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CONFESSIONS OF THE CRAFT

SiteOne Landscape Supply

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For landscaping contractors, there’s nothing more satisfying than a job well done — especially when it’s finished on time and under budget. Tune in every two weeks as real contractors with real stories share their Confessions of the Craft, recorded live with SiteOne Landscape Supply during the 2023 Equip|HNA show in Louisville, Kentucky. This informative series pulls back the curtain for an entertaining and occasionally humorous look into the lives of contractors — as they navigate through t ...
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Discovering Forestry

Discovering Forestry

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The industry’s only podcast focused on all things tree and landscape. Joe Aiken & Korey Lofy combine over 60 years of industry knowledge and experience and will discuss some of the trends, concerns, and opportunities in the fields of forestry and arboriculture. Support this podcast: https://podcasters.spotify.com/pod/show/discoveringforestry/support
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Joe and Korey sit down with Hannah Shaw, Line Of Business Specialist - Agronomics & Arboriculture for SiteOne Landscape Supply. The guys and Hannah discuss her career so far and her love for plant health care. You can find Hannah on LinkedIn. https://www.linkedin.com/in/hannah-imagine-shaw-961858145/ If you enjoyed the podcast please rate, review, …
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Joe and Korey sit down with Taha Ebrabhimi, the author and illustrator of Street Trees of Seattle: An Illustrated Walking Guide (Sasquatch Books, 2024). The guys and Taha discuss her book and her love for trees. For more on Taha or to buy her book you can visit https://tahaebrahimi.com/ If you enjoyed the podcast please rate, review, subscribe and …
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Joe and Korey sit down with Asia L. Dowtin, Ph.D., Assistant Professor of Urban and Community Forestry for the Department of Forestry at Michigan State University. Asia and the guys discuss the different factors impacting urban and community forestry within Michigan and across the United States. If you enjoyed the podcast please rate, review, subsc…
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Listen in to Max McGee from SiteOne and Jon Oppenheim from Knollwood Country Club in Granger, Indiana, discuss the unique circumstance of having a course between state borders, the love of the game and building relationships, multi-course facilities, private golf course management, distributor partnership, repairing golf course vandalism, and more …
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Joe and Korey sit down with Dr. Michelle Lupica. Dr. Lupica is a board certified family medical physician. Throughout the episode she provides information on what is an allergic reaction, why they occur, and some tips for avoiding these allergic reactions. If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send …
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Jim Colo from Naples National Golf Club and Max McGee from SiteOne chat about how to get started in the golf industry, moving up the ladder, the day to day challenges of running a course, finding qualified crew members, renovations, technology versus skills, hurricane damage, and more in this episode of Confessions of the Craft.…
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Joe and Korey sit down with Leah Hancock, the founder of Placid Marketing. Leah discusses how to properly market yourself/business and what avenues you should be looking to use. For more on Placid Marketing you can visit www.placid.marketing If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions …
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Joe and Korey sit down with Bryan Kappa of Chip Drop. Bryan discusses how Chip Drop is helping arborists and home owners and how the company came to be. For more on Chip Drop you can visit https://getchipdrop.com/ If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us …
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Joe and Korey sit down with Brian Bruce and Billy Davis of Saluting Branches. The guys discuss the work of Saluting Branches to give free tree services in veteran cemeteries and their 2024 event that will take place on September 18th. For more on Saluting Branches and how you can help you can visit https://www.salutingbranches.org/volunteer If you …
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Joe and Korey sit down with Marty Shaw; author, arborist, and artist. Marty returns to the show to discuss prevention, planning, and recovery when it comes to construction damage and trees. For more on Marty’s work and projects you can visit the following; https://www.greenseasonconsulting.com/ https://www.dropbox.com/scl/fi/aqq30c2dpxi9j656ewi50/A…
