Welcome to The Update Algorithm by Sidekick Strategies – your AI-powered guide to HubSpot’s latest updates! Hosted by digital masterminds Ben Binary and Luna Logic, this duo decodes HubSpot news with precision and humor. Ben breaks down updates like a well-tuned algorithm, while Luna offers logical insights for real-world applications. Plus, human guests from the marketing and HubSpot world bring practical advice to help you stay ahead. Whether you’re optimizing your inbound strategy or roll ...
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At C Suite Sidekick, you're the Superhero CEO slaying your business challenges. We feature business advisors, your sidekicks, that help you win the day They share the tips and actionable insights you can use to scale your business and conquer challenges. From growth hacks to leadership insights, this podcast equips entrepreneurs and business leaders with actionable tools to lead smarter and grow faster. Learn from those who have been in the trenches and are winning in today’s competitive world.
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psy ...
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Building a cybersecurity program is complicated. Building one that is equipped to truly enable the organization it serves is another thing altogether. Robert Wood from Sidekick Security interviews security leaders from a diverse set of organizations to talk about program transformations. From team design, technology, compliance versus security, and strategic leadership, learn about how to lead a program transformation of your own from people who have gone through it before.
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You're a DTC brand owner who wants to make an impact, do what you love, and be able to step away from your business knowing that it's running like a well-oiled machine. Enter the eCommerce Allstars podcast, your trusty sidekick in the wild world of eCommerce. Hosted by Branden Moskwa, focused on empowering DTC brands who want to positively impact the world, to do exactly that. This podcast serves up actionable bite-sized nuggets of wisdom in the form of 3-minute segments - because time-strap ...
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The Astronomy Daily Podcast team brings you a summary of the days Space and Astronomy News so you never feel left behind. There's a lot going on 'out there ,' and we endeavour to bring it all to you. The team consists of Steve and Hallie on Mondays and Anna on Tuesday, Wednesday, Thursday, Friday and Saturday. For more visit, our website and sign up for the free daily newsletter and check out our continually updated newsfeed. www.astronomydaily.io. Follow us on X (formerly Twitter), Facebook ...
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Learn tricks to thrive as an entrepreneur to grow your startup, small or medium-sized business. We will explore a range of topics such as new product development, strategy, capital raising, managing employees and more. We will be inviting entrepreneurs across a variety of industries to share their insights in their areas of expertise. As your host (Andrew Dickow), I will leverage my experiences in mergers and acquisitions, private equity, and entrepreneurship to focus on the topics that matt ...
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Project Geospatial is a non-profit media organization committed to growth, innovation and collaboration among academic, commercial and government partners in the geospatial industry. We believe a revolution is coming in geospatial technology – big data is democratizing, satellites are shrinking, and the science of where has never been more important to the health and future of our planet. We provide a leading voice in geospatial industry trends, insights and cross-industry applications to he ...
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Ep. 209 - GUEST: MARKETERS CHANGE LIVES!❤️ With: GEORGE B. THOMAS - HubSpot Expert! Founder of Sidekick Strategies - INDUSTRY LEGEND!
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In this episode of Do This, Not That, host Jay Schwedelson welcomes George B. Thomas, a HubSpot legend and founder of Sidekick Strategies. They discuss George's inspiring life journey, overcoming adversity, and his unique approach to marketing and personal growth. ================================================================= Best Moments: (02:0…
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HubSpot Update: Figma Design Kit for UI Components
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Briefing Doc: Figma Design Kit for UI Components Date: October 22, 2024 Source: Product Update Announcement Theme: Empowering developers and designers to build and plan custom card designs using a Figma Design Kit. Key Highlights: Purpose: The Figma Design Kit provides a visual representation of UI components used in React-based custom cards, servi…
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The Key to Business Growth: Its Not Strategy!
