Best Steve Cummins Solent Strategies Podcasts (2024)

1
Building a Marketing Flywheel: Momentum through Community w/Chris Delany, CEO of Semgeeks 27:44

23d ago27:44

27:44

I’m talking with Chris Delany, the CEO of Semgeeks, about how the world of B2B digital marketing is changing. We look at the transition from basic SEO tactics and website design, to a full-bore strategy focused on creating a community across multiple channels. Chris explains how he’s shifted to a more integrated, multi-touch approach that focuses o…

1
Responsible Marketing is Good for Business: w/ Chad Hickey and Lauren Burke 37:45

2M ago37:45

37:45

Responsible Marketing; Sustainability; Eco-friendly business practices. Whatever you call it, companies are increasingly exploring how to “do better.” And on this episode, we explore how businesses can embed Responsibility directly into their marketing strategies. Chad Hickey, CEO of Givsly; and Lauren Burke of Ljs Advisory, share their experience …

1
SEO and AI: The value of the" Human Layer" w/ Greg Brooks, CMO of SearchTides 37:58

2M ago37:58

37:58

If you’re worried about how “search” is going to be impacted by AI…then you’ve clearly been paying attention! But beyond all the hype, what are the most likely outcomes in the next year or so. Should your SEO strategy be changing? Should your marketing investment be going in different places? Greg Brooks and his team at SearchTides spend their time…

1
AI in Marketing: How to get started on your AI journey 26:31

3M ago26:31

26:31

Are we ready to take advantage of AI in Marketing yet? Sam Altman, CEO of OpenAI, is quoted as saying that AI could automate 95% of tasks currently performed by marketing agencies. I don’t agree with the number, but it’s a bold enough statement to pay attention to. And, for sure, AI is going to have a significant impact on how we “do” marketing ove…

1
Engage, Deliver, Repeat: Where Marketing and Delivery Meet w/ Chris Heffernan, Founder and CEO of Dlivrd 33:57

3M ago33:57

33:57

In this episode, we talk with Chris Heffernan, the co-founder and CEO of Dlivrd. Think DoorDash, but for restaurant catering and same-day food delivery. Chris shares his insights on marketing as a founder, and how it has helped him scale his business. He discusses Dlivrd's unique positioning in the delivery ecosystem, at the intersection of technol…

1
Positioning: The Why, the Who, and the How w/ Sharon Scott 35:43

4M ago35:43

35:43

Positioning is a fundamental part of marketing strategy. But it’s not always explicitly defined, particularly in small, fast-growing companies. In many cases, it’s based purely on the original intent of the founder, and reflects early-adopters. But as a business scales, it’s worth taking time to think through the Why/Who/How of your product or serv…

1
The Algo-Rythm is Gonna Get You | Improving LinkedIn, plus thoughts on Positioning 14:58

4M ago14:58

14:58

To kick off Season Two, Steve talks about marketing topics that have been top of mind since the last episode. He talks about the current state of the LinkedIn algorithm, (not great, but better than the alternative!); the need to productize your offering, whether it’s an actual product or a service; and the importance of positioning and defining you…

1
The Story So Far: [Season 1 Recap] What have we learned in the first season of The Marketing Mix? 29:31

7M ago29:31

29:31

Search Engine Optimization; Demand Generation; and Content Marketing. Most of the conversations in this first season of the podcast have delved into one (or more) of these three key areas of marketing. In this final episode of Season 1, Steve selects a sound bite or two from each of his interviews, to remind everyone how smart his guests are! And t…

1
A Practical Approach to Account-Based Marketing w/ Mason Cosby 41:59

7M ago41:59

41:59

The term Account Based Marketing, or ABM. has been hijacked by companies promoting platforms and tech solutions. But in essence, it's a methodology for reaching strategic accounts more effectively. In this episode, Mason Cosby discusses the true definition of account-based marketing and how it can be a viable strategy for smaller organizations. He …

1
Small Businesses Need Customer Research Too! A conversation with Justin Chen, co-founder of PickFu 34:11

8M ago34:11

34:11

Every marketing book tells you to get closer to your customer. And honestly, we don't really need to be told that! But it's not always so easy to do that as part of your day-to-day - particularly if "customer research" means in-person focus groups or Voice of the Customer projects. Fortunately, getting customer insights is now much easier, with onl…

1
Do you really need a website? Some thoughts on why you do, and how to make it happen. 15:43

8M ago15:43

15:43

A recent Linkedin post got some traction by suggesting that not all businesses need a website. Which honestly, is a bit of a headscratcher. As my friend Tim Peter wrote in a counterpoint, that's like saying you don't need a phone number or an email address to run a business. On this week's episode, I talk through why you DO need a website, even if …

