SBM Intelligence's take on Nigeria and Africa brought to you every week.
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Poetic pressure with a beautiful impulse. This poem has a deep meaning within the words itself. Giving my firm beliefs in The oneness of God I'm reaching out to people (my viewers) on how I truly feel about myself the world and mistakes I've made thus far. And trying to create a more positive frequency of speach and honesty. This is what all of my poems are based primarily on which is the acceptance of good and will. Thank you! :) Please add me on : Instagram: @sbm_elyaz638/ Like on Facebook ...
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The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design
Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert
Provides Course Marketing & SEO Services
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Today we discuss the recent landmark rulings of the ECOWAS Court of Justice against Nigeria and Ghana and the significance of both rulings for human rights in the region. Then, both Ghana and Nigeria are facing a cost-of-living crisis which continues to bite hard. Nigeria recently ranked among the worst-hit countries in Africa, while in Ghana, a re…
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First, we consider Nigeria's debt burden, which has ballooned to a staggering ₦121 trillion, raising concerns about the country's ability to service its loans and invest in vital areas. Next, we look at a potential source of conflict in West Africa. Burkina Faso, Mali and Niger have left ECOWAS and formed the AES. Alliance of Sahelian States. Final…
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Governors from Nigeria's southern region are advocating for state-by-state negotiations for the new minimum wage based on individual financial capabilities. What are the implications of this move on the ongoing debate surrounding worker compensation. Next, we examine the cost of a healthy diet, which has surged by 32% in just a few months, making i…
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Nigeria's oil production has declined by 30,000 barrels per day. What factors are driving this reduction, and how might it affect the country's economy and its standing in the global oil market? Next, Nnamdi Kanu, the leader of the Indigenous People of Biafra, is seeking an out-of-court settlement in his ongoing legal battle. How could this influen…
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Nigeria has just sealed a groundbreaking $3.5 billion agreement with Afreximbank. What does this mean for Nigeria's textile industry and the adoption of Compressed Natural Gas (CNG) vehicles? Next, clashes between supporters of Rivers's Governor Sim Fubara and his predecessor, Nyesom Wike, have escalated. What's fueling these tensions? Finally, in …
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In today's episode, Nigeria's state governors are sounding the alarm over a proposed ₦60,000 minimum wage, calling it unsustainable. We'll examine why these governors believe the wage hike is economically untenable. Next, we'll focus on the controversy surrounding Nigeria's "cost-of-collection" approach to funding government-owned enterprises. The …
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In this week's episode, we turn our attention to Sudan's forgotten conflict. Next, we examine a troubling report from Nigeria's Southeast region, where the Eastern Security Network (ESN) is said to have launched an attack on soldiers. Who is the ESN, and what are the ideological splits within the group? How does this internal conflict exacerbate th…
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In a week where we got an old-new anthem, Nigeria’s GDP has taken a hit. Despite showing higher growth than the same period last year, Nigeria's GDP growth has dipped compared to the previous quarter. What’s behind this fluctuation? We’ll also explore the factors that could influence Nigeria's economic performance in the coming months and pinpoint …
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Conflicting reports emerged about Nigeria's Federal Government's financial status in the first quarter of 2024. We will examine what a massive budget deficit means for an already inflation-burdened country. Then, Nigeria's Central Bank has raised interest rates yet again. We'll look at the motivations behind this decision and its potential ripple e…
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One of Nigeria's most reliable businesses, Okomu Oil Palm Plc, is facing a crisis. Recent attacks by criminal gangs have left three employees dead, raising questions about investor safety and government intervention. We explore the complexities of this situation and ask: what are the broader implications of these brazen threats on the immediate com…
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This week Nigeria's central bank asked banks in the country to charge a 0.5% cyber-security level on most transactions. Still on hitting the pockets of Nigerians, Ikeja Electric announced a reduction of its electricity tariff. Finally, we discuss what is happening in Togo as President Faure Gnassingbe looks to consolidate power for life. What is th…
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Recent attacks on the Civilian Joint Task Force (CJTF) beg the question: is the CJTF adequately equipped for the fight against insurgency? A supposed deal with shipping giant Maersk has caused a wave of confusion. Is this just a misunderstanding, or something more concerning? How will this decision impact Nigeria's attractiveness to other investors…
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SBM 150: Learn To Love Buying an Audience with John Lawson
57:46
57:46
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Today’s Guest In this episode you will learn about John’s experience running a virtual summit with no previous audience. John Lawson is an expert in Ecommerce and helping speakers grow their careers. This is the 150th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Segment your audience and narrow down subject matter to bring in a better aud…
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SBM 149: Sell Courses in an Environment Controlled by You with Panos Siozos