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Todd Evans from the Marco Island Marriott Golf Club chats with Confessions of the Craft host Max McGee about getting into the golf industry, mentorship within the industry, the differences between club and resort course play, partnering with SiteOne, and the unique challenges Florida courses face with no dormancy in this episode. Listen in for more…
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Joe and Korey sit down with Nathan Taylor of Taylor Tree to discuss his work at Freedom Monument Sculpture Park in Montgomery, Alabama. The guys also discuss Nathan’s 20 year journey in the tree care industry. For more on Taylor Tree you can visit https://taylortreeserviceal.com/ and for more on Freedom Monument Sculpture Park you can visit https:/…
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Joe and Korey discuss Earth week in review and the current state of the forestry industry. If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to ⁠info@discoveringforestrypodcast.com⁠. Be sure to follow us on all your favorite social media platforms! Twit…
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Joe and Korey sit down with Lauren Abram, the program coordinator of Denver Forestry to discuss the program’s “Be a Smart Ash’ campaign. For more on the program visit www.beasmartash.org If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to ⁠info@discove…
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Joe and Korey sit down with Rabbi Barry Gelman to discuss Tu B’Shevat, the Annual Celebration of Trees in preparation for Arbor Day this Friday. If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to ⁠info@discoveringforestrypodcast.com⁠. Be sure to follo…
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Joe and Korey sit down with Chris Olson of Olson Tree Care to discuss the approach Chris takes to tree care. The guys discuss the importance of doing right by the health of the tree. If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to ⁠info@discovering…
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Joe and Korey sit down with Tim Walsh, the Vice President of Safety and Training at the Townsend Company, LLC. The guys discuss Tim’s career in the forestry industry and how he establishes culture and safety within an organization. If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics …
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Joe and Korey sit down with Ryan Rastok of the Arb League Podcast and the Forest Health Coordinator for Kansas. The guys discuss Ryan’s career in forestry and his responsibilities as the Forest Health Coordinator for Kansas. Ryan also shares his perspective on collaboration within the forestry industry. You can checkout Ryan’s podcast at https://ww…
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Listen to host Max McGee as he discusses how to get into the golf industry, the challenges and misconceptions of the superintendent role, weather impacts, course restoration, nanobubble water treatment technology, employment trends, and more with Alan Brown, Director of Golf Course Operations at Timuquana Country Club in Jacksonville, FL…
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Joe and Korey sit down with Rich Wilson, Denver Parks Supervisor to discuss his career in urban forestry. If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to ⁠info@discoveringforestrypodcast.com⁠ Be sure to follow us on all your favorite social media p…
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Joe and Korey sit down with Bob Anderson, Board Certified Master Arborist to discuss his 30 plus year career in the industry and what advice he has for those just starting out as an arborist. If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to ⁠info@di…
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Nate Maurer, Director of Agronomy at Jacksonville Golf &Country Club, chats with SiteOne's Max McGee about changing careers, infrastructure renovation and keeping the course up to date, practice areas gaining popularity, customer expectations, robotic mowers, and more in this episode.By SiteOne Landscape Supply
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Joe and Korey sit down with Emmett Muennick, Board Certified Master Arborist and Regional Technical Manager for Arborjet, Inc. Emmett discusses his career in plant health care and his experience working with trees facing excessive heat and droughts. You can find Emmett on LinkedIn at https://www.linkedin.com/in/emmett-muennink/ If you enjoyed the p…
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Joe and Korey sit down with Dr. Pam Marrone of Invasive Species Corporation, to discuss her 30 plus year career focused on biological products for pest management and plant health . For more information on Invasive Species Corporation you can visit https://invasivespeciescorporation.com If you enjoyed the podcast please rate, review, subscribe and …
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Joe and Korey sit down with Kathy Glassy of Inspire Green Inc, to discuss the company and her 30 plus years of business in the industry. For more information on Inspire Green Inc. you can visit https://www.inspiregreeninc.com/ If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you w…
