Best Startup Hypeman Podcasts (2024)

1
GTM 3-11: Landing Investor Meetings with Supply Change Capital Managing Partner Shayna Harris (Live from Startup Grind Chicago!) 53:50

3d ago53:50

53:50

Planning a fundraiser? Then you need to know HOW to get in front of investors. Enjoy this special episode, a replay of my interview with Supply Change Capital Managing Partner Shayna Harris live from a Startup Grind Chicago event. Shayna shares what catches her eye, how funds are structured, the flow of money in a VC system, and why all that matter…

1
How to Build Your Brand & Pipeline at the Same Time w/Kyle Lacy (CMO, Jellyfish) 54:16

7d ago54:16

54:16

2x CMO. 2 acquisitions. 3 books. 1 llama merch line. Meet Kyle Lacy, current CMO of Jellyfish. Not only is he a renowned CMO and thought leader in marketing, but he’s also a family man who's managed to strike an enviable balance between his professional and personal life. He’s authored a couple of successful books and has over 45,000 LinkedIn follo…

1
GTM 3-10: Investing in Sports, Media, and Commerce with Marquee Ventures VC Erik Hammer (Live from Startup Grind Chicago!) 55:06

10d ago55:06

55:06

Baseball, hot dogs, apple pie, and...venture capital? In 2023 the Chicago Cubs spun off a fund by the name of Marquee Ventures. Marquee invests at the intersection of sports, media, commerce, and their enabling infrastructure. Enjoy this special episode, a replay of my interview with Marquee's Cofounder & Managing Partner Erik Hammer live from the …

1
GTM 3-9: Creating Content That Drives Leads with Haus of Bold Founder Erin Balsa 57:41

17d ago57:41

57:41

One of the biggest struggles of an early stage startup is creating content. Or, really I should say creating GOOD content. It's pretty easy to publish a whitepaper that no one cares about, make Linkedin posts that don't get traction, or start a podcast but quit after 5 episodes. Creating content isn't hard, creating content that actually drives lea…

1
Self-Worth, Family Legacies, & Becoming an Executive with Mark Huber (VP of Marketing, UserEvidence) 1:09:51

21d ago1:09:51

1:09:51

Today’s guest is a first-time SaaS marketing executive who’s building a legacy and reputation for building brand and demand at impressive startups. Meet Mark Huber, VP of Marketing at UserEvidence. He’s had an impressive career journey from self-teaching to becoming a VP in B2B tech. He’s known for his dynamic and impactful marketing strategies and…

1
GTM 3-8: Building a Successful Media Brand with Sales Feed Founder Tyler Lessard 55:34

24d ago55:34

55:34

Have you ever worked really hard on a piece of content, only for it to get like 5 likes online? It could be a bad distribution strategy or bad timing, but more likely it's because the content doesn't resonate. What if instead of approaching your content like a tech or product company, you approached it like a media company? Tyler Lessard didn't jus…

1
GTM 3-7: Mastering Event-led Growth with Sales Assembly CRO Matt Green 53:08

1M ago53:08

53:08

What if instead of rushing to social media, paid ads, or even a traditional outbound sales motion, you used live events as a customer acquisition strategy? You immediately provide value to your target customer, created a shared experience, and get valuable face time with them. Sales Assembly has bootstrapped to 7-figure annual revenue, growing 300%…

1
How to Build a Creative Powerhouse with Melissa Rosenthal (ClickUp, Buzzfeed) 1:10:25

1M ago1:10:25

1:10:25

Melissa Rosenthal is a legendary creative leader, brand builder, and keynote speaker. She’s been named to Forbes’ 30 Under 30 Business Insider’s 30 Most Creative People Under 30, and one of Digiday’s “Changemakers”, to name a few of her many accolades. Not only is she one of the most creative minds in the industry, but she’s also the force behind t…

1
Taking Big Creative Bets & Trusting Your Vision with RajNATION (Founder, Startup Hypeman) 1:10:42

2M ago1:10:42

1:10:42

RajNATION is one of the most interesting creators and entrepreneurs I know. He’s a B2B marketing and messaging advisor, MMA announcer, and rapper. Raj is also a speaker, podcast host, yogi, and founder. The through-line in all of his passions and experiences? Storytelling. He started Startup Hypeman in 2016 to help founders and revenue leaders crea…

