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A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
 
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Potential Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Right now you're listening to this audio or watching the video or reading the book, okay, and you're gathering this idea about the obnoxious offer, you are in potential meaning you haven't tried it yet. You'…
 
Sales People Have Emotions & Fears - Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. People don't always carry the image that they have, they can talk on behalf of the company. And that's why it's so important for everybody to be rallying around the message.…
 
Sales People Have Emotions & Fears - Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Salespeople are very emotional beings just like you are. They're your representatives. And they're the ones out there that are taking all the hits for the business, certainl…
 
Can You Deliver? Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And the way it works, the customer thinks all people in a business, they think of you monolithic. They think the salesperson is the same as the operations, the same as customer service. That sa…
 
Can You Deliver? Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And the way it works, the customer thinks all people in a business, they think of you monolithic. They think the salesperson is the same as the operations, the same as customer service. That sa…
 
Can You Deliver? Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So when you ask them, Can you really get it here by next week? I mean, really I’ll pay the extra, but can you really get it to me? And they're like, Oh, well, yeah, you know, I kind of think we…
 
Culture Matters Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. This is very much something that needs to be ingrained in your culture. And it is a cultural paradigm shift. Everybody in the business has to be toeing the line, because as I mentioned earlier, any chi…
 
Paradigm Shift Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Folks, this is very much a paradigm shift. You've got to go from the convenience side of business, to fully committed and doing what is called for and called upon by your clients. In other words, what t…
 
You Better be Ready to Deliver! Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You don't go live with your obnoxious offer until you feel you can fully deliver on its promise. That means everybody and I mean everybody, operations, finance, customer service, market…
 
You Must be Bought In! Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In this chapter, we're going to talk about buying into the idea of being obnoxious as a business buying into the idea of having an obnoxious offer. And folks, you know, in this entire methodolog…
 
We Run our Clients Business - Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Our offers more obnoxious, we have another product that is a three-year coaching program, where we mutually agree upon the goals in the beginning of the process. And if you follow …
 
We Run our Clients Business - Guarantee - Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. For people that could run your business tomorrow to give you some additional horsepower and cover you in areas that you couldn't cover who they like that. Okay, so the …
 
We Run our Clients Business - Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Well, that'd be great, Carl, you come in and run that part of the business. So I can focus on these growth initiatives. So guess what we started doing, we started running all our p…
 
Why Do We Love Features? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Why do we fall in love with features? As I started this discussion, this chapter we start, we talked about the fact that you came up through the ranks as almost always a technician, some of yo…
 
Features vs Benefits - Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. This place hung their entire marketing plan, how they built out their staff, their real estate, their office space, virtually the entire business had their arms wrapped around this one st…
 
Features vs Benefits - Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. If that corporate executive had the choice between going to multidisciplinary everything under one roof saving me a lot of time practice, and their appearance came out their smile, their …
 
Features vs Benefits - Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Just because you're a one-stop shop, what advantage does that give you? So what competitive advantage does the feature give you? We're a one-stop shop. That means you can have a more coll…
 
Why Should I Shop with You? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Why should I buy from you versus anyone else on the planet? Why would I meet you? Should I stop shopping for other vendors? Because I've met the one, right? You hear men and women safe when…
 
Vegan Burgers Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. All right, meeting with the customer is not always efficient guys, sometimes it needs to be effective, which means it's not efficient. However, you keep the client that way and don't give me this.…
 
Vegan Burgers Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So during the pandemic that was really popular, they were one of the more popular restaurants in town, simply because they walked the food out and took your payment. You didn't have to park and th…
 
Vegan Burgers Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. During some very volatile times, there was a restaurant of ours, we didn't go to all that much, but they have my favorite veggie burger. Now, as a vegan for decades now, I'm always looking for wha…
 
Features Lead to Overpaying Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. There's an example of a company that's a manufacturer and one part of their manufacturing process, they use a metal type spring. And there are trace levels of titanium in those springs, tra…
 
The Obnoxious Offer Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You cannot stay convenient and do the obnoxious offer, you cannot. The whole point of the effectiveness of the obnoxious offer is that you're doing what your clients call for and you're leaving beh…
 
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Once you get above a million, the next threshold is 10 million, you can't hustle your way to 10 million, you have to have systems, you have to go beyond your comfort zone, you have to not only prove out your concept, …
 
Where are Your Growth Barriers? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Most business owners that I deal with that come to me that talked to me about growing their business, I can tell where their barrier to growth is going to be because as soon as I can ga…
 
