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10 Minute Marketing

Sonja Crystal Williams

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In this podcast, we're peeking behind the curtains of several businesses to learn more about these entrepreneurs and how they've approached marketing to grow or scale their businesses!
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Step into a world where gratitude is the cornerstone of a life well-lived and genuine connections are just a click away. In this episode of 10 Minute Marketing, founder of The Human Experience Experiment, Kyion Isaac, describes how she channeled her own experiences of loss into the creation of T.H.E.E. -- a platform that encourages gratitude and hu…
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Whether you're a one-person show or leading a team, this episode is all about taking your brand one step closer to cultivating an engaging and thriving online community. Sonja Crystal Williams, host of 10 Minute Marketing, discusses concepts around engaging with and building online communities from the past several podcast episodes and discusses th…
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It's a reality that many professionals will face when it comes to online marketing: the desire to engage more with their audience by building a group but not having the tools, skills, or knowledge on how to do it. In today's episode of 10 Minute Marketing, Veronica Broomes shares her story of taking on the challenge to build a Facebook Group from s…
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How did Kelly Leardon achieve a $28k product launch on only pure organic growth? This week on 10 Minute Marketing, Sonja Crystal Williams and Walk Like Warriors founder Kelly Leardon dive into the strategies that transcended Kelly's modest Instagram following and lack of any advertising. Her launch experience is not just about business success; it'…
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What is the defining difference between audience and community? In this episode of 10 Minute Marketing, Sonja dives into the distinction between audience and community along with the entrepreneurial spirit behind the Create Your Purpose® Collective, Quinn Tempest. Quinn is a business and marketing strategist with over a decade of experience. She no…
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Today's guest said it best himself: "You can watch thousands of millions of hours yoga and Pilates classes on YouTube, but you can't watch a class on community." Sonja Crystal Williams sits down to talk about the inception, growth, and community-building of M3 Yoga & Hot Pilates studio with its co-owner Matt Chambers! In this episode, Matt and Sonj…
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In this episode, Sonja shares several key insights around a vital area that every brand should focus on: Building and engaging with communities. Whether your brand's audience or community is online or in the "real" world, building a community will transform the way you interact with your audience. Sonja discusses the resources and tools that small …
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When someone hands you their business card, do you just add it to your Rolodex or are you actually building on that new connection? In this episode, Sonja Crystal Williams sits down with logistics virtuoso and founder of Zip Ship Inc., SirDarryl Roundtree. From a humble beginning in his home to a bustling warehouse hub, SirDarryl reveals how nurtur…
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Unlock the untapped potential of your LinkedIn profile with Sonja Crystal Williams as she shares a decade's worth of insider tips and personal success stories to elevate your professional image! If you've ever wondered how to turn your LinkedIn presence into a magnet for job offers, connections, and business growth, here is your golden ticket. With…
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If you could come up with one guiding word or phrase for 2024, what would it be? In this episode, Sonja Crystal Williams shares how her own focus on the word "space" is shifting how she approaches life and work, and how your guiding word might inspire you to forge an exceptional year. As the new year has arrived, Sonja shares how she has been declu…
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What are the four key components of a balanced business life according to an international award-winning business consultant? That's exactly what today's 10 Minute Marketing explores. Sonja Crystal Williams delves into this answer with Angela Henderson, known for her unique, holistic approach to coaching women entrepreneurs. Angela emphasizes the n…
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In this Coaching Call style 10 Minute Marketing episode, I’m thrilled to sit down with Akil Sherman, owner of Akil Sherman Online Training & Coaching. With over two decades as a Certified Personal Trainer and experience in corporate wellness, Akil now offers online fitness coaching to those seeking ways to lose fat and get healthy. In this episode,…
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Content creation: a tug-of-war between quality and quantity. Where should you be investing your time and efforts? In our final installment of this three-part series, we're diving deeper into the cause for quality and dissecting why leading brands pour resources into crafting research-driven, high-value content. This includes swaying user trust, boo…
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In Part 2 of this series on Content Creation: Quality vs Quantity, Sonja continues to navigate this debate, providing insights on why some brands need to consider Content Quantity as an approach to their overall content marketing strategy. Sonja kicks off with a compelling study from Semrush, revealing a surprising connection between content quanti…
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What if you were posting content too often or maybe not enough and didn't even realize it? What would it mean for your brand's visibility and reach? In this episode, Sonja guides you through the twisty maze of content creation strategies, focusing on the controversial debate of content quality versus quantity. We take a look at the pros and cons of…
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Ever dreamed of scaling your business with ease and confidence? Today, 10 Minute Marketing shares the microphone with Dallas Travers, podcaster and founder of The Hive, a mastermind in attracting paying clients, building lists, and expanding businesses through courses. She's opening up about her unique Ripple Effect System - a step-by-step process …
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In this episode, Sonja reveals the power-packed potential of ads on Facebook and Instagram for your brand and how new advertisers should approach the technical and creative set up. With the world of social media changing the game for branding, Facebook and Instagram ads have become the new go-to strategy. But, should you be running ads on both of t…
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Ever wondered how passion can turn into a successful business venture? Today's guest, Stephanie Lichtenstein, founder of Micro Media Marketing, lets you in on her fourteen-year journey filled with growth, opportunities, challenges, and triumphs. With the same exuberance that made her take her first steps into the digital marketing scene over a deca…
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In this Coaching Call style 10 Minute Marketing episode, Sonja Crystal Williams sits down with Cloe Guidry-Reed, who has journeyed from being a risk management consultant to a tech entrepreneur as the CEO of Hire Ground — a SaaS platform that connects diverse suppliers and enterprise buyers. Throughout the episode, they outline the trajectory of Hi…
