))
Building a Marketing Flywheel: Momentum through Community w/Chris Delany, CEO of Semgeeks
Manage episode 418494666 series 3474463
Content provided by Steve Cummins - Solent Strategies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Cummins - Solent Strategies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
I’m talking with Chris Delany, the CEO of Semgeeks, about how the world of B2B digital marketing is changing. We look at the transition from basic SEO tactics and website design, to a full-bore strategy focused on creating a community across multiple channels.
Chris explains how he’s shifted to a more integrated, multi-touch approach that focuses on a complex customer journey instead of the more traditional sales funnel. This reflects a broader change towards building a community, that keeps potential customers interested with everything from short-form videos to live events.
And so we dig into the idea of a marketing 'flywheel' – using an integrated strategy to build momentum over a period of time, leading to deeper customer loyalty.
And at a time when live events are struggling (at least, in terms of pay-to-play sponsorships), Chris talks about the bet he’s placed on creating the New Jersey Digital Marketing Conference.
Resources:
- Connect with Chris on LinkedIn
- Check out Chris’s agency, Semgeeks
- Sign up for the NJ Digital Marketing Conference
26 episodes
Share