1
How to Create Provocative & Bold Messaging with Jen Allen Knuth (Founder, DemandJen) 1:28:18

2M ago1:28:18

1:28:18

Jen Allen Knuth is one of the most respected and compelling voices in B2B sales and marketing. She’s a keynote speaker, podcast host, advisor, and founder of DemandJen where she helps sales teams defeat the status quo. On the stage or online, she’s a pro at creating highly engaging content that turns readers into raving fans. Before founding Demand…

1
GTM 3-6: How to Build a Lasting Brand with The Squeeze Cofounder Sarah Sitz 1:02:21

2M ago1:02:21

1:02:21

If you're a CPG or retail brand, you know by default the importance of brand. It's what people buy into as much as the product itself. There's a reason why you choose to pay more for a Nike shirt when you could reasonably buy the same shirt without the logo. Brand is a promise. It's a value system. It's a marker of trust for your community and cust…

1
Shocking Plagiarism & Developing Unique Style with Eddie Shleyner (Founder, VeryGoodCopy.com) 1:08:42

3M ago1:08:42

1:08:42

Eddie Shleyner is a prolific writer and marketer. As the founder of VeryGoodCopy.com, Eddie is the craftsman who has captured the attention of creators and marketers worldwide with his timeless style and content that evokes emotion. After winning awards as Copy Chief at G2, he left his stable9-to-5 during the pandemic to grow his side hustle into a…

1
GTM 3-5: How to Make a Community Actually Work with Be The Stage Founder Pablo Gonzalez 1:13:08

3M ago1:13:08

1:13:08

Everyone wants to have a community. Everyone says they have a community. But just having a Slack or WhatsApp group doesn't actually mean you have community. Community is more about the interactions than the medium. And investing in community means playing the long game. Which is why so many brands don't think it's worth the effort. My friend Pablo …

1
GTM 3-4: Becoming a Household Brand Name with Foxtrot CEO Mike LaVitola (Live from Startup Grind Chicago!) 55:25

3M ago55:25

55:25

What does it take to turn an idea for a boutique 7-11 into a tech-driven consumer market, into a national brand that merged with one of the biggest names in grocery? Enjoy this special episode, a replay of my interview with Foxtrot CEO & Cofounder Mike LaVitola live from the Startup Grind Chicago 4th Annual Great Chicago Food Bash in January 2024. …

1
The Hidden Power of Your Reputation with Doug Landis (Growth Partner, Emergence Capital) 1:17:13

3M ago1:17:13

1:17:13

What does it mean to “make it”? What does it take? And how does your reputation play a role? This is what I explore with Doug Landis, Growth Partner at Emergence Capital and a sales legend. His career journey is impressive and candidly abnormal. He climbed the ranks through sales and then became the Chief Storyteller at Box, which might be the cool…

1
GTM 3-3: Building & Investing in AI with Techstars MD Tricia Martinez-Saab (Live from Startup Grind Chicago!) 1:01:15

3M ago1:01:15

1:01:15

I think we can all agree AI is seemingly everywhere. But what does that actually mean for a startup? Enjoy this special episode, a replay of my interview with Techstars Managing Director Tricia Martinez-Saab live from the Startup Grind Chicago AI Showcase in November 2023. Tricia leads the AI and deep-tech verticals at Techstars and shares her pers…

1
Revenue Streams Beyond the 9-5 Grind with Ashleigh Reddy (Photographer, Influencer) 1:06:56

3M ago1:06:56

1:06:56

Lego, Google, Delta. Just a few of the brand names Ashleigh Reddy is working with after choosing to bet on herself and chart her own career path instead of going the more typical, corporate route. How did she do it? Why did she choose to do things differently? What does it really take to succeed as an entrepreneur? Ashleigh reveals how she’s turned…