35:10
35:10
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35:10
Today’s Guest Panos Siozos is the founder of Learn Worlds (online course platform). This is the 149th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Research shows that people snooze after 12 minutes. 6-10 minute modules work best. TOPICS DISCUSSED The beginning Why a course platform Target audience Making teachers better Customer success A…
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SBM 148: Build an Audience Around a Purpose Not Around You
49:32
49:32
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Today’s Guest David has built up a FB group to 5000+ members in around 2 years. He has used it to learn about his audience and find out what to sell them. This is the 148th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Don’t go after a market that doesn’t have an existing FB group unless you’re already really good at what you do. TOPICS DI…
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Giving people a small glimpse of how difficult it is to keep fighting when you have past trauma --- Support this podcast: https://podcasters.spotify.com/pod/show/sbm_elyaz638 /support
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SBM 147: How Fiverr Made a Pivot Into eLearning with Lior Albeck
32:50
32:50
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32:50
Today’s Guest Lior Albeck is a business strategist at Fiverr. This is the 147th session of Smart Brand Marketing. TOPICS DISCUSSED Why did Fiverr pivot into courses? Which skills to teach? How do you introduce elearning without messing up the core business? What has been the experience so far? Lessons learned Mistakes made Tips on production How is…
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SBM 146: How to Create Your Masterpiece in a Distracted World with Derek Sivers
42:42
42:42
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42:42
Today’s Guest Derek Sivers is a musician, producer, circus performer, entrepreneur, TED speaker, and book publisher. He started CD Baby. This is the 146th session of Smart Brand Marketing. TOPICS DISCUSSED How to use your time wisely? How to choose your battles (decide what to focus on)? When to push through obstacles and when to give up Importance…
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SBM 145: Systems, Growth and Why Hustling is Overrated
42:42
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42:42
Today’s Guest In this episode we address the neverending dilemma of hustle and growth. Davis’s business helps coach people on how to get a certain high income job. This is the 145th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The biggest win is not making more money but getting your time back. TOPICS DISCUSSED What systems to create firs…
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SBM 144: How to Promote Your Online Course Organically
30:10
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30:10
Today’s Guest In this episode you will learn about how Teri has been able to successfully promote her online course with spending a cent on paid ads. Teri Ijemoa is an expert in stock trading and investing. This is the 144th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: If you bring the strategies and techniques from the marketing world in…
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SBM 143: How to Escape the Services Hamster Wheel with Rand Fishkin
59:49
59:49
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59:49
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_v…
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SBM 142: How To Serve The Most People in The Best Way with Estie Rand
59:49
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59:49
Today’s Guest Estie Rand is an internationally acclaimed speaker, award-winning business consultant and marketing strategist who helps scale businesses. This is the 142nd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The work-work balance. If you can control your work… you have time to live. How to look at social media platforms: FB is lik…
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SBM 141: What Would I Tell A Younger Me with John Lawson
1:05:02
1:05:02
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Today’s Guest In this episode we address the things we would tell our younger selves…if we actually would listen back then. This is the 141st session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Your audience is your business. TOPICS DISCUSSED Dealing with coaches and experts Having luck find you How to not be gullible Your follow through The soc…
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SBM 140: Using Solutions from Your Service to Create an Online Course with Meryl Johnston
25:14
25:14
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25:14
Today’s Guest In this episode we take you through a case study. Meryl used her productized bookkeeping service to figure out the content for her online course. We go over the beta & first launch and her experience marketing the course. Meryl Johnston is an expert in accounting and book keeping.. This is the 140th session of Smart Brand Marketing. M…
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SBM 139: Eliminating, Automating, Delegating & Scaling with Ben McAdam
37:41
37:41
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37:41
Today’s Guest In this episode you will learn about how to use numbers to grow your business. Ben McAdam is a profits coach and a virtual CFO. This is the 139th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: 33 fulfillment 5-15 marketing 20 profit Pay & Overhead Rest TOPICS DISCUSSED Why numbers are important Hustling and working solo Having…
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SBM 138: Delegating High End Tasks with Mads Singers
26:49
26:49
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26:49
Today’s Guest In this episode you will learn about delegating high skill tasks. Mads Singers is an expert in hiring and delegating. This is the 138th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The biggest ROI for companies is investing in your management team. TOPICS DISCUSSED The three types of people you can hire What to focus on? Get…
