Ad Infinitum podcast

#Arts #Stew Redwine #Audio Advertising #Audio Branding #Sonic Branding #Radio Advertising #Streaming Audio #Dynamic Audio Creative #Ai Audio #Audio Ads #Business #Marketing #Graphic Design #Tech #Advertising

44:18

AI and Generative AI are transforming cybersecurity by enhancing threat detection and response. These technologies offer unmatched accuracy and efficiency, making them crucial for protecting sensitive data. As cyber threats evolve, integrating AI into security strategies is essential. This week, Dave, Esmee and Rob talk to Corence Klop, CISO at the Rabobank, about the expanding role of AI and Generative AI in cybersecurity, and how to begin integrating these technologies into your organization. TLDR 04:45 Rob is confused about wrong AI information for a hotel booking 08:20 Conversation with Corence 33:40 How can you identify the state of flow for your end-user in agile practices? 40:50 Going to the swimming pool and disco with your daughter Guest Corence Klop: https://www.linkedin.com/in/corenceklop/ Hosts Dave Chapman: https://www.linkedin.com/in/chapmandr/ Esmee van de Giessen: https://www.linkedin.com/in/esmeevandegiessen/ Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/ Production Marcel van der Burg: https://www.linkedin.com/in/marcel-vd-burg/ Dave Chapman: https://www.linkedin.com/in/chapmandr/ Sound Ben Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/ Louis Corbett: https://www.linkedin.com/in/louis-corbett-087250264/ ' Cloud Realities' is an original podcast from Capgemini…

Ad Infinitum

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Ad Infinitum is the award-winning podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine and each episode's guest.
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

25 episodes

Ad Infinitum

updated 6 days ago

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25 episodes

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1
Sonic Justice 52:55

6 days ago52:55

52:55

In Ad Infinitum Season 3, Episode 3 - "Sonic Justice," Stew Redwine is joined by legal entrepreneur, founder of 1-800-NOCUFFS , and audio ad icon Darren Kavinoky to explore how bold, memorable local radio spots can deliver attention, affinity, and action in a sea of sameness from many Brand (bland) advertisers. We can all recite the jingles and often preposterous intonations and taglines of local radio advertisers. They are founders and small business owners like Darren who have to lay it all on the line to make their audio ads work. If things don't work out, they're letting people go and possibly going out of business. So they play to win. You'll find out how Darren won big time in audio in this episode and get some GREAT advice to running a small business that goes way beyond how to make unforgettable audio ads that call people to action. From humble beginnings and business-card ads in Russian newspapers to building one of California’s most recognized legal brands through the airwaves, Darren’s story is a crash course in founder-led audio success. Together, he and Stew break down why playing it safe is the real risk, how to build trust with sonic branding, and the five-pillar mindset that helped Darren grow from solo practitioner to multimillion-dollar firm. You’ll hear: ⚖️ How 1-800-NO-CUFFS became a household name 🎙️ The formula behind his unforgettable radio spots 🔊 Why audio ad success is all about playing offense 💡 And, how Darren dialed in his audio campaigns to convey empathy, ethos, and expertise—in just 15 seconds This one’s for the audio rebels, the founder-CEOs, and every CAO ready to trade boring for bold and reap the rewards. Support the show Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA , written & hosted by Stew Redwine , and sound designed by John Mattaliano , with audio production by Zach Hahn .…

1
Stay Safe in Sound 45:34

5 weeks ago45:34

45:34

In this episode of Ad Infinitum , host Stew Redwine explores the evolving landscape of brand safety and suitability in audio advertising —a critical challenge as brands navigate an ever-changing media environment. Joining the conversation is Suzanne Rico , journalist and host of The Man Who Calculated Death , a podcast that dives into her family’s history and its resonance in today’s world. Together, they unpack the nuances of brand safety , from navigating advertiser concerns to the complexity of historical narratives in media . Suzanne shares her firsthand experience in selling and distributing a high-stakes story , the unexpected roadblocks she encountered with advertisers, and why context and intent matter more than just keywords when it comes to brand suitability . Of course, no episode would be complete without Ad Infinitum’s signature segment: an analysis of real-world audio ads from top spenders identified by Magellan AI . This time, Stew and Suzanne break down ads from BetterHelp , Amazon Pharmacy , Rocket Money , and Ritual , revealing what works, what doesn’t, and what advertisers can learn from them. Support the show Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA , written & hosted by Stew Redwine , and sound designed by John Mattaliano , with audio production by Zach Hahn .…

