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How to Create Provocative & Bold Messaging with Jen Allen Knuth (Founder, DemandJen)

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Manage episode 417074947 series 3563822
Content provided by Devin Reed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Devin Reed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jen Allen Knuth is one of the most respected and compelling voices in B2B sales and marketing.

She’s a keynote speaker, podcast host, advisor, and founder of DemandJen where she helps sales teams defeat the status quo. On the stage or online, she’s a pro at creating highly engaging content that turns readers into raving fans. Before founding DemandJen in September 2023, she was a successful enterprise seller and chief evangelist at Challenger where she created thought leadership content that generated real pipeline. It is safe to say that she knows what it takes to create a winning (and enjoyable) sales process and how to craft content that compels people to action. (She’s 52,000 LinkedIn followers to boast for it.) In our conversation, we get into:

  • How to create polarizing content that attracts the right customers
  • How to be more confident and provocative in your sales and marketing efforts
  • And her advice for starting, scaling, or going all in on your side hustle

Jump into the conversation:

(02:03) Why Focus on Demand Creation?
(10:09) How Jen Creates Resonant Content
(26:05) Lessons From Jen’s Biggest Deal
(58:59) From Self-Doubt to Successful Solopreneur
(1:17:27) Side Hustle & Entrepreneurship Tips from Jen

⬛ Follow DemandJen on LinkedIn https://www.linkedin.com/in/demandjen1/
⬛ Check out DemandJen.com: https://demandjen.com/

More from The Reeder:
🟩 Get your Reed Between the Lines merch here: https://devin-1-shop.fourthwall.com/
🟩 Website: https://www.thereeder.co
🟩 Subscribe: https://www.thereeder.co/newsletter
🟩 Partner with The Reeder: yo@thereeder.co
🟩 Content Growth Guide: https://www.convert.thereeder.co
🟩 LinkedIn: https://www.linkedin.com/in/devinreed
🟩 TikTok: https://www.tiktok.com/@learntoreed

  continue reading

10 episodes

Artwork
iconShare
 
Manage episode 417074947 series 3563822
Content provided by Devin Reed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Devin Reed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jen Allen Knuth is one of the most respected and compelling voices in B2B sales and marketing.

She’s a keynote speaker, podcast host, advisor, and founder of DemandJen where she helps sales teams defeat the status quo. On the stage or online, she’s a pro at creating highly engaging content that turns readers into raving fans. Before founding DemandJen in September 2023, she was a successful enterprise seller and chief evangelist at Challenger where she created thought leadership content that generated real pipeline. It is safe to say that she knows what it takes to create a winning (and enjoyable) sales process and how to craft content that compels people to action. (She’s 52,000 LinkedIn followers to boast for it.) In our conversation, we get into:

  • How to create polarizing content that attracts the right customers
  • How to be more confident and provocative in your sales and marketing efforts
  • And her advice for starting, scaling, or going all in on your side hustle

Jump into the conversation:

(02:03) Why Focus on Demand Creation?
(10:09) How Jen Creates Resonant Content
(26:05) Lessons From Jen’s Biggest Deal
(58:59) From Self-Doubt to Successful Solopreneur
(1:17:27) Side Hustle & Entrepreneurship Tips from Jen

⬛ Follow DemandJen on LinkedIn https://www.linkedin.com/in/demandjen1/
⬛ Check out DemandJen.com: https://demandjen.com/

More from The Reeder:
🟩 Get your Reed Between the Lines merch here: https://devin-1-shop.fourthwall.com/
🟩 Website: https://www.thereeder.co
🟩 Subscribe: https://www.thereeder.co/newsletter
🟩 Partner with The Reeder: yo@thereeder.co
🟩 Content Growth Guide: https://www.convert.thereeder.co
🟩 LinkedIn: https://www.linkedin.com/in/devinreed
🟩 TikTok: https://www.tiktok.com/@learntoreed

  continue reading

10 episodes

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