The Smart Cleaning School Podcast helps cleaning business owners from start-up to the struggling solo to the striving seven-figure get SMARTER in their businesses, reshape their mindset, increase productivity, clear the overwhelm, and get clarity through SMART goal-setting & personal accountability. Ken Carfagno is a lifetime learner and teacher. His mission is to help visionaries make the impact they were meant to make.
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A podcast intended to help busy women find the tools and the encouragement to manage their lives, their time, their stress, and their stuff so they can accomplish the things that matter most to them.
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Productive Living: Financial Wellness, with Tamara Dias – TPW491
49:35
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Certified financial social worker Tamara Dias joined me to talk about financial wellness and making a life that matters.By Laura McClellan
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There are thousands of solo cleaners in the free cleaning groups. They all want to grow. Yet, many are not succeeding. Why is that? I believe it comes down to one word: Mindset. Too many are looking for the easy way or the short-term fix. But that's not how the successful, succeed. What does it take? I'm glad I asked! Last month, I taught a short l…
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From the Vault: Working from Home – TPW490
45:05
45:05
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Working from home has its benefits--and its challenges. This week I talk about both--and some solutions for the challengesBy Laura McClellan
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In this part 5 episode, I sum up the cost and value concepts with an excerpt from the Solo Elite Membership. It's a clip from a membership call that allows you understand the mindset needed to price effectively. I want to invite you to join the Solo Elite Membership. What is it? It's the only system for solo cleaners to optimize your solo cleaning …
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Mental Load and a Life that Matters – TPW489
1:00:19
1:00:19
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How do you manage the mental load that's part of managing a household, a career, relationships, and a life in general? And how do we get others to share that mental load?By Laura McClellan
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The first lesson of Blueberry Pie covers the 3 types of Buyers: Those that want your product or service and value it enough to pay what it's worth. Those that want your product or service and do not value it enough to pay what it's worth. Those that don't want nor value your product or service. The sooner you can learn to accept this and focus on f…
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The Art of Balancing Solo and Social Time – TPW488
22:06
22:06
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A meaningfully productive life includes a balance of solo and social time--but that balance is different for each of us.By Laura McClellan
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Pricing Series Part 3 - Cost Versus Value
17:09
17:09
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I was talking with Robert Pierce from my Solo Cleaning School Elite Membership. He's doing amazing. Robert works as a manager at Target and it's been in retail for 25 years. He found me on the Side Hustle Nation Podcast and decided to start a solo cleaning business. Robert understood the value of investing into his new business as he wanted to shor…
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The tools we use can make all the difference. In this episode I discuss some of the tools I use for efficient work.By Laura McClellan
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Pricing Series Part 2 - Do You Charge By the Hour?
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15:33
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There are thousands of questions asked every day across the cleaning communities worldwide. I can say experientially that the two most frequently asked questions deal with how to clean and pricing. This is no surprise as both of these questions are asked by newer people and the answers come with actual experience in cleaning and making pricing mist…
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Productive Reading: Switch Craft, by Elaine Fox, PhD – TPW486
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This week features an installment in our recurring “Productive Reading” series, looking at key takeaways from Switch Craft, by Elaine Fox, PhD, and the tools that can help us thrive in a constantly changing world.By Laura McClellan
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Pricing Series Part 1 - It's Not Your Pricing, It's Your Process
9:46
9:46
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I shared this exact post in a free Facebook cleaning group and thought it valuable enough to include on the podcast. Here's the post. I'm new to this group but not to cleaning. I love this industry and helping newbies. I see pricing posts all the time and wanted to share some insights that I just shared with another member on her private question.…
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Swedish Death Cleaning offers a thoughtful approach to decluttering that benefits us in the present and our loved ones when we're gone.By Laura McClellan
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In early 2020, I was a brand new podcaster and member of my local chamber of commerce. My solo cleaning business was not making us much money and the pandemic was mere weeks away. That all changed with one breakfast with Ken Byler when he taught me the mindset to "Get a Name for Doing". I highly recommend listening to this original 2020 podcast to …
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Productive Living: Having It All, with Brooke Bentley – TPW484
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Former NFL journalist Brooke Bentley chats with me about choices she's made over the course of her life and career, and the pressure to have it all.By Laura McClellan
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Coaching Series Part 5 - When You're Humble, You're Teachable
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15:24
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I have been a huge fan of the Tim Ferriss Show lately because I love the long-from interviews with world-class performers as Tim dissects how they accomplished what they've accomplished. I LOVED a recent interview with Kelly Slater. If you've never heard of Kelly Slater, he's an 11-time world surfing champion and highly regarded as the GOAT in the …
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What's work-life integration and how is it different from (maybe better than) work-life balance?By Laura McClellan
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Coaching Series Part 4 - Characteristics of Coachability
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This episode wraps up our 4-part coaching series to teach you what it means to be truly coachable. This episode is a clip from a recent Solo Elite Membership Call addressing the 4 characteristics that determine how coachable YOU are. I hope you listen and learn. Then I hope you evaluate your own level of coachability. What was the result? Are you t…
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Resources for Making a Life That Matters – TPW482
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There are tons of resources that can help us make a life that matters. Let's look at a few of them.By Laura McClellan
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Coaching Series Part 3 - Are You Truly Coachable?
