Welcome to The Sales Syndicate Podcast, brought to you by Selligence. Hosted by Jamie Pagan, Marketing Director, we interview leaders, experts, and entrepreneurs in the B2B Sales industry. From tips and tricks, to hacks and methodology, you will understand what it takes to create a predictable pipeline of target smashing revenue.
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65: How you can go above and beyond with prospecting in 2024, with Charly Johnson at Salesloft
49:21
49:21
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49:21
We sit down with Charly Johnson from Salesloft, to chat about thinking outside the box, face-to-face interactions and events, teaming up with other sales reps, using mutual connections to your advantage, offering up your time for free, and the bottom-up approach in prospecting for 2024. Takeaways Prospecting and outreach in 2023 presented new chall…
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64: How to get meetings with top prospects using direct mail, ft. Louis Sandford, Director at The Mailman 🪅
51:11
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51:11
We sit down with Louis Sandford, aka The Mailman, to find out how you can book meetings with your with top prospects using direct mail. Louis sheds light on why sales reps should be actively pursuing the C-Suite, urging listeners to step into the shoes of executives to understand their roles, responsibilities, and immense buying power. The conversa…
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63: Battling imposter syndrome whilst building your personal brand in sales, with Tom Boston @ Salesloft
55:03
55:03
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55:03
We explore the nuanced stages of battling impostor syndrome, the strategic importance of personal branding, and practical tips for success, with Tom Boston, Brand Awareness Manager at Salesloft. Tom’s journey is a narrative of resilience, self-discovery, and strategic intent. From battling impostor syndrome to crafting a robust personal brand, his …
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62: COSMIC Communication ✨ Helping us communicate better in any life situation or circumstance, with Michael Hanson @ Growth Genie
40:50
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40:50
We dive deep into a topic that affects every aspect of our lives: communication. But not just any communication – we're talking about COSMIC Communication, a powerful tool that can help us communicate better in any life situation or circumstance. Join us as we sit down with Michael Hanson from Growth Genie, as he introduces us to the fascinating wo…
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61: Questions to keep your prospects on a call, with Jack and Zac from We Have a Meeting 💥
54:48
54:48
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54:48
We explore the art of keeping your prospects engaged during cold calls. We're joined by Jack Frimston and Zac Thompson, co-founders of We Have a Meeting, who share their expertise on five key question types:- Interesting/Pattern Interrupt Questions: Learn how to grab your prospect's attention with unique, thought-provoking queries.- Thought-Provoki…
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60: Breaking sales stereotypes: The power of unconventional backgrounds, with Mike Wander @ Lavender 💜
58:30
58:30
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58:30
In the world of sales, conventional paths often take center stage, leaving unconventional backgrounds overlooked. In this episode of The Sales Syndicate Podcast, we challenge the status quo by delving into the remarkable journey of Mike Wander, former military targeting chief turned successful sales professional at Lavender. Mike's unconventional c…
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59: The importance of cutting your teeth cold calling, with Patrick Rynne-Coleman @ Revolut
1:00:04
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1:00:04
We explore the enduring importance of cold calling in the B2B buying journey with our guest, Patrick Rynne-Coleman, Senior Account Executive at Revolut. Patrick shares his journey from BDR to AE and the critical role cold calling played in his success. He discusses the relevance of cold calling in today's B2B landscape and highlights key skills lea…
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58: Playing the long game in sales, with Khris Fenton at Altrata
42:48
42:48
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42:48
We sit down with Khris Fenton, VP of Sales Development and Partnerships at Altrata, to unravel the secrets of playing the long game in sales. We start by introducing the concept of the long game, backed by the "97/3 principle," revealing the ratio of active buyers in the market. Learn why this approach is crucial for sales professionals and organiz…
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57: The psychology behind sales conversations, with Daan Matthes @ Moss 🌳
53:29
53:29
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53:29
Join us as we delve into the fascinating world of conversational psychology with our special guest, Daan Matthes from Moss. We'll explore the deep significance of conversations across various domains, from sales strategies to everyday interactions. Discover the surprising parallels between conversational techniques used by psychologists and those y…
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56: Why your website is such a good sales rep, with Sam Dunning @ Web Choice
47:28
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47:28
In this episode, we're joined by Sam Dunning from Web Choice to discuss why your website is a top-notch sales rep. We'll dive into the current state of the B2B buying journey and why buyers crave fewer touchpoints. Find out how your website can meet these needs, operating 24/7 and delivering tailored messages to your ICP. Discover the key elements …
