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SBM 150: Learn To Love Buying an Audience with John Lawson

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Manage episode 276176624 series 1462156
Content provided by Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today’s Guest


In this episode you will learn about John’s experience running a virtual summit with no previous audience.

John Lawson is an expert in Ecommerce and helping speakers grow their careers.

This is the 150th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Segment your audience and narrow down subject matter to bring in a better audience.

TOPICS DISCUSSED

  • Why do a virtual summit
  • Time & money spent vs ROI
  • Tools used
  • Where the audience came from
  • Live vs pre-recorded
  • What offer to present
  • Partnerships (are they worth the hassle)
  • Marketing strategies
  • Predictions

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 150: Learn To Love Buying an Audience with John Lawson appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

  continue reading

50 episodes

Artwork
iconShare
 
Manage episode 276176624 series 1462156
Content provided by Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today’s Guest


In this episode you will learn about John’s experience running a virtual summit with no previous audience.

John Lawson is an expert in Ecommerce and helping speakers grow their careers.

This is the 150th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Segment your audience and narrow down subject matter to bring in a better audience.

TOPICS DISCUSSED

  • Why do a virtual summit
  • Time & money spent vs ROI
  • Tools used
  • Where the audience came from
  • Live vs pre-recorded
  • What offer to present
  • Partnerships (are they worth the hassle)
  • Marketing strategies
  • Predictions

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 150: Learn To Love Buying an Audience with John Lawson appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

  continue reading

50 episodes

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