1
GTM3-2: Expanding Your TAM to Increase Revenue with Cardio Diagnostics CEO Meesha Dogan 49:05

3M ago49:05

49:05

The 3-letter acronym every startup obsesses with is TAM. But what is your TAM comprised of, and specifically WHO makes up your TAM? When you go to market, you may think your target is one group, but then find it includes others you weren't previously considering. That was the case for Cardio Diagnostics, who built a solution with a clear end user b…

1
Fast-Track Your Audience Growth with Hyper-Relevant Content with Nehal Tenany (Content Marketing Lead, Clari) 1:41:20

4M ago1:41:20

1:41:20

Nehal Tenany is a content powerhouse. She’s helped grow multiple billion-dollar tech brands and her own audience of over 70,000 by creating hyper-relevant content. She’s a multi-hyphenate— a B2B content marketer, Instagram and TikTok influencer, and the host of the brand new iHeartRadio show, "No Filter Nehal." She’s interviewed celebrities on red …

1
GTM3-1: Hacks to Extend Your Runway with Apologue Co-Founder Jordan Tepper (Season Premiere!) 47:27

4M ago47:27

47:27

In a down economy, runway is everything. But it should also be everything in a boom economy. Great companies figure out how to spend less, and make more. Jordan Tepper cofounded the cocktail brand Apologue in 2017, and in the 7 years since he's achieved over $1M annual revenue, while raising just $2.5M in that time, and as of this writing still car…

1
"The Best Marketing is Polarizing” with Chris Orlob (CEO, pclub.io) 1:05:24

4M ago1:05:24

1:05:24

If you don’t know Chris Orlob, you should. Not only is he one of my first mentors in marketing, he’s the Co-Founder and CEO of pclub.io where he’s trained more than 10,000 SaaS and tech salespeople on SaaS sales calls with the #1 online course platform for B2B sellers. He’s also the former Head of Product Marketing and Head of Customer Sales at Gon…

1
Introducing Reed Between the Lines with Devin Reed 1:03

4M ago1:03

1:03

Yo! I’m Devin Reed. And I’m on a mission to build a bigger and more inspired career as a marketer, creator, and entrepreneur. I’ve spent 10 years in sales and marketing, become Head of Content for two billion-dollar tech companies and scaled my side hustle, The Reeder, to 6-figures — and now I’m ready to level up my creativity and earning power to …

1
GTM 2-8: Making The GOAT - Sancerrely Yours, 1:10:50

10M ago1:10:50

1:10:50

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…

1
GTM 2-7: Making The GOAT - I Get A Round 32:41

10M ago32:41

32:41

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…

1
GTM 2-6: Making The GOAT - Dry Powder 45:41

10M ago45:41

45:41

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…

1
GTM 2-5: Making The GOAT - The NXT 51:45

10M ago51:45

51:45

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…

1
GTM 2-4: Making The GOAT - Thankless 38:56

10M ago38:56

38:56

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…

1
GTM 2-3: Making The GOAT - I Can Be Anything 35:48

10M ago35:48

35:48

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…

1
GTM 2-2: Making The GOAT - Intro (I Do) 48:44

10M ago48:44

48:44

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…

1
GTM 2-1: Making The GOAT - Album Overview & Why We Did This 36:52

10M ago36:52

36:52

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…

1
GTM 1-12: Building A Sales Team From Scratch (Season Finale!) with SamCart GM Olivia Herron 53:29

11M ago53:29

53:29

Trying to hire for sales? Who you bring in first, and subsequently your next few hires after can be the deciding factor on if your company sinks or swims. So what do you look for in a candidate? What do you ask in an interview? How do you prep them and set goals? There's A LOT that can go terribly wrong, or, wonderfully right. Olivia Herron has sto…

1
GTM 1-11: Getting 150,000 Customers Via Product-Led Growth with Fireflies.ai CEO Krish Ramineni 42:49

11M ago42:49

42:49

You've probably joined a virtual meeting where a phantom 3rd party named Fireflies also joined. Heck, maybe it was your personal Firefly that joined. You're not alone. In fact, Fireflies.ai has taken notes for over 5 million calls and is now used by over 150,000 organizations. It's no wonder Khosla Ventures led their $19M Series A round. When you h…