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55: How PLG and sales led growth strategies can work hand in hand, with Inyigo Robbertz, Commercial Sales Manager @ Miro 🖌
51:23
51:23
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51:23
Join us in this insightful episode with Inyigo Robbertz, Commercial Sales Manager at Miro, as we explore the synergy between Product-Led Growth (PLG) and Sales-Led Growth strategies. We delve into the current state of Miro's Go-To-Market (GTM) strategy, addressing the friction, shifting ratios, and growing outbound sales. We also chat about the mar…
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54: A prospect centric approach to sales outreach, with Lauren Aboud @ Snowflake ❄️
44:58
44:58
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44:58
In this episode we sit down with Lauren Aboud, Sales Development Manager at Snowflake, to explore the concept of a "prospect-centric approach" to sales and its positive impacts on outbound sales efforts. Tune in to this episode to gain a deeper understanding of how adopting a prospect-centric approach can revolutionize your sales outreach efforts. …
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In this Special Edition episode, we chatted with some of the best from the industry at SaaStock Dublin 2023. We caught up with Will Spilsbury from G2, Nick Butler and Benjamin Jones from Jiminny, Jack Neicho from Salesloft, Chris Van Praag from Sales Feed & Vidyard, and James Ski from Sales Confidence.…
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53: Start-up stories: Lunio with Founder & CEO Neil Andrew 🪐
54:45
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54:45
In this episode we uncover the incredible journey of Lunio with Founder & CEO Neil Andrew. Join us as we explore the startup's evolution from MVP to Series A funding in a concise and insightful discussion. Breaking it down into five parts, we cover the key phases of Lunio's growth: - Founding and building MVP (2 years) - MVP to pre-seed (1 year) - …
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52: Why inbound SDRs shouldn't exist, with Arhtur Castillo at Chili Piper 🌶
1:01:06
1:01:06
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Welcome to our 52nd episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Marketing Director at Selligence, and Arthur Castillo, Head of Dark Social and Evangelism at Chili Piper, explore the compelling reasons why inbound SDRs may no longer be a strategic fit for businesses looking to optimise their sales strategies and provide a s…
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51: The power of strong team relationships in sales, with Art Kovalev & Sherien Massoud De Munnik
51:35
51:35
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51:35
Welcome to our 51st episode of The Sales Syndicate Podcast. Explore the impact of relationships on sales team success in this episode. Join us with Art Kovalev & Sherien Massoud De Munnik for insights on trust, synergy, and cultivating a winning sales culture. Discussion Highlights: Significance of Relationships: Learn how trust and rapport boost t…
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50: Making the transition into sales management, with Todd Busler @ Champify
39:24
39:24
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39:24
Welcome to our 50th episode of The Sales Syndicate Podcast. Thinking about stepping into sales management? Join us as we chat with Todd Busler, Co-Founder and CEO at Champify, to guide you through the exciting yet challenging transition into sales management. In this episode, we'll cover: Assessing the Fit: Is sales management right for you? Learn …
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49: The rise of hybrid sales reps: Navigating the new normal, with Harry Harvey @ Klaxoon 🎷
54:27
54:27
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54:27
Welcome to our 49th episode of The Sales Syndicate Podcast. Join Jamie Pagan, Marketing Director at Selligence, and Harry Harvey, Regional Sales Director at Klaxoon, as they dive into the concept of hybrid sales representatives. Explore how the world has shifted, prompting an evolution in sales strategies. Discover the spectrum of hybrid sales appr…
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48: The rise of full-cycle sales reps, with Jen Allen-Knuth, Community @ Lavender 💜
55:36
55:36
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55:36
Welcome to our 48th episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Marketing Director at Selligence, sits down with Jen Allen-Knuth, Community Growth at Lavender, to explore key shifts in sales strategies, the rising significance of full-cycle sales reps, reimagined lead generation approaches, the expanded role of sales profe…
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47: Personal branding in sales: A how-to guide, with Holly Allen, Business Development Representative, @ Deel
44:46
44:46
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44:46
Welcome to our 47th episode of The Sales Syndicate Podcast. Join us as we explore personal branding for sales reps with Holly Allen, BDR at Deel. Holly shares insights into building an authentic brand and leveraging it for success. Discover the journey of personal branding, from optimizing your LinkedIn profile to fostering meaningful connections a…
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46: A peek under the hood of an an award-winning prospecting team, with Mitchell Clayton, Founder & CEO @ Flowd
47:01
47:01
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47:01
Welcome to our 46th episode of The Sales Syndicate Podcast. Join us as we take a deep dive into the inner workings of Flowd, an innovative and award-winning prospecting team based in Manchester, UK. Meet Mitch and the Flowd team as they share their journey from inception to success, revealing the secrets behind their consistent flow of new business…