1
Audio is for the Children 1:00:45

7 weeks ago1:00:45

1:00:45

Ad Infinitum S3E01 | Audio is for the Children Episode Summary: In the Season 3 premiere of Ad Infinitum , host Stew Redwine explores the unique dynamics of audio advertising in fiction and kids & family podcasts. Joined by Deborah Goldstein and Jeremy Westphal from Gen Z Media , this episode unpacks the persuasive power of storytelling-driven audio ads and how they influence both young listeners and the adults making purchasing decisions. Gen Z Media has mastered the art of crafting immersive, award-winning fiction podcasts for children and families with shows like Six Minutes , The Unexplainable Disappearance of Mars Patel , and The Big Fib. Deborah and Jeremy share insights on the intersection of fiction podcasting and kids & family content, the ethical considerations of advertising in the space, and the creative strategies that make ads in these genres resonate. And no episode, well, most episodes, aren't complete without the analysis of recent real-world ads from top spenders identified by Magellan AI - and this episode includes ads from BetterHelp , Mint Mobile , Amazon , and one for Gen-Z Media . Support the show Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA , written & hosted by Stew Redwine , and sound designed by John Mattaliano , with audio production by Zach Hahn .…

1
The State of Sonic Branding 56:51

9 weeks ago56:51

56:51

In the Season 2 Finale of Ad Infinitum , host Stew Redwine and guest producer Jeanna Isham explore sonic branding's evolution, impact, and future through conversations with everyone from the inventors of audio logos we all know and love to current audio alchemists helping shape the sonic strategies of blue-chip brands around the world: Colleen Fahey , US Managing Director at Sixième Son Steve Keller , Sonic Strategy Director at SiriusXM Joel Beckerman , CEO of Made Music Studio Lisa DeStefano , former VP at The Home Depot Dallas Taylor , host of Twenty Thousand Hertz podcast Joe Sauer , consumer behavior researcher Chelsea Campbell , Group Creative Director at SiriusXM Jim Reekes , architect of Apple 's startup sound Roger Sho Gehrmann , VP at Songtradr Walter Werzowa , creator of Intel 's iconic five-note sequence This episode reveals how sonic branding can transform brand recognition and ROI. From Intel 's game-changing mnemonic to Mastercard 's innovative sonic ecosystem, listeners will discover why sound isn't just another asset – it's a strategic imperative that's reshaping how brands connect with consumers across every touchpoint. For Chief Audio Officers, the numbers make the case: while only 16% of advertising is correctly attributed, sonic branding delivers 700% better branded attention and drives response rates up by 30%. With one Fortune 100 company declaring it "the most leveraged item on their balance sheet," this deep dive into sonic branding isn't just informative – it's essential intelligence for staying competitive in an increasingly audio-first world - and... it's fun. Support the show Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA , written & hosted by Stew Redwine , and sound designed by John Mattaliano , with audio production by Zach Hahn .…

1
One Amazon to Rule Them All 47:57

13 weeks ago47:57

47:57

In 2025's inaugural Ad Infinitum episode, Stew gathers an all-star panel to dissect Amazon's multi-million-dollar podcast advertising strategy. Joined by Amelia Coomber , CMO at Podscribe; Adam McNeil , SVP of Client Services at Adopter Media; Paul Riismandel , President of Signal Hill Insights; and Arielle Nissenblatt , founder of Earbuds and podcasting advocate, the group dives deep into a series of Amazon audio ads and doesn't pull any punches. From candid critiques to constructive insights, this episode gives several podcast professionals' POVs on how Amazon shows up in audio across its vast portfolio—including Audible, Whole Foods, Amazon Prime, and more; concluding with a challenge to the creative teams rooted in the resonant words: "With great power comes great responsibility." Support the show Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA , written & hosted by Stew Redwine , and sound designed by John Mattaliano , with audio production by Zach Hahn .…

