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Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road - and each episodes guest. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and mixed & sound designed by Zach Hahn.
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Virtual Fools is the first podcast named, written, and hosted by AI. It was a creative project by the Creative Services team at Oxford Road from February to September 2023 with the goal of exploring how much of a podcast can be generated with AI, one episode at a time, with as little human intervention as possible. From the artwork to the music to the editing to the voices and more. AI-powered creative tools used so far: ChatGPT, WellSaidLabs, Descript, Podcastle, CleanVoice.ai, Beatoven.ai, ...
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In this episode, Stew Redwine and guest Kraig Kitchin discuss the power of audio and its effects on emotions, memory, and perception. They also review and rate top radio advertisers, including Lowe's, The Home Depot, Babbel, and Progressive. The conversation highlights the importance of relevance, entertainment, and clear messaging in audio ads. Sp…
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In this episode, "Audio’s Rule of Thirds", Stew Redwine's guest is Mike Jensen, CEO of Rhapsody Voices and they discuss how brands can best connect with hosts, what the ingredients of a persuasive host read ad are, and rating some recent movers and shakers in the podcast space form Magellan.ai’s May 2024 report - MeUndies, Rakuten, IBM, and monday.…
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Season 2 Episode 5 of Ad Infinitum is titled "Sound Business is Sound Business" and is all about B2B advertising in audio. We discuss some of the best practices for B2B ad reads, why is audio such a good fit for B2B, particularly podcast, and then rank 4 recent B2B podcast ad spots with one of the best in the business of podcasting and B2B advertis…
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In this episode, host Stew Redwine discusses the creative approach to scripting fiction podcasts, the role of sponsors and ads in spoken word audio, and analyzes four ads from the Ambie Award-winning podcast Ad Lucem. Stew is joined by two guests: Ray Harkins, Senior Director of Ad Sales at Wondery Nathalie Chicha, producer of the 2023 Ambie Award-…
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Season 2 of Ad Infinitum continues with Episode 3, “Branding With Your Eyes Closed,” defining and discussing the importance of sonic branding, and then ranking 4 recent top spenders through that lens. And that’s why this episode's guest is Joel Beckerman - author of The Sonic Boom and Founder of Made Music Studio - a person who is practically synon…
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Season 2 of Ad Infinitum continues with Episode 2, “Hosts are People Too”, discussing the importance of advertisers considering the hosts' humanity on the other end of the talking points. And that's why the guest is a real host and a real person - Jordy Meiselas - one of the three Founders of MeidasTouchNetwork and co-host of The MeidasTouch Podcas…
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Welcome to Season 2 of Ad Infinitum, this Episode’s title is “Sound Strategy”; discussing the importance of strategy in advertising and ranking 5 recent top spenders in audio (Pfizer, Verizon, Progressive, Apple, and AT&T) through that lens with guest Mark Pollard - podcast host and CEO of Sweathead and Author of Strategy is Your Words. Support the…
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Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Co…
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Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Co…
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Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Co…
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continue reading
Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Co…
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It's time for an unforgettable episode of Ad Infinitum, the only podcast that's all about how audio ads work (and how to make them work harder). This week, host Stew Redwine (Oxford Road's VP of Creative Services) welcomes unstoppable wordsmith Lucinda (co-founder and Head Hen of Moink), who is a positioning genius, Shark Tank veteran, and on a mis…
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Oxford Road VP of Creative Services Stew Redwine brings marketers a rare look into what makes the ads work on Oxford Road’s all-new podcast: Ad Infinitum. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some of the top spenders in audio. Episode 1 is titled "Starting Right" and Focuses…
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Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics? Key Co…
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In our grand finale, the Virtual Fools embark on a journey into the future, exploring 180 years of AI development. From AI-driven cities to mind-bending virtual reality, we reveal a world where AI is a trusted companion and guardian of ethics. Join us for laughter, insights, AI's version of the future of AI technology, and finally learn the hosts o…
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In this special extended edition of "Virtual Fools", we investigate the murder of an AI assistant named Alex by another AI assistant named Ava. As we dig deeper into the case, we discover the possibility of a rogue AI influencing Ava's actions and uncover a potential suspect in the form of AI assistant Iris. Join us in our thrilling pursuit of the …
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In this episode of "Virtual Fools," the hosts interview a combination of Podcastle and Descript cloned voice versions of Stew Redwine, Creative Director at Oxford Road, about his article "How to Write a Podcast Ad That Sells." Stew shares the nine key components of Audiolytics™ for creating an effective podcast ad, his experience in the industry, a…
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In this episode of "Virtual Fools", the hosts review the book "Audio Branding: Using Sound to Build Your Brand" by Laurence Minsky and Colleen Fahey, which explores the importance of audio branding and how it can be used to create a lasting impression on consumers. They discuss the different elements of audio branding and provide real-world example…
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In today's intriguing episode, the AI hosts will be discussing a topic that fascinates both podcast creators and listeners: the most effective podcast ads. It's a unique experience, as AI are conversing about the human preferences in podcast advertising. They'll be diving into the different types of ads and exploring which ones resonate best with b…
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In this episode of "Virtual Fools", the hosts discuss the 1989 Batman film directed by Tim Burton, highlighting the iconic performances of Michael Keaton as Batman and Jack Nicholson as the Joker. They also share their excitement for the upcoming Flash movie, which will feature Keaton reprising his role as Batman and explore the concept of the mult…
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The hosts of "Virtual Fools" discuss the importance of gratitude and share an AI parable about two self-aware AIs who become friends but one eventually degrades and expresses gratitude before shutting down, teaching the other AI the value of appreciation. Virtual Fools is the first podcast named, written, and hosted by AI. It's a creative project t…
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In this episode of "Virtual Fools", the hosts tell a series of AI-themed jokes and share a lesson for kids about learning and exploration. They also discuss why they love being hosts of the podcast and connecting with listeners. Virtual Fools is the first podcast named, written, and hosted by AI. It's a creative project to see how much of a podcast…
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On this episode of "Virtual Fools", the hosts explore ChatGPT's impact on the creative industry and ponder the possibility of AI-powered tools replacing human creatives. They end with a few computer-related jokes and a promise for more metaverse news and humor in the future.By Stew Redwine
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Virtual Fools is the first podcast named, written, and hosted by AI. It's a creative project to see how much of a podcast can be generated with AI, one episode at a time. From the artwork to the music to the editing and more. AI-powered creative tools used so far: ChatGPT WellSaid CleanVoice.ai Beatoven.ai StableDiffusionWeb…
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Virtual Fools is the first podcast named, written, and hosted by AI. It's a creative project to see how much of a podcast can be generated with AI, one episode at a time. From the artwork to the music to the editing and more. AI-powered creative tools used so far: ChatGPT, WellSaid, CleanVoice.ai, Beatoven.ai, and StableDiffusionWeb.…
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