1
GTM 1-10: Creating Content That Actually Works with Startup Hypeman Pitch Artist Whitney Durmick 56:47

11M ago56:47

56:47

We all know what it feels like to be on the receiving end of really good content. Whether it's a funny meme, an inspiring video, or an insightful whitepaper. Why then, are so many startups *so bad* at CREATING content for their audience? Is it bad source material, bad measurement, or just plain being bad at content? Whitney Durmick spent a half-dec…

1
GTM 1-9: How An Angel Investor Thinks (Part 2) with Lofty Ventures' Chris Deutsch 55:13

12M ago55:13

55:13

In part 2 of our powerhouse conversation, Lofty Angels' lead investor Chris Deutsch comes back to the mic to share how involved an angel investor should be in a startup, his framework for making investments, and the importance of more founders becoming angel investors themselves. Note: This episode is for educational and entertainment purposes and …

1
GTM1-8: How To Become An Angel Investor (Part 1) with Lofty Ventures' Chris Deutsch 52:52

12M ago52:52

52:52

Ever say to yourself, "I want to invest in startups?". Even if you're a founder yourself, maybe you've had that moment of 'when I make it big, I'm gonna start investing in other founders'. Chris Deutsch wants to demystify the process for you. As founder of Lofty Angels, he's invested in over 150 founders, 80+ startups (75% by underrepresented found…

1
GTM 1-7: Lessons Scaling from $1M to $10M with WorkRamp CEO Ted Blosser 44:36

1y ago44:36

44:36

Going from zero to 1 is a beast. But what comes after 1? And how do you make sure what you're doing in the zero to 1 phase doesn't just work for the 'right now' but also sets you up for long-term success? Ted Blosser learned that lesson the hard way. After struggling to gather escape velocity and hovering in the low 6-figure MRR for literal years (…

1
GTM 1-6: Winning Big Money Pitch Competitions with Cyber Pop-Up Founder Dr. Christine Izuakor 50:28

1y ago50:28

50:28

One of the best feelings as a founder is being so good at pitching your company that people literally throw their money at you on the spot. That's what Christine Izuakor has experienced in her journey pitching Cyber Pop-Up in competitions across America. So much so that in a single year, she amassed over $250,000 in pitch competition winnings. As a…

1
GTM 1-5: Achieving a 97% Hiring Acceptance Rate with Regal CEO Alex Levin 52:55

1y ago52:55

52:55

Every successful founder and investor will tell you 10 out of 10 times that TEAM matters more than anything else. As you scale, WHO you hire and HOW you hire them is the difference between 3x growth and falling 6 months behind target. That's why your PROCESS needs to be ironclad. Alex Levin is the Cofounder and CEO of Regal. Since launching in 2020…

1
GTM 1-4: How To Get Paid Speaking Gigs with Lavender Head of Community Jen Allen-Knuth 1:01:46

1y ago1:01:46

1:01:46

Need a revenue boost AND a way to promote your company in a meaningful and impactful way? Try public speaking. Jen Allen-Knuth made $77k from speaking gigs in just THREE months and championed her companies in the process. But this is not some 'get rich quick' strategy. It took time building credibility, finding her niche, saying yes to unpaid gigs,…

1
GTM 1-3: Attracting Big-Name Advisors with Cheeze Founder Simon Hudson 44:48

1y ago44:48

44:48

What if you could have one of Apple's pioneering innovators, or the co-founder of Netflix, or Nike, on your Board of Advisors? Simon Hudson, Founder of Cheeze, has Guy Kawasaki, Marc Randolph, and more on his board and cap table. When you essentially have celebrity backing, new doors open up, more media outlets want to promote your startup, and tra…

1
GTM 1-2: Driving 100x Revenue Growth via Brand Differentiation with ClickUp CCO Melissa Rosenthal 42:36

1y ago42:36

42:36

Say it with me friends: PRODUCT alone doesn't win! Especially when there's competition, your brand is what will convert prospects into customers into champions, and advocates. There is perhaps no better example of this than the meteoric rise of ClickUp. At its core, ClickUp is a project management software. But their BRAND is someone you'd want to …