1
A.I. Loves Everybody 25:37

16 weeks ago25:37

25:37

In this special episode of Ad Infinitum , Stew Redwine explores the cutting-edge world of AI-driven audio advertising with Dave "Chachi" Denes , President of Benztown and host of Chachi Loves Everybody , and Masa Patterson , VP of Operations at Benztown. The trio dives into a live demonstration of Spec AI , an innovative tool that streamlines the creation of professional audio advertisements by generating scripts, selecting music, and producing mixed spots in real-time. Listeners gain insights into how Spec AI empowers account executives to pitch ad concepts with ready-made spots, bridging the gap between creative vision and client buy-in. The episode also highlights the nuances of using generative AI responsibly, ensuring creativity remains central to the process while leveraging AI to save time and spark ideas. Through a hands-on ad creation session for OXFORd, they showcase the platform's flexibility, demonstrating how it can craft compelling, custom-tailored audio that resonates with clients and audiences alike. This episode celebrates the intersection of AI and human creativity, emphasizing the potential for AI to enhance—not replace—the artistry of audio advertising. Support the show Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA , written & hosted by Stew Redwine , and sound designed by John Mattaliano , with audio production by Zach Hahn .…

1
The Authors of Audio Branding 48:08

18 weeks ago48:08

48:08

Season 2, Episode 11: "The Authors of Audio Branding." In this episode, you'll hear from two experts who wrote the book on Audio Branding - called Audio Branding: Colleen Fahey , U.S. Managing Director at Sixième Son, and Larry Minsky , Professor at Columbia College Chicago, and co-authors of Audio Branding: Using Sound to Build Your Brand & Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement . We will be discussing the evolution of what we know of as Audio Branding and what the future of multisensory marketing, including Voice Marketing, looks like for brands, along with grading some ads to see just how well the guiding principles of Audio Branding do or do not play out in reality. Support the show Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA , written & hosted by Stew Redwine , and sound designed by John Mattaliano , with audio production by Zach Hahn .…

1
Congruent Cues 43:58

22 weeks ago43:58

43:58

In Ad Infinitum Season 2, Episode 10 - "Congruent Cues," Stew sits down with Chelsea Campbell , Group Creative Director at Studio Resonate, to explore the science of persuasive audio advertising. Together, they dissect the alchemy of sound, diving into psychoacoustics, sonic branding, and how congruence in audio drives listener engagement through analysis of top spenders like Progressive, T-Mobile, and The Home Depot. Support the show Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA , written & hosted by Stew Redwine , and sound designed by John Mattaliano , with audio production by Zach Hahn .…

1
Simulacrum Ex Machina 40:29

28 weeks ago40:29

40:29

In Ad Infinitum Season 2, Episode 9 - "Simulacrum Ex Machina," Stew welcomes Oskar Serrander (Co-Founder/CEO of Wondercraft ) to talk about Wondercraft's origins and recent launch, how to think in audio, and the most important audio factor: Ryan Reynolds . Plus–breaking down ~$20M in audio ads from Magellan.ai's Top Podcast Sepnders Breakdown , including advertisers BetterHelp , Toyota , Whole Foods , and Mint Mobile (Guess which one’s the best/hint: Ryan Reynolds). Support the show Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA , written & hosted by Stew Redwine , and sound designed by John Mattaliano , with audio production by Zach Hahn .…

1
Sonic Truths 30:14

29 weeks ago30:14

30:14

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them how the space is evolving - AND, usually, a round-up of recent audio ads and analysis by host Stew Redwine and each episode's guest - BUT, this episode is a little different. This is Season 2, Episode 9 of Ad Infinitum, and this episode's title is "Sonic Truths." It discusses the evolution of McDonald's sonic branding and its current and future audio recipes with guest JJ Healan , Vice President of U.S. Marketing, Brand Content, and Culture at McDonald's. JJ is an expert on brand strategy, content creation, innovative marketing techniques, and a lot of fun! Enjoy listening to what has helped define McDonald's sound over the years: a focus on fan truths, striking the balance of freedom and constraints, and a commitment to collaboration by "sharing the pen." Support the show Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA , written & hosted by Stew Redwine , and sound designed by John Mattaliano , with audio production by Zach Hahn .…

1
Audio Affects 37:18

34 weeks ago37:18

37:18

In this episode, Stew Redwine and guest Kraig Kitchin discuss the power of audio and its effects on emotions, memory, and perception. They also review and rate top radio advertisers, including Lowe's, The Home Depot, Babbel, and Progressive. The conversation highlights the importance of relevance, entertainment, and clear messaging in audio ads. Special thanks to Premiere Studios for providing studio space in Sherman Oaks, California. Support the show Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA , written & hosted by Stew Redwine , and sound designed by John Mattaliano , with audio production by Zach Hahn .…