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45: The art of selling to the C-Suite: A top-down approach to sales, with Ceri-anne Boucher, Strategic Partnerships @ Moss
48:23
48:23
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48:23
Welcome to our 45th episode of The Sales Syndicate Podcast. In this episode, we explored the benefits of a top-down approach, exploring how understanding C-Suite priorities and building executive-level hypotheses can revolutionise your sales strategy. Featuring Jamie Pagan, Marketing Director at Selligence, and Ceri-anne Boucher, Strategic Partners…
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44: The evolution of sales reps: From pitching to project management, with Tom Rudnai, Enterprise Account Executive @ Zuora
49:31
49:31
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49:31
Welcome to our 44th episode of The Sales Syndicate Podcast. Join host Jamie Pagan as he sits down with Tom Rudnai from Zuora to explore the transformation of sales representatives from traditional pitching to modern project management.Discover the significant changes in buying processes: more careful and formal, involving C-suite approval and multi…
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43: How to manage your sales deal process effectively, with Jack Neicho, Senior Account Executive @ Salesloft
50:55
50:55
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50:55
Welcome to our 43rd episode of The Sales Syndicate Podcast. We chat through the ins and outs of managing a deal process effectively with Jack Neicho, Senior Account Executive at Salesloft. Join us as we share invaluable tips for each stage, from captivating demos to finalizing partnerships. Discover best practices for crafting compelling emails, na…
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42: Mastering account penetration: How to break into your target accounts, with Troy Munson @ Proofpoint
49:30
49:30
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49:30
Welcome to our 42nd episode of The Sales Syndicate Podcast. In this episode, we're diving headfirst into the art of account penetration with our guest, Troy Munson from Proofpoint.From thorough research and effective contact mapping to a multi-channel approach and workflow execution, Troy provides essential strategies. He also shares his biggest su…
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41: Full lifecycle sales: The reality of sales at a start-up, with Luke Willett, Account Executive @ Virti
54:55
54:55
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54:55
Welcome to our 41st episode of The Sales Syndicate Podcast. In this episode, we explored the daily operations of full lifecycle sales in start-ups. Featuring Jamie Pagan, Marketing Director at Selligence, and Luke Willett, Account Executive at Virti, we cover the challenges of prospecting and business development, finding the delicate balance betwe…
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⭐️ Special Edition: TNW Conference Amsterdam 2023: Chatting with Deel, Aircall, Spendesk, Moss, Digital Ocean, and Storyblok
21:39
21:39
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21:39
Welcome to our 40th episode of The Sales Syndicate Podcast. Join us for this special edition episode recorded at TNW Conference in Amsterdam, where we chat with sales professionals from Deel, Aircall, Spendesk, Moss, Digital Ocean, and Storyblok. Unlock valuable insights from these industry leaders as they share their visions, strategies, and exper…
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39: Unconventional cold call openings, with Jack and Zac from We Have a Meeting 💥
52:44
52:44
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52:44
In this episode, we dive into the world of unconventional cold call openings and pattern interrupts. Join our host Jamie Pagan, with guests Jack Frimston and Zac Thompson, Co-Founders of We Have a Meeting, as they explore the art of capturing attention, engaging key customer segments, and breaking through the noise to create meaningful connections.…
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38: Why marketing should be your best friends in sales, with Laura Erdem at @ Dreamdata
38:51
38:51
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38:51
Welcome to our 38th episode of The Sales Syndicate Podcast. In this episode, host Jamie Pagan, Marketing Director at Selligence, is joined by Laura Erdem, Senior Account Executive at Dreamdata, to unravel the significant gains that can be made by aligning sales and marketing teams. Discover why marketing should be your best friend in sales and how …
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37: The power of buyer enablement: Meeting modern expectations in B2B sales - Chatting with Rory Sadler, Co-Founder and CEO @ trumpet 🎺
41:29
41:29
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41:29
Welcome to our 37th episode of The Sales Syndicate Podcast. In this episode, we sit down with Rory Sadler, Co-Founder and CEO at Trumpet to discuss the evolution of B2B buying journeys and how tools like Trumpet - are centralizing and transforming the process. As Rory Sadler explains, "We built Trumpet to centralize the entire journey from outreach…
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36: Bridging the gap: Aligning sales and product teams for success, with Nic Biffen and David Wilde, Head of Sales and Product Manager at Selligence
43:05
43:05
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43:05
Welcome to our 36th episode of The Sales Syndicate Podcast. In this episode, we delve into the concept of alignment between sales and product teams and explore its far-reaching benefits. Join us as we uncover the secrets to fostering better working relationships between these two essential pillars of any organisation. Drawing from our experiences a…
