Today’s Guest In this episode you will learn about John’s experience running a virtual summit with no previous audience. John Lawson is an expert in Ecommerce and helping speakers grow their careers. This is the 150th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Segment your audience and narrow down subject matter to bring in a better aud…

Today’s Guest Panos Siozos is the founder of Learn Worlds (online course platform). This is the 149th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Research shows that people snooze after 12 minutes. 6-10 minute modules work best. TOPICS DISCUSSED The beginning Why a course platform Target audience Making teachers better Customer success A…

Today’s Guest David has built up a FB group to 5000+ members in around 2 years. He has used it to learn about his audience and find out what to sell them. This is the 148th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Don’t go after a market that doesn’t have an existing FB group unless you’re already really good at what you do. TOPICS DI…

Today’s Guest Lior Albeck is a business strategist at Fiverr. This is the 147th session of Smart Brand Marketing. TOPICS DISCUSSED Why did Fiverr pivot into courses? Which skills to teach? How do you introduce elearning without messing up the core business? What has been the experience so far? Lessons learned Mistakes made Tips on production How is…

Today’s Guest Derek Sivers is a musician, producer, circus performer, entrepreneur, TED speaker, and book publisher. He started CD Baby. This is the 146th session of Smart Brand Marketing. TOPICS DISCUSSED How to use your time wisely? How to choose your battles (decide what to focus on)? When to push through obstacles and when to give up Importance…

Today’s Guest In this episode we address the neverending dilemma of hustle and growth. Davis’s business helps coach people on how to get a certain high income job. This is the 145th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The biggest win is not making more money but getting your time back. TOPICS DISCUSSED What systems to create firs…

Today’s Guest In this episode you will learn about how Teri has been able to successfully promote her online course with spending a cent on paid ads. Teri Ijemoa is an expert in stock trading and investing. This is the 144th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: If you bring the strategies and techniques from the marketing world in…

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Today’s Guest Estie Rand is an internationally acclaimed speaker, award-winning business consultant and marketing strategist who helps scale businesses. This is the 142nd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The work-work balance. If you can control your work… you have time to live. How to look at social media platforms: FB is lik…

Today’s Guest In this episode we address the things we would tell our younger selves…if we actually would listen back then. This is the 141st session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Your audience is your business. TOPICS DISCUSSED Dealing with coaches and experts Having luck find you How to not be gullible Your follow through The soc…

Today’s Guest In this episode we take you through a case study. Meryl used her productized bookkeeping service to figure out the content for her online course. We go over the beta & first launch and her experience marketing the course. Meryl Johnston is an expert in accounting and book keeping.. This is the 140th session of Smart Brand Marketing. M…

Today’s Guest In this episode you will learn about how to use numbers to grow your business. Ben McAdam is a profits coach and a virtual CFO. This is the 139th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: 33 fulfillment 5-15 marketing 20 profit Pay & Overhead Rest TOPICS DISCUSSED Why numbers are important Hustling and working solo Having…

Today’s Guest In this episode you will learn about delegating high skill tasks. Mads Singers is an expert in hiring and delegating. This is the 138th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The biggest ROI for companies is investing in your management team. TOPICS DISCUSSED The three types of people you can hire What to focus on? Get…

Today’s Guest In this episode you will learn about the fun ride we call owning a business. John Lawson is an expert in public speaking and ecommerce This is the 137th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Have people join a FB Group. Easiest way to warm up an audience TOPICS DISCUSSED Online Course launch Bali trip Pivots Re-brandi…

Today’s Guest In this episode you will learn about how Joe grew his business over the last 7 years. The challenges he overcame. The succeses he had and more…. Joe Sanok is an expert in helping grow private practices. This is the 136th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Create a resource page with all of your lead magnets and let…

Today’s Guest In this episode you will learn about an 8 year journey Tommy took creating his online course company. Tommy Griffith is an expert in training SEO through online courses. This is the 135th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: You have to be annoying to get those Emails. Clickminded uses a welcome mat that covers the e…

Today’s Guest In this episode you will learn about course marketing. Perry Marshall is an expert in marketing. This is the 134th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The number of unsolved problems never goes down… it only goes up. An oz of prevention is worth a lb of cure but People will pay 16x more for an oz of cure than a lb o…