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Joe and Korey sit down with Dan Staley of Arbor Drone for a discussion on how AI is impacting the tree industry. For more information on Arbor Drone you visit https://arbordrone.net/ You can also check out Dan’s YouTube page @ArborDroneLearningChannel. If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your…
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Joe and Korey sit down with Dr. Stephanie Adams for a conversation on tree pathology. Stephanie discusses some of the abnormalities she has seen within plants and some ways you can diagnose abnormalities within plants. You can contact Stephanie at sadams@mortonarb.org If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree …
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Joe and Korey sit down with Casey Selner, the owner of Arbsession, to discuss his business and his career in the tree industry. Casey discusses his goal of doing what he can to help elevate the industry and how he enjoys helping arborists find the right supplies for their needs. For more on Arbsession you can visit their website https://arbsession.…
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Joe and Korey sit down with Adda Ashcraft, the Chief Operating Officer of Arbor BC, to have a discussion about the importance of mental health. Adda shares her story of how she became an advocate for mental health and gives insight to some tips and resources everyone can use to help improve their mental well being. For more you can view Adda's flie…
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Joe and Korey sit down with Kurt Stenberg, aka Kurt the Arborist. Kurt returns to the show to discuss his project, Atmos Tree. Kurt shares how Atmos Tree is aiming to do better with their Tree Planting Alliance. Kurt explains how the idea came to him and how he is growing the program. You can follow Kurt instagram on the accounts below: @kurtthearb…
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Joe and Korey sit down with Kurt Stenberg, aka Kurt the Arborist. Kurt shares his story on how he overcame PTSD and found his “why” in the tree care industry, all the way to becoming an ISA Certified Arborist and business owner. You can follow Kurt instagram on the accounts below: @kurtthearborist @cochranetreecare @atmostreeorg And check out the w…
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Joe and Korey sit down with Matt Fredmonsky, Manager and Editor of Corporate Content, The Davey Bulletin, Davey Tree Expert Company: https://www.davey.com/about/history/ The guys and Matt discuss the history of one of North America’s longest running tree companies. Listen as they discuss some of the hurdles, advances, and progression that comes wit…
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Joe and Korey sit down with Dr. Emily Bick, Assistant Professor of Precision Pest Ecology at University of Wisconsin. The guys and Emily talk about the role insects play in tree care. To learn more about Emily you visit www.bicklab.com (funded by WARF Accelerator Grant) and follow her Twitter/X: @bick_emily. If you enjoyed the podcast please rate, …
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Joe and Korey sit down with Korey Conry, an OSHA 10/30 Authorized Trainer, TCIA Qualified Trainer, and Certified Flagger Instructor (ATSSA) for a conversation on tree safety involving electricity. Korey shares some of the dos and don’ts for working with trees surrounded by power lines. To learn more about TCIA’s Electrical Hazards Awareness Program…
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Joe and Korey sit down with Dr. Don Grosman to discuss his Christmas Tree farm. Dr. Don talks about how he started his Christmas Tree farm and his future plans for it. If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to info@discoveringforestrypodcast.…
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Joe and Korey sit down with Bob Longo and the team from Arbor BC. Bob, Suzanne Guzman, and Adrienne Ashcraft share the mission of Arbor BC and how they plan to reshape the arboriculture landscape. To learn more about Arbor BC visit www.arborbc.com If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your ques…
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Joe and Korey recap their experience from TCI Expo 2023 in St. Louis. The guys talk about their live show and all that the TCI trade show floor had to offer. If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to info@discoveringforestrypodcast.com Be sur…
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Joe and Korey go live from TCI Expo 2023 on the main stage in St. Louis. The guys discuss why you should get involved in plant health care. If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to info@discoveringforestrypodcast.com Be sure to follow us on …
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Joe and Korey sit down with Wister Dorta of Arborjet. Wister shares his unique perspective on the differences in tree care from the East Coast to the West Coast. If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to discoveringforestry@gmail.com Be sure …
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