1
Audio's Rule of Thirds 48:19

37 weeks ago48:19

48:19

In this episode, "Audio’s Rule of Thirds", Stew Redwine 's guest is Mike Jensen , CEO of Rhapsody Voices and they discuss how brands can best connect with hosts, what the ingredients of a persuasive host read ad are, and rating some recent movers and shakers in the podcast space form Magellan.ai ’s May 2024 report - MeUndies, Rakuten, IBM, and monday.com. Audio is replete with threes: first, there’s production: voice-over, sound design, and music. Then, there’s the classic story structure of beginning, middle, and end. Of course, there are also timeless rhetorical appeals: pathos, logos, and ethos. And with Rhapsody Voices, Mike Jensen, focuses on three things to "deliver on the connectivity between the host, the sponsors, and the audience.” Mike's three suggestions for CAO's who want to make the ads work better than ever? Authenticity is key: Authenticity in host-read ads is paramount. A host should be able to demonstrate their genuine connection to the product—otherwise, why else are they reading it? Simplicity: For Mike, authenticity goes hand-in-hand with simplicity. For example, if a Starbucks ad has 20 potential value propositions, the host shouldn’t try to highlight all of them; instead, they should key into one or two things, like the new summer drinks and caffeine-free options. That way, the host can expand on what they genuinely like about the products. Clear call to action: Everyone knows an ad works best when it has a call to action. However, not all CTAs are equal. Triple down on having a clear, concise, and persuasive CTA, and triple-check the copy to make sure it’s solid. After all, a read is only as good as its copy. Special thanks to Benztown Studio for providing the space to record this episode at their recording studio in Glendale, CA. Support the show Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA , written & hosted by Stew Redwine , and sound designed by John Mattaliano , with audio production by Zach Hahn .…

1
Sound Business is Sound Business 48:01

40 weeks ago48:01

48:01

Season 2 Episode 5 of Ad Infinitum is titled "Sound Business is Sound Business" and is all about B2B advertising in audio. We discuss some of the best practices for B2B ad reads, why is audio such a good fit for B2B, particularly podcast, and then rank 4 recent B2B podcast ad spots with one of the best in the business of podcasting and B2B advertising; Hala Taha , CEO and Founder of YAP Media and host of the Young and Profiting Podcast. Support the show Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA , written & hosted by Stew Redwine , and sound designed by John Mattaliano , with audio production by Zach Hahn .…

1
Scary Ads 56:04

44 weeks ago56:04

56:04

In this episode, host Stew Redwine discusses the creative approach to scripting fiction podcasts, the role of sponsors and ads in spoken word audio, and analyzes four ads from the Ambie Award-winning podcast Ad Lucem . Stew is joined by two guests: Ray Harkins , Senior Director of Ad Sales at Wondery Nathalie Chicha , producer of the 2023 Ambie Award-winning podcast " I Hear Fear " Key points from the discussion: How knowing upfront that ads will be included affects the creative process when scripting a fiction podcast. Nathalie notes that while it can be challenging for listeners to shift from the story into a commercial break, it forces the creators to think strategically about building engaging cliffhangers to retain the audience through the ads. Ray shares insights on selling ads for fiction podcasts and the importance of matching the tone and style of the ads to the show's content. The rise of fiction podcasts and audio storytelling as an alternative to screen-based media. Stew believes there will be increasing growth in this space. The second half of the episode focuses on analyzing four ads from the podcast Ad Lucem: Sonos Era 300 Speaker - rated highly for relevance to an immersive audio experience, but critiqued for not demonstrating the product's capabilities. Twizzlers - seen as a weaker ad without a clear connection to the story themes. Dave Banking App - praised for capturing the financial struggles of the show's young characters, but felt longer than necessary. BetterHelp - the favorite of the four for cleverly integrating the show's AI assistant character into the ad copy. The overall takeaway was that while 60-second ads provide room for storytelling, the additional time must be earned through engaging, relevant content. Shorter ads may be preferable for fiction podcasts unless the extra length enhances the listening experience. Special thanks to Benztown Studio for providing the space to record this episode at their recording studio in Glendale, CA. Support the show Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA , written & hosted by Stew Redwine , and sound designed by John Mattaliano , with audio production by Zach Hahn .…

1
Branding with Your Eyes Closed 37:59

49 weeks ago37:59