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The cyber security podcast from SE Labs. Understand cyber security and other security issues. Practical and insightful, our experts have experience in attacking and defending in the physical and digital worlds. Peek behind the curtain with Cyber Security DE:CODED.
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Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter

Increase sales, enhance productivity and drive incremental growth! Practical ideas you can leverage!

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The world of sales is rapidly changing! Traditional sales strategies are no longer effective. Customers no longer buy solutions but buy business outcomes. This is the Sales Enablement Lab, a weekly podcast dedicated to Sales & Sales Enablement. My co-hosts and I outline practical ideas you can leverage day to day, to increase sales, enhance productivity and drive incremental growth! How about joining me on a podcast? Be my co-host for a session and let’s have fun talking about what works and ...
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A presentation special from the AVAR conference in Singapore, December 2022! What is the attack chain? Why is it good to test using full attack chains? And what are some of the alternative approaches, with their pros and cons? Security Life Hack from Simon Edwards (SE Labs)! (Full Show Notes available on our website.) Download the annual report now…
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We explore how testers behave, or misbehave. And the different ways, some more honest than others, that security vendors engage with testing. Can you trust security tests? What do their results actually mean? How honest are the testers and the security companies they test? Guests on this month's Cyber Security DE:CODED podcast include Richard Ford …
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Small business and Managed Service Provider special! Do small businesses face the same cyber threats as large organisations? Are your security solutions 100% effective? And how do you pick a good one? Where are the opportunities for MSPs to add value and make more money? In June 2022 we set up a panel of security experts to help and advise companie…
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Mental health is an important but often misunderstood area, full of prejudice and technical jargon. How can we look after ourselves better at work and in our personal lives? Post-pandemic, we take stock on the mental impacts of working from home and isolated environments. And now we’re facing hybrid working. Can we take control? Is this the right t…
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Ransomware is feared by businesses all over the world. What happens during and after an attack? We give a unique insight into the experiences of ransomware victims. How do organisations react to a ransomware attack? We examine the grey area between good and bad apps Guests on this month's Cyber Security DE:CODED podcast include Jeremy Kirk (The Ran…
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The 'cloud' is integrating with our lives at ever more useful (or intrusive!) levels. We look at what securing the cloud means in the real world. Securing the cloud and testing cloud security Cryptocurrency security tips What does a personal hack attack look like? Guests on this month's Cyber Security DE:CODED podcast include Eugene Kaspersky (Kasp…
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What does it mean to test like a hacker? Can a well-intentioned tester behave the same as a real cybercriminal? When you’re looking for a good security test, how can you tell the useful from the misleading? Our email accounts sit at the centre of our digital lives. We look at ways to bullet-proof your most important internet account. We discuss the…
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Is your firewall as fast as you think? What does XDR mean and how does it work? Do you need a personal VPN? We talk to Brian Monkman (NetSecOPEN), Chad Skipper (VMware), Luis Corrons (Avast) and Daniel Cuthbert. Security Life Hack from Dennis Batchelder (AppEsteem)! (Full Show Notes available on our website.) Download the annual report now, for fre…
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Can Microsoft solve security? Do you need anti-virus on your smartphone? And are Macs more secure than PCs? We ask Eugene Kaspersky (Kaspersky) and Christian Seifert (Microsoft) Security Life Hack from Mikko Mikko Hyppönen (WithSecure) (Full Show Notes available on our website.) Download the annual report now, for free (no registration). Website | …
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Simon and Marc discuss and dissect 9 Hollywood hacker movies from the last 30+ years, including: Snowden Blackhat Die Hard 4.0 (Live Free or Die Hard) Who Am I Fast and Furious 8 (The Fate of the Furious) The Social Network Hackers Sneakers WarGames Which are the most realistic? Or stupid? And why? We don't take a totally nerdy approach to this. Re…
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In this episode we’re going to look at what a computer breach, or hack, actually looks like. From both the attacker and defender’s points of view. We welcome special guest St. John Harold, a cyber security veteran of 20 years experience in the armed forces, governmental organisations and commercial companies. (Full Show Notes available on our websi…
