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Wealthy Wellness Biz: Online Business, Branding & Marketing for Wellness Entrepreneurs

Nicole Harlow: Entrepreneur, Designer, Yoga Teacher, Lifehacker + Author

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Building a wellness business that heals shouldn’t hurt. Do you wish that you could find a resource for building a wellness biz that finally makes things “click”? Join award-winning brand strategist and wellness entrepreneur, Nicole Harlow each week as she breaks down the intricacies of building a wellness biz into bite-sized chunks. These short episodes are designed to help you build your biz on-the-go with actionable items in every show. If you’re a health-based entrepreneur, wellness brand ...
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The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized i ...
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Duley Noted

The Duley Group

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Find out how making a difference in the lives of others plays a key role in shaping one’s personal growth and success as an individual. Hear from influential leaders around the country as they share how this shift in focus has impacted not only their business, but also their personal lives and has also made them more successful than they ever thought possible.
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The Confident Coaches Podcast is a show for life coaches who want to build up confidence, sign more clients, and help more people. If you’re struggling to put yourself out there as a life coach, there’s nothing wrong with you - you just need to know how to tap into your courage. Each week, Certified Master Life Coach Amy Latta shares tools, ideas, and stories that will help you be a bolder, more confident coach. Find out more at amylatta.com/podcast.
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Recapture the clear vision and enthusiasm you had before distractions stole your time and energy! On the Distraction-Proof Advisor podcast, we provide real-world-tested solutions and practical steps to help you hone in on what’s important. As a former financial advisor himself, your host, speaker and author Paul Kingsman, understands what financial advisors need to thrive in the real world. And as an Olympic medalist, he knows the challenges and importance of focusing over the long haul to a ...
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In this episode of "Wealthy Wellness Biz," Nicole Harlow turns conventional wisdom on its head by sharing the five things she didn’t do to build her multi six-figure branding and marketing agency. Tune in to discover how breaking the "rules" and embracing your authentic self can lead to greater success in your business. Action Steps: Identify What …
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Today I want to talk about a good friend of mine, Mel Abraham, a CPA and financial advisor to many, as I go through the key lessons that I got from reading Mel’s new book, Building Your Money Machine: How to Get Your Money to Work Harder for You Than You Did for It! If you are looking to have your money work for you or get a little sharper on inves…
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Ever have those days (or weeks...or months...) where you just can't even with social media? 🙋‍♀️ Today's episode is a wake-up call on why that lack of posting mojo could be costing you clients. Here's the deal: Consistency Builds Trust: Think of it like dating - showing up regularly tells your audience you're committed and ready to serve them. Stay…
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Currently, a lot of states are looking at changing the law for cosmetology and it’s creating fears in the industry. Today, I want to talk about deregulation because it’s been something that people have been asking me about for a while now, and there’s a lot to unpack with this topic. Yes, there have been a lot of changes and research done in the in…
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In this episode of Wealthy Wellness Biz, host Nicole Harlow dives into the transformative power of podcasting for wellness professionals. Nicole discusses how starting a podcast can help you stand out in a crowded marketplace, establish authority, build intimate connections, expand your reach globally, and diversify your content strategy. She also …
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Today I am doing a mid-year check-in, and I want to talk about the reality of what is really happening in our industry. Our industry is in the middle of a revolution, and if you have been listening to the podcast, you have heard me talk about the “Great Divide”. Guess what? We are in it right now, so we need to be much more mindful about how we mov…
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In this episode of the Wealthy Wellness Biz, host Nicole Harlow discusses the number one mistake wellness professionals make on social media: not aligning content with their core mission. Nicole explains the pitfalls of posting generic tips and trends, and emphasizes the importance of showcasing unique expertise and understanding audience needs. Sh…
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You’ve likely noticed that the impact of social media apps like Instagram has really changed, and stylists from coast-to-coast are telling me it’s becoming more difficult to attract and retain clients than it was in years past. In this episode, I want to look at a classic marketing concept that came up recently at an excellent mastermind event that…
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A listener recently reached out to ask about which salon model has the most profit potential, which inspired me to record this episode and dive deeper into the topic. Although I believe the answer to this question is extremely clear, I also want to provide the caveat that it is really about what is right for you. Today I break it all down for you a…
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It’s no secret that stylist turnover is on the increase, and stylists are looking to work at the very best possible place for themselves. That’s why in this episode, I share the “icks” that stylists say turn them off from salons, in the hopes that it helps you as a salon owner recognize the areas for improvement, as well as the ways in which you ca…
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My team and I recently had an awareness that we don’t talk about salon leadership and ownership stuff nearly enough on the podcast, so I’m excited to be diving into some leadership coaching with you today! Reading The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success by Jim Dither, Diana Chapman and Kaley Klemp, shifted…
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Are you a salon owner who is looking to hire your dream team? Things have changed a lot in the industry the last few years when it comes to hiring, and there’s a BIG difference between just having a team and having that dream team you want working with you. In this episode, I share how we are still very much in a stylists’ market, and it’s the styl…
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You may have heard about or noticed Meta’s new AI search feature, but are you set up for success in this new technology? This is where AI revolutionizes our industry, and it is one of the biggest breakthroughs we’ve had in this industry in the last number of years. In this episode, I share what I think is happening in our industry with Meta AI, my …