Today’s Guest In this episode you will learn about the ins and outs of LinkedIn advertising. AJ Wilcox is an expert in LinkedIn advertising. This is the 133rd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The targeting is similar to FB but you can also upload a list of company names. Sponsored content

Today’s Guest In this episode you will learn about the best way to build a community. Rob Balasabas is an expert in social media and community manager expert. This is the 132nd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: It’s like anything else. You have to build systems around this or it won’t be sustainable. TOPICS DISCUSSED Managing a…

Today’s Guest In this episode you will learn about how to make sure that your outsourced team is a success. Yvonne Heimann is an expert in business efficiency. This is the 131st session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Have your apprentice record as much as they are doing so that the next one they have a starting point. TOPICS DISCUSS…

Today’s Guest In this episode you will learn about the pivot Spectacular had to do from an artist to a business person. Sticking with one thing for almost a decade and why you should grow your social media following even if you have zero interest in doing so. Spectacular Smith is an expert in growing social media for celebrities. This is the 130th …

Today’s Guest In this episode you will learn about a 4-month-long research project on email copywriting. Brandon Olson works at Aweber. This is the 129th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: 80/20 of findings: 430 words in email copy longer emails > provide value shorter emails > drive traffic 43-44 characters in subject line shor…

Today’s Guest In this episode you will learn about the ups and downs of selling to large client. Alex Berman is an expert in finding enterprise clients in b2b. This is the 128th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Enterprise people are easier to sell to. It’s not their money and they are actively looking to spend their budget and…

Today’s Guest In this episode you will learn about what it’s like working with an outsourced team. John Jonas is an expert in outsourcing. This is the 127th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: I’ve always wondered how important it is for me to go to the Philippines. John’s been running a company there for over a decade and went o…

Today’s Guest In this episode you will learn about hiring a student to help you market your business. Moe Abbas is an expert in digital marketing. This is the 126th of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The site genm.co is like Tinder for finding apprenticeships. [sc name=”SBM Lead Magnet 1″] TOPICS DISCUSSED internship vs apprenticeship w…

Today’s Guest In this episode you will learn about why it’s important to go for no. Andrea Waltz is an expert in overcoming fear of failure & rejection. This is the 125th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Detach from the outcome and give yourself the permission to fail. That’s how you overcome the fear of no. [sc name=”SBM Lead…

Today’s Guest In this episode you will learn about AI in sales, prospecting & selling online courses. Victor Antonio is an expert in sales & motivation. This is the 124th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: If you focus on gravitational marketing… you’ll never have to do a cold call again. People who focus on needs vs wants alway…

Today’s Guest In this episode you will learn about filling up your sales pipeline and Linkedin. Tony Hughes is an expert in business to business sales & marketing. This is the 123rd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: You need to nail the narrative why its all about them not us. [sc name=”SBM Lead Magnet 1″] TOPICS DISCUSSED Sale…

Today’s Guest In this episode you will learn about doing affiliate marketing the right way. Robert Glazer is an expert in affiliate marketing. This is the 122nd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: If you’re looking to get started with an affiliate marketing program at your company join a platform. Robert lists quite a few of them…

Today’s Guest In this episode you will learn about Jason’s journey from an actual teacher into the online course space. His experience with Udemy and other platforms. How he handles upsells and plans to regain control over his list and students. Jason Dion is an expert in cyber security. This is the 121st session of Smart Brand Marketing. MY BIGGES…

Today’s Guest In this episode you will learn about why you need to develop a sales process to be successful. Too many people online want to sell without selling and this is not realistic nor a way to grow a business. Jeffrey & Jennifer Gitomer are experts in sales. This is the 120th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: For those t…

Today’s Guest In this episode you will learn about how to create a great offer, warm people up through a webinar and tweak conversions at the top of your funnel. Stephen Pratley is an expert in webinars for online courses. This is the 119th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Online courses are most likely bought by people that n…

Today’s Guest In this episode you will learn about effective sales prospecting. Chris Murray is an expert in sales and business development. This is the 118th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Linkedin Strategy. Touch Point 1 Thank you for accepting the invite. Touch Point 2 The survey questions “Thanks for the connection. I’m …

