Welcome to Take Flight with Sean Sidders, where we give you the marketing and leadership tools you need to take your brand and business to new heights.
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Join Sean Sidders and Evan Knox for our last episode of the year as they tackle one of the most important, yet difficult, questions you have to answer in your business. What’s your niche? These two agency founders and fellow certified StoryBrand guides chat about how to reach a conclusion and stick to it both short and long term. It’s quite possibl…
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How to Sell Using Authenticity & Authority
37:46
37:46
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Join Sean and Allison Lyles from Vari as they discuss two very important skills that can help anyone who finds themself selling. How do you go about achieving the balance between authenticity and authority? This conversation between two sales leaders will provide insight and food for thought around this important topic.…
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Join Sean Sidders and Alec McNayr for an open conversation on the blessings and challenges of agency ownership. They candidly explore issues they've faced, such as role fulfillment, the significance of trusted confidants, and the critical balance between entrepreneurship and happiness.By Mallard Agency
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Building a great team is one thing. Developing your team to their maximum potential is another. Sean Sidders is joined by Malika Begin to discuss strengths-based leadership, workplace assessments, and the importance of a growth-oriented culture. They give insight on their recommended assessments and practical implementation processes to help your t…
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Join Sean Sidders and Mike Dzura as they discuss what makes a great tech stack. Mallard’s leaders describe three key categories of platforms your business should have: organization/workflow, finance, and sales/marketing. They also share their recommended platforms so that you can add to your own operational infrastructure and achieve better perform…
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It’s the official launch party for Mallard Agency! Join Sean Sidders and his guest, Delaney Washam, as they discuss our agency’s recent rebranding journey and all that has gone into the process. They discuss the main signs that it may be time for a rebrand, and talk candidly about the complications of building a truly excellent brand in today’s cro…
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Strategy or Creative? What should propel your brand?
23:05
23:05
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23:05
Join Sean as he sits down with Jenn Olian, the VP of Marketing at Baby360, to discuss whether strategy or creativity is more critical to your brand’s overall success. Their conversation is full of personal anecdotes, stories of success and failure, as well as key learnings that will help you achieve a balanced approach to your marketing efforts.…
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In this episode, Sean looks back at the first half of 2023 and invites listeners to reflect on their purpose and understand the importance of connecting with others. Tune in to hear personal anecdotes and gain a valuable perspective on measuring your growth throughout the rest of the year.By Craftsman Creative
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In this episode, Sean and Ashley engage in a conversation about working with Gen Z. They explore the perspectives, motivations, and values of this emerging generation within the workplace. Tune in to gain valuable insights and practical tips on how to effectively collaborate and lead the next generation of professionals.…
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In this episode, join Sean as he engages in an enlightening conversation with Michelle Smith, the renowned professional coach behind Mosaic Path Coaching & Consulting. Discover the importance of seeking professional coaching for leaders, as Sean and Michelle unveil the transformative benefits, dispel common myths, and shed light on how coaching emp…
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In this podcast episode, Sean and Dylan dive into the world of pre-production in the creative industry. They break down the fundamental concept of pre-production and explore its crucial role in the overall production process. From discussing the step-by-step pre-production process to sharing invaluable tips and best practices, this episode is a mus…
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In this episode, Sean and Mike discuss the secrets behind determining the effectiveness of your marketing endeavors. They share their insights on how to measure the impact of your marketing campaigns, exploring essential metrics and methodologies. Whether you're a business owner or a marketing professional, this episode will equip you with the know…
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Balancing Business and Personal Relationships
22:34
22:34
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In this episode, Sean is joined by Kim, his wife and business partner, for a discussion about the unique dynamic of working with a spouse. They explore the benefits, challenges, and strategies of balancing both personal and professional relationships. Tune in for relatable stories, expert advice, and actionable tips for couples who are building bus…
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In this episode, Sean and Mackinley share their personal experiences about navigating the unpredictable journey of a startup. From overcoming obstacles to seizing opportunities, this episode offers practical advice for aspiring entrepreneurs and anyone interested in the startup world. Listen in to gain valuable insights into the realities of startu…
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In this podcast episode, Sean and Tagg dive into the fascinating world of design and its intersection with science. Through this conversation, listeners will gain a deeper understanding of the impact that design can have on our lives, and why it's essential to consider the scientific aspects of design when developing your brand.…
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In this podcast episode, Sean and Ana delve into the topic of AI and share their insights on how to approach it, as well as practical ways to start using it in your business. They provide tips on how to get familiar with AI, including identifying the right use cases and choosing the right tools and platforms. This episode is a must-listen for anyon…
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In this episode, Sean is joined by Charley Erwin, former middle school principal turned executive coach, for an honest and insightful conversation about the challenges of leadership and why it can often feel lonely. They discuss the pressure of being responsible for a team's success and share their strategies for coping with these challenges. Wheth…
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Candid Convos with Craftsman: Finding Your Purpose
16:23
16:23
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16:23
On this episode of The Branding Blueprint Podcast, Sean and Ana have a candid conversation about defining agency purpose and setting meaningful goals. Aligning your company's purpose with your values may seem like a tall order, but understanding the importance of "why" over "what" is a great starting point. Tune in to hear Sean and Ana's personal a…
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From cold lead to hot prospect. In today's fast-paced marketing world, drip campaigns offer an effective way to engage with your audience and stay top-of-mind. Join Sean and Ana as they explore how drip campaigns can help you nurture leads, from cold outreach to post-sale follow-ups. Get ready to discover the potential of email drip campaigns to dr…
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Cha-Ching! The Sound of Sales & Business Development
22:09
22:09
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22:09
In this episode, Sean and Ana are taking the taboo topic of sales, diving deep on proven strategies and techniques for achieving success, but also approaching business development from a place of authenticity. From prospecting and lead generation to closing deals and building lasting relationships with customers, Sean and Ana share their insights a…
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Once Upon a Brand: Storytelling in Marketing
18:46
18:46
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In this episode, we'll show you how to take your marketing to the next level by harnessing the power of storytelling. We'll explore why stories are so effective at capturing attention and building emotional connections with audiences, and reveal why making the customer the hero of the story can lead to big profits!…
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On this episode of The Branding Blueprint Podcast, we are diving into the good, the bad, and the truth about what it is like to start a business. Join Sean and Ana as they share their experience building Craftsman Creative and explore how past roles have taught them some valuable lessons that they couldn't live without.…
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On this episode of The Branding Blueprint Podcast, we're going over our proven seven step process to building an unforgettable brand at Craftsman Creative, and how to implement those seven steps in your own business!By Sean Sidders
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