show episodes
 
15 Minute Freelancer is your snack-sized guide to being your own boss and building a business and life you love. In this podcast for freelancers, you'll get practical strategies and behind the scenes stories from your host, freelance health copywriter Louise Shanahan, so you can create a freelance business that works for you.
 
*GOLD Best Business Podcast — British Podcast Awards 2021* The podcast for parents who work freelance, hosted by Frankie Tortora and Steve Folland. Get involved! Use #DIFTKpodcast on Twitter and Instagram, and join in the conversation in the DIFTK Community on Facebook. www.facebook.com/groups/DIFTK
 
Start Up Donut is the UK’s leading online source of free news, know-how and offers for people who are starting their own business. Following the hugely popular launch series comes this second eight-part series of Start Your Own Business. With each episode dedicated to a specific topic, some of the UK leading small-business experts give you their top tips on meeting a variety of essential start-up challenges, including attracting customers online and offline, selling face to face, what busine ...
 
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show series
 
Podcasting is a great way to connect with people, but it's also a bit of a one-sided conversation. How do we cultivate a community vibe? This week, 15 Minute Freelancer's very own editor Charles Commins gets on the other side of the mic to join me for a chat about community-building. We focus on podcasts but the lessons apply to any kind of content…
 
Follow me for a day! In this episode, I take you behind the scenes of a typical day as a freelance copywriter, including: Revisiting theme days as a way to structure your week Do I really work just five hours a day? Reducing decision fatigue and making the most of "shark mode" How I split my day between deep work and shallow work Figuring out your …
 
This week Frankie Tortora and Steve Folland have a chat in response to a question from WordPress developer Morena Fiore. She says: “Hi Frankie and Steve, I'm a web developer specialising in WordPress and SEO. I'm still fairly new to freelancing and am wondering if my clients' contract is strong enough. I think I've covered myself for scenarios I've…
 
When was the last time you took a whole week off from your business, switched off your emails, and relaxed? We all need time off to recharge our batteries, but as freelancers, many of us find it really difficult to take a proper break. In this solo episode, I share my tips for how to take time off without worrying that your business will disappear …
 
A podcast episode about podcasting! Have you ever considered appearing as a podcast guest to share what you do with a new audience - or even start your own podcast as a way to get freelance clients? My guest is Anne Claessen, founder of Podcast Babes, and in this episode, she shares with us her tips and tricks on how to use podcasting to grow your …
 
It's a short and sweet bonus episode from Clarisa Rahmat, owner of The Quality Nerd, with a short lesson on how to reboot your quality management system if you're struggling with the amount of policies and procedures you have. This bonus episode was first published on Clarisa's blog, available here: https://www.thequalitynerd.com/blog This tip is g…
 
How to position yourself in the market and set your rates can be one of the biggest challenges as a freelancer. If you can't describe your services, process and value in a way that resonates with clients, you'll struggle to charge the rates you'd like. Maybe you know you're undercharging, or you want to move away from using an hourly rate that you …
 
Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated. In this episode, Louise is joined by Fi Shailes to talk about what it's like running a freelance business whi…
 
This week Frankie Tortora and Steve Folland have a chat in response to a question from copywriter and freelancing mentor Laura Smith. She says: “Hey Frankie and Steve, Can you help me figure this out? I'm a freelance copywriter that has worked with a lot of small business owners on their content. The more I worked with them, the more I realised I r…
 
If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. All donations help cover the cost of running the podcast and are very much appreciated! When SaaS writer and content consultant Annabel Fay lost almost all of her clients overnight at the start of the pandemic, she…
 
On this episode, Louise is joined by freelance podcasting royalty! Frankie Tortora and Steve Folland are not just co-hosts of the brilliant Doing It For The Kids podcast, but they've also been co-mentoring each other as freelance business owners (with kids and mammoth side projects) over the last few years. Here, they share their experience of co-m…
 
This week Frankie Tortora and Steve Folland have a chat in response to a question from interior and events stylist Sally Cullen. She says: “Hey Frankie, Steve and the DIFTK community, Last year when we were still deep in lockdown I was asked if I would like to cover maternity leave on a magazine for a year. I wasn't sure what was in store for my fr…
 
This fortnight Shelley Breen and Clarisa Rahmat discuss business jargon (mostly what we hate) and test and review MeisterTask, which describes itself as the "most intuitive project and task management tool that runs on mobile devices and in your browser". Clarisa swears in this episode again. Links MeisterTask: https://www.meistertask.com/ Shelley …
 