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If you’ve been listening to the podcast, you know we’ve been on a roll with these exposé-style episodes, and I have another good one for you today! Lately, there has been a lot of talk and chatter about salon pricing, and several main stream media articles have been published about the downfalls of hair salons. As professionals, I believe that we n…
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In the past the structures were super simple, but now things have gotten so much more complicated. That’s why today, I want to talk about the stylist compensation methods that are working in our industry right now. I’m excited to dive deeper into this topic with you, so whether you are a stylist or a salon owner, let's open up a broadened conversat…
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I’ve been speaking about what I call “The Great Divide” for years now, and let me tell you, we are in it! In this episode, I want to go deeper and look at the pricing crisis we find ourselves in right now, and the important things to keep in mind as we operate our businesses in today’s environment. Although you know I’m all about you seeing your bu…
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Today I want to take a deep dive into industry education and expose it ALL for you! I have so much data and information to share on this topic, but my goal is to represent the stylists, the salon owners, and the educators. In preparation for this episode I have had many conversations and my intentions for this episode is to try and make everyone fe…
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If you’re pre-booking clients right now, this episode will be an eye-opener because doing this really works against all of the things I preach and coach to in Thrivers. In this episode, I want to go deeper and look at how pre-booking in our industry has changed, because there is a lot to understand and consider about this topic. I also want to brea…
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There are critical challenges and opportunities facing educators in the current landscape in our industry, and we often get caught up following influencers and then try to recreate what they’re doing to get to the same place they’re at. This is why I wanted to bring you an entire episode focusing on what I would do if I were building as an educator…
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Today we are talking about something big, and that is communication! In this episode, I share the top five communication styles and the ways they show up in your business, how to identify them and what you can do to master communication and your interactions with each. We all encounter people using each of these communication styles, be it aggressi…
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Are you a passive stylist, artist or wealth builder, and does it even matter what type of stylist you are? Today I’m here to show you why you absolutely need to be aware of what category of stylist you fall under, and I provide you with the questions to be asking yourself and self-reflection prompts that will allow you to figure this out. So often …
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Losing clients is part of any business, which is why today I wanted to dedicate an entire episode on how to gain back guests that have chosen to leave your business. I want to dig into exactly what you can do in your business right now to start winning back some of your past clients. In this episode, I reveal the action steps to take and what to co…
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Our industry is talking at and to each other all the time, which is something that sets us apart from most other industries. However, things can get noisy, and I see people falling into the scarcity mindset, which causes so many to make reckless business decisions. In this episode, I’m giving you the hard truths about why businesses are really suff…
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Now more than ever, clients are really particular about where they spend their money. For this episode, I want to explore what is now required of a brand message to resonate with today's discerning clients, specifically when it comes to your Instagram page. After listening to this episode, I’d love for you to spend the next week just thinking about…
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I get asked all the time what it is going to take to break through financially. That’s why for this episode, I thought I would reach out to six-figure stylists I know to discover the changes they have made in their businesses to break past that six-figure mark. Running a six-figure business requires a fundamental shift in business structure and min…
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There is an untapped income potential in every business, including yours, and today, I dive into this topic in a data-driven and scientific way! Generating higher earnings in our industry isn’t just about raising prices, and in this episode, I reveal how strategic decision-making can transform your profit margins and get you to where you want to be…
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We got into this industry to make money, because this is how we live our biggest and best lives, but unfortunately, for so many in our industry this isn’t happening. To me money is a vehicle of opportunity, so in this episode, I want to discuss how to maximize your growth in any given year by becoming more aware of your money and your metrics. Trus…
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Today we’re getting a big geeky here on the podcast, and we’re diving into the crucial numbers and metrics that will transform your business. Uncovering why tracking these figures is not just important, but it’s absolutely essential for driving massive growth and ensuring consistent performance in our competitive industry. I want you to remember to…
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As a listener of this podcast, there’s a good chance that you are aiming to transform your salon into the go-to destination in your area, and this is what I call becoming the local “it” salon. Today, I share real-life examples from Thrivers who are it salons in their respective areas right now, and what you should be looking for in an incredible sa…
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Are you feeling overwhelmed, uninspired, and unmotivated in your entrepreneurial journey? You're certainly not alone! Recent studies reveal that American stress levels have soared since 2019, impacting many business owners, including ones in our industry. Don’t worry, because In this episode, we dive into the heart of these challenges and I offer t…
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To kick off a brand new year, today I’m talking about Gen Z - a generation often misunderstood and labeled, yet full of potential and unique qualities! In this episode, I’m not just sharing ways to manage Gen Z, but I reveal how to mentor and motivate them in a way that resonates with their values and aspirations. Whether you're a seasoned salon ow…