1
Case Studies: The Power of Customer Stories w/ Nikki Fabrizio 34:52

9M ago34:52

34:52

In this episode of The Marketing Mix, we’re talking to Nikki Fabrizio about the power of using customer success stories - otherwise known as case studies - in content marketing. Nikki shares her experience in producing both written and video testimonials for a range of companies. She stresses the importance of finding the right clients for case stu…

1
Linking B2B Marketing to Revenue via Customer Conversion Points | A Critical Step Before Marketing Attribution Makes Sense 15:41

9M ago15:41

15:41

Marketing attribution sounds like a great idea. And in theory, it is. Particularly if you’re selling directly to customers via an ecommerce page on your website. In many B2B scenarios, though, you’re selling through distributors, channel partners or third party websites. It’s not easy to track a buyer from the moment they first interact with your b…

1
Marketing Attribution: Understanding where your customers come from, w/ Steffen Hedebrandt 32:14

10M ago32:14

32:14

You’re spending money on PPC ads, on improving SEO performance, and attending multiple events. How do you know which of these investments is paying off? That’s what Marketing Attribution is all about. In this episode of The Marketing Mix, we’re talking to Steffen Hedebrandt, CMO and co-founder of Dreamdata, about the importance of marketing attribu…

1
Google Ads and PPC: Building a Great Campaign w/ Katie Kingsbery of RevKey 36:39

10M ago36:39

36:39

Too many start-ups and small businesses waste their precious resources running Pay Per Click (PPC) campaigns without linking them to activity that drives new business. It’s easy to get dazzled by vanity metrics, instead of targeting prospects who are ready to make a decision. So on this episode, we’re talking about the best way to approach Google A…

1
SEO: What you need to know about Search Engine Optimization w/ Charley Karpiuk 32:59

10M ago32:59

32:59

If you know that SEO stands for Search Engine Optimization, but aren’t sure where to get started, then this episode is for you. Charley’s experience at Conde Nast, Google, and a number of start-ups has given him an insight into how SEO can be used to fuel the growth for brands and businesses. And in this conversation, he explains the four pillars o…

1
The Four Pillars of Marketing | Position, Awareness, Demand, Enablement (PADE) 18:08

11M ago18:08

18:08

When you think of marketing strategy, most people immediately refer to the Four P’s of Marketing – Product, Price, Promotion and Place. And while that’s a good starting place in theory, the reality of marketing - particularly in a small business or a start-up - is that you need a more action-oriented framework. On this episode of The Marketing Mix,…

1
Building a Marketing Function in a Small Business | A Conversation with Jesse Park, President of amplifi 37:58

11M ago37:58

37:58

Steve interviews Jesse Park, President and Co-owner of amplifi. Jesse shares his journey of transforming the company from a print specialist to an agency that helps nonprofit organizations enhance their fundraising efforts , and how he built the marketing function from scratch. Jesse's background is not in marketing, but he recognized the need to i…

1
Rebranding based on Customer Research | A conversation with Joan McGeough, CMO of The DAK Group 31:02

12M ago31:02

31:02

Steve talks with Joan McGeough, Chief Marketing Officer at the DAK Group, to discuss their recent rebranding project and the crucial role customer research played in informing their decisions. The DAC Group is looking to revitalize their visual identity and validate their messaging to better resonate with their target audience. Joan shares her expe…

1
MQLs and SQLs - Bridging the Gap Between Marketing and Sales 19:12

1y ago19:12

19:12

Why are we talking about MQLs and SQLs? Funnel Marketing has dominated the last two episodes. First, it was the interview with Gia Laudi, author of "Forget the Funnel." Then I shared my thoughts on how the Funnel can be used effectively for start-ups and growth companies. Marketing Qualified Leads are a layer on top of the Funnel that bridges the g…

1
Funnel Marketing and Pirate Metrics - What are they and how do they work? 17:53

1y ago17:53

17:53

On the last episode, I talked with Georgiana Laudi, co-author of Forget the Funnel. And that led to questions around 'what, actually, is the Marketing Funnel"?! So this week, I explain some of the models that marketers use when we talk about Demand Generation. And talk about the pros and cons of each. I describe the five stages of a typical Marketi…

1
"Forget The Funnel": Considering Customer-Led Growth, a Conversation with Georgiana Laudi 39:46