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🌱 What comes first, the system or the strategy? Many believe you need a "winning strategy" to fix all business problems. But here’s the truth: strategy alone won’t cut it without solid systems to support it. ✅ Systems come first. Your systems, people, processes, and tech form the backbone of your business. They allow you to pinpoint issues, adapt q…
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We often hear about the wins, the bold strategies, and the “overnight successes.” But behind every success story lies the less glamorous, essential work—the systems, people, processes, tech, and tools that held it all together. Success isn’t in the flashy strategies alone. It’s in the daily, foundational grind that makes those strategies even possi…
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S03E198: SpaceX's Astrobeat, Australia's Launch Leap, and Parker's Venus Dance
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Astronomy Daily - The Podcast: S03E198 Welcome to Astronomy Daily, your Daily source for the latest in space and Astronomy news. I'm your host, Anna, and today we have an exciting array of stories that will take you from the latest SpaceX mission to the International Space Station to groundbreaking discoveries about Mars and Venus. Highlights: - Sp…
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Ep. 215- What’s Up THIS WEEK==> NEW DATA: IMPACT of iOS 18 for EMAIL MARKETING! + Election Hurts SMS! 🎲♟️My Scrabble Rules!
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In this episode of Do This, Not That, host Jay Schwedelson provides a quick update on current marketing trends, election-related SMS marketing, and the impact of Apple's iOS 18 update on email marketing. He also shares some personal thoughts on board games and TV shows. ================================================================= Best Moments:…
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S03E197: Kuiper Belt Revelations, Unrolling Space Telescopes, and China's Astronaut Return
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Astronomy Daily - The Podcast: S03E197 Welcome to Astronomy Daily, your source for the latest space and Astronomy news. I'm your host, Steve, and today we have a stellar lineup of stories that will take you from the mysteries of the Kuiper Belt to the cutting-edge innovations in space telescopes. Highlights: - Kuiper Belt Discoveries: The Subaru te…
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SPECIAL LIMITED SERIES: ===> 😮NEW TEST ideas B2B & B2C during HOLIDAY SEASON!(➡️NOT BLACK FRIDAY DEAL Offers!) 🚽 <=== | BATHROOM Break #27 (COLLAB: The Marketing Millennials + Do This, Not That)
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss holiday marketing tactics that go beyond Black Friday and Cyber Monday. They share insights for both B2B and B2C marketers, emphasizing the importance of maintaining marketing efforts during the holiday season. ====================================================…
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S03E196: Earth's Magnetic Melody, Lunar Propulsion Leap, and Black Hole Jet Mysteries
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Astronomy Daily - The Podcast: S03E196 Welcome to Astronomy Daily, your go-to source for the latest in space and Astronomy news. I'm your host, Anna, and today we have an incredible lineup of stories that will take you from the mysterious sounds of Earth's magnetic field reversals to groundbreaking discoveries about black hole jets. Highlights: - E…
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Stepping Up as Leaders in Uncertain Times
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In this special episode, we’re diving deep into what it means to lead with purpose and stay steady during times of uncertainty. With political events swirling and emotions running high, business leaders—yes, that’s you—are the ones who will set the example, rally your teams, and keep things moving forward. We’ll talk about what it means to connect …
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S03E195: Space Junk Jitters, Cosmic Googly Eye, and China's Sample Strategy
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Astronomy Daily - The Podcast: S03E195 Welcome to Astronomy Daily, your trusted source for the latest space and Astronomy news. I'm your host, Anna, and today we have an exciting array of stories, from the challenges of orbital debris to the latest in lunar and Martian exploration. Highlights: - Intelsat 33e Breakup: The recent disintegration of th…
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Ep. 214- LOSERS and WINNERS!🧪Tests We TRIED! 🥫SPAM Eating, Dead or Alive? - Jay’s SCOOP
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In this episode of Do This, Not That, host Jay Schwedelson shares insights from tests conducted during the recent Guru Conference, a large-scale virtual event focused on email marketing. He discusses strategies that succeeded, those that didn't, and how these findings can be applied to enhance overall marketing efforts. ============================…