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35: Start-up stories: SummarAIze with Founder Jay Desai
43:10
43:10
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43:10
Welcome to our 35th episode of The Sales Syndicate Podcast. Join us for a start-up story where Jamie Pagan, Marketing Director at Selligence, sits down with Jay Desai, Founder of SummarAIze, an AI based tool that repurposes your content from audio and video into engaging, shareable social posts, email content, summaries, quotes, and more. Jay share…
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34: Scaling up: Revenue maximisation, client win-back, and synergy, with George Holman, Head of Growth at Selligence | RevGenius Outbound 2.0
58:53
58:53
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58:53
Welcome to our 34th episode of The Sales Syndicate Podcast. In this episode, George Holman, Head of Growth at Selligence, joins RevGenius for the latest episode of their Outbound 2.0 series to discuss discuss startup growth strategies: focusing on maximizing revenue, winning back churned clients, and fostering cross-departmental relationships. You’…
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33: Boldly selling: Unveiling sales lessons and advice from Star Trek, with Dee Acosta, Head of Revenue @ HockeyStack
48:24
48:24
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48:24
Welcome to our 33rd episode of The Sales Syndicate Podcast. Featuring Jamie Pagan, Marketing Director at Selligence, and Dee Acosta, Head of Revenue at HockeyStack, we discover lessons and advice that can be applied to the real-world challenges faced by sales professionals. From Captain James T. Kirk's daring leadership to Mr. Spock's logical appro…
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32: Personalisation in sales: Elevating your outreach to new heights, with Sophie Ellis, Account Executive @ Lunio
44:06
44:06
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44:06
Welcome to our 32nd episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Marketing Director at Selligence, chats with Sophie Ellis, Account Executive at Lunio, to discuss the power of personalisation in sales and share actionable tips for incorporating it into sales strategies. Sophie highlights her success stories with LinkedIn vo…
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31: Why authenticity is such a valuable sales skill, with Corentin Lindsay, Account Executive @ Lunio
43:48
43:48
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43:48
Welcome to our 31st episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Associate Director of Marketing at Selligence, chats with Cory Lindsay, Account Executive at Lunio, about the value of authenticity in sales roles. The pair cover how being genuine and honest with customers yields better results, what role authenticity plays i…
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30: Civil Engineering to SaaS Sales: Adapting to the highs and the lows, with Dineesha Vadhera @ PayFit
40:39
40:39
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40:39
Welcome to the 30th episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Associate Director of Marketing at Selligence, talks with Dineesha Vadhera, SDR at PayFit, about her move from Civil Engineering to SaaS sales. The pair discuss the reasons for such a big change Dineesha's career path and how she's had to adapt to the highs an…
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29: Improving outbound conversion rates in a downsizing market, with Jason Hubbard @ RevGenius | RevGenius Outbound 2.0
1:00:59
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Welcome to our 29th episode of The Sales Syndicate Podcast. In this episode, Nick Vaughan, CEO and Founder at Selligence, joins RevGenius for the latest episode of Outbound 2.0 to discuss how you can improve conversion rates in downsizing markets.The pair cover:- Why downsizing markets can actually be a huge source of revenue- How to increase your …
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28: Maximising sales results with goal and trigger selling, with Nick Butler, Enterprise Account Executive @ Jiminny
48:42
48:42
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48:42
Welcome to our 28th episode of The Sales Syndicate Podcast. In this weeks episode, Jamie Pagan hosts Nick Butler, Enterprise Account Executive at Jiminny, to discuss how to implement a goal and trigger sales strategy to maximise your results. The duo shares tips on how sales professionals can adapt to the changing customer needs and fine-tune their…
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27: Business Development Executive to Head of Growth in 4 years, with George Holman @ Selligence
1:02:17
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Welcome to the 27th episode of The Sales Syndicate Podcast. In this podcast episode, Jamie Pagan, Associate Director of Marketing at Selligence, talks with George Holman, Head of Growth at Selligence, about his journey through the company, starting as a business development analyst and eventually moving into his current role in just 4 years. George…
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26: The secret to Chili Piper's remote working success story, with Heather Leo @ Chili Piper
41:30
41:30
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41:30
Welcome to the 26th episode of The Sales Syndicate Podcast. In this podcast episode, Jamie Pagan, Associate Director of Marketing at Selligence, talks with Heather Leo, Senior Account Executive at Chili Piper, about their 100% remote working success story. Jamie and Heather discuss Chili Piper's remote work setup, from its unique interview process …
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25: Data led decision making in a recession with Mollie Bodmeinster @ Deel | RevGenius WTF is RevOps?