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SBM 137: The Pressures of Being a Soloprenuer with John Lawson
50:23
50:23
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50:23
Today’s Guest In this episode you will learn about the fun ride we call owning a business. John Lawson is an expert in public speaking and ecommerce This is the 137th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Have people join a FB Group. Easiest way to warm up an audience TOPICS DISCUSSED Online Course launch Bali trip Pivots Re-brandi…
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This poem has a deep meaning within the words itself. Giving my firm beliefs in The oneness of God I'm reaching out to people (my viewers) on how I truly feel about myself the world and mistakes I've made thus far. And trying to create a more positive frequency of speach and honesty. This is what all of my poems are based primarily on which is the …
…
continue reading
This poem has a deep meaning within the words itself. Giving my firm beliefs in The oneness of God I'm reaching out to people (my viewers) on how I truly feel about myself the world and mistakes I've made thus far. And trying to create a more positive frequency of speach and honesty. This is what all of my poems are based primarily on which is the …
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SBM 136: Creating The Perfect Value Ladder with Joe Sanok
27:09
27:09
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27:09
Today’s Guest In this episode you will learn about how Joe grew his business over the last 7 years. The challenges he overcame. The succeses he had and more…. Joe Sanok is an expert in helping grow private practices. This is the 136th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Create a resource page with all of your lead magnets and let…
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SBM 135: It Is Incredibly Hard To Make a Dollar Online with Tommy Griffith
32:29
32:29
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32:29
Today’s Guest In this episode you will learn about an 8 year journey Tommy took creating his online course company. Tommy Griffith is an expert in training SEO through online courses. This is the 135th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: You have to be annoying to get those Emails. Clickminded uses a welcome mat that covers the e…
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SBM 134: The 80/20 of Marketing Online Courses with Perry Marshall
1:04:29
1:04:29
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Today’s Guest In this episode you will learn about course marketing. Perry Marshall is an expert in marketing. This is the 134th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The number of unsolved problems never goes down… it only goes up. An oz of prevention is worth a lb of cure but People will pay 16x more for an oz of cure than a lb o…
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SBM 133: Advertising on Linkedin with AJ Wilcox
32:31
32:31
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32:31
Today’s Guest In this episode you will learn about the ins and outs of LinkedIn advertising. AJ Wilcox is an expert in LinkedIn advertising. This is the 133rd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The targeting is similar to FB but you can also upload a list of company names. Sponsored content
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SBM 132: How to Build an Engaged Community with Rob Balasabas
38:46
38:46
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38:46
Today’s Guest In this episode you will learn about the best way to build a community. Rob Balasabas is an expert in social media and community manager expert. This is the 132nd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: It’s like anything else. You have to build systems around this or it won’t be sustainable. TOPICS DISCUSSED Managing a…
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SBM 131: How to Step Away From Your Business with Yvonne Heimann
24:33
24:33
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24:33
Today’s Guest In this episode you will learn about how to make sure that your outsourced team is a success. Yvonne Heimann is an expert in business efficiency. This is the 131st session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Have your apprentice record as much as they are doing so that the next one they have a starting point. TOPICS DISCUSS…
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SBM 130: Growing Social Media For Celebrities with Spectacular Smith
36:24
36:24
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36:24
Today’s Guest In this episode you will learn about the pivot Spectacular had to do from an artist to a business person. Sticking with one thing for almost a decade and why you should grow your social media following even if you have zero interest in doing so. Spectacular Smith is an expert in growing social media for celebrities. This is the 130th …
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SBM 129: Email Copywriting Best Practices from a 100 Top Marketers with Brandon Olson
24:10
24:10
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24:10
Today’s Guest In this episode you will learn about a 4-month-long research project on email copywriting. Brandon Olson works at Aweber. This is the 129th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: 80/20 of findings: 430 words in email copy longer emails > provide value shorter emails > drive traffic 43-44 characters in subject line shor…
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SBM 128: How to Successfully Sell to Enterprise Clients with Alex Berman
25:43
25:43
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25:43
Today’s Guest In this episode you will learn about the ups and downs of selling to large client. Alex Berman is an expert in finding enterprise clients in b2b. This is the 128th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Enterprise people are easier to sell to. It’s not their money and they are actively looking to spend their budget and…
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SBM 127: A Decade of Outsourcing to the Philippines with John Jonas
31:58
31:58
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31:58