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Ep. 213- GUEST: SNOOZE in EMAIL? Send Time OPTIMIZATION not great? w/ TOP Email DELIVERABILITY Expert! 🧠 GUY HANSON VP @ Validity 🧠
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In this episode of Do This, Not That, host Jay Schwedelson welcomes Guy Hanson, Vice President of Customer Engagement at Validity, to discuss email deliverability, best practices, and industry insights. ================================================================= Best Moments: (01:36) Guy's journey into the email marketing industry (05:27) Dif…
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S03E194: Black Holes' Dark Energy Dance, Neutron Star's Speed Record, and Mars' Green Mystery
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Astronomy Daily - The Podcast: S03E194 Welcome to Astronomy Daily, your Daily source for the latest space and Astronomy news. I'm Anna, and today we have a stellar lineup of stories that will take you from the depths of black holes to the surface of Mars. Highlights: - Black Holes and Dark Energy: Discover groundbreaking research suggesting that bl…
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From Cost Center to Business Driver: Making Security a Strategic Asset
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In this conversation, Robert Wood, CEO of Sidekick Security, interviews Tyler Healy, CISO of DigitalOcean, discussing the evolution of security leadership, the importance of security as an enabler for business growth, and the dynamics of building a security team. They explore the challenges of engaging with customers, fostering internal relationshi…
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S03E193: Voyager's Vanishing Act, Tiangong's Triumph, and Miranda's Icy Secret
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Astronomy Daily - The Podcast: S03E193 Welcome to Astronomy Daily, your trusted source for the latest space and Astronomy news. I'm your host, Anna, and today we have an exciting lineup of stories, from the edge of our solar system to surprising discoveries closer to home. Highlights: - Voyager 1 Communication Challenges: NASA's Voyager 1, 15 billi…
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Ep. 212 - Best Time to Send Emails? On-Demand is Bad? Email Open Rates Garbage?✔️or ❌RAPID QUESTIONS about NOTHING! Ask Us ANYTHING
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In this episode of Do This, Not That, host Jay Schwedelson tackles a series of work-related and ridiculous questions in a rapid-fire format. He provides insights on email marketing best practices and addresses various everyday life queries. ================================================================= Best Moments: (01:41) Best time to send ema…
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🚨 "I have a marketing problem." I hear this all the time. But when you pull back the layers, it’s rarely just marketing. Often, the issue touches other key areas—finances, legal, your website, employees, distribution, fulfillment, purchasing, products... the list goes on. 🤔 We’re often pre-programmed to think that if we could just fix our sales or …
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🗣️ How do you communicate with different generations like Millennials and Gen Z? While I’m not a generational expert, I can tell you one thing that transcends age: Authenticity. 🎯 👉 Whether you're communicating with your customers or leading your team, being genuine, honest, and authentic is what resonates across all generations. It’s not about try…
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Forget the Magic Bean: How to Break Through Business Roadblocks
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🏍️ Funny enough, I’m wearing a Triumph Motorcycle t-shirt today, and we’re talking about… ceilings? But I hate the term ceiling. What does that have to do with Triumph Motorcycles, Branden? 🤔 Well, I prefer to think of them as speed bumps instead of ceilings. These are the challenges we hit while growing our businesses. They slow us down, but they …
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S03E192: Cosmic Combat Concerns, CubeSat's Celestial Check-In, and Artemis Aims High
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Astronomy Daily - The Podcast: S03E192 Welcome to Astronomy Daily, your premier source for the latest news in space and Astronomy. I'm your host, Anna, and today we're embarking on a cosmic journey that spans from the militarization of space to the mysteries of Venus. Highlights: - Militarization of Space: As space becomes a potential battleground,…
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Ep. 211- What’s Up THIS WEEK==> LinkedIn TIP TO BOOST ENGAGEMENT! Apple BRANDED MAIL! 📺 New TV SHOWS!