1
GTM 1-1: Naming Your Products So Customers Want To Buy with Startup Network Europe Founder Adam Fulham 43:29

1y ago43:29

43:29

Want to get Steve Wozniak to come speak at your event? You don't need a million-dollar speaking budget. Instead, you need a name that will create Pull Attention. What goes into your company and product names influences how your target audience will receive you, how you grow, and how you market. Adam Fulham has experienced this firsthand launching S…

1
Best of Season 17: S17E8 - Minimizing Startup Chaos with HonestGame CEO Kim Michelson 46:24

1+ y ago46:24

46:24

We are gearing up for Season 19, but in the meantime, enjoy one of our favorites from Season 17! Everyone talks about how startup life is crazy. At any given point you're working on 5 different things. Decisions made an hour ago might change an hour later. What you thought you were doing yesterday might not be what you're doing tomorrow. In a weird…

1
Best of Season 16: S16E10 - Building A Winning Proposal with Grow Up Sales President Joe Micallef 59:49

1+ y ago59:49

59:49

We are gearing up for Season 19, but in the meantime, enjoy one of our favorites from Season 16! Most people believe deals are won or lost at the proposal stage. But that's only true if you've done a poor job managing your sales process. In reality, deals are confirmed or revised at the proposal stage. This is something I fundamentally didn't under…

1
Best of Season 13: S13E12 - Using Story To Clarify Brand Perception with K+L Storytellers CEO Michele Kelly (season finale!) 1:19:29

1+ y ago1:19:29

1:19:29

We are gearing up for Season 19, but in the meantime, enjoy one of our favorites from Season 13! I didn't think it was possible, but I found someone who is as passionate about storytelling as I am. Enter: Michele Kelly, Cofounder & CEO of K+L Storytellers, a corporate storytelling agency focused on brand development and content creation. There was …

1
Best of Season 15: S15E4 - Coaching Your Champion for Executive Buyin with SDRDefenders Cofounder Nikki Ivey 54:46

1+ y ago54:46

54:46

We are gearing up for Season 19, but in the meantime, enjoy one of our favorites from Season 15! Most conversations in B2B sales are about how you sell to the person you're speaking with. Ask them the right questions, learn their pains, needs, and goals, give them pricing, send them proposals, etc. There is A TON of content in this area. The oft-ov…

1
S18E12: Mastering Community-Led Growth with Traction & Boast Co-Founder Lloyed Lobo (Season Finale!) 50:21

2y ago50:21

50:21

8-figure revenue. $123 million raise. A community of 100,000+ members. The buzzword in Silicon Valley is 'Product-Led Growth', but is PLG really the future? Lloyed Lobo Lobo thinks its CLG -- COMMUNITY-Led Growth. Building COMMUNITY is a low-cost, high-growth option that can become your ultimate moat. Lloyed would know — building up the Tractioncon…

1
S18E11: Raising Capital Through Hidden Funding Opportunities with Phunware COO Randall Crowder 57:06

2y ago57:06

57:06

When we think of raising capital we usually default to VCs, Angels, Friends & Family, and maybe Family Offices. But there are a whole host of other funding instruments that can put you on the map, like alumni groups, sovereign wealth funds, and more. Randall Crowder raised over $100 million for Phunware, then took the company public via a SPAC and …

1
S18E10: Reducing CAC Through A Distribution Flywheel with Asteya CEO Hadi Radwan 52:21

2y ago52:21

52:21

When we work on investor pitch decks, one of our questions to founders is, "What's your G2M / distribution strategy?" Too often we hear, "Social media", "buying ads", or "SEO". Now, it's not that these channels don't work, it's that it usually requires a ton of upfront capital to even start to figure out what's working and what's not. Capital that …

1
S18E9: A VC's Take on a Potential Recession with LOUD Capital CEO Navin Goyal 55:13

2y ago55:13

55:13

You've seen it in the news, in your Linkedin feeds, and from industry experts. Y-Combinator sent out their doomsday letter. All the classic characteristics have started to show themselves already. I'm talking of course about 'The R Word'. What does a potential recession mean for you as a founder, both in running your company and raising capital? Wh…

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