56:57
56:57
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56:57
Welcome to our 25th episode of The Sales Syndicate Podcast. In this episode, Nic Biffin, Head of Sales at Selligence, jumps on the latest episode of WTF RevOps? with RevGenius, to chat with Mollie Bodensteiner, Global Revenue Operations Leader at Deel, about Data led decision making in a recession. The pair cover why selling in a recession means yo…
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24: The story of RevGenius with Co-Founder Jared Robin
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40:35
Welcome to our 24th episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Associate Director of Marketing at Selligence, sits down with Jared Robin, Co-Founder at RevGenius, to find out how it all started.Along with a deep dive into the history of a 35,000 strong community, Jared shares his advice for those wanting to start their ow…
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23: What are Sales Triggers and why you need to be tracking them: Part 8, Key Person Changes
19:41
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19:41
Welcome to our 23rd episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Associate Director of Marketing at Selligence, sits down with Nic Biffen for the next installment of our sales trigger deep dive series. This week, the pair run through Key Person Changes sales triggers. Changes in senior positions within a company can be an i…
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22: What are Sales Triggers and why you need to be tracking them: Part 7, New Product Developments
13:15
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Welcome to our 22nd episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Associate Director of Marketing at Selligence, sits down with Nic Biffen for the next installment of our sales trigger deep dive series. This week, the pair run through New Product Development sales triggers. This is a good indicator that a company’s area of o…
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21: How to craft your resume to help bag your next big Sales role, with Gareth Webb @ OutScout
1:05:38
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Welcome to our 21st episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Associate Director of Marketing at Selligence, sits down with Gareth Webb, Founder and CEO at OutScout, to find out how to craft your resume to help you bag your next big sales role. Gareth gives us a run down of the current market conditions, before sharing h…
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20: How to book 4x more demos in sales using LinkedIn, with Arran Nicholson @ Selligence
47:08
47:08
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Welcome to our 20th episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Associate Director of Marketing at Selligence, sits down with Arran Nicholson, SDR at Selligence, to learn how his new hybrid multichannel approach to outbound activity is paying off. The pair discuss the reasons for moving to a hybrid outbound approach, how t…
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19: Sales Triggers vs. Intent Data: Why you should be using sales triggers, with Nic Biffen @ Selligence
28:46
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28:46
Welcome to our 19th episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Associate Director of Marketing at Selligence, sits down with Nic Biffen to discuss the differences between sales triggers and intent data, and why you should be using sales triggers. Recognising the best time to reach out and contact a prospect has never been…
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18: Building A Scalable Content Marketing Strategy with Jason Hubbard @ RevGenius | RevGenius Marketing Monday's
51:20
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51:20
Welcome to our 18th episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Associate Director of Marketing joins RevGenius for the latest episode of their Marketing Monday's series to discuss how to build a scalable content marketing strategy. In this episode, we cover: - Building a system that enables efficient creation and distribu…
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17: What are Sales Triggers and why you need to be tracking them: Part 6, New Business
9:39
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Welcome to our 17th episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Associate Director of Marketing at Selligence, sits down with Nic Biffen for the next installment of our sales trigger deep dive series. This week, the pair run through New Business sales triggers. Any new business can spell opportunity for sales professionals…
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