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In this episode Simon and Marc focus on the basics of understanding and managing risk. They discuss insurance, how to assess the risk of anything (from dropping a cup of tea on an expensive server to animal attacks!) and touch on ransomware. We look at the issues from the perspective of executives in large organisations and founders setting up thei…
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Companies spend trillions on cyber security each year. But how do they decide which products and services are the best? We dig down into the sometimes shady world of cyber security sales, market analysis and product testing. How do the relationships work between clients, salespeople, analysts, testers and the media? Simon Edwards (SE Labs) talks to…
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We continue our first series on cyber security by looking at the most basic concepts. Why can't we just lock everything up in a safe? Is cyber security for large businesses more complicated than it needs to be? How do governments and spy agencies approach the problem? How can we use these concepts to secure our businesses and our families? (Full Sh…
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Anti-virus seems to keep dying! Simon Edwards looks at why people keep repeating the claim and why it's important to understand the issues, even if you don't agree with them. What is "anti-virus" anyway? Naughty marketing claims Opinionated researchers with inside knowledge Outdated opinions Grumpy software developers And the briefest history of co…
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How do attacker attack? We look at their tactics and explore your options to help recognise and evade them. We examine social engineering in a cyber security and physical context, as well as technical exploits. (Full Show Notes available on our website.) Download the annual report now, for free (no registration). Website | Subscribe | LinkedIn…
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We’re excited to announce De:Coded Cyber, our new podcast covering security for large businesses, budding CISOs and even recognising that Chief Information Security Officers are real people too, with families and personal lives. (Full Show Notes available on our website.) Website | Subscribe | LinkedIn…
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Jacco vanderKooij is the founder of Winning By Design a global consultancy firm focussed on helping businesses to drive aggressive growth by designing and optimizing their sales processes. Together with Jacco, we discuss how you enable a sales force which is tasked to break into a new market and achieve rapid growth. Jacco recently blogged on this …
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Roderick Jefferson is the global head of Sales Enablement for Oracle Marketing Cloud. This week we continue to build on a topic we discussed before in the Sales Enablement Lab podcast, the role of the front line Sales Manager. Like Dave Brock, Roderick is passionate about this important topic. Roderick shares why the role of the front-line sales ma…
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I am thrilled to have Scott Santucci join us again on the Sales Enablement Lab podcast. We both just returned from Florida for the first global Sales Enablement Society meeting ever!. Scott and a handful of other passionate Sales Enablement practitioners launched the Society as a local initiative in Washington DC earlier this year. Since then the S…
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This week Jim Ninivaggi joins the Sales Enablement Lab podcast. Jim is responsible for strategic partnerships and alliances at Brainshark. Before Jim joined Brainshark, he was with Sirius Decisions where he launched the Sales Enablement practice working closely with hundreds of clients providing them with strategic advice. In Season 1, episode 15 w…
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Peter O’Neill is the VP & Research Director for B2B Marketing (previously called Sales Enablement) at Forrester. Peter manages a group of analysts focused on B2B marketing. In this week's podcast, Peter will give an update on Forrester's B2B Marketing Forum which took place in October in Miami. Peter shares the highlights of the conference and prov…
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This week we continue our conversation with David Brock. David recently released a new book called the Sales Manager Survival Guide. This week we are focussed on attracting and retaining the right sales talent to your team. Every person we recruit is a multi-million dollar decision. We need to hire the right talent We discuss topics like: How do yo…
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This week we welcome back David Brock to the Sales Enablement Lab podcast. David is the founder and president of Partners In EXCELLENCE, a boutique consultancy company focussed on the customer facing side of organizations. David recently released a new book called the Sales Manager Survival Guide. The Sales Manager Survival guide is focussed on the…
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In this week's podcast, we continue our conversation with Tamara Schenk, Research Director CSO Insights, from last week and discuss the findings from her latest research on Sales Enablement. This week we will focus on questions like: 'How do you create a culture of collaboration to maximize the outcome of your Sales Enablement initiatives', 'What i…