Who's on your imaginary board of directors? In this episode, Louise shares a fun strategy for figuring out business problems with a little help from your (imaginary) business friends). Say hi to Louise: Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build…
 
This week Frankie Tortora and Steve Folland have a chat in response to a question from project manager and editor Rose Parkin. She says: “Talk to me about school holidays. We’re currently in the second week of Easter, but the summer break is looming. Both me and my partner are freelance and we have two kids aged 5 and 8. We don't tend to do a huge …
 
In this episode, freelance copywriter and LinkedIn superstar Dave Harland shares his unique approach to making marketing fun. Dave's known for stirring up trouble on LinkedIn, poking fun at self-acclaimed thought leaders and brightening up the feed for the rest of us. Here, he breaks down his strategy and tells us: How he uses humour and parody to …
 
This fortnight, Shelley Breen and Clarisa Rahmat discuss the meaning of work/life balance and how it applies to sole traders in particular. Also up for discussion is the Habit Share app, a social habit tracker that allows you to track habits with friends for extra accountability. There's a bit of swearing in this episode! Links: Habit Share: https:…
 
Discovery calls – those introductory conversations with prospective new clients where you size each other up and decide if you want to work together – are often seen as an essential part of securing new business. But for some freelancers, they're a major source of stress, wasted time and frustration. Imagine if you could skip them altogether! In th…
 
In the UK, small businesses are reportedly owed more than £23.4bn in unpaid invoices. That’s an eye-watering amount that creates significant cash flow problems for many business owners. Late payment remains a big problem for SMEs, with many large businesses particularly bad at paying their small-business suppliers on time. This can have disastrous …
 
As a freelancer, it's lovely to get that little ping in your inbox from someone saying you've been recommended as the number one person to help with their next project. But those referrals don't just happen by accident. There's plenty you can be actively doing to make sure that you are making yourself as referrable as possible. In this solo episode…
 
Do you know if you’ve been pwned? If you don’t even know what that means, don’t worry, you’re not alone. The world of internet security can be a scary place, and it’s not always easy to know where to start with protecting ourselves online. But as freelancers, it’s a subject we can’t afford to just ignore and hope it won’t affect us. In this episode…
 
Whether it’s via a market stall, shop, garage, restaurant, café or a range of other settings, being able to sell successfully face-to-face is key to success. It comes more naturally to some rather than others, but by adding knowledge and experience, most can get much better at it. In this episode, you can pick up some tried and tested face-to-face …
 
Have you ever considered partnering up with another freelancer to expand your business? Teaming up could be a great way to attract bigger projects, expand your services and grow your business without doubling your hours. But how does it work? How do you find the right business partner? What happens if you disagree?! In this episode, I chat to Adam …
 
This week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Rene Hammer aka Anonymous. They say: "Hi Frankie & Steve, My partner hates their job. Like, really hates their job. Meanwhile, they see me being busy and wearing all the hats — but happy working freelance. So I’ve been softly encouraging them to become …
 
Potentially it can be a legal minefield with costly consequences if you get it badly wrong when recruiting and managing staff. There is a wide range of legislation with which employers must comply if they want to stay out of trouble. In this episode we speak to employment law specialist, solicitor Hannah Thomas of Markel Law. She explains how small…
 
As well as being better for the planet, being a net-zero business can bring a range of bottom line benefits. However, according to FSB research, although most small firms are concerned about climate change, only one-in-three has a plan to help tackle it. In this episode, consultant Graham Oakley explains how his business ensures that it is net zero…
 
Freelance graphic designer and creative lead at Freelancer Magazine Angela Lyons joins Louise to talk all things learning. Keeping your skills fresh is essential if you want to stay on top of the latest industry trends and do the best possible work for your clients. And let's not forget the strategy, finance and marketing skills we need to build a …
 
This week Frankie Tortora and Steve Folland have a chat in response to a question from website marketing specialist Tom Garfield. He says: “Life costs so much more now! Fuel, heating, food, clothes, EVERYTHING is way more expensive. I shudder every time I hear the letterbox clunk, wondering what bill is coming for me next. I don't want to dip into …
 
Digital advertising can enable businesses of all sizes and ages to attract customers. Its popularity continues to grow. About £10.5bn was spent on digital advertising in the UK in the first half of 2021 – 42% higher than in H1 2019. Paid search makes up 36% of UK digital advertising spend, followed by digital display on 27%. In this episode, digita…
 
Some small-business owners don’t claim their full allowable expenses, which means they end up paying too much tax. Other small business claim for costs to which they’re not entitled, which can lead to problems if HMRC finds out. In this episode tax expert Mike Parkes provides a valuable introduction to claiming allowable expenses aimed at sole trad…
 
