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Best Searchengine podcasts we could find (updated July 2020)
Best Searchengine podcasts we could find
Updated July 2020
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Stories from Earth: with updates on Ecosia and our reforestation projects, conversations with remarkable environmentalists and climate change experts, fascinating facts about science and nature, and personal stories. Brought to you with love from Ecosia's HQ in Berlin and our reforestation projects around the world.
 
Jesse Dolan and Bob Brennan from Intrycks share the digital marketing strategies and local SEO tactics that service businesses can use to get ahead of the competition, get found in search engines, and attract more new local customers for their business. Discover how to identify your ideal customers online, get your website ranked at the top for the searches you want, generate more qualified leads, and how to convert those leads into new customers at a higher rate. For the past 20 years, Jess ...
 
The SEO Podcast is created for you the business owners, digital marketing consultant and SEO professional. If you are looking for an SEO blueprint, filled with tips and techniques that work in the real world, you have come to the right place. We cut through the jargon to give you the exact steps to rank your sites in Google. No more theoretical, just practical action plans you can take to wage war on Google.
 
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show series
 
If you're doing SEO, then you're also using Google in ways that the average Google user is not. You're performing research, market analysis, and looking for content ideas, among other things. In this episode we're going to cover the topic of "search operators", to help you level up your Google search game! We'll touch on some of the more powerful a…
 
This interview features Dominik, a developer and the tech lead for Ecosia’s search team. He talks about why privacy matters, and how Ecosia’s privacy policy compares with that of other search engines, such as Google or DuckDuckGo. In short, at Ecosia we don't store your searches permanently, and don't create personal profiles of you based on your s…
 
In this episode, we interview Scott Hudgins of Core ID Services and Michael Takla of HackNotice about cybersecurity and corporate breaches. A surprising amount of information can be purchased, shared, or just plain found on the so-called "dark web". Bad actors can gain access to this information and compromise your company assets, including your we…
 
Getting back into some direct SEO tactics on this episode, we'll dive into the topic of content silos and using the silo architecture to help you with some SEO gains. Leveraging this strategy can help to build relevancy for your topics, products, and services. We'll break down the basic concept of the content silo so you can implement it on your ow…
 
This is a special mini-episode, to let you know about new coronavirus related attributes that are available in Google My Business. Not many companies are taking advantage of this right now, so it is important to take the time to investigate this if it applies to your business! This can help your visibility, your clicks and conversions, and have a p…
 
How-To videos are hot right now! With everyone completing their honey-do list at home, learning new hobbies, or just trying to be productive, there has been a surge in views for educational and How-To videos. Take advantage of this and leverage How-To videos on your website! There are many types of How To videos, and we go through some examples in …
 
In the midst of the COVID-19 pandemic, it's still important to focus on your SEO and website. One thing that is important to your SEO, but often hard to execute, is getting more backlinks for your site. A great way to get backlinks right now is to tap into your local media and community resource websites. Right now, most of these organizations have…
 
Like Ecosia, Jonathan Drori is passionate about telling stories about trees. His latest book Around the World in 80 Trees has just been re-released in paperback. In this episode of the Ecosia podcast, he talks about the origins of his ongoing fascination with trees, the role education and leadership can play when responding to crisis - whether it’s…
 
When it comes to your website, security is often an overlooked topic. Right now, with the current coronavirus pandemic impacting our lives and dominating our news and discussions, we are all very distracted. The bad guys and the hackers know this and can take advantage of the situation while our attention is focused elsewhere. Make sure your websit…
 
In this episode Jesse and Bob share thoughts and ideas that are working to keep businesses afloat during this coronavirus pandemic. It's always important to listen to your customers to identify their pain points, their motivations, and their desires - and that is even more amplified right now. By quickly adapting your business, and communicating th…
 
Since we can't escape the current coronavirus pandemic, we will again embrace it in this week's episode! Learn some of the tips and tricks that businesses are using right now to adapt to the current marketplace, and how to communicate those changes to their customers and prospects. You can leverage your website and social media in new ways, to stay…
 
Coronavirus is having a major impact on businesses large and small. In addition to the economic impact of COVID-19, customers are changing the way they interact with businesses, and businesses are forced to pivot and offer services or products they may not have in the past, in order to survive. Luckily there is a host of technology solutions to ena…
 
For local SEO, your Google My Business listing is an extremely important tool for your business. In this episode, we will discuss the best practices and relevancy of the description field within your GMB listing. The description field is the largest single input area for your GMB, and it's also an area that is highly relevant for inputting specific…
 
Doing SEO on your website is very important, but how do you know if you're doing it right? In this episode of Local SEO Tactics, we cover three of our favorite 100% free online testing tools, to help grade and gauge your website and SEO. The three primary areas are page speed, schema implementation, and overall SEO - which contains keyword optimiza…
 