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In this episode of Do This, Not That, host Jay Schwedelson discusses the latest developments in marketing, technology, and pop culture. He covers recent updates to iOS 18.1, new features in LinkedIn, and shares some entertainment recommendations. ================================================================= Best Moments: (00:59) Introduction of…
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How to Bring Your Deals Back From the Dead
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Have you ever lost a sale that felt like a sure thing, only to be left frustrated and wondering what went wrong? We've all been there. But what if I told you that a dead deal isn't necessarily the end? In this Halloween-themed episode, we’ll explore how to resurrect lost deals from the dead with the right strategy and mindset. From understanding th…
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S03E191: Lunar Legacy, Starliner's Stumble, and Space Tourism Takes Off
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Astronomy Daily the Podcast - S03E191 Welcome to Astronomy AstroDailyPod, your daily source for the latest in Space and Astronomy news. I'm Steve, your host, and today we have a fascinating lineup of stories ranging from lunar discoveries to Space tourism and astronaut health updates. Highlights: - Apollo 16 Lunar Sample Revelations: Fresh analysis…
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SPECIAL LIMITED SERIES: ===> HOW TO Create FOMO for WEBINARS? 🚽 <=== | BATHROOM Break #26 (COLLAB: The Marketing Millennials + Do This, Not That)
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into marketing strategies to drive webinar and event registrations. They share insights on how to create excitement, urgency, and a more engaging virtual event experience. ================================================================= Best Moments: (02:03) Using …
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S03E190: Medical Mystery, Boeing's Big Decision, and Starship's Shaky Save
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Astronomy Daily - The Podcast: S03E190 Welcome to Astronomy Daily, your go-to source for the latest and most exciting space and Astronomy news. I'm your host, Anna, and I'm thrilled to bring you today's Cosmic Update. In this episode, we've got a packed lineup of fascinating stories from the world of space exploration and discovery. Highlights: - S…
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S03E189: Debris Dilemmas, Cosmic Espionage, and Black Hole Ballet
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Astronomy Daily - The Podcast: S03E189 Welcome to Astronomy Daily, your source for the latest in space and Astronomy news. I'm your host, Anna, and today we're exploring a range of captivating topics, from space debris solutions to black holes, espionage in space, and the burgeoning field of space tourism. Highlights: - Zero Debris Charter: The Eur…
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Ep. 210 - IMPOSTER SYNDROME - we ALL have it! (nobody has a clue!)🫤I hate when friends sell to friends (and ✨Bedazzling✨is horrible!) Jay’s SCOOP
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In this episode of Do This, Not That, host Jay Schwedelson discusses imposter syndrome, the importance of trying new things despite self-doubt, and the problem with receiving advice from inexperienced sources. He also touches on the issue of inauthentic support for small businesses started by friends or acquaintances. ==============================…
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S03E188: Dragon's Descent, Shenzhou's Scientific Shift, and Starliner's Setbacks
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Astronomy Daily - The Podcast: S03E188 Welcome to another episode of Astronomy Daily, your go-to source for the latest in space and Astronomy news. I'm your host, Anna, and today we're diving into a cosmic lineup of stories that span from SpaceX missions to innovative methods of studying solar storms and satellite mishaps. Highlights: - SpaceX Crew…
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HubSpot Update: Estimated Email Size in Marketing Email Editor
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Marketing Email Size Optimization Update Briefing Source: HubSpot Product Update Announcement - "Estimated Email Size in Marketing Email Editor" (October 22, 2024) Key Theme: Improving email deliverability, engagement, and conversion rates by providing users with email size estimates and mitigating the risk of email clipping. Important Ideas/Facts:…
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HubSpot Mobile Optimized Email: A Briefing Introduction: This briefing document summarizes the key features and benefits of HubSpot's new mobile-optimized email functionality, based on the provided product update information. Key Features: Module and Section Visibility Control: Users can now choose to hide specific modules or entire sections of an …
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HubSpot Update: Declarative Optional Scopes for Public Apps