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Nothing I say here can really express what’s waiting for you inside this week’s episode. A chance to reflect on how far you’ve come. A huge decision I have made. (Ok, actually, there’s lots of decisions to share.) And how to decide if you’re coming with me. Get the full show notes and more information here: https://www.amylatta.com/216…
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If you’ve been listening to the podcast for some time now, you know that I like to share my thoughts on where our industry is heading, and I do this by doing prediction episodes here on the podcast. Let me tell you, as we close out 2023 and move into 2024, I believe this episode is probably more critical than ever! I am seeing shifts and trends in …
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2024 is just a stone’s throw away…what’s coming with you? What’s staying in 2023? This year was a hella crazy year for the coaching industry, and I don’t think anyone could have predicted any of it. And yet, there’s one conversation I had, first week of February, that felt revolutionary at the time, but not so much today.So I’m bringing that conver…
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It’s clear that referrals are going to become increasingly important in 2024, and beyond, in our industry. In fact, I feel like we are in a renaissance where we are shifting back towards more traditional marketing strategies, which is why in this episode, I want to share with you how you can be using referrals to generate revenue in your business r…
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Ever wondered how to boost your social media strategy for 2024? What if we told you that it's not about chasing vanity metrics but about authenticity and engagement? We're peeling back the curtain on the forecasted social media trends for 2024, placing the emphasis squarely on authenticity and community building. Let's take a voyage together throug…
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Just how related is diet culture and online business entrepreneur culture? My guest Stephanie Dodier - host of the Undiet Your Coaching Practice Podcast and I dive into these cultures, how they’re similar, how they do damage to both the provider and the client, and what we can do about it. Plus, a conversation around the role of conformity and conf…
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Although I’ve touched on it briefly before, I haven’t really coached to online retail sales before on the podcast, but today that is going to change! I recently got a question from a listener about affiliate links for retail sales, and that led me to do some digging and investigative journalism on this topic. Sales psychology is a fascinating thing…
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Do you ever wonder how your unique personality can fuel your business strategies? Well, I'm Nicole Harlow, and I'm excited to share my process of planning for 2024 on this episode of Wealthy Wellness Biz podcast. An intriguing twist is that this time, I'll be broadcasting live on Instagram from my new office, a great chance for you to jump in on th…
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I won’t knock the fun of a new car, but let’s create a December to Remember without needing a Lexus wrapped in a giant red bow. It not have to involve a new car. It starts by considering the path of least resistance in your business. Questioning where growth is actually necessary and where it’s just exhausting. Remembering what’s super important ev…
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​​Have you noticed that the holiday season this year is just….different? I have been doing my research, studying and preparing for this episode for a whole year now to see where the shifts lie and to determine what is going on in our industry, and the economy as a whole. Today, I reveal how it all will impact you, your studio and clients, and I hop…
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How do you want your clients to experience you and your business… once they are in the door? We’re talking about Doing Business Better, and specifically defining your Scope of Work, and your Policies. You know, the stuff you never wanna talk about because…. You’re secretly hoping every single client will only want to work on exactly what our market…
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There is a lot of misinformation going around in our industry right now and it worries me greatly, because as an industry we have grown and come such a long way in the last few years. There is massive self-sabotage going on in the industry, and so much of it is based on fear, which is why In this episode I want to talk about this misinformation, th…
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Calling out what's schemey and extractive and just not cool in online marketing is great. But know what's better? Offering what to do instead. I compiled not only the reasons why you want to consider changing-up some of these marketing practices, but what to put in their place. From our copy points, to your sales tactics, to what you're saying and …
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If you’re considering a partnership with your salon business, think carefully, because research shows that about 70 percent of business partnerships fail. That is why for this episode, I want to share with you the common pitfalls to avoid, while giving you all the pros and cons to be aware of with this sort of arrangement. At some point you are goi…
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Literally three decades of trying to get better with my time never worked, until I completed turned Calendaring on its head. In this week’s episode, jump right in by rethinking your time and productivity, and what’s truly valuable versus what you’ve been told is valuable. And spend time making sure your calendar is full of actions that actually hel…
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This week’s episode is inspired by a question from a listener who is wondering if a booth rental salon should provide clients and online booking to booth renters, and if so, whether or not she should charge a finder’s fee for those things. As you’ll hear, there is A LOT to unpack with this question, and like I’ve been saying over and over, as the l…
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Are you pricing your coaching so people will like you; are you pricing your coaching to make as much money as possible on a short time? I have a better plan - price your coaching based on the income you want to live your life outside of your coaching business. In this week's episode, I break down the process of how we do this in the Elevate Your in…
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When I first joined the industry it was as an assistant, but everything has changed since then, and I want to talk about how this role has evolved. Is the support you have, or are you looking to add, really an asset or a liability? Are they categorized properly? What is their job description, and are you showing up in the way you need to so that yo…
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Listen, your marketing strategy and content plan CAN look like a giant peg board in a conspiracist's basement - with pictures and arrows and string connecting one phenomena to another. But something simple totally works, too. And it's way less stressful. And way more fun. And you look a little less maniacal. In this week's episode, I give you the s…
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