Today’s Guest In this episode you will learn about what it’s like working with an outsourced team. John Jonas is an expert in outsourcing. This is the 127th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: I’ve always wondered how important it is for me to go to the Philippines. John’s been running a company there for over a decade and went o…
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SBM 126: Get a Student to Help You Market Your Business with Moe Abbas
32:58
32:58
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32:58
Today’s Guest In this episode you will learn about hiring a student to help you market your business. Moe Abbas is an expert in digital marketing. This is the 126th of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The site genm.co is like Tinder for finding apprenticeships. [sc name=”SBM Lead Magnet 1″] TOPICS DISCUSSED internship vs apprenticeship w…
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SBM 125: Overcoming Fear of Failure & Rejection with Andrea Waltz
36:42
36:42
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36:42
Today’s Guest In this episode you will learn about why it’s important to go for no. Andrea Waltz is an expert in overcoming fear of failure & rejection. This is the 125th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Detach from the outcome and give yourself the permission to fail. That’s how you overcome the fear of no. [sc name=”SBM Lead…
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SBM 124: The AI Revolution in Sales with Victor Antonio
46:41
46:41
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46:41
Today’s Guest In this episode you will learn about AI in sales, prospecting & selling online courses. Victor Antonio is an expert in sales & motivation. This is the 124th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: If you focus on gravitational marketing… you’ll never have to do a cold call again. People who focus on needs vs wants alway…
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SBM 123: Filling Your Sales Pipeline with Tony Hughes
28:16
28:16
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28:16
Today’s Guest In this episode you will learn about filling up your sales pipeline and Linkedin. Tony Hughes is an expert in business to business sales & marketing. This is the 123rd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: You need to nail the narrative why its all about them not us. [sc name=”SBM Lead Magnet 1″] TOPICS DISCUSSED Sale…
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SBM 122: The Past, The Present and The Future of Affiliate Marketing with Robert Glazer
24:50
24:50
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24:50
Today’s Guest In this episode you will learn about doing affiliate marketing the right way. Robert Glazer is an expert in affiliate marketing. This is the 122nd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: If you’re looking to get started with an affiliate marketing program at your company join a platform. Robert lists quite a few of them…
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SBM 121: Changing Lives One Cyber Security Course at a Time with Jason Dion
21:12
21:12
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21:12
Today’s Guest In this episode you will learn about Jason’s journey from an actual teacher into the online course space. His experience with Udemy and other platforms. How he handles upsells and plans to regain control over his list and students. Jason Dion is an expert in cyber security. This is the 121st session of Smart Brand Marketing. MY BIGGES…
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SBM 120: Sell or Die with Jeffrey Gitomer & Jennifer Gluckow
40:10
40:10
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40:10
Today’s Guest In this episode you will learn about why you need to develop a sales process to be successful. Too many people online want to sell without selling and this is not realistic nor a way to grow a business. Jeffrey & Jennifer Gitomer are experts in sales. This is the 120th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: For those t…
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SBM 119: Irresistible Offers, Webinars and Conversions with Stephen Pratley
25:34
25:34
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25:34
Today’s Guest In this episode you will learn about how to create a great offer, warm people up through a webinar and tweak conversions at the top of your funnel. Stephen Pratley is an expert in webinars for online courses. This is the 119th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Online courses are most likely bought by people that n…
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SBM 118: Effective Sales Prospecting Through Linkedin with Chris Murray
32:11
32:11
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32:11
Today’s Guest In this episode you will learn about effective sales prospecting. Chris Murray is an expert in sales and business development. This is the 118th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Linkedin Strategy. Touch Point 1 Thank you for accepting the invite. Touch Point 2 The survey questions “Thanks for the connection. I’m …
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SBM 117: What Will Always Win is Strategy with Dan Kuschell
34:25
34:25
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34:25
Today’s Guest In this episode you will learn about how we should all focus on strategy instead of tactics. Dan goes over a lot of the common truths that we’ve learned over the years and debunks them. It’s a very intense episode. Dan Kuschell is an expert in helping companies gain more sales. This is the 117th session of Smart Brand Marketing. MY BI…
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SBM 116: 9 Million in Revenue in its 1st Year Providing Pre-Vetted Workers with Nathan Hirsch
21:10
21:10
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Today’s Guest In this episode you will learn about why sometimes it might be worth going through a marketplace to hire workers over hiring direct. Nathan Hirsch is an expert in ecommerce and remote hiring. This is the 116th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: They let you buy out the worker if you’d like to have them directly on …
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