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This is a great follow up to "The Value of Coaching with Josh Melton". Josh has been coaching me through Marco Polo in 2023. I ask him questions and he responds. I am very coachable, so the content of my questions evolves over time from basic how-to questions to leadership and how my coach thinks questions. My goal is understand the Mind of Josh. H…
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Productive Living: Reimagining Success, with Anna Lundberg – TPW481
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What does success mean to you? In this week's installment of our Productive Living series, I chat with author, podcaster, coach, and former marketing professional Anna Lundberg about how to make the most of our professional and personal lives.By Laura McClellan
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Coaching Series Part 2 - We All Need a Coach
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17:37
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My wife and I were enjoying breakfast at Postively 4th Street Cafe in Ocean City, NJ. We love this place and especially the lattes. Oh my, they are good! During our connecting time, we were searching for ways to improve our business and effectiveness as parents. I asked the question. "How can we become 10 Talent People in each area of our life?" Th…
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We all have moments of self-doubt and insecurity. Today we’re talking about imposter syndrome, also know as the imposter phenomenon, and a few things we can do to prevent it from hampering our productivity and our life.By Laura McClellan
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Coaching Series Part 1 - The Value of Coaching
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This original interview was released in April 2022 right after our family got home from our first month-long trip to the Gulf Coast of Florida. I hired Josh to be my coach to take me from a solo optimizer to a commercial cleaner with a team that would allow me to go to Florida for a month. He did and we went! The reason we succeeded is my coachabil…
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We can make life (and productivity) harder than it needs to be by our own thoughts and actions--but we can also turn that around.By Laura McClellan
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In a recent Solo Elite Membership Call, we talked about one of the biggest struggles in the cleaning industry. This struggle is especially challenging for newbies. And it's not just pricing and how to price. This clip from the Solo Elite walks you through how to remove the emotion around the pricing you give. Wouldn't that be an awesome skill to le…
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In a recent Solo Elite Membership Call, we talked about finding your ideal customer and niching. Unfortunately, most new cleaners will take anyone and anywhere. This is not ideal because you allow others to dictate the terms of your business. You need to set your own terms to be a real business. One of those terms is WHO will you serve and WHY? I u…
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Much time is needed in this podcast episode to clear the names of several members of Total Life Freedom Philly. Before I share the final installment of 'Who Paid for Lunch Clue', I must share a few things that happened in my cleaning business since my last update. It will be short. Trust me! First of all, I was asked to lead an education piece for …
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My Total Life Freedom local friends and local networking friend Eric Laylon intersect for a second episode. In "Don't Fight Google or Facebook, Fight for Lunch", my friend Eric Laylon from ReachLocal shared great marketing tips and stats on the digital giants. I followed this with a story of who paid for lunch. In this episode, I am copying the for…
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Best Of - Don't Fight Google or Facebook, Fight for Lunch
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20:20
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In this episode, I have an important lesson to share from a new friend of mine in the digital marketing space on the power of Facebook and Google. Eric Laylon is a consultant with ReachLocal. He understands the online landscape more than almost anyone that I know. He's a new member of the MCBA networking group and had a chance to share a presentati…
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At the end of 2020, I attended my first lunch with local Philly-based members of the mastermind I am a member.When this meal was paid for by another member, we were all grateful and a few of us learned a lesson to allow others to give. But what none of us expected was that this would be the first of multiple lunches where the lunch itself became se…
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In this week's short episode I share a brief update on TPW plans and my wishes for you in the coming new year.By Laura McClellan
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John Maxwell is internationally acclaimed and sought after for his gifting in the instruction of leadership development. He has spawned thousands of leaders through his system. I may never physically meet him in person, but his books and talks have mentored me for over a decade. There is one specific annual exercise that I would like to wrap up 201…
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We all lead incredibly busy lives, but it's important we don't neglect ourselves or those who matter most to us. In this episode I’m sharing some elements I think are necessary for a truly productive day (and life).By Laura McClellan