Today’s Guest In this episode you will learn about how we should all focus on strategy instead of tactics. Dan goes over a lot of the common truths that we’ve learned over the years and debunks them. It’s a very intense episode. Dan Kuschell is an expert in helping companies gain more sales. This is the 117th session of Smart Brand Marketing. MY BI…

Today’s Guest In this episode you will learn about why sometimes it might be worth going through a marketplace to hire workers over hiring direct. Nathan Hirsch is an expert in ecommerce and remote hiring. This is the 116th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: They let you buy out the worker if you’d like to have them directly on …

Today’s Guest In this episode you will learn about how to position your pre-sales pages, how to write a good story and get the people to convert. Rachel Mazza is an expert in pre-sales copy. This is the 115th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The best use of pre-sale pages is to test out themes or ideas. [sc name=”SBM Lead Magn…

Today’s Guest In this episode you will learn about how your location is impacting your business. Dan Andrews is a host of the Tropical Mba Podcast, business owner and an author. This is a special podcast for me. His was the first podcast I have ever listened to, he got me to leave the US and see Asia and was the person who told me to start my show.…

Today’s Guest In this episode you will learn about transitioning companies from startups ran by single owners or small teams to something that’s more scalable. Dom Cappuccilli is an expert in storytelling and sales. This is the 113th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Sales gets a bad rep due to bad sales people and marketing ge…

Today’s Guest In this episode you will learn about connecting with people in a real way through the internet. Leonard Kim is an expert in marketing and personal branding. This is the 112th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The best way to think of content on social media is the stories you would tell a friend. [sc name=”SBM Lea…

Today’s Guest In this episode you will learn about what it takes to succeed in the startup world. What sort of businesses sell, how investors judge businesses and more. Dan Martell is an expert in scaling software businesses. This is the 111th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The People Who Got You Here Won’t Get You Here The …

Today’s Guest In this episode you will learn about how to break up a large course and create the urgency and motivation that will have it sell like clockwork. Ben Dziwulski is an expert in selling online courses to the crossfit crowd. This is the 110th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: On YouTube your main goal is to give peopl…

Today’s Guest In this episode you will learn the principles of running a successful business. Melinda Emerson is the small biz lady and her mission is to end small business failure. This is the 109th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Turning a hobby into a business is the easiest way to ruin your hobby. TOPICS DISCUSSED How to …

Today’s Guest In this episode you will learn about how to grow sales in your company. Tiffani Bova is an expert in sales transformation growth and customer experience. This is the 108th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The power of the sales cycle has shifted from the seller to the buyer. You’re no longer the keeper of the inf…

Today’s Guest In this episode you will learn about how Omer was able to make 8 figures in a 3 million people market. That is impressive. It means he basically got a couple of dollars out of each person. Omer Bar is an expert in selling online courses as an affiliate and lead generation. This is the 107th session of Smart Brand Marketing. MY BIGGEST…

Today’s Guest In this episode you will learn about what it took Thinkific to grow so fast. The growth pains of the education industry. What some teachers are doing to make their courses super successful. Miranda Lievers is a COO and Co-Founder of Thinkific. This is the 106th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The people who succ…

Today’s Guest In this episode you will learn about why you need to build up your personal brand. You’ll also hear me squirming in a hot seat as Ryan digs deep to help me figure out how I should position myself. Ryan Foland is an expert in positioning your brand. This is the 105th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The intersect …

Today’s Guest In this episode you will learn about how Carey was able to 5x her company’s growth in the last year. Carey Bentley is an expert in productivity and systems creation. This is the 104th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: If you have a high ticket item on the back end… you can give away massive free value away for fre…

Today’s Guest In this episode you will learn about what makes online courses succeed and the one thing that guarantees that they fail . Megan Harrison is an expert in online course strategy and development. This is the 103rd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The online course space is so competitive now that design makes a huge…

Today’s Guest In this episode you will learn about what it takes to make an online course successful. Jeff Long is an expert in online courses. This is the 102nd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: An author needs to get their readers into the digital space. An online course is the best way to do that and build a list. [sc name=”…

Today’s Guest In this episode you will learn about how sometimes it is easier to scale by saying no. Jeff Sauer is an expert in ppc and analytics. This is the 101st session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Apply any blueprint you learn to your situation. Do not copy. Skim any course for a few insights and implement. [sc name=”SBM Lead…