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Welcome to Season Three, Episode 1. We kick off the latest season of the Sales Enablement Lab podcast with a conversation with Tamara Schenk. Tamara is Research Director at CSO Insights focussed on Sales Enablement. Tamara joined us earlier in season one for a conversation on 'Why a Systems Approach to Sales Enablement is Crucial.' In this episode,…
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Welcome to Season Two, Episode 1! After our break we are back with an exciting second season of the Sales Enablement Lab podcast. Similar to season one we have a great line-up of co-hosts! This week we kick off with Daniel West who is the VP of Sales Strategy & Operations at Infoblox. Daniel is one of the key thought leaders in the area of Sales En…
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Jim Ninivaggi is the Service Director, Sales Enablement Strategies at SiriusDecisions. SiriusDecisions is an advisory firm focussed on B2B companies providing data, advice, research and industry events for practitioners in the field of marketing, sales and product development. This week's podcast is focussed on 'Building the business case for Sales…
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Simon Morton is the founder and managing director of Eyeful Presentations. Eyeful Presentations helps companies with their last mile communication, translating a product or an idea into an easy to understand value proposition and presentation. Simon is also the author of a great book called "The Presentation Lab" focussed on the same topic. Interes…
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Tamara Schenk is a Research Director at the MHI Research Institute focussed on Sales Enablement. She is one of the key thought leaders and influencers in this rapidly evolving space. During this week's podcast Tamara shares her perspectives on Sales Enablement. She shares how she has seen Sales Enablement evolve from a highly fragmented function wi…
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Jonathan Palay is one of the founders of CommercialTribe and VP of Sales. CommercialTribe solves one of the toughest problems in sales: how do you make sure your sales reps tell a consistent sales story? We have all seen it. You research a company on the web, look at their products and decide to reach out to get more information. However when you t…
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Peter O'Neill is the VP & Research Director for B2B Marketing (formally called Sales Enablement) at Forrester. Peter manages a group of analysts focused on B2B marketing understanding and navigating the complex sphere of buyer stakeholders. As we discussed a few weeks ago with Tom Pisello in Season 1, Episode 9 the role of the B2B Sales Rep is dram…
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Leslie Talbot is the vice president of content at Corporate Visions. She is a thought leader on how to create an engaging sales message which can be used by sales reps to win more deals! This week's podcast is a followup to the conversations we had with Tim Riesterer in Season 1, Episode 3 & Jim Moliski Season 1, Episode 5. If you did not listen to…
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Tom Pisello is the CEO & Founder of Alinean. He is a serial entrepreneur, popular speaker and author, focused on value marketing and selling. Tom's latest book was published in April and is called the The Frugalnomics Survival Guide - How to Use Your Unique Value to Market Better, Stand Out and Sell More. In this week's podcast Tom and myself talk …
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Jeffrey Hayzlett is very well know in the world of sales and marketing. He is a thought leader, best selling author, TV/Radio/Podcast host, a public speaker, was CMO for a top fortune 100 company, worked from main street to Wall Street, bought and sold 200 companies worth billions of dollars. He is also the founder of the Hayzlett group. An incredi…
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David Brock is the founder and president of Partners In EXCELLENCE, a boutique consultancy company focussed on the customer facing side of organisations. In addition Dave has his own podcast and blog. This week's podcast is focussed on coaching and especially coaching by the front line sales manger. We discuss why it is critically important to coac…
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Jill Rowley is one of the leading experts on social selling globally, she is a regular presenter at conferences and a lot of companies rely on her personal advice while building their social selling strategies. In addition she is a startup advisor and an entrepreneur. In this week's podcast we jump into the world of social selling. We will explore …
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Jim Moliski is the senior vice president of product marketing and Sales Enablement for Corporate Visions. This weeks podcast is a followup to the conversation we had with Tim Riesterer in Season 1, Episode 3. If you did not listen to this podcast yet I recommend you listen to this one as well. In this weeks conversation with Jim we take the convers…
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