Are you Only Doing what's Convenient? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Falling in love with your clients, that's a big jump, right? Because the client is often going to ask you for things that you don't want to do. Right? You mostly have been setting…
 
Vacation of a Lifetime - Worth it? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. When we overpay for something, we not only pay, but then we brag about it. How many people have you known who have gone on the vacation of their lifetime, and they upgraded to the su…
 
Overpaying Why do We do it? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Years ago, I took my daughter to a concert. She was so excited and she was just happy to get in the door and I remember calling up and getting the tickets and they said, Where do you want t…
 
What are You Looking For? Needs or Wants? Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. You don't need the heat in your car, you want the heat in your car. In other words, you have overpaid beyond the utility of the product. Look at your phone, are you tel…
 
What are You Looking For? Needs or Wants? Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. You're not looking for people to pay for your service or product, that's not what the obnoxious offer is all about. The obnoxious offer is all about finding the people …
 
Does Accuracy Count? Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Now, it's a dashboard, it's a guide and that's what they found out the hard way is that people weren't as concerned about accuracy and they put all this money and all this time into the acc…
 
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. I remember sitting in on a lecture by one of the first licensees for the Apple Watch and they did the heart monitor, number of steps heart monitor, what was your stress level, and they said, the second version of the …
 
Fall in Love with Your Client - Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You felt a certain passion for a type of product or service. You want it to change the world or heal the world, or serve the world through your product or service and that's very…
 
Fall in Love with Your Client - Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You say you are, but you're not, right? I said when's the best time to be open, is that we turned the sign on, we opened the door people come in, who is the best client? Anyone w…
 
Fall in Love with Your Client - Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Let's talk about one of the most important topics that we need to really discuss. And that is, you need to fall in love once again with your client, yes you heard me. You've got …
 
What's Your Scheme? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So that was my scheme. What's yours? Okay, now, I strongly suggest on another note that you script it out. I'm a big fan of Scripts, fast forward to the, you know, a decade later, one of my favorit…
 
Obnoxious Makes you Stand Out - Part 8 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The pricing of this wasn't obnoxious. The timeframe wasn't obnoxious. The idea that you would work with a business mentor wasn't obnoxious. It was certainly early on in the busin…
 
Obnoxious Makes you Stand Out - Part 7 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So we had a bit of a laugh about it. I talked about the institute, talked about why I was there. I asked them the first question in the script that says, so mister business owner…
 
Obnoxious Makes you Stand Out - Part 6 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Our script was nine pages long and I had to explain who I was, who the institute was, and what qualified me to be an Executive Associate. Just as I get started, he slammed his ha…
 
Obnoxious Makes you Stand Out - Part 5 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Look, if you start making changes too quickly, then you will never know if this will work for you. I said, fair enough. You're absolutely right. I came to your accreditation cour…
 
Obnoxious Makes you Stand Out - Part 4 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Why would you try to change something that works for so many associates already? And I said because I'm Associate number eight in the United States, and you haven't been selling …
 
Obnoxious Makes you Stand Out - Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So we're being traded on the consultant product that we were intended to sell and we then we heard the name, I couldn't believe it when I heard it. I had to do a double take the–…
 
Obnoxious Makes you Stand Out - Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So there I was, I was at the Watford Hilton taking the residential business school for the Institute for independent business. I was in a class of 35. There were five Americans a…
 
Obnoxious Makes you Stand Out - Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. By making it obnoxious it stands out to the buyer. Our goal here is to address the complaints that the buyer has in order to stand out and then price it appropriately so they bel…
 
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. My scheme in landscaping was I had the standard proposal and the guarantee proposal. Those were my products, are part of my sales process and as I learned when being accredited by a British company, later on, my sales…
 
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. How many of you know somebody or you may have done it yourself, where you purchased a premium anything? A luxury vehicle, luxury vacation, luxury car, and then they complain about the price or do you find most people …
 
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. If one of us made a problem, made a mistake, we had a problem together. And it was a great synergistic relationship because they were invested in my success and I was vested in getting done because I wanted that premi…
 
Why Hire the Obnoxious Guy? Part 4 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Do you know when my business started the guarantee out sold the standard two to one and other than basic advertising at the time, I was not an advertising or marketing machine. I was…
 
Why Hire the Obnoxious Guy? Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Think about this for a moment, can you imagine that being your clientele, they're willing to pay you your premium, they're willing to do the aspects of the job as from a client stand…
 
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