team, this…
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As a listener of this podcast, there’s a good chance that you are aiming to transform your salon into the go-to destination in your area, and this is what I call becoming the local “it” salon. Today, I share real-life examples from Thrivers who are it salons in their respective areas right now, and what you should be looking for in an incredible sa…
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Are You A Satisfied Soulpreneur? With @lindseymeans_
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Lindsey Means calls herself an alignment alchemist and she helps you get out of your head and into your body to start living a satisfying, magical life. In this episode, we get a little 'woo' and open up the conversation to explore all the different ways you can move through your journey as an entrepreneur... or as Lindsey says, a 'soulpreneur'. Li…
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How to Save More Time: Strategies for the Rising Entrepreneurial Woman
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Are the hours in your day slipping through your fingers, leaving your entrepreneurial dreams just out of reach? Fear not, in this episode I reveal game-changing time management tactics specifically crafted for the unstoppable woman on the rise. Together, we dissect the magic of time blocking, a strategy poised to gift you back at least 10 precious …
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#317 - How to Feel Inspired, Driven, and Motivated in Your Business
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Are you feeling overwhelmed, uninspired, and unmotivated in your entrepreneurial journey? You're certainly not alone! Recent studies reveal that American stress levels have soared since 2019, impacting many business owners, including ones in our industry. Don’t worry, because In this episode, we dive into the heart of these challenges and I offer t…
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*Replay*- The Cash Confident Stylist featuring Crystal Green
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Hey friend! I was recently a guest on The Cash Confident Stylist podcast, and I've got the interview in my hot little hands to share with you. My friend Misty and I chatted about the importance of a good consultation, and how they can actually make you more money. And that was just the tip of the iceberg! Make sure you go listen to her show by clic…
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How to Break Free from Overwhelm and Build your Resilience Muscle
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Feeling swamped by the daily grind of entrepreneurship? Let's set sail together on a transformative voyage where we navigate the stormy seas of business overwhelm. Every female entrepreneur knows the weight of her dreams can sometimes feel like an anchor. Join me, Tracey Watts Cirino, as we not only lift that weight but turn it into a sail that pro…
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To kick off a brand new year, today I’m talking about Gen Z - a generation often misunderstood and labeled, yet full of potential and unique qualities! In this episode, I’m not just sharing ways to manage Gen Z, but I reveal how to mentor and motivate them in a way that resonates with their values and aspirations. Whether you're a seasoned salon ow…
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If you’ve been listening to the podcast for some time now, you know that I like to share my thoughts on where our industry is heading, and I do this by doing prediction episodes here on the podcast. Let me tell you, as we close out 2023 and move into 2024, I believe this episode is probably more critical than ever! I am seeing shifts and trends in …
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In this week's podcast episode we chat with one of my personal favorites, Briana Cisneros @brianacisneros From the roots of her career as a salon co-owner in Valencia, CA to numerous television appearances and featured work in MTV, Glamour, Vogue, E News, People Magazine, OK! magazine, Life and Style, US Weekly, Modern Salon, Beauty Launch Pad and …
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Imagine conquering the relentless challenge of time management and using it to propel your business ventures to extraordinary heights. This episode is a deep dive into mastering time, not by wishing for more hours in the day, but through aligning our actions with your deepest aspirations. We often fall into the trap of believing more time equates t…
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#314 - How to Make a Referral Program Work
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It’s clear that referrals are going to become increasingly important in 2024, and beyond, in our industry. In fact, I feel like we are in a renaissance where we are shifting back towards more traditional marketing strategies, which is why in this episode, I want to share with you how you can be using referrals to generate revenue in your business r…
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