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This goes back to my introduction episode and going into more mindset on honoring what you currently do and have. Every seed sown comes up. The message here is simple for you to ponder during Christmastime... what are you sowing into the ground with your current job or business? What about your relationships? Every action you take will leave a ripp…
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10 Gifts to Give Yourself for the New Year – TPW476
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Not all gifts can be wrapped and put under the tree, especially the ones that are the most valuable. This week let's consider some gifts you can give yourself during this holiday season and for the coming year...which could be your most productive ever.By Laura McClellan
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Best Of - Because You're a Business Person That Cleans
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18:03
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This is the last business update on my new solo cleaning business for 2019. What a way to go out! Andrea Szlavik of A2Z Realtor Pa assures Ken that he is not a cleaner who happens to do business. He is a business person that happens to clean. This is a big difference. Let's dive into this week in my business! We had a business showcase presentation…
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Twenty 2-Minute Habits to Keep Your Space (and Life) Organized – TPW475
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Here's quick rundown of a few habits that take only a few minutes but can help you be more organized and productive every day. What can you add to the list?By Laura McClellan
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This is Smart Cleaning School episode 4-1-1. Do you know what that means? It means "Directory Assistance" and derives from the old days of telephone operators in the United States and Canada. 4-1-1 has been used since 1930 if you can believe that! The number has taken on a whole new identity in pop culture since the 1980's where 4-1-1 is slang for …
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Productive Reading: Dopamine Nation, by Dr. Anna Lembke – TPW474
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In this installment of our Productive Reading series we look at Dr. Anna Lembke's fascinating book, Dopamine Nation. (Spoiler alert: I recommend it!)By Laura McClellan
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A cleaner posted this response in a the Solo Cleaners Club free Facebook group that I manage after I asked why they were struggling to find clients as a new solo. "That’s the thing. I just started this year and have none. I used to clean for a company. They trained me and that’s when I fell in love with cleaning. I have nothing to help me gain anyt…
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Productive Living: Sacred Rest, with Dr. Saundra Dalton-Smith – TPW473
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This week's episode features my conversation with physician Dr. Saundra Dalton-Smith, author of Sacred Rest, about the 7 types of rest we all need to maximize our quality of life and our positive impact on the world.By Laura McClellan
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I am excited to share this clip from the Solo Elite Membership! A few weeks ago, I ran my first Zoom call for the members to meet each other, dive into a topic, and ask questions. It was a great call. Afterwards, I pondered the idea of sharing a portion of the call with my podcast audience. It's a 16 minute clip from a 90 minute call, where I share…
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Preparing for a Joyful Holiday Season – TPW472
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Let's talk about preparing for joy in the upcoming holiday season, all while remaining productive and keeping our most important priorities in mind.By Laura McClellan
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This one is short and sweet. Would you like to see the ISO Model play out in a common question I am asked? This question comes from my brother, who is starting his own solo cleaning company. He asked me this. "Ken, what would you do if a customer is only willing to hire you if you will clean for them on Fridays?" I answered him and then said. "Than…
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Productive Living: Productive Business Communications, with Elizabeth Pearson – TPW471
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This week's episode of our Productive Living series features a conversation with author, speaker, and executive career coach Elizabeth Pearson about productive management of business communications.By Laura McClellan
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There is an emerging Mindset Series that started with my interview with Coach Josh called "The Value of Coaching" and followed up recently with "Are You Truly Coachable". I spoke from the position of being coached for over 20 years and being a coach myself for the past 7 years. The topic today is a major pet peeve and a classic tell-tale of someone…
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Let's talk about ways to stay productive in different seasons and how to show up at our best year-round.By Laura McClellan
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This may be one of the most significant episodes of the Smart Cleaning School Podcast. Let's recap for the newer listeners. I have run cleaning companies for the last 18 years in both Upstate New York and the Indian Valley of Pennsylvania. I struggled like you in my first solo cleaning business from 2005 to 2008 as an Initializer. I worked like a m…
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Productive Living: Hormones & Productivity, with Lahana Vigliano – TPW469
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Let's chat with clinical nutritionist Lahana Vigliano about the importance of gut health and hormones for our health and our productivity.By Laura McClellan
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