Here we are at episode 50! A small but significant milestone for the Local SEO Tactics shows so we want to first thank you for the support and feedback on this journey! In today's episode, we feature our first call-in question. Evelyn, asks if it is okay to use the same background image on all pages of your website? We cover this, and some related …
 
By now we all know online reviews are a necessity for a local business. Your reputation and public ratings are an instant edification of your business and show potential customers what they can expect if they patronize you. If you are getting good reviews and have a sizable amount of reviews, you can leverage what we call “review clout” and expand …
 
Jéssica Lins is a software developer at Ecosia. We have company policy that every employee gets the chance to visit one of Ecosia’s reforestation projects. Jessica decided to visit our project in her home country, Brazil, where we are restoring the Atlantic rainforest, a magnificent biodiversity hotspot. In this episode of the Ecosia podcast, she t…
 
Images and graphics are an important part of any website, landing page, or sales page. Images help tell your story, showcase your brand, or clarify an example. As the adage goes, a picture is worth a thousand words! In this episode we will cover some of the basic things you should be doing to optimize your images that you use on your web site. You …
 
Optimizing a page for a keyword; it's a topic that comes up weekly here at our agency. There are many elements that go into successful SEO and web page optimization. That said, if you're not doing the basics in relation to the keyword you are targeting, the rest is tough sledding. In this episode we'll walk through the basic block and tackle of wha…
 
Content is king! This phrase is virtually beaten to death in the marketing world nowadays. But, it's true. At the end of the day, content is what Google serves up, and content is what we need to produce to be found in Google. Producing content can be very intense, overwhelming, and time-consuming. Be smart about it, and develop a website content st…
 
In this episode, we will go over two important aspects of properly positioning and optimizing your Google My Business Listing (GMB Listing). The first topic is how to identify your primary digital competitors, who may be different than the historical competitors you are aware of! The second topic is how to peek under the hood and discover what cate…
 
Joe Anderson of Metaphor Creations is back for part 2 in our discussion about website speed and optimization. We'll go over page caching for your website, to understand how a cache works, and how using a page cache plugin can speed up your website. We'll also dig into plugins, for what makes them great and what makes them dangerous! Keep your site …
 
Joe Anderson of Metaphor Creations is back on the show this week, and this time we're talking about website speed. Specifically, we're talking about how to improve the speed of your Wordpress website. This is part 1 of a two-part interview with Joe, and in this half, we're going to cover web hosting and using a Content Delivery Network (CDN) to mak…
 
We're talking about the Google Posts feature within your Google My Business (GMB) listing this week. Previously we discussed the various types of Google Posts you can leverage, but in this episode, we take a deeper look into the "standard" Google posts option. This is a powerful method to quickly communicate to Google the primary services you offer…
 
How To Get More Reviews On Your Google My Business Listing For this week we're talking about reviews again. Specifically, we're talking about how to get even more reviews on your Google My Business listing. Just being passive and asking a customer to leave a review, or contacting them a few days after the sales transaction is not enough. You need t…
 
Learn The Different Types Of Google Posts And How To Best Use Them In this episode we kick off our second season with one of the most important topics for local SEO...Google My Business. Specifically, we're talking about the Google Posts feature within your GMB listing (Google My Business listing). There are four primary post types, at the time of …
 
In the age of the climate crisis, bad news is no longer news. We are constantly confronted with the reality of climate change – with all of its consequences, and with the fact that greenhouse gas emissions are still rising, despite everything. It doesn't come as a surprise that this situation is having an effect on our mental health. More and more …
 
Despite international efforts to restore forests, we still lack a basic understanding of how much trees could potentially be supported by the land. In their latest paper, the Crowther Lab maps the global potential tree coverage to show that, under current climate conditions, our planet could support 4.4 billion hectares of continuous tree cover. Th…
 
Spain produces 12% of the EU’s fruit and vegetables. It is home to over half of Europe’s animal and plant species. Yet 75% of the country’s soil is degraded. Large parts of Spain are on the brink of becoming a desert. We had to do something. So we partnered with Alvelal, a farmer-led association. Together we’re planting trees and help farmers switc…
 
Alternative Nobel Prize laureate Tony Rinaudo explains how to bring forests back through Farmer Managed Natural Regeneration -- an innovative reforestation technique that is changing landscapes and lives. Ecosia has been applying Tony Rinaudo's technique in Ghana, in combination with traditional tree-planting. Our aim is to restore the banks of the…
 
Learn What Plugins We Use To Power Our Websites With Joe Anderson From Metaphor Creations This week Jesse interviews Joe Anderson from Metaphor Creations, talking about Wordpress plugins and taking a peek at some of the powerful plugins we use at Intrycks to power our websites. These plugins help to create dynamic content on your website, keeping t…
 