Do you cringe at the thought of walking into a networking event? Waste hours trying to find the right people to connect with on social media? As a freelancer, you know what they say – your network is your net worth... or at least a nice steady pipeline of leads, collaborators and people to cheer you on when you need it. So how do we go about buildi…
 
Running your own small business can bring many highs and lows. It can be very stressful at times, too. In this episode, esteemed expert Sir Cary Cooper provides practical advice on dealing with stress when running a small business, while explaining the dangers to yourself and your employees if you fail to manage stress and disappointment effectivel…
 
Planning the next step in your career can be tricky when you aren't following a conventional path. When you work for yourself, you have to plan our own careers – there's no management programme or promotion pathway. In this episode, career wing woman Laurie Macpherson shares her advice for freelancers who are pondering the next step. We cover: how …
 
The history of family business Grasmere Gingerbread dates back to 1854, when Victorian cook, Sarah Nelson, invented Grasmere gingerbread and started selling it locally. Third-generation owners Joanne and Andrew Hunter now run the and Yasmine is their daughter. As well as gingerbread – which is said to be the world’s best – Grasmere Gingerbread sell…
 
Such has been digital marketing’s rise to prominence that you could be forgiven for believing that there’s no point in bothering with offline marketing when it comes to trying to attract new customers to your start-up or small business. But for many start-ups and small businesses, tried and tested offline marketing techniques continue to offer exce…
 
"Productised services" are when you package and sell your freelance service as if it were an expensive pair of jeans or a tasty vegan sausage roll. In other words: it's a service that's designed and delivered the exact same way, every time. This episode covers: Why you should consider offering productised services as a freelancer How much to charge…
 
Record numbers are starting their own business. People of all ages, from all manner of backgrounds. Starting your own business is exciting and rewarding. And although it’s cheaper, quicker and easier than ever – there are risks and many pitfalls to avoid. Sound advice from an experienced, reliable source can make a huge difference when you’re start…
 
This episode is a Q+A on some gnarly freelance pricing issues, which popped up when Louise was a guest on a recent ContentUK panel on freelance pricing. Find out more about ContentUK: contentuk.co Mentioned on this episode: Ep 15: Is it time to raise your freelance rates? Ep 4: The pricing advice I HATE Ep 3: How to find your best-fit clients Say h…
 
It's much easier (and mroe fun!) to build an audience and attract your ideal clients when you know what you stand for. But figuring that out can be tricky. Gill Hill is a brand voice expert, copywriter and editor, and on this episode she shares the secret to authentic personal branding and how to own your voice. The discussion covers: how to feel c…
 
This week Frankie Tortora and Steve Folland have a chat in response to a question from coach Rachael Middleton. She says: “Dearest Frankie, Steve and the DIFTK crew, I've been working on my business about a year now and have a name and logo already BUT I recently attended a webinar where the host made a point about words that trigger potential clie…
 
Diane Wiredu is a Messaging Strategist and Conversion Copywriter, and the founder of Lion Words. Diane is an expert in using storytelling and customer research to attract perfect-fit clients, and in this episode, she shares how freelancers can use the same strategies to market their services. We cover: How Diane came up with her ROAR framework and …
 
Continuing on a theme of getting into good freelancing habits to kick off 2022, this episode looks at 7 bad habits or pitfalls that you might be accidentally falling into when you're working with clients. Get ready for some tough talk about why ditching these habits is important if you want to build a successful freelance business. Remember, you're…
 
It's time to dive back into business after the new year, so of course we had to talk about if and how you should set goals to grow your freelance business in 2022. In this episode, Louise shares her six-step process for setting goals that actually mean something to you (so you can actually achieve them!), plus her number one business goal for 2022.…
 
It's a freelancing podcast–YouTube crossover! Emma Cownley is a freelance copywriter, heavy metal hobbit (her words), and host of the irreverent freelance writing show on YouTube, Kiss My A's. On this episode, she shares her experience of building an audience on YouTube, the ups and downs of creating a side project, and how a side project can help …
 
This week Frankie Tortora and Steve Folland have a chat in response to a question from accountant and business consultant Caroline Boardman. She says: “How is everyone getting back out into the real world? Obviously everyone feels differently about this — some of us can't wait for more face to face client meetings and networking events, some have e…
 
What are your red flags when it comes to deciding whether or not to work with a freelance client? Do you have any orange flags – the situations that could be turned from a definite "no" to a "maybe" if certain criteria are checked off? As we head into 2022, it's worth thinking about what makes you say "hell yes" or "no way", so you can make faster …
 
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