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Shifting from being on the verge of burnout to launching her own successful operations team and business, Lenica Stephen, the Founder and CEO of IBOSS, shares her inspiring journey from leaving the comforts of a corporate career to stepping into the challenging world of entrepreneurship! With her work at IBOSS, Lenica offers a unique perspective on…
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Ever felt an internal tug-of-war, where your emotions don't align with your external life? We've all been there, and Violetta Znorkowski, the savvy founder of Expand and Impact, joins us for Part 2 of our discussion on overcoming business burnout to shed more light on that topic. In this episode, Sonja and Violetta discuss the critical topic of sel…
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Whether you're a busy professional or run a business, the impacts of hustle culture and striving on our mental and emotional well-being and relationships can be overwhelming, often leading to unwelcome stress or burnout. If this feeling sounds familiar to you, today's episode features a stimulating conversation with Violetta Znorkowski, Founder of …
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In today's episode, we take a deeper dive into the inner workings of a growing startup. Education practitioner and founder of Champion Instructors Education and Training, Dekiyyah (Kia) Edwards, shares insights from her 3-year journey from launching a new business and finding areas of success to discovering new challenges to marketing her business …
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In this episode, Sonja discusses some critical perspectives around the emerging use of Artificial Intelligence (AI) in content marketing and social media. She shares tips on how marketers, teams, and brands should navigate through this game-changing era where AI is not just influencing search engine results but redefining how we create content. Ima…
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Is your marketing team currently using data and insights discovered from website visits to enhance your marketing strategy? In this episode of 10 Minute Marketing, Sonja welcomes Ally Anderson, the brilliant mind behind Akari Digital. With over a decade immersed in the world of marketing, Ally shares why companies need to consider the power and val…
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Do you believe writing a book is an uphill task? Internationally renowned book coach, Jessica Andersen, joins Sonja Crystal Williams to debunk this myth and illuminate the path to becoming a successful author. They delve into Jessica's journey from proofreading to coaching high-impact leaders. Jessica also demystifies the writing process, highlight…
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Have you ever wondered how LinkedIn's algorithm works, and how you can take advantage of it to boost your brand's online impact? Today on 10 Minute Marketing, Ivana Brutenik, a leading expert on LinkedIn employee ambassadors, joins Sonja in a riveting conversation that illuminates this mystery. Ivana's journey, from a young headhunter to revolution…
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Join us as we take you behind the scenes with Tamsin Parry, a remote team specialist hailing from Cape Town, South Africa, who has mastered the art of finding Filipino VA's to propel her clients' business operations to the next level. Tamsin shares her background, her journey, and her process of matchmaking business owners with talented and dedicat…
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Imagine managing not one, not two, but three different businesses simultaneously! That's exactly what Chris "Willa" Williams, co-founder of Go Getter Marketing Group and visionary leader of the Go Getter Team in real estate, has accomplished. Today, we deep dive into Chris's entrepreneurial journey, chatting about his evolution from a sole propriet…
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In this episode, Sonja Crystal Williams, host of 10 Minute Marketing shares the purpose behind the relaunch of our podcast. Sonja discusses launching the podcast out of a desire to really help entrepreneurs. Episodes in this podcast will includes interviews with business owners from all over the world from different walks of life, different experie…
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In this episode, Sonja unravels the world of metrics like ad relevance and cost per click that play a crucial role in assessing your Facebook ad campaign's success. She also underlines the importance of not merely guessing, but setting up proper conversion tracking. Moreover, Sonja will guide you on setting up your Facebook Pixel for more accurate …
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In this episode of 10 Minute Marketing, Sonja breaks down exactly what you need to ensure you get on a regular posting schedule for your social media content, blog posts, or related content that gets shared and distributed online. She starts out by sharing one key factor, the need to create a Content Calendar and from there she gives a variety of i…
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Hashtags are great and can truly help your content get categorized when it comes to posting on social media channels such as Instagram, Twitter, LinkedIn, YouTube, and TikTok. In this episode, Sonja breaks down a few key steps required to get your brand visibility. Research hashtags (8:54). Figure out which ones are trending, which ones are popular…
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At some point in your business, especially if you run an online store or brick-and-mortar business, you're likely to get positive reviews. However, with the positive reviews can come negative reviews and it's important to know how to react as a business. In this episode, Sonja and Kylie address the do's and don'ts when you get bad reviews or negati…
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How are you perceived on social media channels? Not your personal voice. But your voice as a brand and business. Establishing a tone and voice is so important regarding how you talk about your business on social media and other digital marketing channels. This is important whether your brand is just starting out, going through a rebrand, or you are…
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In this episode, Sonja and Kylie discuss key factors that can help business owners get comfortable with becoming the face of your brand. So many business owners or high-level executives are shy about sharing their story and talking about themselves. There’s a saying in sales: people do business with who they know, like and trust. And, more than lik…
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In this episode, Sonja and Marika talk about the best tools that entrepreneurs can use to build their own website or tools to consider even if you're hiring a web designer. Business owners often ask us: If I have a new business and I want to get a website rebuilt that I already have, and I have another website that I’m trying to build what are my b…
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In this episode of 10 Minute Marketing, Sonja is joined by entrepreneur and community leader SJ McMillan, founder of MelanList. MelanList is a community dedicated to helping align Black business owners, Black community, and promoting global Black consumerism. Looking at how people spend their money, how businesses are being chosen by consumers, and…
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