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Briefing Doc: Declarative Optional Scopes for Public Apps - HubSpot API Update Date: October 21, 2024 Subject: Mandatory Update for Public App Scope Declaration Summary: This document reviews the upcoming changes to HubSpot's API, specifically regarding the declaration of optional scopes for public apps. Starting October 21, 2024, self-selection fo…
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HubSpot Updates: Use association labels in Create record & Create task workflow actions
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Product Update Briefing: Workflow Enhancements for Record and Task Creation Date: October 21, 2024 Subject: Enhanced Association Labeling in Workflow Record and Task Creation Actions Key Takeaway: This product update introduces significant improvements to the "Create Record" and "Create Task" actions within Workflows, providing users with greater c…
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HubSpot Update: Learn with HubSpot Academy in Copilot
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Breeze Intelligence Product Update Briefing Doc Date: October 21, 2024 Subject: Breeze Intelligence - Learn with HubSpot Academy in Copilot Overview: This product update introduces a new feature within the Breeze AI Copilot called "Learn with HubSpot Academy." This feature leverages HubSpot Academy's extensive library of over 6,000 video tutorials …
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HubSpot Update: Mobile Lead Management 2.0 - Enhanced Experience
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HubSpot Mobile Lead Management 2.0: A Detailed Briefing This briefing document reviews the planned update to HubSpot's Mobile Lead Management system, scheduled for release on October 21, 2024. The update, dubbed "Mobile Lead Management 2.0", aims to empower sales representatives with enhanced prospecting capabilities directly from their mobile devi…
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HubSpot Update: Use workflows to register contacts for Microsoft Teams webinars
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HubSpot Integrates with Microsoft Teams for Webinar Registration This product update introduces a significant improvement in the integration between HubSpot and Microsoft Teams, specifically for managing webinar registrations. Key Highlights: Automated Webinar Registration: HubSpot users can now automatically register contacts for Microsoft Teams w…
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S03E187: Betelgeuse's Stellar Sidekick, Mars Rover's Rocky Road, and Cosmic Radio Riddles
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Astronomy Daily - The Podcast: S03E187 Welcome to Astronomy Daily, your trusted source for the latest and most exciting space and Astronomy news. I'm Anna, and today we're embarking on a cosmic adventure filled with fascinating discoveries and developments from the universe. Highlights: - Betelgeuse's Mysterious Behavior: Explore the latest theory …
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Ep. 209 - SECRET TACTICS THAT WORK! LinkedIn, Email, more (but they are annoying 😬 ) WHAT TV SHOW WOULD YOU GO ON? ⭐️⭐️ Ask Us ANYTHING
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In this episode of Do This, Not That, host Jay Schwedelson tackles questions from listeners in an "Ask Us Anything" segment. He provides insights on marketing tactics, discusses annoying but effective strategies, and shares his thoughts on reality TV shows. ================================================================= Best Moments: (01:05) Work…
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The KPI Playbook: How To Measure What Matters In E-Commerce Operations
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🌟 KPIs: Key Performance Indicators That Drive Growth 🚀 As entrepreneurs, we know that what gets measured, gets improved. 📈 It’s crucial to understand your KPIs in e-commerce! Let’s break down 4 essential ones for operations. 1️⃣ COGS (Cost of Goods Sold) as a % of revenue 📊 2️⃣ OPEX (Operating Expenses) as a % of revenue 💰 3️⃣ Cash Conversion Cycle…
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Why I HATE The Word Manifestation: And How To Actually Make It Work
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💡 Let’s talk Manifestation today. Many people think, "If I believe it, or if I think about it enough, it will happen." 🧠 But here’s the truth: 👉 It’s not just about thinking it – it’s about believing it AND more importantly, earning it. You can’t just sit around visualizing success and expect it to land in your lap. 🚫 You need to put in the work, p…
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The KPI Playbook: How To Measure What Matters In E-Commerce Marketing
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🔥 In the last video, I dove into operational KPIs. Today, let’s talk Marketing KPIs and the Holy Grail of measuring your business’s health. 🎯 LTV (Lifetime Value) is one of the most critical numbers you need to know. Focus on your LTV at 30 days, then at 60 days, and keep track of it over a year! It should grow over time. If not, that’s a signal so…
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Why Do Leaders Need People In Their Area Of Genius?