Develop A System To Consistently Produce New Content For Your Website Content is king, but producing good relevant content for your website is easier said than done. Especially if you need to put out that content on a regular basis. In this episode we share some tips and tactics on how to create a content production strategy that allows you to stay…
 
Our profits go towards trees, not shareholders – and we’ve just made that commitment legally binding. For most traditional entrepreneurs, this sounds like a terrible idea. But Ecosia isn’t a traditional business. Instead of maximizing shareholder value, we’re interested in maximizing the amount of trees we plant. To learn more about how we’re worki…
 
Get Your Website Submitted To Google and Bing And Have Your Pages Indexed For Search Listings Learn how to submit your website to Google and Bing, to make sure your pages are indexed and available to show up on search engine results pages (SERP). The only reliable way to accomplish this is to use the Google Search Console to submit your website to …
 
How To Create and Use Category Pages To Improve The SEO On Your Site Use category pages to boost the SEO on your website! Category pages are very helpful for multiple reasons. They are an easy way to produce content on your site, and attack specific keyword or phrases you're trying to rank for. Category pages can boost your SEO by helping to group …
 
Hire Top Talent On A Temporary Or Part-Time Basis To Instantly Increase Business Productivity This week we interview Nate Hirsch from FreeeUp.com, who teaches us how you can use freelancers to scale your company on a budget. Nathan Hirsch is a 28 year old serial entrepreneur who is an expert in hiring online and building eCommerce businesses. He co…
 
In this bonus episode of the Ecosia podcast, we chat to Shane McMillan, the journalist, photographer and videographer who has been helping us document our reforestation projects for many years. We talk about the half moon-shaped seedbeds that villagers are digging in Burkina Faso; we talk about how to build a future by reaching back into the past; …
 
Understand Searcher Intent On Google So You Can Incorporate User Intent Into SEO For Your Website Understanding user intent and searcher intent can be a huge benefit to your SEO. As Google continues to leverage it's AI and Machine Learning to provide search results, one of it's main focuses is to effectively guess the user intent on any given searc…
 
The Importance of Using Google Questions and Answers on Google Maps and Your GMB Listings Have you heard of or viewed the Google Questions and Answers area in your Google My Business listing? This is an area you should be paying attention to! Anyone with an active Google account can post a question about your business. Additionally, anyone can also…
 
Reasons Your GMB List Can Get Suspended and How You Can Get Your Listing Unsuspended You definitely do not want to get your Google My Business page suspended, since your GMB listing is such a crucial part of ranking high in Google for many popular local search terms. However, if your GMB got suspended, there is hope! In our first "Beer Friday" epis…
 
Improve The Speed Of Your Website To Rank Higher In Google Searches And Get More New Customers Website speed is a ranking factor, for Google. It's official, Google has confirmed it! So, if you're not paying attention to how fast your website is, then you're completely ignoring something that can easily help your Google rankings! In this episode we …
 
How To Survive As Local Business For Over 20 Years By Embracing New Marketing Strategies You know Bob Brennan as the co-host to Local SEO Tactics. What many don't know is Bob's history as a successful brick-and-mortar business owner over the last 20+ years. For episode 30 of Local SEO Tactics, Jesse interviews Bob Brennan, discussing what it takes …
 
Understand When The Google Map Pack Shows Up and How To Get Your Website Ranked In The Map Pack We're all familiar with the Google Map Pack, right? Google map pack is the general term used to describe the location based results you see on a Google search results page, where it lists local businesses and identifies their location on a map with littl…
 
Discover The Easy But Hidden Way To Engage With More Customers And Get Ahead Of Your Competition We've noticed a shift happening - customers are contacting businesses more and more with instant messaging, SMS text messages, and emails, and less with phone calls than they used to. This is great, but it comes with a catch! It's super easy to know whe…
 
How To Approach Local SEO and Increase Rankings If Your Business Has Multiple Locations If your business has multiple locations, you need a slightly different approach to your local SEO strategy. There are a few simple but highly effective concepts you can deploy to maximize your exposure and increase your Google rankings for all locations. In this…
 
Bing SEO Using Bing Webmaster Tools and Bing Places To Increase Your Local Rankings and Exposure Bing SEO! It's something that most businesses ignore, and you can use that to your advantage! Research shows that up to 33% of the US population uses Bing on a monthly basis, with over 5 billion searches on the Bing network each month. Bing has some gre…
 
Focus On Local SEO To Rank Higher In Google For Locally Based Searches What is local SEO? How does local SEO work? How do you use local SEO marketing to rank locally in Google for the searches you want? In this episode we'll answer these questions and run down the most important things you should be doing to get found locally in Google, and Bing. L…
 
How To Use Google My Business Descriptions, Services, Attributes, and More Google My Business (GMB) is an extremely important part of SEO and the digital marketing strategy for any local business wishing to get found online. In this weeks episode, we'll review some recent changes and updates to GMB, plus some important areas you'll want to take adv…
 
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