1y ago39:46

39:46

If you’ve ever wondered if the traditional marketing funnel still makes sense, you’re on the same wavelength as Georgiana (Gia) Laudi, co-author of “Forget the Funnel.” Gia would rather talk about Customer Led Growth, an alternate approach - applied particularly to SaaS marketing and recurring revenue models - focused on a deeper understanding of t…

1
Website Design for B2B Manufacturers; a conversation with Ian Loew, Founder of Lform Design 28:55

1y ago28:55

28:55

Should your marketing agency focus on B2B Manufacturers? There are more than 250,000 manufacturing companies in the US, with the majority of them producing B2B products. And the buyer profiles, their motivations, and the decision processes they go through, are not the same as a B2C, or even a regular B2B customer. Ian Loew, of Lform Design, talks a…

1
"Unlocking the power of AI in design. Can AI Tools free up time for creativity?" A conversation with Brian Cobb, Creative Director at Opengear 36:52

1y ago36:52

36:52

Brian Cobb, Creative Director at Opengear, shares his thoughts on how AI tools can streamline the creative process. We go beyond the social media “sound bites” about the evils of ChatGPT and DALL-E (!) to talk about real world applications in marketing design. What are some ways that AI can be integrated into existing tools and processes that Creat…

1
AI for Search; plus, the value of Marketing Funnels. With Charley Karpiuk of Airtame 39:09

1y ago39:09

39:09

On this episode, we talk to Charley Karpiuk, Growth Marketing Manager at Airtame. His career path hasn't been traditional, with his first Marketing experience coming from promoting his own music events as a DJ, and starting an English language school in Japan. These both showed him the importance of community building, and the value of remaining ad…

Podcasts Worth a Listen

Steve Cummins Solent Strategies Podcasts

Podcasts Worth a Listen

1
The Marketing Mix: Thought-starters for B2B Business Leaders

Steve Cummins - Solent Strategies

1
Building a Marketing Flywheel: Momentum through Community w/Chris Delany, CEO of Semgeeks 27:44

1
Responsible Marketing is Good for Business: w/ Chad Hickey and Lauren Burke 37:45

1
SEO and AI: The value of the" Human Layer" w/ Greg Brooks, CMO of SearchTides 37:58

1
AI in Marketing: How to get started on your AI journey 26:31

1
Engage, Deliver, Repeat: Where Marketing and Delivery Meet w/ Chris Heffernan, Founder and CEO of Dlivrd 33:57

1
Positioning: The Why, the Who, and the How w/ Sharon Scott 35:43

1
The Algo-Rythm is Gonna Get You | Improving LinkedIn, plus thoughts on Positioning 14:58

1
The Story So Far: [Season 1 Recap] What have we learned in the first season of The Marketing Mix? 29:31

1
A Practical Approach to Account-Based Marketing w/ Mason Cosby 41:59

1
Small Businesses Need Customer Research Too! A conversation with Justin Chen, co-founder of PickFu 34:11

1
Do you really need a website? Some thoughts on why you do, and how to make it happen. 15:43

1
Case Studies: The Power of Customer Stories w/ Nikki Fabrizio 34:52

1
Linking B2B Marketing to Revenue via Customer Conversion Points | A Critical Step Before Marketing Attribution Makes Sense 15:41

1
Marketing Attribution: Understanding where your customers come from, w/ Steffen Hedebrandt 32:14

1
Google Ads and PPC: Building a Great Campaign w/ Katie Kingsbery of RevKey 36:39

1
SEO: What you need to know about Search Engine Optimization w/ Charley Karpiuk 32:59

1
The Four Pillars of Marketing | Position, Awareness, Demand, Enablement (PADE) 18:08

1
Building a Marketing Function in a Small Business | A Conversation with Jesse Park, President of amplifi 37:58

1
Rebranding based on Customer Research | A conversation with Joan McGeough, CMO of The DAK Group 31:02

1
MQLs and SQLs - Bridging the Gap Between Marketing and Sales 19:12

1
Funnel Marketing and Pirate Metrics - What are they and how do they work? 17:53

1
"Forget The Funnel": Considering Customer-Led Growth, a Conversation with Georgiana Laudi 39:46

1
Website Design for B2B Manufacturers; a conversation with Ian Loew, Founder of Lform Design 28:55

1
"Unlocking the power of AI in design. Can AI Tools free up time for creativity?" A conversation with Brian Cobb, Creative Director at Opengear 36:52

1
AI for Search; plus, the value of Marketing Funnels. With Charley Karpiuk of Airtame 39:09

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