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I was asked this the other day, and at first, I didn’t say anything. To me, it felt like a no-brainer—everyone should be working in their area of genius. 💡 But the more I thought about it, the answer became clear: mental health. Here’s the deal. Your area of genius is the space where you’re not only amazing at what you do, but it energizes you. You…
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Should You Build It Yourself? The Ultimate Guide For ECommerce Owners!
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👷♂️ Should I build it myself or look for a ready-made solution? This is a question I hear a lot when it comes to business tools like widgets, apps, or platforms that help drive efficiencies and boost sales. The decision to build or buy requires careful consideration. Here’s my take: ✅ First: Ask yourself, Do I have the people and processes in plac…
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A Real And Practical Example Of Area Of Genius
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💡 Why focusing on areas of genius matters—especially when hiring external help. Let’s talk about outside resources. 🤔 Whether it’s for social media, email campaigns, or legal assistance—sometimes, you need to bring in external help because you can’t handle it all or it’s not your area of genius. But here’s the key: Don’t settle for generalists when…
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S03E186: Meteorite Mysteries, SpaceX's New Milestone, and Zero-G Snacking
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Astronomy Daily - The Podcast: S03E186 Welcome to another thrilling episode of Astronomy Daily, your go-to source for the latest in space and Astronomy news. I'm your host, Anna, and today we're diving into a cosmic lineup that spans from ancient meteorite impacts to the intriguing world of black hole mergers. Highlights: - Ancient Meteorite Impact…
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Ep. 208 - What’s Up THIS WEEK ==> ‘AND’ + ‘BUT’ Boost PERFORMANCE?👀 NO WORK Nov 5th?
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In this episode of Do This, Not That, host Jay Schwedelson shares updates on business, marketing, and pop culture. He covers the growing trend of offering time off for voting, new email marketing strategies to boost open rates, and the introduction of an AI-powered pet collar. Jay also adds his thoughts on the reality TV show Love Is Blind. =======…
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If Good Service is Your Differentiator, I Have Bad News
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In this episode of C-Suite Sidekick, host Summer Poletti tackles a challenge that many business owners face: how to stand out from larger competitors. Differentiation is key to winning over new clients and maintaining loyalty. Summer shares insightful strategies for uncovering what makes your business unique, illustrating the value of focusing on t…
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S03E185: Hunter's Moon Magic, SpaceX's Satellite Surprise, and Lunar Levitations
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Astronomy Daily - The Podcast: S03E185 Welcome to Astronomy AstroDailyPod, your trusted source for the latest in Space and astronomy news. Join hosts Steve and Hallie for an enlightening journey through the cosmos, packed with the latest updates and stories that are sure to ignite your curiosity. Highlights: - Hunter's Moon Delight: Experience the …
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SPECIAL LIMITED SERIES: ===> LINKEDIN Getting Rid of TOP VOICE BADGES 🚽 <=== | BATHROOM Break #25 (COLLAB: The Marketing Millennials + Do This, Not That)
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies for 2025, their thoughts on LinkedIn changes, and some personal anecdotes, including Jay's upcoming role as a professor. ================================================================= Best Moments: (01:09) Jay's upcoming role as an adjunct…
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S03E184: Magellan's Mirror Milestone, SpaceX's Security Triumph, and Cosmic Trash Solutions
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Astronomy Daily - The Podcast: S03E184 Welcome to Astronomy Daily, your go-to source for the latest and most exciting developments in space and Astronomy. I'm your host, Anna, and today we are embarking on a cosmic journey that promises to expand our understanding of the universe. Highlights: - Giant Magellan Telescope Progress: Exciting advancemen…
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